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Edison Mail, the Most Popular Independent Email App Now Available for Mac — Giving Consumers Control Over Privacy & Ads

Americans Spend Almost Six Hours per Day Checking Email; Edison Mail for Mac Offers Faster, Secure, and Intuitive App That Connects to Unlimited Accounts and Relieves Inbox Stress. Edison Mail, the award-winning AI-based independent mail app for secure mailbox management on iOS and Android, announced its highly anticipated launch debut on Mac computers. Engineered from the ground up to eliminate common frustrations with desktop email, Edison Mail for Mac offers the app’s celebrated functionality to fight email overload in…

Impact Sourcing Is More Than a Procurement Strategy, It’s a Company Mindset Change

If you Google the term “impact sourcing,” you’ll turn up search results about what it is and why it’s good. Missing are the stories of how companies are intentionally hiring and providing career development opportunities to people who otherwise have limited prospects for sustainable employment. Also missing are the interviews with business leaders who share why and how they’ve made lifting people out of poverty through employment a priority. For all the talk about purpose and inclusion, we’re still not connecting the dots.…

TechBytes with Julie Lemieux, VP of Product Design at Sigma Computing

Tell us about your role and journey into Technology.    I am the VP of Product Design at Sigma Computing, which means I oversee the design and user experience of our product. Right now, I am hyper-focused on gathering as much feedback from our customers as possible, so I can continue to improve how they interact with Sigma. I majored in American History for my undergrad and spent a great deal of my free time in the Computer Science labs. After graduation, I was trying to figure out what to do and my dad encouraged me…

MarTech Interview with Ashwin Navin, CEO and Co-Founder at Samba TV

"If you look at how much media is spent against traditional planning tools, market-mix models and traditional forms of currency, we still have a very substantial amount of work to do to move the industry forward." Tell us about your role and journey into technology. What inspired you to start Samba TV? I started Samba TV in 2008 with a few friends and colleagues. We had all been early employees together at BitTorrent, and witnessed the creation of digital media; the earliest existence of video and audio available at scale…

Spoon, Company That Pioneered Interactive Audio Broadcasting, Raises $40 Million Series B

Company Aggressively Expands Globally as Revenue Growth Hits 400% in New Markets Spoon, the world’s leading audio live stream platform, announced that it has raised $40 million in Series B funding to further accelerate the company’s global expansion. The round was led by KB Investment, a leading Korean VC, with participation from IMM Investment, SBI Investment, and a strategic investment from Naver. Wonjin Lim, Managing Director at KB Investment, has joined the company’s board of directors. “We have proven that our model…

MarTech Interview with John Nardone, CEO at Flashtalking

"Trust is at a premium now — trust with your consumer, trust with your vendor – and this comes into play when you’re handling data at the scale that you are in today’s digital economy." Journey into Tech As the industry has continued to evolve, and you think about your journey into Technology, any new reflections on the role you have played? What inspires you most in your role at Flashtalking? The only constant in a technology-based business is change, and I have always loved that simple fact. What makes the constant…

ChatBook Raises $1 Million in Funding for Chatbots

Japanese startup ChatBook has raised a $1 million funding round led by from Monex Ventures Co., Ltd., Mitsui Sumitomo Insurance, VOYAGE VENTURES Co., Ltd., and East Ventures Co., Ltd.,  The startup has managed to attract key partnerships with Facebook, Salesforce and Marketo and has fully integrated ChatBook’s chatbots into the fast-growing B2B enterprise landscape and with processed more than 1 million data points of customer information, since their start in 2018. Prior funding has included: Salesforce Ventures, East…

Five AdTech Trends to Watch in 2020

Digital Advertising is constantly changing with new channels, new ways of buying and new ways to measure response. Here’s what we can expect in the months ahead. While we’re still waiting for the final tally, all signs indicate that digital ad spending will, as predicted, surpass traditional ad spending for the first time. And, by most accounts, we can expect digital to continue an upward trajectory, hitting $172 billion by 2021, exceeding traditional spend by an astronomical $67 billion. Despite all the grumbling over…

TechBytes with Adi Kuruganti, GM, Community Cloud and SVP, Products B2B Commerce at Salesforce

Could you tell us about your journey in technology and how you started at Salesforce? When I was in business school at the Kellogg School of Management, I discovered that I loved solving real-world problems and I wanted to apply my background in engineering to solving them. Since joining Salesforce 14 years ago, I’ve been taking new products to market across the entire Salesforce platform to help our customers grow their businesses. I worked on Sales Cloud and our launch of partner relationship management (PRM). Then, I…

