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Codewise Presents the Next-Generation of Voluum Tracker, The Only All-In-One Ad Measurement and Optimization Platform for Digital Marketers

For the First Time, Digital Marketers Can Leverage at Once and in One Place Artificial Intelligence, Collaboration Management, SSL Certificates, and Direct Tracking Pixel Features, as Well as Customizable Usage Parameters and Services, to Optimize Online Ads ROI and to Cost-Efficiently Scale Ad Operations Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times among the fastest-growing companies in Europe in 2017 and…

CAKE by Accelerize Announces Seamless Integrations with Leading Digital Media and Marketing Platforms

Enterprise-Class Customer Journey Data Collection and Analysis to Access Cost Data and Reveal the True Impact of Digital ROAS Accelerize  and its digital marketing software division CAKE announced its growing ecosystem of Connections, alliances with leading digital media and marketing tools that enrich customer journey insights for brands, agencies and publishers. Available to Journey by CAKEusers, Connections enable digital marketers to easily extract data from media platforms including Bing, Facebook, Google,…

TVadSync Integrates Unacast Data to Give Advertisers Clarity into How TV-to-Digital Cross-Platform Retargeting Drives Customers to Stores

Combination of Smart TV Data and Transparent Location Insights Allows Targeted, Attributable Cross-Screen Media TVadSync, the leader in TV-to-Digital cross-platform marketing, has partnered with Unacast. Unacast is the leading transparent location data platform, to finally give brands a clear picture of how combined TV and digital media campaigns influence their customers’ real-world actions. Unacast is the leading transparent, contextualized location data platform. Unacast empowers the next generation of data-driven…

State of Digital Marketing Analytics in Top 1000 U.S. Retailers Report Shows Multi-Platform Adoption, Continued Growth

Cardinal Path has published its annual State of Digital Marketing Analytics in the Top 1000 Internet Retailers report for 2018, uncovering analytics maturity and marketing technology adoption across the top 1000 U.S. online retailers. This year's report finds that many -and a growing number- of organizations have deployed multiple parallel solutions across analytics, tag management, testing, optimization & personalization, and data management platforms as they continue to optimize and streamline their marketing…

Vydia Raises $7 Million In Series A To Advance its Leading Digital Rights Management and Monetization Platform

Video Tech Company, Vydia, Will Double down on Its Machine Learning Capabilities to Provide Creators with Intuitive and Actionable Feedback When Publishing and Monetizing Their Content Inc 500 company Vydia announced recently that it has completed its initial close of $7 million Series A funding on the heels of a significant user and financial growth. The company now has more than 200,000 content users that create, distribute, monetize, store, protect, and measure their content in Vydia’s simple, centralized platform. The…

CoreMedia Features in Gartner’s Magic Quadrant for Digital Experience Platforms Report

CoreMedia Included in the First-Ever Release of Cutting-Edge Market Research Report CoreMedia, a global provider of omnichannel content management, advanced asset management, and eCommerce integrations, has announced that it has been included by Gartner's 2018 Gartner Magic Quadrant for Digital Experience Platforms research report. Recommended Read: TechBytes with John Schnipkoweit, CTO, Choozle Key Parameter to Decide the Magic Quadrant: The Ability to Execute Digital Experience CoreMedia has been placed as a leader…

Mvix Adds Slack App to Digital Signage Platform

Slack Messages Can Now Be Displayed on Digital Signs to Share General Announcements or Quickly Communicate with Large Teams Mvix, a leading provider of content-rich digital signage software, announced the addition of Slack to its extensive content library. The popular workplace collaboration and messaging app can now be displayed on digital signs. The user chooses a specific Slack channel to display and the most recent message in that channel appears on the screen. "Slack is one of the quickest and most…

Accretive Media Launches New Programmatic Digital Out-of-Home Advertising Platform Bridging the Digital and Physical Worlds

From Displays to Devices, New Digital-Out-of-Home Platform Uses Rich Consumer Data to Power Intelligent Targeting and Measurement Across Out-of-Home Screens Accretive Media launches the first digital-out-of-home (DOOH) advertising platform fueled by people-based profile data. The new platform reaches targeted consumers on digital screens at nearly 100K venues across the United States ranging from ATMs to airports, restaurants, gyms, train and subway stations, malls, office buildings, universities and more. Leveraging the…

Oxcyon In Gartner’s 2018 Magic Quadrant for Digital Experience Platforms

Oxcyon Inc. and Its Centralpoint Technology Have Been Included by Gartner Inc. in the 2018 "Magic Quadrant for Digital Experience Platforms"  Oxcyon was named one of only 10 vendors headquartered in the US in this new and emerging $18 Billion market (projected by 2021), alongside Microsoft, Oracle, IBM, Salesforce, and Adobe. "Who would have thought that an underdog software company from Cleveland could rank in the same Gartner Magic Quadrant with software giants? People forget, at one point, Microsoft was an underdog,…

Episerver Named a Visionary in Gartner’s Magic Quadrant for Digital Experience Platforms

