Banner Before Header

NewRez Accelerates the Digital Transformation of its Lending Experience

NewRez will deploy Financial Services Cloud for a 360-degree view of the homeowner and serve as Salesforce’s new industry design advisor for its mortgage solutions NewRez LLC, a national mortgage lender and servicing organization, and Salesforce, the global leader in CRM, announced a strategic relationship focused on delivering a consistent, connected experience for borrowers and homeowners across NewRez’s mortgage lending and servicing business. In addition, Salesforce has selected NewRez as a new industry design advisor…

New Research Recognizes Verint for Top Customer Satisfaction Scores in AI and Customer Self-Service

Verint Intelligent Virtual Assistant Also Receives Highest Satisfaction Ratings for Product and Natural Language Understanding Verint Systems Inc., The Customer Engagement Company, announced it received highly satisfied scores from customers in product satisfaction, implementation and overall vendor satisfaction in DMG Consulting LLC’s new 2020/2021 Intelligent Virtual Agent Product and Market Report*. Marketing Technology News: Weyland Tech Engages The Benchmark Company to Explore Strategic Alternatives Customers ranked…

Alyce Named G2 Account-Based Execution Enterprise Leader in Four Categories

The Personal Experience Approach Helps Accelerates The Enterprise Market Growth and Expansion For The Alyce Platform, Delivering Major Results with Customers Alyce, the Personal Experience (PX) platform that makes sales and marketing outreach personal at scale through one-to-one gifting, announced it has been named a leader in multiple categories in the newly released G2 Summer 2020 Grid Reports for Account-Based Execution Software and Direct Mail. Leaders are determined by their high levels of customer satisfaction and…

Docket Meeting App Secures $1.25 Million in Funding After Zoom Competition

Docket raises additional funding from Zoom investors to grow meeting productivity platform Docket, a software-as-a-service (SaaS) productivity platform for managing effective meetings, has secured $1.25M in funding from new investors Sequoia Capital, Emergence Capital, Horizons Ventures and Maven Ventures with participation from existing investor High Alpha Capital. The funding follows Docket’s first-place finish in Zoom’s Marketplace App competition in May. "We're very excited to support Docket to become one of the many…

Parag Vohra Joins IPONWEB to Build Out Programmatic Offering for Brands, Agencies and Publishers

New role to drive commercial opportunities and product strategy as programmatic needs of advertising principals become increasingly sophisticated IPONWEB, an industry pioneer and world leader in the development of advanced advertising platforms and infrastructure, today announced the appointment of Parag Vohra as Vice President of Principal Partnerships for its Global Solutions Group. Based in New York, Vohra will develop strategies to acquire, grow and retain IPONWEB’s brand, agency and publisher clients – the…

Report: The Delivery Economy Continues to Grow Despite the Worst Economic Downturn Since the Great Depression

New research from project44 finds that in the face of economic uncertainty, buyers still expect companies to maintain fast delivery practices, increase sustainability, and keep customer data secure In the midst of economic uncertainty, global businesses are experiencing mounting pressure to maintain a superior delivery experience while also improving environmental sustainability and data privacy initiatives, according to a new report from project44, the global leader in advanced visibility for shippers and logistics service…

Seeding Alliance Sees Significant Boost in Engagement Following Partnership With Digital Element

Industry-leading IP geolocation technology chosen to enhance native content delivery, providing geo-based ad serving and fraud prevention Seeding Alliance, a leading specialist in native advertising, has seen significantly improved performance following its partnership with Digital Element, the global geolocation and audience insights provider, with click-through rates boosted by as much as 20%. Having chosen Digital Element’s NetAcuity Pulse technology, the Cologne-based native advertising experts now offer enhanced…

How Website Intelligence Increases Search Conversion Rate and Community Engagement

Searchspring, a provider of intelligent site search and merchandising solutions for online retailers, announced Hat Club has boosted their search conversion rate after implementing Searchspring’s Search & Autocomplete and Category Merchandising solutions. As a lifestyle brand, Hat Club has tapped into headwear culture through storytelling and community engagement. Marketing Technology News: Signavio Selects Conga to Optimise the Approval Cycle "Other brands can be quite polished and cold in their imagery. When we do…

Comtech Achieves Key ISO 27001 Information Security Re-Certification

Comtech Telecommunications Corp., a world leader in secure and highly reliable location, public safety, navigation, and communication technologies, announced its Location Technologies group, a division of Comtech’s Commercial Solutions segment, has obtained re-certification of its ISO 27001 designation. The ISO 27001 Information Security Standard is widely recognized as the blue-chip standard for protection of individual, customer and company private and sensitive information. To meet ISO standards, a company must show it…

ZoomInfo Recognized by TrustRadius with 2020 Top Rated Award in Marketing Intelligence Software

Marks The Platform’s Second TrustRadius Top Rated Award of 2020 ZoomInfo, a global leader in go-to-market intelligence solutions, announced that it has been recognized by TrustRadius with the 2020 Top Rated Award for Marketing Intelligence Software. With nearly 600 verified ratings and reviews and a trScore of 8.3 out of 10, ZoomInfo earned its second Top Rated Award of the year, having previously won in the Sales Intelligence Software category in March. Marketing Technology News: Signavio Selects Conga to Optimise the…

