OpenX Expands Mobile and Video Product Leadership Team with New Hiring

OpenX Welcomes Senior Hires from Viacom, Hulu, and Adcolony; Demonstrates How Mobile and Video Growth Continues to Surge in Q1 of 2018 Outpacing Overall Industry Growth OpenX, a leading independent advertising technology provider, shared deeper insights into the rapid growth of its mobile and video business today and announced it has appointed a trio of industry veterans in product development and management to support the company’s thriving mobile and video business units. Sophia Chung joined as Vice President of Product…

Jelli Hires Media Veteran Rich Knopke as the CRO

Rich Knopke, a Former Genesis Media CRO Joins to Fuel Next Phase of Growth Jelli, the leading programmatic platform for audio, announced Rich Knopke has joined the company as Chief Revenue Officer. Rich will be responsible for driving revenue growth and expanding strategic relationships with radio broadcasters and digital audio publishers, as well as deepening engagement with advertisers and agencies. The company also announced the promotions of Torsten Schulz to Chief Product Officer and SVP Engineering and Eric…

Google and Microsoft Execs Among Speakers at the SparkPost European Customer Forum 2018

Julian Toledo from Google, Terry Zink from Microsoft, Lili Crowley from AOL, and SparkPost's CEO Phillip Merrick to Speak at the SparkPost European Customer Forum SparkPost, the leading email API provider that helps organizations improve email deliverability and customer satisfaction, announced the speakers for its European Customer Forum 2018 (ECF18). The immersive event, which will be held in Europe for the first time, takes place on 3 May, in London. Recommended Read: Oracle Marketing Cloud Adds Infinity and…

Founding IAB Chairman Rich LeFurgy Joins LotLinx Board of Directors

Established Technology Advisor and Early LotLinx Investor Brings Years of AI and Data-Driven Experience to the Company LotLinx, the industry's #1 Automotive /AI/, announced that veteran adtech executive and Founding IAB Chairman Rich LeFurgy will join the company's Board of Directors. LeFurgy has a seasoned background and expertise with programmatic data, mobile, social and AI, and will be a valuable asset to the LotLinx team and its customers. LeFurgy has over 20 years of dynamic experience in the advertising industry…

FlippingBook Online Unveiled To Boost SEO For High Content Discovery And Ranking

FlippingBook Documents Can Considerably Search Engine Reputation of a Brand or a Firm despite the Ratings  FlippingBook, a software maker which converts PDFs into interactive online documents, has now introduced SEO for FlippingBook Online. The company is now offering features that make FlippingBook documents more attractive for higher lead-generation. In their latest version, the documents delivered by FlippingBook Online are completely optimized for search engines. This ensures content have a higher possibility of…

ZMG | Ruckus Factory Completes Acquisition of OTT Platform Accelerated Media

Together, ZMG and WatchMode Will Deliver Complete OTT Entry for AppleTV, Roku, FireTV, Google and Yahoo TV Zazoom LLC (ZMG | Ruckus Factory) announced its acquisition of Accelerated Media (renamed WatchMode). WatchMode bolsters ZMG's connected TV strategy by adding OTT platform and ad network services to the company's successful distribution network and digital video brands including Buzz60, Veuer, Amaze Lab and TPSY. WatchMode generates more than 80 million monthly impressions across all OTT video and connected TV…

Yroo Embarks On Next Stage Of Growth With Key Additions To Executive Team

Yroo Will Focus on Aggressive Customer Acquisition Program in 2018 Yroo, the world's most powerful meta-search shopping platform, announced the addition of two executives who will lead the company's efforts to grow its customer base. Dana Toering has joined as Yroo's Chief Revenue Officer, and Estelle Gorby is its new Vice President of Growth. "We have built a unique platform that is powered by artificial intelligence technology and has the largest product catalog of any meta-search engine. The successful launch of…

Outreach Hires Microsoft’s Pavel Dmitriev To Head Machine Learning Team

Pavel Dmitriev and His Team Will Focus on Building out Amplify, a Program That Uses Machine Learning to Scientifically Test, Measure and Optimize the Performance of Sales Teams Outreach, the leading sales engagement platform, has hired Pavel Dmitriev as Vice President, Data Science. Dmitriev, who most recently served as Principal Data Scientist, Analysis and Experimentation at Microsoft, will lead Outreach's data science team. Just last month, Outreach unveiled Amplify, a program that uses machine learning to…

The CMO Club Announces The Formation Of First Ever Advisory Board

CMO Club's Newly Appointed Board Members Will Be Focused on Providing Strategic Guidance and Insights to the Club and its  800+ Members Worldwide The CMO Club, the world’s largest and most engaged community of Senior Marketing Executives, today announced it has formed its first-ever advisory board. The all-star lineup of marketers includes Phil Clement, former Global CMO, and Advisor to the CEO of Aon, John Costello, former CMO of Dunkin Brands, Kim Feil, former CMO of Walgreens, Trish Mueller, former CMO of The Home Depot,…

Companies With Secure Email to Gain Unlimited Free Brand Impressions to Drive Increased Digital Commerce

New BIMI Standard Puts Company Logos on Authentic Email Messages, Increasing Trust Agari, a leading cybersecurity company, announced the first pilot of an online brand standard developed with major email providers Comcast, Google, Microsoft and Oath (Yahoo, AOL) that will offer companies the opportunity to display brand logos for free, increase trust with their customers, and ultimately lead to more revenue by increasing response rates and engagement. Brand Indicators for Message Identification (BIMI) is a standard way…

