Weber Shandwick, one of the world's leading global communications and marketing solutions firms, announced the appointment of three new senior leaders to bolster the agency's capabilities across technology and corporate communications in its US West region, which includes offices in Los Angeles, San Francisco, Seattle and Silicon Valley. Annemiek Hamelinck, a 20-year veteran of the technology communications field, joins as executive vice president, Technology practice lead for the US West. Gareth Williams joins as…

In-Depth Data and Consulting Engagements Help Customers Become Better Senders and Increase Return on Investment for Their Email Programs Twilio, the leading cloud communications platform, introduced new Expert Service offerings from Twilio SendGrid that provide customers with options for additional support, education, detailed data and analytics, and expert guidance to help optimize their email programs and drive business results. Now, customers of all sizes can increase their return on investment for their email programs…

Irwin Gotlieb, Joanne Bradford and Kathi Love Appointed as Directors  Comscore, Inc., a trusted partner for planning, transacting, and evaluating media across platforms, announced the appointment of Irwin Gotlieb, Joanne Bradford and Kathi Love to its board of directors. Dale Fuller will serve as interim chief executive officer. The addition of these long-tenured media and technology executives is designed to accelerate the company's next phase of growth and is effective April 1, 2019. Board Enhancements Mr. Gotlieb…

Suzy, a leading consumer insights platform that provides “actionable insights at the speed of culture,” announced the addition of statistical analysis expert Tanya Kolosova to the company’s impressive leadership team. In her new role as Senior Vice President, Data and Insights, Kolosova will oversee all of Suzy’s data analytics and statistical insights. An expert in actionable analytics and software development, Kolosova has extensive knowledge of machine-learning, advertisement and audience intelligence, and design and…

Hypr’s Index Now Contains over 12 Million Influencers and Automatically Adds Tens of Thousands Each Month, Making It the Largest and Most up to Date in the World HYPR, the market leader in influencer data and audience analytics, announced a major update to its influencer search and discovery solution. The solution, which covers over 12 million influencers across all major social platforms, ranks influencers based on their actual impact on conversations in a specific topic, as opposed to traditional ranking methods which…

Brandfolder Continues Record Growth, Aims to Define the Value of Brand Creative Brandfolder announced it has appointed Tim Armstrong to the company’s Board of Directors. Effective immediately, Armstrong joins Mickey Arabelovic, Steve Baker, Luke Beatty and Robert Zak on the Board. Armstrong’s global brand expertise supports Brandfolder as it doubles down on creative asset analytics and intelligence offerings. In addition to his appointment, Armstrong has made a personal investment in Brandfolder. Brandfolder is a…

The Global Audience Data Platform Expands International Leadership Team with Strategic Hires to Support Corporate and Business Development as Well as Partnership Management Eyeota, the leading audience technology platform enabling the intelligent use of data, announced the appointment of two new executives to its senior leadership team: Chris Suh joins as senior vice president of corporate development and strategy and Don Lee joins as vice president of global platforms. “As Eyeota sustains its impressive growth…

Flexible New Service Will Level Digital Market Playing Field by Empowering Brands and Publishers to Take Control of Their Data LiveIntent, the people-based marketing platform powered by the email address, announced that, beginning in April 2019, they will bring to market a new onboarding service. This onboarding service responds to demands from Publishers and Advertisers and their Agency partners seeking to thrive in a digital ecosystem increasingly defined by privacy, consumer choice, and the dominance of a few industry…

LiveYield’s Ability to Connect Granular, Real-Time Revenue Data to Prezna’s Spend Data Provides a Real-Time Actionable P&L for Every Piece of Content Pub Ocean, a technology company providing revenue-driven solutions for digital publishers, announced a new partnership with native advertising platform Prezna. Pub Ocean’s LiveYield, a real-time revenue analytics platform, will be integrated into Prezna’s content distribution technology. Through this partnership, Prezna’s customers will have direct access to revenue per…

Company Continues Its Growth by Acquisition Strategy and Further Strengthens Its End-To-End Technology Solution for Online Retail NexTech AR Solutions announced it has acquired Hoot, a major player in the 2D to 3D photography software industry. Hoot provides 3D and 360-degree product photography, spin and zoom technology to online retailers, with just a snippet of code that is used to quickly embed the 3D experience onto a site. With this acquisition NexTech will offer the Hoot platform alongside its own suite…