In The Last 12 Months, The Company Added Omnichannel Campaign Management And Real-Time Personalization Capabilities Backed By AI And Customer Journey Analytics, As Well As Enhanced User-Generated Content (UGC) and Distributed Order Management System (Doms) Features To The Platform Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, has been positioned in Gartner's "Magic Quadrant for Digital Experience Platforms." Gartner published the report on 17…

Adobe Flies High, Named As Leader In Gartner’s 2018 Magic Quadrant for Digital Experience Platforms

Adobe has announced it has been named by Gartner as a Leader in the 2018 “Magic Quadrant for Digital Experience Platforms” research report. This report evaluated 21 vendors, and Adobe was among four vendors in the Leaders quadrant, based on the ability to execute and completeness of vision. Adobe Experience Cloud Ties in All The Contemporary Standards Expected from the Digital Experience Platforms Of all the vendors evaluated, Adobe was furthest to the right for completeness of vision, where evaluation criteria include…

Vonage Partners with Conversational AI Platform EBO.ai

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has announced its partnership with AI communications leader, EBO.ai to provide businesses with intuitive, intelligent customer service tools and support powered by the Vonage Communications Services Platform. EBO.ai, a virtual agent provider based in Malta and the UK, helps companies build valuable, long-lasting relationships with their customers using artificial intelligence technology that automates personalised…

Uber Eats and Groupon Adopt Actionable Intelligence, a New Product in the First-to-Market Button Evolution Product Suite

Button Evolution is a new suite of products for the affiliate marketing industry which enables personalization, intelligent spending, and profit maximization Button, the leading mobile commerce technology company, announced the launch of Button Evolution, the affiliate industry's first suite of personalization and intelligence products, including the newest product, Actionable Intelligence, that provides marketers with the ability to achieve their objectives through striking a balance between volume and profitability.…

Rokt adds Global Entrepreneurs Katie May and Phit Lian Chong to Board of Directors

New appointments bring further strength of entrepreneurialism to the board of the rapidly growing e-commerce technology company Rokt, the global leader in e-commerce marketing technology, announced that global entrepreneurs, Katie May and Phit Lian Chong have joined the Rokt Board of Directors. Both May and Chong are celebrated business leaders with extensive experience in fast growth businesses. They join the board at a significant moment, as Rokt's growth is further accelerated in a world where e-commerce has become…

Berkshire Hathaway HomeServices Automated Digital Advertising Program Powered by Adwerx

Popular program has delivered strong ROI for the leading franchisor, who will build on proven success by expanding its use of the Adwerx Enterprise Automation Platform In May of 2019, the Berkshire Hathaway HomeServices Automated Advertising Program powered by Adwerx Enterprise launched to the franchise system’s nationwide network of over 50,000 real estate agents, giving every network member access to a suite of digital advertising services as part of a system-wide initiative to build the Berkshire Hathaway HomeServices …

Genesys Names Marylou Maco New Head of Global Sales and Field Operations

Global cloud customer experience leader also announces departure of Mark Turner after nearly two decades of strong sales leadership Genesys, the global leader in cloud customer experience and contact center solutions, has appointed technology sales veteran Marylou Maco as its new executive vice president of Global Sales and Field Operations. Maco takes the helm from Mark Turner who is leaving after nearly 20 years at Genesys, where he was instrumental in helping the company seize market leadership and establish its cloud…

Incubeta Launches Free Advisory Sessions to Brands

Independent digital marketing services group offers free access to market-leading experts Incubeta, the independent digital marketing services group, announces it is offering free advisory sessions to brands. Experts will be available to discuss all fields of marketing from Paid Media, Creative and Technology to Feeds, SEO and Analytics. The 30-minute bookable advisory sessions are available to any brand or business which would like support and advice on account structures, the newest betas, the best set-up for technology…

Lemnisk Unveils Significant Platform Enhancements

Lemnisk releases several significant platform enhancements including probabilistic user data stitching, AI-based recommendations for new business verticals and deeper app and multi-channel personalization capabilities Lemnisk, the world's first real-time cross-channel marketing automation system built on an intelligent and secure Customer Data Platform (CDP), announced the general availability of key features and enhancements to its product offering. Lemnisk's platform has been further upgraded this year with various…

Former Nike and Amazon Executives Weigh in on the $17 Billion Digital Human Opportunity

According to insight from Trends Exchange and UneeQ, the 2020s will see a hundred-fold increase in the commercial use of digital humans to answer customer service inquiries, deliver news and information, and create entertaining content. Adroit Market Research reports the global conversational AI platform market size is anticipated to grow from $4 billion in 2019 to $17 billion by 2025. Conversational AI encompasses many technologies including voice assistants, customer service chatbots, and digital humans.…

Amobee Launches Industry First Self-Service Platform for Revolutionary TV Amplifier Solution, Joining Linear and Connected TV Planning

Horizon Media Drives 65 Percent Additional Digital Reach for Client Using Precision Activation Tool Amobee, the global advertising technology company reinventing advertising for the converging world, has dramatically expanded its revolutionary TV Amplifier solution, making it easier for advertisers to create connected TV (CTV), social and digital media campaigns that perfectly complement their linear TV strategy by ensuring that the right target audiences are reached at the ideal frequency to drive site visits,…