Banner Before Header

SiriusXM’s Doctor Radio and NYU Langone Health’s Medical Experts Launch 24/7 Coronavirus Programming

Hourly updates on Doctor Radio channel and select SiriusXM channels on the latest news about the pandemic SiriusXM announced that Doctor Radio and NYU Langone Health's medical experts will launch 24/7 programming, live and on demand, dedicated to the latest news and updates surrounding the coronavirus. All programming will be presented by NYU Langone's team of world-class infectious disease and medical authorities and curated by SiriusXM's Doctor Radio channel programmers. This special programming will help listeners…

AT&T TV Launches Nationwide Starting Today

Simple Voice Command With Google Assistant Allows Easy Access to All-In-One Entertainment and Your Favorite Streaming Apps Like HBO Max When It Launches May 2020 AT&T launches a new live TV service, AT&T TV, nationwide after a successful 13-market pilot. AT&T TV’s marries what you love about live TV with video streaming and apps. Powered by Android TV, it includes live TV packages with your favorite channels and offers easy access to your live TV and apps with one device without having to switch inputs. You…

IAB Unveils the Now and Future of Video, Audio, and Streaming at Totally Revamped 2020 NewFronts

The “New NewFronts” will Showcase Eight Days of Groundbreaking Digital Content, Advertising Opportunities, & Education This year’s IAB NewFronts have been reimagined to address the explosion of new streaming content, data, targeting, and measurement options now available to buyers and sellers. From April 27 through May 6 in New York City, industry leaders will come together to develop relationships that ignite collaboration, strategic discussion, and generate unique ideas to address this radically new and modern content…

Mark Knopfler to Host The British Grove Broadcast, Exclusive New Show on SiriusXM’s Volume Channel

Knopfler--broadcasting from West London--will play his favorite records--from early roots, blues to rock n' roll--taking listeners on an intimate journey of music discovery SiriusXM announced that Mark Knopfler, songwriter, guitarist, and record producer, will host The British Grove Broadcast, a new music radio program exclusively on SiriusXM's Volume channel 106. Broadcasting from Knopfler's British Grove Studios in West London, The British Grove Broadcast will feature Knopfler playing some of his favorite music—from…

SoundCloud Announces $75 Million Investment from Sirius XM Holdings Inc.

SoundCloud and SiriusXM Holdings Inc. announced that the leading US audio entertainment company, SiriusXM, has invested $75 million in SoundCloud, the world's largest open audio platform. SoundCloud will use this additional investment to accelerate its product development and enhance the services that fuel its global community of creators and listeners. "SoundCloud's three consecutive years of strong financial performance directly reflect the success of our creator-led growth strategy," said Kerry Trainor, Chief Executive…

Merkle Strengthens Position As Identity Technology Leader with Launch of Merkury Identity Resolution Platform

Acquires 4Cite Marketing to double down on first-party identity technology Merkle, a leading technology-enabled, data-driven performance marketing company, announced the launch of Merkury, Merkle’s identity resolution and data platform designed to power the creation of first-party, “private identity graphs” for both brands and publishers. “Consumer privacy and the death of the third-party cookie are changing the rules for digital and cross-channel marketing,” said John Lee, president of Merkury. “Going forward, both…

Troy Young, President of Hearst Magazines, Named Chairman of IAB Board of Directors

Kirk McDonald of Xandr to Serve as Vice Chairman New Board Members Include Brand Leaders from General Motors and ThirdLove & Top Executives from AccuWeather, Amazon Advertising, Google, IBM Watson Advertising, LiveRamp, Meredith Corporation, Rakuten Marketing, Samsung Ads, and Xandr IAB, the national trade association for the digital media and marketing industries, announced that it has elected Troy Young, President of Hearst Magazines, as Chairman of the trade organization's Board of Directors. Young has served as the…

AudioGO Ad Buying Platform Gaining Momentum with New Publisher and Marketing Partners

AdsWizz New Self-Serve Platform Makes Premium Audio Advertising Accessible to Smaller Buyers AudioGO, the new self-serve audio ad-buying service from AdsWizz, announced new partners that will expand its footprint and empower more small businesses and agencies to run audio ads. AudioGO currently aggregates premium audio inventory from leading audio publishers in one easy-to-use platform to meet the needs of advertisers seeking an affordable way to expand into digital audio. The platform is specifically designed for smaller…

Parks Associates: TV Sets Still Dominate Video Entertainment, Accounting for More Than 50% of all Video Consumed

New Consumer Research Analyzes Shifting Trends in Video Consumption and Expenditures New research from Parks Associates finds that TV sets still dominate home entertainment, accounting for over one-half of all video consumed by US broadband households each week. 360 View: Digital Media and Connected Consumers reveals consumers report spending on average nearly 20 hours per week watching video on a TV, compared to nearly four hours on a mobile phone. Consumers also increased the total amount of time spent watching video…

ActionIQ Raises $32 Million to Compete with Adobe and Salesforce on Customer Data

