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M-Files Earns Highest Leadership Position in 2020 Nucleus Research Content Management

Top recognition for usability and functionality solidifies M-Files as leader for seventh consecutive year M-Files Corporation, the intelligent information management company, announced it has been named a “Leader” in the 2020 Nucleus Research Content Management Technology Value Matrix Report. This marks the seventh consecutive year that M-Files has achieved Leader status, as the company further distances itself from competitors as the content management sector frontrunner. This year, M-Files earned the highest recognition…

Acxiom Announces ConneCXions Portfolio of Digital Transformation Solutions

Solutions unite martech and adtech to improve marketing performance and drive business growth Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced the launch of ConneCXions, a portfolio of digital transformation solutions that seamlessly combines Acxiom’s 50 years of expertise in martech – including customer data platforms, identity, and ethical data use – with omnichannel adtech applications and a premium publisher network. Acxiom’s…

KERV and Forbes Launch Shoppable Video for Advertisers

KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, is working with Forbes, the world’s largest business media brand, to create interactive, branded, and shoppable content on Forbes.com. Forbes is the first business media publisher to leverage KERV’s patented interactive video technology. The innovative collaboration enables Forbes to offer advertisers an opportunity to engage its audience in new ways within video content.…

Airship Launches Free Feature Flags by Apptimize, Allowing Mobile App Product Owners to Confidently Adapt to the New-Normal

With app installs growing across many industries, and businesses rolling out new services to meet changing needs, feature release management maximizes opportunities and mitigates risks Customer engagement company Airship announced that it is launching a free version of Apptimize’s Feature Flags solution, enabling app developers to control the scope and timing of feature launches in order to validate success and reduce risk prior to full rollout. From new apps to those with massive audiences, developers can use Feature Flags…

Nativo Sees Increased Adoption of its Mobile Ads SDK, Used By Over 400 Publishers

Publishers report an average 14% increase in CPM after upgrading to version 5 Nativo, the most advanced technology platform for advertising, announced its latest release of Mobile Ads SDK, which seamlessly integrates native ads into publishers' Android and iOS mobile apps, has seen a 27% growth in adoption between January and May. The Mobile Ads SDK version 5 has unlocked new inventory on premium content-based apps that accounts for an increase of 30% of overall inventory for the same period. Nativo's Mobile Ads SDK…

Invoca and Decibel Partner to Improve Digital Experiences

Integration connects human conversations and digital experiences to drive higher conversion rates and revenue Invoca, the leader in AI-powered call tracking and conversational analytics, today announced an integration with Decibel, the leader in digital experience analytics. For the first time, conversational analytics and digital customer experience data are combined to help companies uncover when and why consumers abandon digital experiences and reach out for help over the phone. Both Invoca and Decibel use AI to…

ADYOULIKE Digital Advertising Barometer Reveals V-Shaped Recovery Over Q2

Analysis from the UK's largest native advertising platform, ADYOULIKE, for the period before, during and after the initial stages of lockdown reveals key ad spend trends. The second barometer report, following an initial report looking at the early period of lockdown, clearly shows a V-Shaped impact of COVID-19 on the overall digital advertising ecosystem. ADYOULIKE, which integrates directly with the UK's leading news publishers, including titles such as The Guardian, The Independent, The Mirror, The Sun, Daily Mail,…

Triton Digital’s Omny Studio Platform Launches Secure Distribution Capabilities for Audio Publishers

Podcasters can now create and share content feeds and players with select audiences Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced that publishers utilizing its podcast platform, Omny Studio, now have the option to create secure content feeds that are exclusive for their audiences. Marketing Technology News: Validity Launches GridBuddy Cloud To Integrate Multiple Salesforce Orgs In One View By leveraging this new capability, publishers can create and…

New Research From SpotX Finds Four Out of Five CTV Viewers Watch Ad-Supported Content

CTV is for Everyone: An In-Depth Look at US CTV Viewership in 2020 report uncovers CTV audience insights, viewing behavior, access points, and sentiment toward advertisements SpotX, the leading global video advertising platform, announced the release of its first global connected TV (CTV) viewership report titled "CTV is for Everyone." In partnership with US research firm Mintel, SpotX surveyed 1,500 US consumers to identify the characteristics of CTV viewers and their viewing habits, as well as how receptive they are…

AcuityAds Provides Update on Advertising Automation Platform Development

AcuityAds Holdings Inc., a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across digital advertising campaigns, provided an update on the beta testing of the Company's highly anticipated advertising automation platform. After receiving applications from more than 30 companies to participate in the testing of our new advertising automation platform, six highly established brands initiated beta testing in May, 2020. Marketing Technology News:…

ActiveCampaign Cements Leadership in Customer Experience Automation With the World’s Most Comprehensive Platform