Verizon Media Expands DOOH Footprint with Shark Experience presented by Verizon

Bringing connectivity, content and customization to the Golf Course  Verizon Media has partnered with Shark Experience presented by Verizon and Edison Interactive to expand its digital out-of-home (DOOH) footprint and enable advertisers to reach engaged golfers across the country. Shark Experience presented by Verizon is a premium media platform delivering connectivity and customizable content to a golfer through a DOOH screen in a golf cart. The experience was developed in partnership with Verizon Media’s parent company,…

AdTech Partnership: Bonzai Brings Creative Ad Formats to Adobe Advertising Cloud

The partnership signifies an increase in appetite from advertisers and marketers for Bonzai’s programmatic creative management platform integrated into Adobe Marketing Cloud. Bonzai can save creative production time by up to 60%. Leading global programmatic creative management platform, Bonzai, has announced a new partnership with Adobe Advertising Cloud. Bonzai is a leading Programmatic Creative Management Platform leveraged by top Fortune 500 brands. Founded in 2011, their innovative and integrated self-serve…

Multi Channel Marketing: Increasing Customer Engagement and Lowering Customer Acquisition Cost

Request a FREE proposal to gain in-depth insights Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its recent engagement that sheds light on the importance of multi channel marketing and explains how it helped a medical devices manufacturer to increase customer engagement and lower customer acquisition cost. The case study aligns perfectly with Quantzig’s commitment to helping its clients transform business…

RingCentral Announces RingCentral Cloud PBX for Microsoft Teams with Direct Routing Integration

Broadens Microsoft Teams integrations to empower users to be more productive RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, today announced RingCentral Cloud PBX™ for Microsoft Teams enabling Direct Routing integration. With RingCentral Cloud PBX for Microsoft Teams users will have access to more robust cloud PBX capabilities without ever having to leave the Teams interface on mobile, web, and desktop. RingCentral also provides broader…

Voodle Transforms Business Communication With Short Video App for Keeping Teams

Short Video App for Business Streamlines Workflows and Mitigates Video Conferencing Fatigue for Remote Workers Voodle, a next-generation short video app for business, built to help teams overcome the challenges of the new workplace by transforming the way information is shared and discovered across an organization, is now available for free in the Apple App Store. With business offices all over the world upholding social distancing and remote working practices, the Voodle platform helps teams stay aligned and connected by…

SOPHOLA Inc Officially Launched the Japan Market Entry Support Service for Global Brands in Japan – It Drove +193.7% YoY Sales…

SOPHOLA Inc, the Japanese company which provides consulting / outsourcing service with state-of-the-art marketing technology, today announced the launch of a new service called Japan Market Entry (JME) which supports global brands of any sizes entering a Japanese market SOPHOLA Inc, the Japanese company which provides consulting / outsourcing service with state-of-the-art marketing technology, announced the launch of a new service called Japan Market Entry (JME) which supports global brands of any sizes entering a…

Tune In Tomorrow – Global Citizen And The European Commission’s ‘Global Goal: Unite For Our Future’; Global Goal

International advocacy organisation Global Citizen and the European Commission are partnering on Global Goal: Unite for Our Future—The Concert, a globally televised and digitally streamed special that will air tomorrow. It will highlight the disproportionate impact COVID-19 has on marginalized communities - including people of colour, those living in extreme poverty and others facing discrimination. Hosted by Dwayne Johnson, The Concert will feature performances from Chloe x Halle, Christine and the Queens, Coldplay, For…

Dynatrace Delivers Premium High Availability for Webscale Managed Customers

New offering assures uninterrupted advanced observability across globally distributed data centers for security and compliance-sensitive organizations Software intelligence company Dynatrace announced the addition of a new Premium High Availability deployment option for Dynatrace® Managed, its unique managed offering that seamlessly extends Dynatrace’s SaaS architecture to hybrid clouds. Organizations using Dynatrace Managed in a single region, and those using Dynatrace SaaS, have always had uninterrupted advanced…

TechBytes with Anudit Vikram SVP of Product at MediaMath

Hi Anudit, tell us about your experience as a Product Management leader in AdTech during a lockdown crisis? Covid-19 has changed the rules of the game with businesses re-aligning their priorities to address the suddenly changed needs of their customers. The key to success in these times is clear communication across the organization, ensuring everyone understands and is on the same page with the new objectives. At MediaMath, our team is set up to change course in required direction swiftly. How do you relay your ideas…

Tegrita Announces Strategic Partnership With Fabl

Tegrita, a full-stack marketing technology consulting firm just announced a partnership with Fabl, a leading content marketing, management, and publishing platform. Through this strategic partnership, Tegrita will be the first Fabl service provider! Fabl customers across North America will be able to maximize the value of the technology with customized setup, training designed to match specific business needs, and advanced strategy development. Marketing Technology News: Victory Square Portfolio Company FansUnite Announces…