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Aon to Acquire Coverwallet, the Leading Digital Insurance Platform for Small and Medium-Sized Businesses

Aon will accelerate growth of CoverWallet's core offerings and apply underlying technology to broader digital client experience platform Aon plc, a leading global professional services firm providing a broad range of risk, retirement and health solutions, announced that it has entered into a definitive agreement to acquire CoverWallet, the leading digital insurance platform for small and medium-sized businesses. The acquisition provides Aon with additional access to the fast-growing, $200+ billion premium digital…

Digital Realty Launches PlatformDIGITAL and Unveils Platform Roadmap to Underpin the Next Wave of Digital Transformation

Publishes Pervasive Datacenter Architecture Strategy and Introduces Enterprise IT Solutions to Solve Industry's Data Gravity Challenges, Optimize Data Exchange and Scale Digital Business Digital Realty, a leading global provider of data center, colocation and interconnection solutions, announced PlatformDIGITAL™, a first of its kind global data center platform designed to enable customers to scale digital business. With the digital economy set to reshape both private and public enterprises across all industries,…

DoubleVerify Acquires Ad-Juster, the Leading Data Platform for Digital Publishers

Combination creates powerful data platform across sell-side & buy-side ecosystem DoubleVerify ("DV"), the leading independent platform for digital media measurement and analytics, announced the acquisition of  Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights publishers use to optimize their ad revenues across comprehensive direct and programmatic sales channels. Most large digital publishers rely on multiple marketing…

Evergage Named a Leader Among Digital Intelligence Platforms by Independent Research Firm

Evergage's Platform Is Designed to Identify, Understand and Engage with Customers on a One-to-One Basis Across Channels - with Report Noting That 'Evergage's All-in-One Approach Delivers Customer Centricity' Evergage, The 1-to-1 Platform company, announced that Forrester Research, a leading global research and advisory firm, has ranked Evergage a Leader in its new report "The Forrester Wave: Digital Intelligence Platforms, Q4 2019." Evaluating "the nine most significant" providers, the report notes that "Evergage's…

Whatfix Acquires Airim to Offer the Industry’s First Autonomous Personalization Platform for the Digital Adoption Solutions Category

Airim, a Leading Digital Adoption Platform Joins Forces with AI-Powered Personalization Engine to Autonomously Deliver Highly Personalized In-App Guidance and Self-Help to Enterprise Users Today, Whatfix has announced that it has acquired Airim. Airim provides an AI-powered Personalization Engine for users and customers. Airim’s technology will be integrated with Whatfix to complement the company’s digital adoption platform and help bolster its artificial intelligence stack to deliver personalized content to every user…

The Venture Capital Arm of Asia’s Leading Digital Agency, Integrated Management Systems, Announces Launch of Organic Platform in China

IMS Digital Ventures, the venture capital arm of Asia’s leading digital transformation agency, announces the launch of a social and content platform in China that will enable consumers to authenticate organic products thanks to blockchain technology “We’ve engineered the platform so that it takes into account the sophisticated Chinese consumer journey and provides an exciting ecosystem for audiences to interact and learn more about the benefits of wellness through organic lifestyle choices.” The organic platform,…

Glassbox Announces Availability of Its Digital Experience Orchestration Platform on Salesforce AppExchange, the World’s Leading…

Glassbox customers can now benefit from real-time session replay directly in Salesforce, whilst accessing previously untapped level of insights Glassbox announced it has launched its Digital Experience Orchestration and big data analytics solution on Salesforce AppExchange, empowering customers to revolutionize the way customer service departments handle customer queries and complaints. Built on the Salesforce Platform, Glassbox is currently available on AppExchange at …

E-Commerce Leaders, ZonLux Digital, Launch New Marketing Agency to Help Companies Get the Most Out of Amazon’s Platform

ZonLux Digital to Help Brands of All Sizes Sell and Scale on Amazon ZonLux Digital and its founder, Matt Newman, have launched a Service Amazon Marketing Agency. With an extensive portfolio of consumer-facing e-commerce brands in the health, auto and beauty space, the Zonlux Digital team will bring their thorough knowledge of e-commerce and the ever-changing Amazon platform, as well as innovative marketing and SEO knowledge to clients at whatever capacity they need to scale. Newman has grown his portfolio to almost $100…

Adobe (Magento) Named a Leader in 2019 Gartner Magic Quadrant for Digital Commerce Platforms

Adobe (Magento) Named a Leader for Third Consecutive Year for Completeness of Vision and Ability to Execute Adobe announced that it has been positioned by Gartner, Inc. as a Leader in the 2019 “Magic Quadrant for Digital Commerce Platforms" research report. Adobe (Magento) has been evaluated as a Leader in the report following its acquisition of the Magento platform in June 2018. This is the third consecutive year that Magento Commerce has been named a Leader. The report evaluated 13 vendors based on their ability to…

Accenture Helps Radisson Hotel Group Transform its Group Sales, Business Development, and Operations in the Americas with Integrated Digital…

Platform built on Salesforce improves effectiveness and efficiency of operations, enables growth Accenture has helped Radisson Hotel Group in the Americas develop and implement a new digital customer relationship management platform and mobile application, bringing them together in a single, scalable system that makes it easier for the company’s franchisees and owners to do business with the global hotel group. The new platform helps to effectively drive sales growth, while ensuring standardized and efficient operations.…