Weber Shandwick Hires Christiaan Brown to Lead U.S. West Corporate Practice

Highly Regarded West Coast Executive Brings Wealth of Experience as a Trusted Advisor to Top Global Brands Weber Shandwick, one of the world's leading global communications and marketing solutions firms, announced the appointment of Christiaan Brown as executive vice president, corporate for its U.S. West region, which encompasses Los Angeles, San Francisco, Silicon Valley and Seattle. Brown brings to Weber Shandwick more than two decades of experience advising Fortune 500 companies on issues spanning corporate reputation,…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

Tiger Pistol Adds Two Industry Product and Sales Veterans to Executive Leadership Team

Andrew Gilligan and Jason Johnson Tapped to Lead the Next Phase of Growth of Tiger Pistol's Social Advertising for Local Platform Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently expanded its executive leadership team with the addition of Andrew Gilligan as SVP, Product; and Jason Johnson as VP, Enterprise Sales. "Andrew's and Jason's hiring is part of Tiger Pistol's continued investment in operations, product…

YJFX Adopts Red Hat OpenStack Platform to Build Out Customer Service Infrastructure

Migrating to a Private Cloud Built on Hat OpenStack Platform helps YJFX Bring New Applications Online Faster and Reduce Operating Costs Red Hat, Inc., the world's leading provider of open source solutions, announced that YJFX, Inc., a financial subsidiary of Yahoo Group focused on foreign exchange services, has adopted Red Hat OpenStack Platform to build out the company’s private cloud infrastructure. Red Hat’s massively scalable Infrastructure-as-a-Service (IaaS) offering, Red Hat OpenStack Platform offers YJFX…

SpotX Appoints Allan Welch To Strengthen Political Vertical

Political advertising veteran joins company following the launch of its political data group SpotX, the leading global video advertising and monetization platform, announced the appointment of Allan Welch as its Director, Political & Government Affairs. Welch will be based in Washington D.C. and oversee the company's political-focused clients. He will report directly to Geoff Halsema, SpotX's Regional Vice President, Mid-Market, Demand Facilitation. In his new role, Welch will serve as an extension of the Demand…

SharpSpring Announces Acquisition of Perfect Audience from Marin Software

Combines Powerful SMB-focused Digital Ad Platform with Marketing Automation for First-of-its-kind Product Offering  SharpSpring, Inc., a leading cloud-based marketing automation platform for digital marketing agencies, announced it has acquired the digital advertising platform Perfect Audience from Marin Software, for a net cash consideration of $4.6 million. The acquisition introduces an entirely new suite of tools and revenue stream for SharpSpring agency partners. About Perfect Audience The Perfect Audience…

Verizon Media Doubles down on Commerce and Launches Holiday Campaign with ebay

 E-commerce giant eBay and Verizon Media announced "The Guy's Guide to Nailing the Holidays" - a new campaign aimed to help men tackle the holiday season with ease and confidence. eBay will also be the first advertising partner to sponsor Verizon Media's new Shoppable video format, integrating the online marketplace's wide selection of one-of-a-kind items and trending products from top brands into shoppable carousels beneath gift guide videos. This initiative is part of Verizon Media's commitment to commerce through…

Top 5 Best Pay Per Click Marketing Services in Dubai

Pay per click (PPC) Marketing can help your business make the most of your online presence and reap big rewards on the internet. In today’s digital age, Marketing on the internet is important to gain an edge over the competition. If your company is based in Dubai and you’re looking to hire a quality Digital Marketing agency, we can help you. This article lists the top pay per click services in Dubai and the features and solutions they offer. Read More: Top 10 Ways to Refine Your Social Media Presence in 2019 5 Leading…

TrueBlue’s Chief Marketing Officer Maggie Lower Named to Global List of LGBT+ Role Models

TrueBlue is happy to announce that its Chief Marketing Officer Maggie Lower has been named to the “OUTstanding 100 LGBT+ Executives List” for the second consecutive year. The OUTstanding LGBT+ Role Model lists, supported by Yahoo Finance, recognize the achievements of LGBT+ people and allies in the business community. The LGBT+ Executives category features senior role models who are actively working to create a more supportive work environment for LGBT+ workers. Each person was scored on their impact on LGBT+ inclusion…

State of Voice Search 2019

This article is coauthored by Matt Lang. It is early days for Voice search and the discipline is still far from defined. However, this initial era of Voice assistants has provided us a framework for how to think about voice-first search and how to help content become an answer for users. Although the process and sources may evolve, the thinking and best practices are likely to remain. With this context in mind, let’s explore how search operates via Voice assistants today: Conversationally Optimized Web Content (aka Voice…

TechBytes with Ryan Steelberg, President at Veritone

What makes Veritone’s latest partnership with SF Giants so unique in the Digital Marketing space?  Veritone provides the San Francisco Giants with the ability to maximize the utilization and monetization of its rich media assets. By ingesting their archive content into our Cloud-based DMH (Digital Media Hub), powered by aiWARE cognition, we provide an indexed, searchable and actional media library. Now, this content is immediately available for Marketing campaigns and sponsorships, consumer experience, social media…