Yext Summer ’19 Product Release Now Available For General Access

The Release Equips Businesses to Deliver Brand Verified Answers in Search With New Yext Platform Functionality Including Custom Entities and Fields Yext, Inc., the platform for Brand Verified Answers in search, announced the general availability of its Summer '19 Product Release. All Yext customers and partners can now take advantage of new enhancements, which enable businesses to answer the questions customers ask about them: in search, using voice assistants and chatbots, and on their own websites. Brand reputations are…

Yext and Hootsuite Announce Integration Allowing Businesses to Manage Reviews and Social Media from a Single Dashboard

With a Centralized View of Their Online Reputation, Mutual Customers of Yext and Hootsuite Will Be Better Equipped to Drive Positive Customer Experiences and Revenue Yext, Inc., the platform for Brand Verified Answers in search, announced a new global integration with Hootsuite, the global leader in social media management, that allows mutual customers to manage all of their reviews and social channels from a single platform. With the new integration, businesses can bring the power of Yext Reviews into the Hootsuite…

Yext Study: 58% Of Healthcare and Pharmaceutical Marketers Say Their Marketing Management Strategy Needs Major Improvements

As Patients Increasingly Seek Care Outside of a Healthcare Organization's Homepage, the Healthcare Sector Recognizes Its Need for Improved Off-Website Engagement Data Monitoring  Yext, Inc., the platform for Brand Verified Answers in search, announced new research on the digital maturity of the healthcare sector as part of its Brand Control in the Age of AI study conducted in partnership with Vanson Bourne, an independent research group. Brand Control in the Age of AI surveyed 400…

Yext Transforms Search with Brand Verified Answers

Next-Generation Yext Platform Enables Businesses to Capitalize on Paradigm Shift in Search From Results to Answers Yext, Inc., the platform for Brand Verified Answers in search, kicked off a new era in the world of search today with the next generation of the Yext platform. New enhancements to Yext enable businesses to answer the questions consumers ask about them: in search, using voice assistants and chatbots, and on their own websites. Brand reputations are increasingly at stake with what consumers find online, and so…

MarTech Interview with Charli Rogers, VP of International Client Services, Yext

"The biggest change in consumer behaviour is the rapid adoption of voice devices and this will create more location-based business opportunities." Tell us about your role and journey into Marketing Technology. What inspired you to join Yext? I lead the Client Services team at Yext. Our platform enables businesses to directly provide their information to over 150 digital services and applications globally so that when people search for information about a business, they get a verified answer, which improves discoverability…

Yext Study: 85% Of Food and Hospitality Brands Say They Have Improvements To Make In Reputation Management

As Consumers Increasingly Engage with Brands on Third-Party Sites, Food and Hospitality Marketers Plan to Focus on Collecting Customer Feedback Across Platforms and Monitoring Online Reviews Yext, Inc., the leader in digital knowledge management (DKM), announced new research on the digital maturity of the food and hospitality sector as part of its Brand Control in the Age of AI study conducted in partnership with Vanson Bourne, an independent research group. Brand Control in the Age of AI surveyed 400 marketing…

Yext Collaborates with Adobe to Drive Website Discovery

Customers Can Now Leverage Yext to Increase Discoverability of the Facts About Them in Their Adobe-Powered Properties Yext, Inc., the leader in Digital Knowledge Management (DKM), announced a new collaboration with Adobe. Yext has launched four integrations with the Adobe Experience Cloud to easily connect Yext knowledge to properties and assets created and managed with Adobe. These integrations will enable businesses to use their brand data stored in Yext across websites, mobile apps, email systems, and the Internet of…

BookingBug Announces Partnerships with Industry-Leading Technology Providers Yext and Twilio

BookingBug, the leader in customer journey management, announced partnerships with industry-leading technology providers Yext and Twilio. Yext is a leading Digital Knowledge Management (DKM) platform designed to provide companies with the ability to control brand experiences across digital channels – including maps, search engines, voice, applications and other intelligent services that drive customer discovery and inform actionable decision making. Twilio, a cloud communications platform that has virtualized the world’s…

Major Chinese Global Digital Services Join Yext Knowledge Network in Spring ’19 Product Release

Yext Spring Release Also Includes New Google Q&A Functionality and General Availability of AI-Ready Yext Pages Yext, Inc., the leader in Digital Knowledge Management (DKM), announced integrations with some of the largest global digital services used by Chinese travelers around the world, as part of Yext’s Spring ’19 Product Release. The integrations with Baidu Map (Overseas), Fliggy, CK Map, and PIRT put businesses outside China in control of their brand information in the services that hundreds of millions of Chinese…

Yext Names Wendi Sturgis CEO, Yext Europe

A Twenty-Year Marketing and Technology Veteran and Longtime Yext Leader, Sturgis Will Lead Yext's Business and Operations in Europe Yext, Inc., the leader in Digital Knowledge Management (DKM), has named Wendi Sturgis as CEO of Yext Europe, bringing her technology and marketing leadership to the company's rapidly growing European footprint. Sturgis is Yext's Chief Client Officer, and has been a leader at Yext for nearly eight years, during which she has held a variety of executive roles, including leading Sales,…

