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TrueBlue’s Chief Marketing Officer Maggie Lower Named to Global List of LGBT+ Role Models

TrueBlue is happy to announce that its Chief Marketing Officer Maggie Lower has been named to the “OUTstanding 100 LGBT+ Executives List” for the second consecutive year. The OUTstanding LGBT+ Role Model lists, supported by Yahoo Finance, recognize the achievements of LGBT+ people and allies in the business community. The LGBT+ Executives category features senior role models who are actively working to create a more supportive work environment for LGBT+ workers. Each person was scored on their impact on LGBT+ inclusion…

State of Voice Search 2019

This article is coauthored by Matt Lang. It is early days for Voice search and the discipline is still far from defined. However, this initial era of Voice assistants has provided us a framework for how to think about voice-first search and how to help content become an answer for users. Although the process and sources may evolve, the thinking and best practices are likely to remain. With this context in mind, let’s explore how search operates via Voice assistants today: Conversationally Optimized Web Content (aka Voice…

TechBytes with Ryan Steelberg, President at Veritone

What makes Veritone’s latest partnership with SF Giants so unique in the Digital Marketing space?  Veritone provides the San Francisco Giants with the ability to maximize the utilization and monetization of its rich media assets. By ingesting their archive content into our Cloud-based DMH (Digital Media Hub), powered by aiWARE cognition, we provide an indexed, searchable and actional media library. Now, this content is immediately available for Marketing campaigns and sponsorships, consumer experience, social media…

Brands Must Create Personalization Strategies For Previous Holiday Customers, Monetate Study Shows

Holiday customers that come back the following holiday season convert at 4.2% compared to 2% conversion for all customers Monetate, a worldwide leader in personalization, announced the release of new research that finds customers acquired during the previous holiday season were more than twice as likely to convert the following holiday season compared to other customers. Monetate analyzed 8.52 million customers across 2017 and 2018 holiday seasons and identified that customers who came back, or were “retained” the next…

MarTech Interview with Jay Baum, Chief Commercial Officer at Tremor Video

"With each campaign mandating nuanced KPIs and demonstrating different traffic behaviors, its only natural to strive for a personalized buying approach based on the unique needs of each campaign." Tell us about your role and journey into Technology. What inspired you to be part of Tremor Video? I am the Chief Commercial Officer at Tremor Video. I oversee Data Partnerships, Data Operations, Corporate Partnerships, Supply Operations, Ad Operations, and Creative. A little over five years ago, I was working on the agency side…

MarTech Interview with Brian Zeug, General Manager at GBH Insights

"Brands not only need to monitor their own customer signals, but also look to other categories for clues — not just the one their business inhabits." Tell us about your role and journey. What led you to join GBH Insights as an Advisor? Throughout my career, I’ve always been intrigued with observing consumer behavior and response to different factors — looking for ways to improve product and customer experiences or pivot Marketing strategy to better meet the needs of customers. I was an English major in college, and a…

Verizon Media Expands Successful Native Ad Format with AR

Extends Suite of Experiential Offerings to Moments Ad Format Verizon Media announced that it is extending its experiential and extended reality (XR) offerings to include new augmented reality (AR) features for one of its most engaging and valued ad formats, Moments, a premium, full-screen native format that drives consumer relevance and engagement through commerce, utility and content. The rollout follows the company’s successful debut of AR on Yahoo Mail, seeing unprecedented user engagement, including average dwell times…

Seth Dallaire Named Chief Revenue Officer For Instacart

Amazon Ad Sales Veteran Seth Dallaire Joins Instacart in Newly-Created Role to Lead the Company's Brand Marketing Partnerships Business Instacart, a North American leader in online grocery, announced that ad sales veteran Seth Dallaire will join the company as its first Chief Revenue Officer, beginning in November. In this newly-created role, Dallaire will oversee Instacart's growing brand marketing partnerships business, which allows brands to utilize the Instacart platform to reach online consumers across North…

How Web Hosting Can Make or Break Your Marketing Efforts

There are hundreds of website hosting options on the market, and many seem very, very similar. It can get overwhelming to compare the different features, the dozens of acronyms, and the 'free' addons. Site builder or no site builder? Does SSD matter? Is unmetered the same as unlimited bandwidth? (Spoiler: no, it isn't) I have spent years researching and writing about the different website hosting options, and here is one thing I have noticed: When looking for the right host, many business owners look at features or…

TechBytes with Ya-Bing Chu, VP of Product at Formation

Tell us about your role and the team/technology you handle at Formation. I’m the Head of Product at Formation. We’re building technology that is making offers and promotions more engaging, personalized, and effective. What makes Formation’s AI-based Marketing Platform distinctly different from other platforms? At the end of the day, we’re about building journeys. Most AI-based marketing platforms are about next-best-actions. But these tools only incentivize one-off purchases. We want to build life-long behaviors. The…

How To Optimize Native Advertising To Grow A Business, According To New Report From DesignRush

