Logiq Appoints Former Omnicom and Yahoo! Senior Executive, Josh Jacobs, to Its Board of Directors
Jacobs’ Appointment Supports Logiq’s Emergence as a Leading Global Innovator of Data-driven Consumer Intelligence and Marketing Technology
Logiq, Inc. (formerly Weyland Tech), a global provider of award-winning eCommerce and Fintech solutions, has appointed Josh Jacobs to its board of directors. As a new independent director, his appointment increases the board to seven members, with four serving independently.
Jacobs is a highly accomplished technology executive with 30 years of innovation in digital media and advertising, sales and marketing, and strategic business and consumer product development. A noted pioneer in the programmatic media-buying industry, he has held senior level executive roles at several top technology companies on a global scale.
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He most recently served in a number of leadership positions at Maven, a leading media platform for digital publishers. As president and executive chair, he led the company through the acquisition and integration of four media companies that included Sports Illustrated, Hub Pages, Say Media, and TheStreet featuring Jim Cramer. Within three years, Maven grew from a startup to a market leading platform serving over 110 million readers monthly and generating more than $100 million in revenue. He presently serves on the company’s board of directors.
Prior to Maven, Jacobs served as president of services at Kik Interactive, where he led the introduction of a developer and partner ecosystem powered by one of the world’s leading chat and messaging platforms. Earlier, he served as CEO of Accuen, an Omnicom agency, and president of platforms and partnerships for the Omnicom Media Group. He grew Accuen from a single office in Chicago into a global powerhouse, with a presence across more than 65 countries.
Before Accuen, Jacobs served as SVP of advertising products and marketing at Glam Media, where he oversaw all aspects of its brand advertising and applications, as well as the Glam Publisher Network of 1,400 sites. He was also responsible for Glam Media’s global marketing, including brand and agency marketing, corporate communications and research.
He has served as vice president and general manager of Yahoo!’s ad technology marketplace, where he was responsible for the general management and product strategy of Yahoo!’s display advertising partnership platform. This included overseeing Yahoo!’s RightMedia Exchange, the company’s advertising platform business. He was responsible for creating the company’s first off-network display advertising products and partnerships.
Jacobs has also led several early-stage companies through initial product development, fundraising, and operational expansion. This includes serving as president of X1 Technologies, an Idealab company, and was co-founder of Bigstep.com, a small business publishing platform, acquired by Affinity Internet. He continues to support the advertising and media ecosystem as a board member, investor and advisor to numerous technology and media startups. He also sits on the board of Resonant, and Invoca, an AI-powered call tracking and analytics platform.
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“Josh’s extensive corporate governance and senior-level executive experience with major media and advertising brands makes him an ideal fit for Logiq’s board and our vision for the future,” noted company president and executive chairman, Brent Suen. “As an industry veteran with tremendous success in monetizing digital media platforms, we look forward to Josh’s guidance and insights as Logiq continues to evolve from primarily an eCommerce services company into a leading innovator of data-driven consumer intelligence and marketing technology.”
The transformation of Logiq began at the beginning of this year with the acquisition of the assets of a fast-growing eCommerce technology business now branded DataLogiq. As Logiq’s eCommerce platform, DataLogiq uses proprietary methodologies and AI systems to deliver valuable consumer insights that can dramatically enhance the effectiveness, reach, and ROI of online marketing spend. For enterprises and major brands, DataLogiq simplifies and automates everything from ad creation and audience targeting to customer acquisition, conversion, and remarketing.
Using first-party data acquired across its eCommerce platforms, Logiq is presently developing a company-wide system for building custom audiences for advertising using its deep pool of consumer intelligence. By managing the end-to-end consumer experience, Logiq is able to execute highly effective online campaigns that generate high ROI on marketing spend for customers of all sizes worldwide.
“I’m looking forward to helping Logiq pursue its new strategic direction and vision, and particularly during this exciting new era for the digital marketing industry,” said Jacobs. “I had the good fortune of working alongside Logiq’s new CEO, Tom Furukawa, at Yahoo! several years ago as a fundamental shift was underway in how advertising was transacted, from web design to the creation of networks of networks. I saw first-hand Tom’s brilliant ability to innovate as we built display advertising products and developed highly productive display advertising partnerships, and introduced new ways to target audiences using early AI technology. Today, much more powerful AI and machine learning is creating yet another revolution in the industry with intelligent ad networks like we’ve never seen before. Logiq has emerged at the forefront of this new revolution.”
Furukawa commented: “The digital marketing industry is indeed now going through another major technology shift, driven largely by the increasing demands around privacy and better ROI on marketing spend. These industry challenges also create new opportunities, and represent an opportune time to strengthen our team with industry thought leaders and visionaries like Josh to help us further refine and introduce to the marketplace our AI-powered, first-party data solution. We anticipate Josh’s keen mind for innovation and deep connections with decision makers at major publishers and digital marketing agencies will help open many new doors for Logiq.”
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