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MomentFeed Names Avik Dey as Senior Vice President of Engineering

Dey’s Deep Enterprise Experience at Intel, Yahoo! and eBay Will Help Enhance and Fortify MomentFeed’s Mobile Consumer Experience Platform MomentFeed, the leader in mobile consumer experience management for multi-location brands, announced that Avik Dey has joined the company as Senior Vice President of Engineering. Dey brings more than two decades of software engineering expertise, leading Big Data, Data Science and microservices implementations at some of the largest enterprise technology companies, including, Intel…

Prediction Series 2019: Interview with Hagai Shechter, CEO, Fraudlogix

How big is your Marketing and Sales team? Our marketing team is under 10 — a majority of our team is dedicated to data science and development. What opportunities and challenges did you and Fraudlogix identify at the start of 2018 and have things worked out as planned? The digital advertising industry is constantly evolving and 2018 saw new challenges around GDPR and ads.txt implementation. We addressed GDPR by adjusting our products to comply with the regulation. Additionally, ads.txt implementation…

Facebook Advertising Declining; Google Ads and Amazon Continue Their Consolidation

Latest Digital Advertising Report from Merkle Cites Steep Growth for Google Shopping Ads, Steady Growth for Amazon, and a Decline for Facebook Ads The rise of Instagram Stories was among the biggest advertising news in 2018. However, it could not topple Google Ads and Amazon from the pedestal. Merkle a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2018 Digital Marketing Report (DMR). This comprehensive report analyzed the latest trends across paid search, organic search, social,…

Merkle Releases Its Q4 2018 Digital Marketing Report

Report Cites Steep Growth for Google Shopping Ads, Steady Growth for Amazon, and a Decline for Facebook Ads Merkle a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2018 Digital Marketing Report (DMR). This comprehensive report analyzes trends across paid search, organic search, social, display, and Amazon Ads. It also provides insights into the performance of major industry players such as Google, Facebook, Amazon, Bing, Yahoo, and Instagram. To provide additional detail on…

Dave Simon Joins Cuebiq as VP of Programmatic Data Sales

Formerly of Oath, Industry Veteran to Facilitate the Adoption of Cuebiq’s Offerings for the Demand Side Programmatic Space Leading location intelligence and consumer insights company, Cuebiq, announced the hiring of Dave Simon as the company’s Vice President, Programmatic Data Sales. Simon will work on establishing and fostering relationships with holding companies and embedded brand programmatic teams looking to capture location-based attribution and analytics in one offering. “Cuebiq is focusing on growing our…

Lionbridge Augments Artificial Intelligence Offering Through Acquisition of Gengo and Gengo.ai

Lionbridge Expands Japanese Market Footprint with Strategic Purchase of Innovative Technology Company Lionbridge, one of the world's most trusted global communications platforms, announced its acquisition of Gengo, a Tokyo-based, leading edge technology company providing crowdsourcing, machine learning and localization services to global customers. Lionbridge has a 20-year history of leveraging its 500,000 linguistic experts to help the world's largest companies expand their businesses on the global stage by providing…

Octane Marketing Launches New Ad Tech Product Vinfuel for Auto Dealers

Octane Marketing has released an all-new ad tech product called VinFuel aimed at bringing in market auto shoppers to automotive dealer's websites more often. The product uses proprietary technology to connect online auto shoppers with the inventory they desire directly on franchise and independent dealer websites. Founded in January of 2016, Octane Marketing provides fully integrated marketing strategies to auto dealers all over the country and has recently launched multiple products to compliment the marketing services…

Prediction Series 2019: Interview with Kerry Bianchi, President and CEO, Visto

How can businesses up their customer engagement game in 2019? Make 2019 the year you focus on omnichannel. Unlike message-based multichannel campaigns, true omnichannel campaigns are customer-centric. Instead of repeating the same message in every marketing channel, tell a multi-faceted story — one that unfolds as customers continue on their journey with your brand at different touchpoints and different stages of discovery. It’s more personal and relevant and will deepen the relationship in the end. What were the AdTech…

First ‘Post-Influencer’ Marketing Platform Launches. Powered by IBM Watson. $5.5 Million Invested in Props

IBM's Oliver Blodgett, World Surf League Co-Owner Paul Speaker, Axispoint Founder Scott Powell Join Investment and Management Team Props, the first holistic marketing technology platform for authentic content creators and marketers, launched while announcing its leadership team, investors, and advisors. Coinciding with the launch is the completion of $5.5 million in investment capital, according to president and CEO Joseph Perello. Investors include Paul Speaker, the co-owner and former CEO of the World Surf League; …

EvoNexus Launches Application Round in Partnership with Cubic and Viasat to Admit New Startups

EvoNexus, Southern California's leading startup incubator with locations in San Diego and Irvine, has launched an application round in partnership with Viasat and Cubic. Two of San Diego's largest and most important publicly traded companies, Cubic and Viasat have joined EvoNexus in search of early stage companies for potential partnerships and admission into the corporate supported EvoNexus technology incubator. Startups that apply within the technical areas shown below will be considered for admission into EvoNexus and…

Prediction Series 2019: Interview with Luke Beatty, CEO and Chairman, Brandfolder

