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As Brands Continue to Navigate Change, 43% of Consumers Say Digital Ads Should be Personalized

New research by Innovid takes a look at the “Now Consumer” and finds that personalization boosts revenue and brand loyalty; Study also reveals social platforms win on personalization Innovid, the only independent advertising and analytics platform built for television, announced the findings of a commissioned study on consumer preferences for personalized advertising amid COVID-19. More than 1,000 US adults were polled online for the study in July 2020. Innovid’s research study, 2020 Consumer Attitudes on Personalized…

Anzu Inks Exclusivity Deal With Axis Games, Bringing In-Game Ads to Their Games on PC & Console

New research by Innovid takes a look at the “Now Consumer” and finds that personalization boosts revenue and brand loyalty; Study also reveals social platforms win on personalization Anzu, the world-leading provider of in-game advertising, recently announced that it is expanding its cooperation with independent game developer Axis Games. After successfully integrating the ad platform solution into Axis Game’s mobile version of Axis Football League, the expansion will bring Anzu’s blended in-game ads to a growing set of…

CommerceIQ Launches Industry’s First Advertising Managed Service Enabling Consumer Brands

New Omni-Channel Managed Service Provides Full-Funnel Advertising Optimization For Amazon; Beta Trials Initiated for Instacart and other Retailers Hundreds of Leading Consumer Brands Including Brawny, Quilted Northern, Black+Decker, Remington and Greenworks Use CommerceIQ Advertising to Accelerate Market Share Growth and Achieve Up to 40% Incremental Sales and 20% Improvement in Profitability CommerceIQ, the leader in Ecommerce Channel Optimization, launched a fully managed omni-channel advertising service powered by…

PowerReviews Launches the “Number One UGC-Dedicated Analytics Platform on the Planet”

PowerReviews announces the release of UGC Analytics, the market-leading user-generated content reporting and text analytics suite powered by AI and Natural Language Processing. The new platform enables brands and retailers to understand, benchmark and improve consumer sentiment through deep analysis of customer-submitted content (ratings, reviews, imagery, video, Q&A and consumer consumption of and interaction with this) on product pages. Marketing Technology News: SundaySky Announces New Integration With Adobe…

Acquia Launches New Open Digital Experience Platform

Marketing Cloud and Drupal Cloud Unify Data and Content to Provide a Powerful Solution for Building, Personalizing, and Orchestrating Multi-Experiences Digital experience company Acquia announced the launch of its new Acquia Open Digital Experience Platform (DXP). The Acquia Open DXP is powered by Acquia Marketing Cloud and Acquia Drupal Cloud, a unified solution that unlocks the value of data and content so organizations can rapidly create new digital experiences. Marketers and developers now have a single, easy-to-use…

Affle Strengthens Its Leadership Team by Appointing Martje Abeldt as Chief Revenue Officer – Affle RevX Platform

Affle (India) Limited, the leading consumer intelligence technology company, announced the appointment of Martje Abeldt as Chief Revenue Officer - Affle RevX Platform to strengthen its leadership team as part of Affle2.0 growth strategy. In his new role, Martje will drive business and platform growth for RevX, and will be based out of Singapore. An accomplished practitioner in digital domain, Martje joins Affle with 20+ years’ experience in leading and scaling high-growth businesses across AdTech, Mobile, SaaS, IT and…

Octopus Interactive Presents Innovative New “Rideshare” Marketing Platform

Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles was a first-time presenter at the Interactive Advertising Bureau NewFronts 2020, the leading digital advertising gathering. Octopus presented The Daily Ride to provide insights around the growing trend of rideshare marketing. Topics included the total addressable market, rideshare passenger demographics, current market opportunities, the future of rideshare marketing, and in-car games. Octopus enhances the rideshare experience…

BigCommerce Expands Support for Adyen to Improve Merchant Checkout Experience Globally

New partnership makes it easy for BigCommerce merchants to expand quickly into new markets while managing risks BigCommerce, a leading open SaaS ecommerce platform for fast-growing and established brands, has rolled out a new integration with global payments platform Adyen, giving more than 60,000 merchants on BigCommerce access to an all-in-one payments solution. Through this integration, merchants will be able to offer local payment options and alternative payment methods at checkout in over 145 currencies. Marketing…

automotiveMastermind Hires & Promotes New Executives to Strengthen Leadership Team

automotiveMastermind, part of IHS Markit and a leading provider of predictive analytics and marketing automation solutions for dealerships and manufacturers, has hired two new executives and promoted one to add to its leadership team. Charity Taylor joins the team as vice president of data analytics, and Matt Leone joins as chief operating officer leading the operations, finance and human resources teams. Mastermind has promoted Tomy Szczypiorski from national enterprise account director to vice president of national…

Leading Indonesian Telco Selects ForgeRock to Modernize Its Identity Infrastructure

