New features will help businesses more easily create and optimize custom digital experiences using the Answers Platform.
Yext, Inc., the Answers Company, announced the general availability of its Summer ’22 Release, which introduces updates to Listings, a new Pages architecture, and other features designed to improve platform extensibility.
The release includes support for newly available analytics from Google, as well as enhanced status detail messages that will help brands better manage third-party listings across the Yext Publisher Network. A new React component library and the “Solstice” algorithm update empower developers to build sophisticated first-party experiences with Yext Search.*
“Businesses today have to contend with an increasingly complex digital landscape. Instead of managing dozens of single-purpose applications, organizations should be empowered to consolidate essential functionality into one platform that can power both first and third-party experiences,” said Max Shaw, SVP of Product Management at Yext. “The features included in our Summer Release help businesses do just that. With Yext, organizations have a centralized platform that can be leveraged to create seamless multi- or omnichannel digital experiences that are more efficient, cost effective, and gratifying for the end-user.”
Marketing Technology News: “Atomic Habits” Author James Clear to Ignite Attendees at Zapier’s Annual…
The Summer ’22 Release includes the following features:
- Listings Updates: Newly available analytics from Google will provide further visibility into engagement metrics, as well as the specific keywords that surface listings in search results. Improved status detail messages will give companies an easier way to manage and troubleshoot Listings across the industry’s largest network of 250+ direct integration partners.
- Custom Pages Development: An improved, open technical architecture allows external developers to more easily create SEO-optimized landing pages at scale. Developers can build locally, connect GitHub repositories, and take advantage of modern development tools to quickly deploy pages with content stored in the Yext Knowledge Graph.
- AI Data Cleaning**: An addition to the Connectors framework takes user-provided examples of input/output transformations to create and apply a machine learning model for cleaning data. This added flexibility is extremely helpful for users who would otherwise write complex functions or format data manually.
- Fully Custom Search UI: Developers have access to a new React component library, which is a great resource for those looking to build a bespoke frontend experience with Yext Search components. The first major version of the library includes a wide range of customizable features that allow for increased flexibility when designing a user interface, such as FilterSearch, Facets, and more.
- Solstice Algorithm Update: With the Solstice algorithm update, administrators can optimize their search experiences even further with Custom Phrases. The update also introduces Multi-Hop Relationships, which support complex user questions that require information from various sources at the same time. With Multi-Hop Search, end-users can query data that is stored on related entities, several “hops” away in the Yext Knowledge Graph.
Marketing Technology News: MarTech Interview With Adriana Gil Miner, CMO at Iterable