ActionIQ, the leading customer data platform helping enterprises leverage their data for personalized experiences, announced it has raised a $32 Million series C round led by March Capital Partners with participation from top investors including Sequoia Capital, Andreessen Horowitz, and FirstMark Capital. This brings the total capital raised by ActionIQ to $75 Million. With over 300% growth in the past year and an exclusive focus on large enterprise clients, ActionIQ has expanded its impressive client list to brands like…

Ace Metrix Releases Round-Up of 2019’s Exceptional Video Ads

Nike, Mercedes-Benz, Pandora and Sherwin-Williams among those recognized Ace Metrix, the leader in measuring the impact of video advertising, today released its review of 2019’s top performing ads based on emotional connections and cultural perception. Out of dozens of measures for creative effectiveness, Ace Metrix recognized the Most Empowering, Best Storytelling, Funniest and Coolest. "To welcome in a new year, we always like to look back at that ads that shaped the last. Unlike many other "top ads" lists, these…

Comscore Shows Top Music Apps Account for Almost All Time Spent with Music on Mobile

Three Percent of US Music Apps Capture Nearly 90 Percent of Total Time Spent in Mobile Music Category In continued research beyond its recent 2019 "Global State of Mobile" report, Comscore, a trusted partner for planning, transacting and evaluating media across platforms, uncovered additional critical insights around mobile music streaming. Comscore mobile audience insights show that: Mobile apps monopolize the time spent on music platforms Top music apps capture almost the entirety of total minutes for all…

SiriusXM Captures the Cultural Zeitgeist of the Year and Decade Across Music, Talk, Entertainment, Comedy and Sports

SiriusXM announced year-end and decade specialty programming across its music, talk and entertainment programming platforms as well as exclusive content only available on the SiriusXM app. Jess Cagle, SiriusXM's Chief Entertainment Anchor, will host Top 100 Interviews of 2019, a limited-run channel that will launch on Thursday, December 19 and run through Tuesday, December 31 on SiriusXM channel 105. Top 100 Interviews of 2019 will feature interviews by SiriusXM hosts including Andy Cohen, Jenny McCarthy, Hoda Kotb, Jess…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO

This week, LinkedIn released the third edition of their annual 2020 Emerging Jobs Report for the US. This US emerging trends report makes startling revelations on the unique job avenues and opportunities within the fast-growing 'data economy'. LinkedIn's annual report for 2020 pushes the bar higher for MarTech CMOs who would benefit from this well-examined emerging jobs report, identifying with top 15 jobs in the US that have emerged in the last five years. The emerging workforce trends in the space of Marketing, Sales, …

FotoWare Uses MindTouch Knowledge Management Solution to Improve Self-Service and Increase Support Efficiencies

MindTouch solution helps digital asset management software company grow more quickly with fast creation and easy access to product support content FotoWare, a leading provider of digital asset management software, has reported improved self-service and increased support efficiencies as a result of its knowledge management solution from MindTouch. FotoWare has used the MindTouch solution to centralize and streamline support content across its multiple product lines. The result is a MindTouch-powered “learn.fotoware.com”…

WireWheel and IDology Partner to Verify and Authenticate Subject Rights Requests for CCPA, GDPR and Evolving Privacy Laws

Joint solution combines WireWheel's industry-leading privacy management platform with IDology's digital identity verification and authentication solution WireWheel, the leading provider of data privacy management solutions, announced a partnership with IDology, a GBG company and the leading provider of innovative identity solutions and fraud prevention tools for digital environments. The two will work together to offer a critical solution for verifying and authenticating the identities of consumers who submit Subject Rights…

Ogury Raises $50 Million USD to Lead Adtech into The Era of Digital Integrity

This investment validates Ogury's vision of a trusted digital advertising ecosystem driven by users' informed choices Ogury, the creator of the first digital marketing engine driven by user choice, announced it raised $50 million USD, enabling the company to accelerate its product innovation and customer growth in the U.S. and other key markets in Europe and APAC. GDPR compliant and CCPA prepared, Ogury intends to lead the advertising market shift from purely data-driven to consumer-choice first. Digital technology and…

Mediavine Partners with GumGum as Verity Early Adopter

Advertisers now can apply cutting-edge comprehensive content category and keyword-based contextual ad targeting across Mediavine's entire high-quality lifestyle publisher inventory Mediavine, a Comscore top 25 digital media property this month started utilizing Verity, a new product designed to provide contextual data and content classification to help publishers serve keyword and contextual categorization, allowing for more robust ad targeting and brand suitability in the era of cookieless data. Developed by the AI…

Instreamatic Partners with Salem Media Group to Introduce Voice Dialogue Ads Across America’s Leading Multimedia Company

Advertisers across Salem Media Group’s vast networks can now leverage immersive, fully-measurable voice dialogue ad experiences Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and Salem Media Group, the multimedia company with media properties including radio and digital media, announced a partnership that makes Instreamatic’s voice dialogue technology immediately available to…