Comscore Signs New Logo Deal With Atlas Obscura for Syndicated Digital Measurement

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Atlas Obscura, the definitive guide to the world's hidden wonders, with Comscore's industry-leading digital audience measurement. Under the agreement, Atlas Obscura will have access to Comscore's signature Media Ratings solutions with Plan Metrix Multi-Platform in the US, to better understand audience behavior and media consumption across desktop and mobile devices. Marketing Technology News: …

New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV

Tremor Video study uncovers advertisers’ attitudes and perceptions about CTV’s expanding role in brand marketing strategies Tremor Video, a leading programmatic video platform, and leading ad platform Unruly, in partnership with MTM Global, today announced the findings from a study focusing on how connected TV (CTV) is used by advertisers and key areas for development. The research reveals that nearly three-quarters (72%) of US digital advertising professionals believe that CTV reaches target audiences more effectively than…

Kubient Appoints Former MediaMath and DoubleVerify Executive Leon Zemel as Chief Product Officer

Kubient (NasdaqCM: KBNT, KBNTW) ("Kubient" or the "Company"), a cloud-based software platform for digital advertising, today announced that digital advertising industry veteran Leon Zemel has joined the Company as the new Chief Product Officer. Marketing Technology News: Elastic and Confluent Partner to Develop Enhanced Experience for Kafka and Elasticsearch Users Most recently the Senior Vice President of Programmatic and Platform Product at DoubleVerify, Zemel joins Kubient with an impressive 15+ year career as a…

EY Announces Alliance With Nokia to Help Business Unlock the Power of 5G and Accelerate Digital Transformation

-- EY Industry 4.0 solutions and Nokia's industrial-grade private wireless to drive digital transformation across industries -- Alliance to focus on cybersecurity, enterprise 5G-led transformation and digital transformation for communication service providers -- EY-Nottingham Spirk Innovation Hub to showcase industrial automation capabilities powered by Nokia Digital Automation Cloud Ernst & Young Oy (EY Finland) and Nokia have formed a strategic alliance that is being rolled-out to other EY member firms across the…

VIDIZMO Partners With WebSIA to Provide Enterprise Video and Digital Evidence Management Solutions in Latin America

With society becoming increasingly digital, video and digital media have become part of everyday public and corporate life. This creates a whole new set of challenges for managing media such as recorded meetings, training and marketing videos, digital evidence and more. How can you store and manage the increasing pile of videos? And how can you securely share them with the right people without unauthorized people getting their hands on it? Marketing Technology News: Nielsen Annual Marketing Report Underscores The Need for…

We Mail America.com Launches, Delivering Comprehensive and Data-Driven Advertising Solutions

Innovative model integrates solo direct mail campaigns and digital technology Data-driven marketing has never been more important to business owners. Today, Media Executive Gary Pizzati has launched We Mail America.com, which is already making a mark on the advertising and media industry. We Mail America.com is reinventing the traditional direct mail model by coupling it with a full suite of digital marketing services that works precisely and in conjunction with each mail deployment. This comprehensive view of advertising…

Incubeta Rebrands as New Generation of Digital Partner to Help Businesses Amplify Growth

Leading digital marketing group unites specialist teams, knocking down the silos of marketing to build world-class solutions Leading digital marketing group, Incubeta today announces its new brand identity which unites its specialist teams under one Incubeta brand. The launch of the new positioning is aligned with Incubeta’s emphasis on helping businesses to upgrade their growth through creativity, collaboration and expertise. This rebrand reinforces its commitment to being true performance partners, helping…

Mediaplanet Teams Up With Global Leaders to Address the Deadly Impact of Medical Error

Mediaplanet is proud to announce this March’s Patient Safety campaign, which provides key information on the top patient safety concerns plaguing healthcare , while also highlighting the leading solutions. We hear from medical experts, patient safety activists, and leading organizations on how they are working to maximize patient safety by minimizing the amount of preventable medical errors. Medical errors are the third leading cause of death in the United States, with over 1,000 people dying from these preventable…

Stebr Inc. Launches its New Competitive Domain and Digital Marketplace Entitled Traderlo

The California-based artificial intelligence and custom software application development company, Stebr Inc., has officially launched Traderlo! A hybrid-free marketplace that allows its users to buy and sell premium digital products including domains, websites, templates, plugins, turnkey softwares, hosting solutions, digital products and digital services Marketing Technology News: SnackMagic Secures $15 Million to Scale Personalized Snack Box Company In the first release of its e-commerce platform, Traderlo.com…

ICARO™ Media Group Acquires EVNTL AI Technology For Price In $30M Range

ICARO™ AI Now Delivers Fastest-Breaking News and Actionable Insights in Real-Time From Verifiable Sources ICARO™ Media Group, Inc., (ICARO™), a global digital media technology company, today announced that it has acquired artificial intelligence company EVNTL AI in a cash and stock transaction valued at approximately $30M. EVNTL is an Artificial Intelligence technology leader specializing in machine learning, advanced algorithms, and predictive insights for security, investment, and breaking news events. Marketing…

SegMark Solutions Releases First-Ever Marketing Strategy Guide to Profitable Streaming and Hybrid Events and Association Meetings

