Former Adobe and Microsoft exec to take on EMEA VP of Marketing role with focus on building awareness of Yext as the Answers Company and driving growth across the region  Yext, Inc., the Search Experience Cloud company, has announced the hiring of John Watton to its EMEA leadership team. In his new position as EMEA VP of Marketing, Watton will focus on building awareness of Yext as the Answers Company, whilst strengthening relationships and partnerships with clients and enabling the business’ agencies to deliver brilliant…

"Customers expect accurate answers instantaneously, and those brands that deliver this stand to make huge gains against less search-savvy competitors." Tell us about your role/team you handle at Yext. What inspired you to join the company? After years at Yahoo after the Right Media acquisition, I was ready to go back to an earlier stage startup. The founder and Chairman of Right Media, Mike Walrath, told me about Howard and Brian, the founders of Yext, and he encouraged me to take a meeting with them. While the company…

Restaurants can now publish their menu data from Olo across Yext's extensive network of publishers with a single click Yext, Inc., the Search Experience Cloud company, and Olo, the leading digital food ordering platform for the restaurant industry, announced an integration allowing restaurants to sync verified menu content into the Yext platform and distribute it across more than 150 digital services, including Google, Facebook, Yelp, and TripAdvisor. Marketing Technology News: Adobe Equips Businesses with Free Online…

Businesses now have more flexibility in structuring their brand data, delivering optimal site search results, identifying conversion sources, and more Yext, Inc., the Search Experience Cloud company, announced the general availability of its Spring '20 Product Release. The release introduces a centralized location to track suggestions for updates to brand information, functionality to tie conversions back to their original sources, customizable leaderboards to analyze business performance by a variety of metrics, and…

With the recent surge in consumers seeking critical information, the new campaign encourages businesses and organizations to take Yext's No Wrong Answers Challenge to discover how well their websites are answering consumer questions Yext, Inc., the Search Experience Cloud company, announced its No Wrong Answers integrated marketing campaign to help more organizations across industries supercharge their websites with Yext Answers and provide consumers with official answers to their questions. The advertising campaign,…

The company is providing a current view into the changing consumer search trends across industries around the world due to the global pandemic Yext, Inc., the Search Experience Cloud company, today announced the release of its COVID-19 Global Search and Engagement Report to help illuminate the impact the COVID-19 epidemic has had on consumer search behavior across industries around the world. The report follows an 84% increase* in the number of updates clients have made in the Yext platform. The uptick indicates…

The list honors the companies that have contributed most significantly to economic growth in North and South America Yext, Inc., the Search Experience Cloud company, announced its selection to the inaugural list of The Americas' Fastest Growing Companies 2020 by the Financial Times. Yext was one of 500 companies selected from millions in North and South America for impressive revenue growth between 2015 and 2018. Marketing Technology News: Recapd Enables Captions for Zoom and Webex Meetings as People Work from Home…

Company looking to work with governments and organisations across the UK and Europe in a bid to give citizens accurate information around global pandemic Yext, Inc., the Search Experience Cloud company, has announced its collaboration with the State of New Jersey to deliver residents accurate, up-to-date information about COVID-19 with a new online information hub. Yext is looking to work with governmental, NGOs, charities and other businesses and organisations across the UK & Europe to combat the growing concern around…

New enhancements give businesses more flexibility to structure their brand data, deliver optimal site search results, identify conversion sources, and more in the Yext Search Experience Cloud Yext, Inc. , the Search Experience Cloud company, announced the availability of its Spring '20 Product Release for early access. The release introduces several enhancements to the Yext platform, including a new way to view suggestions to brand data, more visibility into the source of digital conversions, and customizable…

The Dutch Denim Brand Is Also Managing Information for More Than 350 Locations Across 39 Countries With the Yext Platform. Yext, Inc., the Search Experience Cloud company, and G-Star RAW announced the results of their joint efforts to help the Dutch denim brand reach its customers online. G-Star RAW collaborated with Yext to update its information across more than 150 publishers, including Google, Amazon Alexa, and Facebook. By enhancing its online discoverability with Yext, G-Star RAW has driven over 1.5 million…