Studies Show That Just 3 Percent of Marketers Are Truly Familiar with Native Advertising DesignRush.com, a B2B marketplace connecting brands with agencies researched exactly how to execute successful native advertising content that fosters business growth. The top 5 native advertising tips that drive results in 2019 include: 1. Properly Label Native Ads Businesses should not mislead consumers by engaging in native ads but not identifying them as such. Instead, they need to build trust by honestly labeling native ads as…

The Biggest Tech Trend of the Year is Flying Under Wall Street’s Radar

FN Media Group Presents Safehaven.com Market Commentary The Fourth Industrial Revolution is under way, and in the process, tech giants are facing an existential threat as new companies with an innovative approach to the space are vying for a piece of the pie. With everything from advertising to data collecting coming under fire, it will take a lot for these behemoths to hold onto their crowns. Mentioned in today's commentary includes:  Twitter, Inc. , Apple, Inc.,  Shopify Inc., Netflix, Inc., Cisco Systems, Inc. Big Tech…

The 5 Tech Companies to Watch in 2020

The US digital advertising industry has officially crossed the $100-billion mark, making it bigger than TV, radio and print media advertising. As this growth continues, a remarkable transformation is taking place within the industry, with the massive Google-Facebook advertising duopoly facing an existential challenge. Mentioned in today's commentary includes: Amazon.com, Inc. Verizon Communications Inc., Yelp Inc., Snap Inc., Alibaba Group Holding Limited. eMarketer is forecasting that the industry will top $170B by 2021.…

Wi-Fi Usage at New England Patriots Home Opener Breaks Industry Records with a Peak Data Transfer Rate of 23.24 Gbps During Unveiling of…

Six-Time Super Bowl Champion Sees Highest Digital Fan Engagement of Any In-Venue Event in Sports History, Surpassing Previous High of 13.38 Gbps A record 23.24 gigabits per second (Gbps) was the peak Wi-Fi data transfer rate within Gillette Stadium during last night's New England Patriots home opener against the Pittsburgh Steelers when the Patriots unveiled their Super Bowl LIII banner, beating previous data records by 58 percent. At 23.24 Gbps, this is the biggest network moment ever at a sporting venue. The…

TechBytes with Cody Bender, Chief Product Officer at Campaign Monitor

Tell us about your role and the team/technology you handle at Campaign Monitor. I am the Chief Product Officer (CPO) of CM Group, a family of MarTech brands, including Campaign Monitor. In this role, I work across CM Group brands to improve the email campaign experience for both senders and recipients by driving the latest innovations in our product offerings. I guide the development of impactful new products, features, and services in our product portfolio. To do this, my aim is to continue to create and support highly…

MarTech Interview with Robin Bordoli, President at RollWorks

"There is a formula I use to explain what AI is to executives that are interested in applying AI to their business. The formula is AI = TD + ML + HITL." Tell us about your interaction with the new-age technologies like AI, Machine Learning and Robotics. Before joining RollWorks, I was the CEO of Figure Eight, the leading training data platform for Machine Learning teams. Figure Eight sold its platform into the automotive, financial services, media and entertainment, retail, and technology industries supporting both Natural…

Lotame Sees 1,200% YoY Growth in Second-Party Data Adoption Globally

Company also taps data expert from L'Oréal, MediaMath & Yahoo as GM of Global Data Marketplace as second-party data adoption skyrockets in response to regulation and calls for transparency Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, announced 1,200% year-over-year growth in second-party data adoption from April 2018 to April 2019 based on usage of Lotame’s 2nd-Party Data…

RevJet Announces Updated Ad Creative Builder for Social and Native Advertising Platforms

RevJet Simplifies Building, Updating and Managing Digital Ads for Use Across Facebook, Twitter, Taboola, Outbrain, Verizon Media and More RevJet, the only platform that simplifies digital ad experience management for Fortune 500 marketers, announced the launch of their new Creative Builder for Social and Native advertising platforms. RevJet's Creative Builder enables marketers to build once and deliver into numerous top platforms, saving valuable time and resources. RevJet has made it simple to maintain consistency in…

MarTech Interview with David George, CEO at Pixability

"AI allows us to continually improve the performance we can drive for marketers and break new ground in areas such as dynamic budget allocation within and across video platforms." Tell us about your role and journey into Technology. What inspired you to start at Pixability? Inspired by my father’s career, I studied International Business and was then fortunate to start my career in Boston, where I was surrounded by many innovative technology companies. I combined my interests in Business and Technology early on and took…

Netskope Cloud Report Finds 85% of All Enterprise Web Traffic Used For Cloud Services

Latest Study Illuminates Top Cloud Service and Web Usage Trends Among Enterprises Netskope, the leader in cloud security, announced the release of the August 2019 Netskope Cloud Report, which analyzes the most interesting trends on cloud service and web usage. Based on aggregated, anonymized data from millions of global users, the report found that cloud services account for 85% of all enterprise web traffic, signaling a need for enterprises to adopt a holistic approach to securing the cloud and web. "As today's…