One year after Covid-19 shut down in-person events and association meetings, SegMark Solutions released its Marketing Strategy Guide for Event & Meeting Stories That Sell to help organizers adapt and better communicate the value of their streaming, hybrid and DOD (digital-on-demand) events and meetings. Marketing Technology News: Ylopo Recently Named By Facebook As A Top Real Estate Digital Marketing Provider In 2021, while the 50-billion-dollar industry for large in-person B2B "build it and they will come" events…

Twitter Integrates Nielsen’s Cross-Media Planning and Measurement Suite Into Video Ad Platform

Expanded Relationship Boosts Twitter's Ability to Plan and Execute Video Strategy Today, Nielsen (NYSE: NLSN) and Twitter (NYSE: TWTR) announced the expanded integration of Nielsen's audience measurement and outcomes cross-media solutions into Twitter's video ad platform. The integration includes new subscription to Nielsen Media Impact (NMI) and Nielsen Ad Intel and expanded access to Nielsen Total Ad Ratings (TAR). Together, these tools will enable Twitter to help video advertisers do more robust pre- and post-campaign…

Gallegos United and Crossmedia Launch UNITED-X to Better Serve Marketers in the Increasingly Diverse U.S.

Independent agencies GALLEGOS United and Crossmedia announced the launch of a new modern media shop, UNITED-X. Through its fully integrated, digitally powered and data-driven media solutions, UNITED-X will help marketers connect with the culturally, racially and ethnically diverse U.S. consumer base. The new agency provides a full range of media services, from planning to buying to analyzing effectiveness. Marketing Technology News: AnalyticsIQ Hires Marshall to Lead B2B Data Business Growth The launch comes as…

MediaAgility Achieves Looker Delivery Verified Status in Looker Partner Network Ecosystem

MediaAgility announced that it is now a Looker Delivery Verified partner. This announcement comes within a year of joining the Looker Partner Network Ecosystem. MediaAgility announced that it is now a Looker Delivery Verified partner. This announcement comes within a year of MediaAgility joining the Looker Partner Network Ecosystem. The verified status establishes MediaAgility’s capabilities to deliver Looker services, independently or together with Looker’s Professional Services team. Marketing Technology News: MarTech…

Daminion Has Made Its Digital Asset Management System Even More Efficient for Marketing and Communications Departments

Daminion has enhanced its Digital Asset Management system, making it even more robust and efficient for marketing, communications, and design departments. The software is now tooled up with a new interface, commenting features, and new integrations. Marketing Technology News: Are You Using Your Marketing Technology to Create a Better Website Experience? An update was released for the on-premises and cloud versions of the Daminion Digital Asset Management system, which will delight the marketing and comms departments…

TA Digital’s SearchBoost.ai Named in Now Tech: Cognitive Search, Q1 2021 Report

Global digital transformation agency TA Digital has announced its inclusion in Forrester's Now Tech: Cognitive Search, Q1 2021 report. The company has been named for its maiden intelligent search solution SearchBoost.ai, a first offering of its kind AI-powered search tool that delivers personalized search results by focusing on the users and their experience. TA Digital's SearchBoost.ai was included by Forrester in both the Sites and Digital Commerce functionality categories. Marketing Technology News: MarTech Interview…

Media Giant Grupo Globo Announces Strategic Partnership With Google Cloud for Co-innovation and Business Transformation

Globo and Google Cloud announced a seven-year strategic partnership. The announcement aligns with Globo's ongoing digital transformation, its restructuring focused on direct-to-consumer deliveries, and its journey toward becoming a mediatech company. Over the next several years, Globo will use Google's experience in data management, artificial intelligence (AI) and machine learning (ML), as well as its global, scalable and secure infrastructure, to support the communications company's digital evolution. As part of the…

Ping Identity Named Best Identity Management Solution Finalist By SC Media Awards 2021

Ping Identity, the Intelligent Identity solution for the enterprise, announced the Ping Intelligent Identity™ Platform has been named a finalist in the Best Identity Management Solution category of the 2021 SC Awards. The Ping Intelligent Identity Platform helps enterprises achieve Zero Trust identity-defined security and more personalized, streamlined user experiences that allow customers and employees to easily access critical applications from anywhere in the world. Marketing Technology News: Infosys Recognized as One…

Monaker Group Partnership Acquires Award Winning Digital TV Technology Provider; Plans to Accelerate Global Expansion of HotPlay Advertising…

Monaker Group, Inc. , a technology solutions company, announced that Reinhart Interactive TV, a Monaker-funded strategic partnership, has acquired a leading and award winning Interactive TV supplier, founded in 2001 by former employees of Philips Media. One of the key drivers behind Monaker’s entry into the Digital TV space, is the planned integration of HotPlay’s advertising platform with the TV and broadcaster eco-systems. With this acquisition, Reinhart Interactive TV combined with HotPlay’s offering becomes an…

Naviga Acquires RSG Media To Expand The Capabilities Of Its Innovative Content Engagement Platform

The addition of RSG Media adds content rights management, audience growth and advertising revenue optimization to Naviga’s digital solution set and further diversifies its global media portfolio Naviga Inc., a leading provider of software and services powering media-rich industries, today announced it has acquired RSG Media, a New York City headquartered media-tech supplier whose customers include industry-leading TV networks, studios, distributors, VOD & OTT services and brand licensors located in 170+ countries.…