Yext Study: Only Eight Percent of Marketers Believe Their Organization’s Brand Management Strategy is Completely Effective

Research Highlights How AI-Based Search Technology Is Impacting Marketing Strategies and Why so Many Businesses Are Falling Behind Yext, Inc., the leader in digital knowledge management (DKM), announced the results of its Brand Control in the Age of AI study conducted in partnership with Vanson Bourne, an independent research group, surveying 400 marketing decision-makers from organizations across the United States. New advancements in AI-based search, including voice search, are fundamentally changing the way people…

Yext Named A Great Place To Work On Fortune’s Best Workplaces In Technology List

The List Recognizes Yext as one of the Best Tech Companies to Work for in America Yext, Inc., the leader in Digital Knowledge Management (DKM), has been named to the list of Best Workplaces in Technology by Fortune and Great Place to Work. "Yexters' talent and passion drive us forward every day on our mission to provide perfect information everywhere," said Howard Lerman, Founder and CEO of Yext. "Our team is the secret to our global growth, and we're proud to be recognized as one of the best tech companies to work for…

Prediction Series 2019: Interview with Elizabeth Walton, VP Marketing, Yext

Tell us about your role at Yext and the team/technology you handle. I am the VP of Marketing at Yext. I’ve been with Yext for more than six years and have held nearly every role within the Marketing Department in that time. In my current role, I lead Demand Generation, Content, and Marketing Operations. I consider myself an entrepreneur first and a marketer second — I love the effect good marketing has on a company’s growth.  I joined the company in 2012 when we had just 75 employees, and today we have about 1000…

Yext Releases Super Bowl Search Trends Research

Many Businesses in the Host City and Around the United States See Search Spikes Yext, Inc., the leader in digital knowledge management (DKM), released new research on how consumer search behavior changes during the Super Bowl. The data revealed that Google Search Views skyrocket in key verticals like food and hospitality in the lead-up to the big game — particularly in the host city. This research focuses on trends in Minneapolis, home of the Super Bowl last year, to give an idea of what businesses in Atlanta, home of…

Yext Releases 2018 Search Trends Data

Brand Interactions on the Rise Across Search, Volume of Reviews per Business Nearly Doubles Yext, Inc., the leader in digital knowledge management (DKM), released new research on how consumer search behavior changed in 2018. The data revealed that, as search technology has gotten more intelligent, consumer interactions with businesses are rising across the board in services like Google, Alexa, and Siri. In fact, new reviews per business location were up 87% in 2018 over the previous year. Businesses in nearly all…

Morgan Stanley Chooses Yext Brain to Manage Financial Advisors’ Digital Knowledge

Yext Knowledge Engine to Enhance Financial Advisors' Digital Presence and Increase Prospecting Success Through Digital Knowledge Management Yext, Inc., the leader in Digital Knowledge Management (DKM), announced it has been selected by Morgan Stanley to put its financial advisors in control of the information about them across the web. Morgan Stanley will leverage the Yext platform to create and manage financial advisors' business pages and presence across maps, apps, search engines, voice assistants, and other…

TechBytes with Jon Buss, Managing Director, Yext

Jon Buss Managing Director at Yext Yext's research highlights Electronics (39%), Groceries (35%), Books (23%) and Fashion (22%) as the most promising retail sectors for voice search in the UK. We spoke to Jon Buss, Managing Director at Yext, to understand his predictions on the voice-led e-commerce experience for 2019.Tell us about your role at Yext and the team/technology you handle. We are witnessing an unprecedented change in consumer behavior with the rise of mobile and, now, voice-based technologies. Consumers…

Yext Fall ’18 Product Release Now Available for General Access

Features Now Live in the Fall '18 Release Include Yext's Integration with Snapchat, Intelligent Review Response, and Yext Analytics Integration with Tableau Yext, Inc. the leader in Digital Knowledge Management (DKM), announced that its Fall '18 Product Release is now live for Yext customers and partners. The Fall '18 Release includes Yext's integration with Snapchat, intelligent review response, and a new Yext integration with Tableau. "AI-powered services like search and voice assistants have altered the customer…

DexYP CEO Announces Thryv Partner Program at Yext ONWARD 2018 Conference

Joe Walsh, DexYP CEO, announced the Thryv Partner Program during his fireside chat with Yext Founder and CEO Howard Lerman at the Yext ONWARD 2018 Conference in New York City held October 23 - 25. “We believe in the American dream of running your own small business and we know others believe in it too,” said Walsh. “Our Thryv Partner Program allows us to build partnerships with other companies who help small businesses, such as marketing agencies and IT specialists, to promote and sell Thryv software to small business…

Snapchat Is Now a Part of the Yext Knowledge Network

Starting November, Yext Brain to Directly Power Business Information on Snapchat, Globally As information expands exponentially on the internet, users are getting increasingly uncertain about its authenticity. Nowadays, there are multiple sources for users to get information about a single entity. Despite the convenience, the information received on any subject isn’t always homogeneous. This is the main source of dilemma for users when it comes to believing in information on the world wide web. This is especially…