National Survey Commissioned by Egress Finds That Employees Frequently Expose Data via Email; Companies Fail to Encrypt Data Before Sharing, Putting them At Risk of Non-Compliance with Data Privacy Regulations According to a national survey commissioned by Egress, 83 percent of security professionals believe that employees have accidentally exposed customer or business sensitive data at their organization. The survey found that accidental data breaches are often compounded by an organizational failure to encrypt data prior…

Financialnewsmedia.com News Commentary This may be counter-intuitive given all the negative media concerning privacy matters with social media platforms, but industry research sources project enormous growth for the sector as the companies "will continue to find ways to monetize." The January 2019 report continues: "Since going mainstream over a decade ago, hundreds of millions of Americans have embraced social networking websites; from Facebook and Twitter to LinkedIn and dozens more, people use these networks maintain…

Anti-Phishing Start-Up Reveals VIP Impersonation, Sender Forgery and Corporate Email Spoofing Top the Charts INKY Technology Corporation, an email protection startup that leverages the power of unique computer vision and artificial intelligence (AI), announced the release of the company’s 2018 Q4 email security report, Welcome to 2019: Phishing Gets Personal. The holiday period is typically the peak time of year for online shopping, and with that comes higher rates of cyber-crime, especially phishing scams. This Q4 of…

Findit, Inc., a Nevada corporation trading on the OTC PINK: FDIT, owns and operates the website Findit.com, prepares to launch newly revised Native App in Android and IOS through Google Play Store and Apple App Store. The App will be available in the near future with newly revised features for members and visitors to benefit from. The revised app will provide anyone who wants to download the App the option of joining Findit or not joining but being able to view the content that is being posted by Findit members.…

A Twenty-Year Marketing and Technology Veteran and Longtime Yext Leader, Sturgis Will Lead Yext's Business and Operations in Europe Yext, Inc., the leader in Digital Knowledge Management (DKM), has named Wendi Sturgis as CEO of Yext Europe, bringing her technology and marketing leadership to the company's rapidly growing European footprint. Sturgis is Yext's Chief Client Officer, and has been a leader at Yext for nearly eight years, during which she has held a variety of executive roles, including leading Sales,…

The Report Intends to Shed Light on the Performance of Digital Marketing Through 2018 A total of $628.63 billion was spent on digital advertising in 2018. Here is an overview that breaks down this spend between four core functions of media advertising. The functions are Google Paid Search, Organic Search, and Social, Display and paid Social, Amazon Ads. All the findings are for the fourth quarter of 2018 with the percentages in YoY unless mentioned otherwise. Google Paid Search The fourth quarter of 2018 saw total…

Recently someone asked me what makes a good marketer. I thought for a while and replied, "A good marketer is someone who can efficiently use every channel and back it up by measuring the channel's effectiveness." I have been handling B2B marketing for a long time now, long enough to witness the evolution of Marketing Automation from just Email Automation to automation of the entire process right from lead captures to nurturing, tracking, qualification, & analysis — with the more recent infusion of AI technologies like…

Bordoli Brings Expertise in Marketing Technology and B2B Strategy to RollWorks B2B Business Unit RollWorks, a division of AdRoll Group, announced that former Marketo executive Robin Bordoli will become president of the division beginning. Bordoli joins RollWorks with over 10 years of executive-level leadership and B2B marketing and Software-as-a-Service (SaaS) expertise. As president, Bordoli will be responsible for the overall strategic direction of RollWorks and driving sales and product development goals for the…

Google+, Google’s own social media platform which launched in 2011, is to shut down in April 2019 after a new leak occurred. The social channel had quite a strong start in its early days but never managed to generate sufficient interest or activity to compete with other platforms such as Facebook, Twitter or LinkedIn. A study from Stone Temple Consulting revealed that 90% of people registered on Google+ had never posted anything on the platform. The network was due to shut down in August 2019, but a new bug that…

Dey’s Deep Enterprise Experience at Intel, Yahoo! and eBay Will Help Enhance and Fortify MomentFeed’s Mobile Consumer Experience Platform MomentFeed, the leader in mobile consumer experience management for multi-location brands, announced that Avik Dey has joined the company as Senior Vice President of Engineering. Dey brings more than two decades of software engineering expertise, leading Big Data, Data Science and microservices implementations at some of the largest enterprise technology companies, including, Intel…