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Cheetah Digital Named A Leader in Loyalty Technology Report

Cheetah Digital Received the Highest Possible Score in 13 Criteria, Including Data Management and Personalization Cheetah Digital, the leading independent enterprise cross-channel marketing software company, announces its placement as a leader in Forrester Research’s The Forrester Wave: Loyalty Technology Platforms, Q2 2019 report. Cheetah Loyalty is part of Cheetah Digital’s product portfolio, also including CheetahMail and Marketing Suite. Forrester identified the 13 most significant companies in the loyalty industry…

Bombora and Bang Bring Intent Data to ANZ

Bang First to Offer Company Surge to Marketers in Anz to Improve B2B Sales and Marketing Performance B2B marketers in Australia and New Zealand now have an easier time discovering active prospects, thanks to a strategic partnership Bombora announced with Bang. Under the terms of the deal, Bang becomes the first agency to bring Australia and New Zealand the intent data that global companies are using to dramatically increase sales. Bombora’s Company Surge shows B2B marketers which companies are actively interested in…

Mimecast Recognized as a Leader in Information Archiving by Top Research Firms

Radicati Group Positions Mimecast Highly for Innovation and Customers Success Mimecast, a leading email and data security company, announced it has been named a Leader in The Forrester Wave:  Information Archiving Cloud Providers, Q1 2019 and a Top Player in the Radicati Information Archiving - Market Quadrant, 2019. According to the Forrester Wave, “Mimecast excels in customer support, user experience, and email protection”, while the Radicati Group highlighted how Mimecast’s integration of Security, Archiving, Protection…

Brightcove Earns Accolade from Frost & Sullivan for Garnering a Quarter of the Revenue Shares from the Online Video Platform Market

Based on its recent analysis of the global online video platforms (OVP) market, Frost & Sullivan recognizes Brightcove with the 2018 Global Company of the Year Award for capturing 24 percent of the total market revenue. The Company's robust platform offering, ability to innovate based on customer needs, brand equity, and geographic scale have continued to position Brightcove position itself as the market leader, in spite of  heightened competitive pressures. "Brightcove continued to maintain market leadership in the…

Fireside Chat with Lynda Clarizio

Lynda Clarizio talks about her journey in Martech. Tell us about your role at IRIS.TV as an advisory member and how you first learned about the company? I first learned about IRIS.TV from a former colleague of mine at Nielsen who, like me, shares a passion for companies in the space that are doing interesting work with unique data sets. As I learned more about IRIS.TV, I was particularly intrigued by how the company was collecting data about consumer video consumption — an area that's growing and in need of…

Facebook Watch Is Competition For Publishers: Here’s What You Can Do About It

Decision makers inside of every publisher, from editorial to revenue to product to management, should begin evaluating how they remove their valuable content from the Facebook platform and treat Facebook as a marketing tool. Given the size of audiences on Facebook, publishers cannot ignore the platform. However, the focus needs to shift from distributing content on Facebook to utilizing it as a marketing and acquisition product. Publishers and content creators need to treat the platform the same way ecommerce companies…

Vestorly Adds Financial Services Veteran Larry Roth to Advisory Board

Asset Management Services, Operations and M&A Veteran to Assist with Vestorly’s Next Strategic Chapter in Consumer Engagement for Financial Services Vestorly, a venture-funded intelligent content marketing software company, announced the addition of industry veteran Larry Roth to its Advisory Board. Mr. Roth brings to Vestorly a wealth of experience in asset management, retail financial advisory, and strategic operations in these industries as the company navigates the application of its data-enabled engagement…

Fierce Pace of Tech Disruption Has Forced Companies to Innovate via M&As

In the Latest Report Focusing on Tech Disruptions, Hampleton Partners Highlights Increased Private Equity Activity Against a Cyclical Downward Trend in Deal Volumes and Value The fierce pace of technology disruption is forcing companies to resort to M&As to innovate, to avoid being left behind. In their latest report, Hampleton Partners’ Tech M&A Outlook 2020, the international mergers and acquisitions advisor, outlined how traditional companies remain under pressure to quickly and effectively integrate new…

AI-as-a-Service in Martech: Focus on Virtual Assistants, Voice Search, and Location Data Intelligence

Cognitive Automation, Neural Intelligence, Emotional AI, Conversation Assistants, and Proximity Guides -- AI as a Technology Has Come a Long Way Since Its First Mention in a Sci-Fi Novel in the Last Century I always felt that Issac Asimov and Sigmund Freud would have made a fabulous pair as a CTO and a CMO, running a tech company in 2018. Why? Science and creativity, with a touch of human emotion, can solve all the pain points that marketers face today. Most marketing leaders would agree that AI will remain a …

Meet the Jetsons: Are We As Close to Achieving Control Over AI As We Thought?

CTOs and Senior Executives Speak about the Functionality of ML/AI in Martech Growing up watching Rosie the Robot take care of the Jetsons’ house in Skypad Apartments was fun. With ABC all set to bring back the world of Orbit City through a live-action series, one wonders if we are anywhere close to achieving what the original writers thought we would have by the 21st century. No, not the flying cars yet, but we do have George’s RUDI - Referential Universal Digital Indexer – aka workstations and the internet. Now if only…

Making the Holiday Season Work for Your Video Business

The end of the year brings many things: movie premiers, shopping and overeating  (all the important things, right?). For media companies, it is serving up online video, to capture that much-needed ad-revenue and traffic. These premium CPMs help fulfill revenue goals and campaign guarantees, so it’s vital that media companies take full advantage of the opportunity. According to Ezoic’s ad revenue index, the fourth quarter (specifically November & December), garners the highest online ad rates of the year. IRIS.TV’s…

Outreach Meetings Simplifies Scheduling Workflow With Prospects

New Product Cements Outreach's Position as First Complete End-to-End Solution for Sales Professionals Featuring Multi-Channel, Integrated Analytics Outreach, the leading sales engagement platform, unveiled its newest product available through the Outreach platform, Outreach Meetings. Designed to accelerate and simplify salespeople's daily process of scheduling meetings with prospects, Outreach Meetings helps ensure more meetings happen. Outreach Meetings is a suite of features that solves all the pain points of…