RedPoint Announces Digital Acquisition Platform for Targeted Ad Experiences

True Closed-loop Process Empowers Marketers to Optimize the Customer Journey from Anonymous to Known RedPoint Global, a top provider of customer data platform (CDP) and customer engagement technologies, announced the RedPoint Digital Acquisition Platform for targeted ad experiences, a solution that will simplify the process of data activation and personalization across the digital ecosystem. This solution enables RedPoint Global customers to directly access and control granular data to dynamically determine the next-best…

Spectrio Acquires Media Distribution Solutions, Adding On-Demand Video Production and an Online Video Marketing Platform to its Suite of…

Merger allows customers to bridge the gap between online and offline content Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced today that it has acquired Media Distribution Solutions (MDS), a leader in low-cost, on-demand video creation based in Plano, Texas. The acquisition builds upon Spectrio’s marketing technology suite, further accelerating the Company’s capability to provide content at scale across avenues both online and on-site. Today,…

RedPoint Announces Digital Acquisition Platform for Targeted Ad Experiences

True Closed-loop Process Empowers Marketers to Optimize the Customer Journey from Anonymous to Known RedPoint Global, a top provider of customer data platform (CDP) and customer engagement technologies, announced the RedPoint Digital Acquisition Platform for targeted ad experiences, a solution that will simplify the process of data activation and personalization across the digital ecosystem. This solution enables RedPoint Global customers to directly access and control granular data to dynamically determine the next-best…

Pegasystems Acquires Leading Digital Messaging Platform Provider In The Chat

New Engagement Solution Will Debut on the Main Stage at PegaWorld 2019 Pegasystems Inc., the software company empowering digital transformation at the world’s leading enterprises, announced its acquisition of In The Chat (ITC), an enterprise-grade digital customer service platform provider that unifies text messaging, social media, live chat, email, messengers, and chatbots into a seamless conversation with customers. ITC’s platform, which enables communications via virtually any digital channel, will be integrated…

AI Platform Pattern89 Plans Expansion Into Growing Digital Advertising Market

Pattern89, which offers an artificial intelligence platform to improve paid social advertising results, has announced that their platform is expanding to include Google advertising. Throughout 2019, the Pattern89 software will include successive releases to analyze and predict performance across Google Display, YouTube and Search. The expansion will enable marketers to drive improved multi-channel results across more than 58% of the digital advertising ecosystem according to eMarketer. @pattern89 expands successful AI…

Pandora Selects OpenText’s Digital Asset Management Platform for Streaming Advertising

Pandora to Originate and Manage More Than 35,000 Annual Audio and Display Ads with OpenText Media Management OpenText, the global leader in Enterprise Information Management (EIM), announced Pandora, the largest streaming audio provider in the US, selected OpenText Media Management as the asset storage and management application for its audio and display advertising. Powered by the Music Genome Project, Pandora delivers its users personalized music that continually evolves with their tastes. An important element of…

Mirriad Adds Niteen Crawford-Prajapati as Chief Technology Officer to Accelerate AI-Powered Platform for the Linear TV and Digital Video…

Platform Has Reinvented the Way Brands Place Ads Within Linear TV and Digital Video Computer vision and AI-powered platform company Mirriad announced the appointment of global solutions architect and product developer Niteen Crawford-Prajapati, as Chief Technology Officer. Prajapati will be accelerating Mirriad’s cloud strategy for vast integrations with global broadcasters and the digital video ecosystem, allowing for seamless ad insertions in linear and digital content at scale. With over ten years of experience in the…

Adomni Launches First-Of-Its-Kind Platform Providing Audience Analytics for Digital Out-Of-Home Advertisers

Newly Updated Digital Out-Of-Home Platform Includes Insights into Audience Behavior to Deliver Targeted and Effective Campaign Results Adomni, an open online platform to find and buy digital out-of-home (DOOH) advertising, announced a first-of-its-kind update to its platform: the ability to buy DOOH ads based on audience. The new feature gives advertisers the ability to spend campaign dollars more effectively and target their audience based on behaviors. Prior to this update, the DOOH ads were primarily sold based on…

Decibel Adds New Platform Features That Enhance Digital Customer Experience by Revealing Exactly How Customers Progress Through the Online…

With Journeys, Brands Can Visualize Data to Better Understand the Complicated Customer Journey on Websites and Apps Decibel, the leading global digital experience intelligence provider, announced the details of its latest release, Journeys, which provides a robust view of exactly how website and app users experience every step of the online journey. Armed with this comprehensive view, brands can quickly identify areas for investigation and improvement, thus delivering a more engaging digital customer experience and…

TabMo Activates Digital out of Home, Connected TV and Audio on Its Mobile Advertising Platform, Hawk

Hawk Becomes the First Mobile DSP to Enable Advertisers to Maximise Campaign Performance via Integrated Cross-Channel Campaigns TabMo’s demand side platform (DSP) Hawk has become the only mobile-first platform to connect additional advertising channels.  For the first time, advertisers can use one mobile DSP to run campaigns that display complementary messages to audiences across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio. “Brands can now complement their mobile advertising by amplifying…