Globally, consumers are looking for directions to toy and jewelry stores in the leadup to Christmas and liquor stores for New Year's Eve.  Yext, Inc., the Search Experience Cloud company, released new research on global consumer search behavior during the holiday season. The study found that consumers ready to buy gifts click for directions to toy stores up to 231% above average the week before Christmas, while those looking to imbibe during the holidays request directions to liquor stores up to 160% above average…

The Company Celebrates Diversity with Several Initiatives, Including Employee Resource Groups Dedicated to Employees Who Are Women, Parents, People of Color, LGBTQ, or Disabled Yext, Inc., the Search Experience Cloud company, was honored with a Digiday Worklife Award in the Most Committed to Diversity and Inclusion category at Digiday's 2019 Fall Awards Gala. Yext was chosen for the Diversity and Inclusion award by a panel of judges who evaluated the company on criteria like innovation, creativity, and results.…

With Nextdoor joining the Yext Knowledge Network, businesses can publish facts directly to their Nextdoor Business Page from Yext Yext, the Search Experience Cloud company, and Nextdoor, the world’s largest private network for neighbourhoods, announced a global integration allowing businesses using Yext to publish facts about them to their Nextdoor Business Pages. The integration gives businesses confidence that consumers searching for them on Nextdoor will get an accurate, brand verified answer. With this new…

The Yext Explorer Awards Honor Those Defining the Future of Search Yext, Inc., the Search Experience Cloud company, announced the winners of the third annual Yext Explorer Awards at the company's annual conference, ONWARD19: The Future of Search, which took place October 29-30, 2019 in New York City. The Explorer Awards honor the companies that are defining the future of search by taking back control of the facts about themselves online. Yext, Inc. "Yext's mission to create a world of…

Panels Will Discuss How Brands Can Optimize Digital Customer Experiences R2i, a rapidly growing, independent digital marketing agency, announced today that R2i CEO Jennifer Quinlan will join a main stage panel discussion at Yext's ONWARD19 conference with Adobe's Head of Platform Partners & Strategy Cody Crnkovich and Yext's Senior Director of Product Marketing, Erin Jaeger. R2i is a Yext Strategic Alliance Partner and Adobe Gold Partner with three specializations, including their most recently awarded Adobe…

Brands Are Implementing Yext's Revolutionary New Search Product to Turn Their Websites into Powerful Search Experiences Yext, Inc., the Search Experience Cloud company, announced its early work with brands across industries that are implementing its revolutionary new search product, Yext Answers. "Search engines have gotten far more intelligent over the last twenty years, but search on business websites doesn't work nearly as well," said Howard Lerman, Founder and CEO of Yext. "With Answers, we're giving brands the…

Leading Search Experience Cloud company, Yext, today launched Yext Answers. Yext Answers is a revolutionary new search product that turns any brand’s website into a powerful search engine capable of answering consumers’ questions directly with brand verified answers. This launch is the latest step furthering Yext’s mission to deliver "perfect answers everywhere". The customer journey starts with a question, and every day consumers search for answers about brands. However, they are increasingly served false or misleading…

Businesses Can Now Manage Trustpilot Reviews of Specific Locations Directly in the Yext Platform. Yext, Inc., the platform for Brand Verified Answers in search, announced a new global integration with Trustpilot, a leading independent platform for companies to build trust with consumers, that enables Yext customers with Trustpilot accounts to manage location-based reviews directly in the Yext platform. Businesses can now log in to the Yext platform to monitor and respond to their Trustpilot reviews in real time, in the…

ONWARD19 will explore the paradigm shift in search from chaotic results to verified answers Yext, Inc., the platform for Brand Verified Answers in search, announced bestselling author and Marketing Hall of Fame inductee Seth Godin as a closing keynote speaker at ONWARD19: The Future of Search. In its fourth year, the conference will take place on October 29–30, 2019 at the New York Marriott Marquis and explore the paradigm shift in search from chaotic results to verified answers. ONWARD19 will also feature talks…

Hard Rock Will Leverage the Yext Platform to Power Answers to Consumer Questions about Locations, Hours of Operation, and Holiday Information in Search Yext, Inc., the platform for Brand Verified Answers in search, announced its work with Hard Rock International to power answers-ready online listings and restaurant pages for Hard Rock Cafe locations globally. By managing restaurant information like locations, hours of operation, and holiday-specific details, the Yext platform allows Hard Rock to deliver facts verified by…