Tell us about your role and how you got here. What inspired you to be part of Brandfolder?  I led the founding team at Brandfolder and moved from only a board seat to also being the CEO a year and a half ago. How did your roles at AOL and Yahoo! enable you to better prepare for your current position at Brandfolder? At Yahoo and AOL, I had the opportunity to work with many of the world’s biggest brands. We boasted amazing consumer media brands like Yahoo Sports, TechCrunch, Huffington Post, etc. Related to that, were…

SPEC Releases New Cloud Benchmark

Spec Cloud IaaS 2018 Benchmark Uses I/O- and CPU-Intensive Workloads to Test Provisioning and Runtime Aspects of Cloud Implementations The Standard Performance Evaluation Corp. (SPEC) has released SPEC Cloud IaaS 2018, new benchmark software that measures the performance of infrastructure-as-a-service (IaaS) cloud implementations. The SPEC Cloud IaaS 2018 benchmark measures replicated application instances, overall performance, relative scalability, and mean instance provisioning time of IaaS cloud implementations, both…

Lisa Utzschneider Joins IAS as Chief Executive Officer

Current CEO Scott Knoll Will Move into an Advisory Role Integral Ad Science (IAS) announced that Lisa Utzschneider will join the company as CEO and member of its board of directors, effective January 7, 2019. After eight years as CEO & President of IAS, Scott Knoll has chosen to move into an advisory role for the company. Utzschneider has over 20 years of experience and most recently served as Chief Revenue Officer for Yahoo. “I am thrilled to join IAS and work with our accomplished team to scale the company globally.…

Leading Identity Research Firm KuppingerCole Names Janrain the Overall CIAM Leader Globally

Janrain Dominates "Uppermost Strata" for Product, Innovation and Market Leadership, Beating Out SAP/Gigya, Auth0, ForgeRock and Others Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced it was recognized as "Overall Leader" in KuppingerCole's comprehensive Leadership Compass CIAM Platforms Report. KuppingerCole is the leading European research firm specializing in Information Security, Identity & Access Management (IAM) and Digital Transformation. Citing…

Former L’Oréal Data Executive Joins Captify to Accelerate Global Search Data Strategy and Acquisition

Search Intelligence Leader Adds Aruna Paramasivam as Its Global Vice President of Data & Publisher Partnerships to Enable Publishers to Take Back Control of Data & Monetization Strategies and Audience Relationships Captify, the global leader in Search Intelligence, announced the appointment of Aruna Paramasivam as Global Vice President of Data & Publisher Partnerships. Paramasivam brings over two decades of data and partner management experience to this role. She will own Captify’s global data acquisition and…

TapClicks Prepares for Supercharged Growth in MarTech Sector, Hires VP of People And Operations and VP of Enterprise Customer Success

Strategic Hires Will Enhance Customer Success, Talent Acquisition, and Operations as TapClicks Expands Its Footprint TapClicks, the global SaaS leader in marketing intelligence, analytics, reporting and workflow, announced today that it made two new strategic hires as the company prepares for accelerated growth in the MarTech sector. Tonya J. Long is joining the company as Vice President of People and Operations while Regan Davis is joining as the Vice President of Enterprise Customer Success. On the heels of TapClicks'…

Interview with Guy Yalif, Co-Founder, CEO and Board Director, Intellimize

"We think that in the next couple of years, we will start seeing a shakeout where companies that ‘threw on some AI to look shiny’ will run into issues delivering on their promises."Tell us about your role and journey into technology. What galvanized you to start Intellimize? I’m the Co-Founder and CEO of Intellimize. We’ve been putting AI in the hands of marketers for several years to better engage and convert website visitors and drive more revenue. We personalize mobile and desktop websites for each unique visitor…

TechBytes with Vinay Ramani, Chief Product Officer, Pipedrive

Vinay Ramani Chief Product Officer at Pipedrive Pipedrive has over 75,000 customers, hundreds of thousands of active users, and the team has grown to 475 worldwide. We spoke to Vinay Ramani, Chief Product Officer, Pipedrive, to understand the biggest draw for him at the company.Tell us about your role at Pipedrive and the team/technology you handle. At Pipedrive, I oversee the product vision and strategy essential to Pipedrive realizing its true potential. This means leadership of the product, data, design and…

20 Hot Brands on the Social Media Monitoring RADAR – Part I

MarTech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint Brands are getting keener to know what is being spoken about their products and services on the World Wide Web. We are talking about a global platform (the internet in entirety) and fragmented enterprise data scattered across multiple channels! Further, brands would ideally like this data to be collated to harbor rich insights and assess their brand’s value on a macro level. Impossible, right? Not anymore. Thanks to…

The Top Hidden Privacy Dangers

Now more than ever before, “big data” is a term that is widely used by businesses and consumers alike. Consumers have begun to better understand how their data is being used, but many fail to realize the hidden dangers in everyday technology. From smartphones and smart TVs to location services and speech capabilities, often times user data is stored without your knowledge.  Here are some of the most common yet hidden privacy dangers facing consumers today: Geo-Location Geo-Location can be convenient, especially when you’re…