Marketers can finally close the technology gap created by legacy marketing solutions to create a true 360° customer view to champion the customer lifecycle ActiveCampaign, the leader in Customer Experience Automation (CXA), announced it is expanding its platform capabilities to further enable marketers to engage with customers across all channels, and through the entire customer lifecycle. Marketing Technology News: BlueConic Expands Customer Lifecycle Orchestration Capabilities The expanded capabilities include new…

Top 10 Affiliate Marketing Programs Software Vendors – By 360Quadrants

Affiliate Marketing Program Software facilitates the process by which an associate receives a commission for marketing another person's or company's products. The program software is used to enhance sales and create significant online revenue. It is beneficial to both brands, as well as affiliate marketers.This program software also helps in managing payments amongst merchants and affiliates, enabling both the parties to focus on the particulars of their arrangement. 360Quadrants, the most granular comparison platform,…

RichRelevance Once Again Named a Leader in the Gartner Magic Quadrant for Personalization Engines

2020 report scored RichRelevance highly on marketing features such as predictive journey optimization, real-time streaming architecture, data science advancements, and strategy controlled marketing orchestration, powered by Xen AI RichRelevance, the global leader in omnichannel experience personalization is named a 'Leader' in the 2020 Gartner Magic Quadrant for Personalization Engines for the second year in a row. Gartner evaluated 13 vendors in the benchmark research and industry guide on providers of Personalization…

Spotify Launches in Russia and 12 Additional European Markets

World’s most popular audio streaming subscription service now available to 250 million more people in Europe as Spotify expands to 92 markets worldwide Spotify is available for free, offering unrivaled personalized music discovery Spotify launched its service in 13 new markets across Europe including Russia, one of the world’s top 20 largest streaming markets. Already the world’s most popular audio streaming subscription service, with today’s expansion, Spotify now reaches a current total of 92 markets worldwide. Spotify’s…

mCanvas Integrates with Adobe Advertising Cloud; Enables Brands to Scale Mobile Advertising Programmatically

Offering inventory from 120 top Indian publishers, mCanvas enables advertisers to buy experiential rich-media and interactive video ads via Adobe Advertising Cloud mCanvas, the experiential storytelling ad platform for small screens, today announced that it is now integrated with Adobe’s Demand Side Platform – Adobe Advertising Cloud, the end-to-end, independent platform for managing advertising from planning, buying, measurement to optimisation. Marketing Technology News: Entravision Appoints Stephen Chung as Chief…

Globo Named Anchor Partner Of Plug And Play’s Media & Advertising Program

The Brazilian media company Globo announced its partnership with Plug and Play to explore new technologies and partner with startups and technology companies. Alongside other partners, Globo will collaborate with Plug and Play Media & Advertising as an anchor partner to support and establish their new ecosystem. "Our partnership with Plug and Play is a key step to not only be inspired by the innovation ecosystem in Silicon Valley and by the forefront technologies that are been developed and applied to the Media and Ad…

Cordial Enhances Its Cross-Channel Platform With A Reimagined Mobile App Solution

Cordial has launched the next generation of its mobile app messaging technology, fully integrated into its cross-channel data and messaging platform. With Cordial's new native iOS and Android software development kits (SDKs), agile marketers and developers can now send a better message in mobile, too. "Marketers have been asking for more from their mobile messaging solutions. Enterprises want to take advantage of the same data, personalization, and agile marketing workflows in one platform," notes Benjamin Dorr, COO at…

Zilliant Named Finalist for Ventana Research Digital Innovation Award

Recognition demonstrates Zilliant's expertise in delivering value to B2B sales and supply chain operations  Zilliant, the industry leader in intelligent B2B price optimization and management and sales guidance software, today announced it was selected as a finalist for Ventana Research's 13th Annual Digital Innovation Awards in the Operations and Supply Chain category. Zilliant was recognized for its innovative, cloud-native IQ Platform™ and SmartApps, which was introduced to equip supply chain leaders with the necessary…

Entravision Appoints Stephen Chung as Chief Revenue Officer for Its International Digital Business

Entravision, a leading global media, marketing and advertising technology company, announced the appointment of Stephen Chung as Chief Revenue Officer (CRO) for its International Digital business unit. Reporting to the President of Entravision’s International Digital, Luis Barrague, Mr. Chung will oversee growth of global programmatic and performance business sales, team development and service quality. Marketing Technology News: BlueConic Expands Customer Lifecycle Orchestration Capabilities Entravision’s Digital…

As Brands Continue to Navigate Change, 43% of Consumers Say Digital Ads Should be Personalized

New research by Innovid takes a look at the “Now Consumer” and finds that personalization boosts revenue and brand loyalty; Study also reveals social platforms win on personalization Innovid, the only independent advertising and analytics platform built for television, announced the findings of a commissioned study on consumer preferences for personalized advertising amid COVID-19. More than 1,000 US adults were polled online for the study in July 2020. Innovid’s research study, 2020 Consumer Attitudes on Personalized…