P&G and IMS Sign a Commercial Agreement for Digital Advertising in 10 Latin American Countries

P&G Advertising and Marketing Will Be Disseminated on Digital Platforms Exclusively Managed by IMS in the Region P&G and IMS signed a commercial agreement with pan-regional aims to spread P&G's marketing communications across all digital platforms exclusively managed by IMS. P&G will reach its audiences through 15, 20, 30 seconds video ads, that will guarantee a CPCV (Cost per completed view) on premium content ensuring brand safety and viewability. The agreement will impact ten different Latin…

Karen Brophy To Head Nexstar Digital Subsidiary LAKANA

Appointment Highlights Nexstar's Commitment to Leverage Leading Content Management Platform and Deliver next Generation Solutions to Broadcasters LAKANA, an enterprise-class SaaS technology company and a wholly owned subsidiary of Nexstar Digital, LLC, announced that Karen Brophy has been named Head of LAKANA and Senior Vice President of Nexstar Digital, effective immediately. In her new role, Ms. Brophy will be responsible for the overall direction and management of LAKANA, including growing its current operations and…

Cheetah Mobile Announces Changes to the Board of Directors

The Board Has Appointed Ning Zhang, Tianyang Zhao and Dr. Yi Ma, Each as an Independent Director Cheetah Mobile, the leading mobile Internet company with strong global vision,  announced changes to its Board of Directors effective immediately. The Board has appointed Ning Zhang, Tianyang Zhao and Dr. Yi Ma each as an independent director. Zhao will become a member of the audit committee and the compensation committee of the Board. Zhang will become the chairman of the compensation committee and a member of…

NeverBounce Releases New White Paper on Email Attrition

"The State of Email Attrition 2018" Analyzes NeverBounce User Data to Determine the Attrition Rate of B2B and B2C Email Addresses NeverBounce, the industry-leading email verification and list cleaning service, recently released a new white paper examining the average email attrition rate of B2B versus B2C email addresses. Based on user data analyzed over a 12-month period, the white paper "The State of Email Attrition 2018" looks at the average attrition rate, or "churn rate" of B2C email addresses, addresses featuring…

Google AMP for Gmail: A Marketer’s View

Email AMPed-up It’s rare when something stirs up the attention of both email marketers and the tech community at large, but AMP for Gmail did just that. Seems there’s power in the Google name. Ever since the internet giant announced its expansion of AMP (Accelerated Mobile Pages) to Gmail, there’s been plenty of inside scuttlebutt amongst email industry insiders, as well as some open criticism of the idea. As a long-time B2B marketer, what struck me as most significant about the announcement was the larger…

eBay Hires Jan Pedersen as Chief Scientist, Artificial Intelligence

Pedersen Will Lead The Company's AI Strategy, Including Computer Vision, Natural Language Understanding And  Machine Learning eBay Inc, a global commerce leader, has hired Jan Pedersen as vice president and chief scientist, Artificial Intelligence (AI). Pedersen will lead the company's AI strategy, including computer vision, natural language understanding and machine learning, to deliver new customer experiences across the eBay platform. "Jan is a true pioneer in the industry, with over thirty years developing search,…

Digital Content Next Report Finds Facebook, Google Experiences Together Account for Less Than 5% of Total Digital Revenue for Publishers

Video Revenue Drives Growth for Publishers; Snapchat's Ad Product Portfolio Is Failing Publishers A research report released recently by trade association Digital Content Next (DCN) – the "DCN Distributed Content Revenue Benchmark Report" – offers in-depth insights into how Facebook, Twitter, Snapchat, YouTube and other platforms are partnering with premium digital publishers to attract users and grow advertising revenue. As the only trade association exclusively dedicated to trusted, high-quality digital content…

Interview with Ravi N. Raj, CEO and Co-founder, Passage AI

"Most businesses want to use bots to help them start addressing customer queries quickly and efficiently, but it can take some companies months to deploy within legacy systems."Tell us about your role and how you got here. What inspired you to conceive a conversational intelligence company? My inspiration to co-found Passage AI was sparked by a conversation with my sister. She worked in a call center in India and lamented the fact that each day she would answer the same question over and over, leaving her bored and…

Slice Intelligence Hires Top Digital Media Measurement Innovator to Expand Client Roster and Dataset

Former EVP of ComScore to lead Research, Product, Operations and Sales teams Slice Intelligence, the leading e-commerce and analytics firm with a panel of over 5 million online shoppers, announced that it has hired Bob Ivins as General Manager and Senior Vice President of Data Products and Market Research. Ivins has been at the forefront of digital media measurement since its inception and is widely recognized as an industry innovator. A proven entrepreneur and company builder, Ivins led successful businesses built…

TechBytes with Jeremy Pinkham, CTO, Lotame

Jeremy Pinkham CTO, Lotame Lotame recently announced their partnership with a leading Automated Content Recognition (ACR) data company, Inscape. The objective of this partnership is to deliver advanced television planning, targeting and measurement through Lotame's aiTV: Platform. To understand the core tenets of Lotame's DMP, Audience Optimizer, and the concept of 'pre-enriched data', we spoke to Lotame's Chief Technology Officer, Jeremy Pinkham.Tell us about your role at Lotame and the team you handle. At Lotame,…