XL Axiata undertakes robust digital transformation initiative to streamline customer-facing systems for 55 million subscribers ForgeRock, the leading provider in digital identity, announced that XL Axiata, a leading mobile telecommunications company in Indonesia has selected the ForgeRock Identity Platform to launch a cloud-based initiative to unify its many customer-facing systems. XL Axiata is a major mobile telecommunications provider across Indonesia and surrounding regions, with more than 55 million subscribers. The…

Mashreq Appoints Aimee Peters as Group Head of Marketing and Corporate Communications

With more than 20 years' experience as a marketing and brand leader across the Middle East, South Africa and UK, Aimee joins the Mashreq leadership team to strengthen brand and corporate reputation to drive business growth Mashreq, one of the leading financial institutions in the UAE, has appointed Aimee Peters as its new Group Head of Marketing & Corporate Communications. Aimee has over 20 years of experience in Marketing, Communications and PR, across the Middle East, South Africa and the UK. Prior to joining…

NewRez Accelerates the Digital Transformation of its Lending Experience

NewRez will deploy Financial Services Cloud for a 360-degree view of the homeowner and serve as Salesforce’s new industry design advisor for its mortgage solutions NewRez LLC, a national mortgage lender and servicing organization, and Salesforce, the global leader in CRM, announced a strategic relationship focused on delivering a consistent, connected experience for borrowers and homeowners across NewRez’s mortgage lending and servicing business. In addition, Salesforce has selected NewRez as a new industry design advisor…

Frontline Communications and Operations Platform Beekeeper Closes $10 Million Series B Extension

“Beekeeper is setting the standard for how the modern frontline workforce operates and communicates” investors say. Beekeeper - the first communication and operations platform designed specifically for frontline workers - announced a $10 million extension on their series B round. The extension brings the round’s total to $60 million. The extension was led by Chicago-based Energize Ventures, with investment from HighSage Ventures, SwissCanto, Thayer, Swisscom, Investiere, Alpana Ventures, and Swiss Post. Marketing…

OMNIQ Corp. Launches Robust E-Commerce Platform

Expected to broaden customer base to include smaller companies in addition to its current base of mostly Fortune 500 firms B2B e-commerce site allows customers to directly purchase cutting edge data collection, rugged handheld computers and mobile peripheral equipment from the most trusted brands with support from OMNIQ’s experienced experts Company anticipates that small and mid-size businesses represent a significant segment of the market and expects to generate growth over the Company’s $52 million in sales for the…

MadKudu Builds Momentum With New Intelligence Offering, New Funding

New Product Capabilities Deliver First-Ever Forward-Looking View Into Marketing Pipeline and Revenue MadKudu, an AI-based predictive analytics and marketing operations solution, announced new product functionality - MadKudu Insights, an intelligence layer that turns data into revenue through actionable reports and dashboards. Leading tech companies have been participating in the beta period, and the product will be available to all customers later in Q3. This announcement follows a $5.5M Series A funding round, led by …

Alyce Named G2 Account-Based Execution Enterprise Leader in Four Categories

The Personal Experience Approach Helps Accelerates The Enterprise Market Growth and Expansion For The Alyce Platform, Delivering Major Results with Customers Alyce, the Personal Experience (PX) platform that makes sales and marketing outreach personal at scale through one-to-one gifting, announced it has been named a leader in multiple categories in the newly released G2 Summer 2020 Grid Reports for Account-Based Execution Software and Direct Mail. Leaders are determined by their high levels of customer satisfaction and…

Ready to Launch Business Creates the Un-Franchise Entrepreneur Support System

Ready to Launch Business offers many types of business packages including custom web design and build, E-Commerce, advertising, a client management system and much more Ready to Launch Business has made starting a business easy without the headache of becoming a franchise. Ready to Launch Business packages give you the opportunity and ability to make a sound decision on what type of business is right for you with our categories of business products to choose from. Marketing Technology News: BlueConic Expands Customer…

MatchCraft’s Automated Responsive Search Ads

Creator of leading digital ad platform, adVantage™, releases new feature for setting up and managing Google's Responsive Search Ads MatchCraft, the leading platform for selling and managing digital marketing campaigns at scale, recently introduced it's latest offering Automated Responsive Search Ads. MatchCraft's Automated Responsive Search Ads feature was developed to streamline & automate the process of setting up and provisioning Google's Responsive Search Ads (RSA) format. The Automated Responsive…

Advice Local Adds Conversational Voice App Technology To Product Suite

Advice Local is pleased to announce the launch of their voice app solution for businesses. Creating a voice app enables a business to provide a conversational experience on devices powered by Amazon’s Alexa and Google Assistant. This voice app integration within Advice Local’s technology further demonstrates their commitment to providing superior solutions for their agency and brand partners. Marketing Technology News: BlueConic Expands Customer Lifecycle Orchestration Capabilities Advice Local sets themselves apart…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…