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Adomni Launches First-Of-Its-Kind Platform Providing Audience Analytics for Digital Out-Of-Home Advertisers

Newly Updated Digital Out-Of-Home Platform Includes Insights into Audience Behavior to Deliver Targeted and Effective Campaign Results Adomni, an open online platform to find and buy digital out-of-home (DOOH) advertising, announced a first-of-its-kind update to its platform: the ability to buy DOOH ads based on audience. The new feature gives advertisers the ability to spend campaign dollars more effectively and target their audience based on behaviors. Prior to this update, the DOOH ads were primarily sold based on…

Decibel Adds New Platform Features That Enhance Digital Customer Experience by Revealing Exactly How Customers Progress Through the Online…

With Journeys, Brands Can Visualize Data to Better Understand the Complicated Customer Journey on Websites and Apps Decibel, the leading global digital experience intelligence provider, announced the details of its latest release, Journeys, which provides a robust view of exactly how website and app users experience every step of the online journey. Armed with this comprehensive view, brands can quickly identify areas for investigation and improvement, thus delivering a more engaging digital customer experience and…

TabMo Activates Digital out of Home, Connected TV and Audio on Its Mobile Advertising Platform, Hawk

Hawk Becomes the First Mobile DSP to Enable Advertisers to Maximise Campaign Performance via Integrated Cross-Channel Campaigns TabMo’s demand side platform (DSP) Hawk has become the only mobile-first platform to connect additional advertising channels.  For the first time, advertisers can use one mobile DSP to run campaigns that display complementary messages to audiences across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio. “Brands can now complement their mobile advertising by amplifying…

Adobe Named a Leader in 2019 Gartner Magic Quadrant for Digital Experience Platforms

Adobe Named Leader for Second Year in a Row; Positioned Furthest for Completeness of Vision Adobe announced it has been positioned by Gartner, Inc. as a Leader in the 2019 “Magic Quadrant for Digital Experience Platforms” research report.Adobe was one of 17 vendors evaluated in the report. For the second consecutive year, Adobe placed furthest in the Leaders quadrant for completeness of vision. According to Gartner, “a digital experience platform (DXP) is an integrated set of core technologies that support the…

Salesforce Positioned as a Leader in 2019 Gartner Magic Quadrant for Digital Experience Platforms

Evaluation Based on Completeness of Vision and Ability to Execute Salesforce, the global leader in CRM, announced that Gartner Inc. has positioned Salesforce as a Leader in its February 2019 Magic Quadrant for Digital Experience Platforms. Salesforce Community Cloud is a digital experience platform (DXP) that enables companies of all sizes to build beautifully branded CRM-powered portals, communities, sites and mobile apps faster than ever before. Through the power of CRM, each experience is personalized and…

Liferay Named a Leader in 2019 Gartner Magic Quadrant for Digital Experience Platforms

Liferay Recognized as a Leader in the Gartner Magic Quadrant for Digital Experience Platforms for Nine Consecutive Times Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile and connected devices, announced that Gartner has recognized the company as a Leader in the Magic Quadrant for Digital Experience Platforms. In the report, Liferay is positioned in the Magic Quadrant (MQ) among a field of 17 vendors based on its completeness of vision and ability to execute. Liferay Digital…

Sitecore Recognized for Second Year in a Row as a Leader in 2019 Gartner Magic Quadrant for Digital Experience Platforms

Sitecore, the global leader in digital experience management software, announced that the company has once again been positioned as a Leader in Gartner's Magic Quadrant for Digital Experience Platforms. The report evaluated 17 vendors and Sitecore was among five in the Leaders quadrant based on the ability to execute and completeness of vision.  Sitecore Experience Platform (XP) was assessed as part of the company's evaluation. Gartner defines a Digital Experience Platform (DXP) as "an integrated set of core technologies…

CoreMedia Recognized by Gartner in Its 2019 Magic Quadrant for Digital Experience Platforms Report

CoreMedia, developer of the best-of-breed content and digital experience management platform, CoreMedia Content Cloud, today announced it has been included by Gartner, Inc. in the 2019 Magic Quadrant for Digital Experience Platforms research report. CoreMedia was placed highest on the ability to execute axis and furthest on the completeness of vision axis in the Niche Players quadrant. This acknowledgement follows CoreMedia's recent recognition as a Visionary in the 2018 Magic Quadrant for Web Content Management. "We're…

BrightSign Media Players Now Integrate with Adomni’s Digital Out-Of-Home Selling Platform

BrightSign Owners Will Now Be Able To Connect Their Screens And Ad Inventory To Adomni's Ad Marketplace And Have Control Over Their Content Through The New Adomni Ad Marketplace For BrightSign BrightSign LLC, the global market leader in digital signage media players, announced that its media players are now fully supported by Adomni, an open online platform to find and buy digital out-of-home (DOOH) advertising. "We are elated to partner with BrightSign, the leader in the industry, and are thrilled to roll out the…

Triton Digital Integrates Operative.One with the Tap Advertising Platform

Triton Digital, the leading technology provider for the global audio industry, announced that it has integrated the Operative.One Ad Management Platform from Operative, with Triton’s Tap Advertising Server to further optimize and streamline the order management process for audio publishers. @TritonDigital has integrated the Operative.One Ad Management Platform with the Tap Advertising Server to optimize order management for publishers. Through this partnership, publishers that use the Tap ad server can now manage their…

Nielsen Launches Enhanced Cross-Platform Campaign Measurement Across TV And Digital Ads

Total Ad Ratings Expands to Incorporate Mobile Audiences Inclusive of YouTube as well as OTT Viewing Nielsen announced the launch of its enhanced cross-platform campaign measurement of advertising inventory, delivering clients deep insights into de-duplicated audiences viewing ads across smartphones, tablets, computers and television. Through this enhancement to include mobile and over-the-top (OTT) audiences, Nielsen will provide media buyers and sellers with comprehensive, independent measurement across all platforms…

Apttus Recognized as Leader in IDC MarketScape: Worldwide SaaS and Cloud-Enabled B2B Digital Commerce Platforms

Apttus, the global Middle Office leader,  announced that IDC, an independent research firm, named Apttus a Leader in its most recent IDC MarketScape: Worldwide SaaS and Cloud-Enabled B2B Digital Commerce Platforms 2018 Vendor. This research recognizes the value of Apttus E-Commerce – a key pillar in Apttus' Middle Office Platform, Omni. Apttus' E-Commerce solution delivers consistent, optimized buying experiences across all sales channels. In Business-to-Consumer (B2C) commerce, Apttus creates a seamless experience…

HG Data Audience Extends Technographics to Facebook, Adobe, Twitter, and Salesforce Digital Marketing Platforms

HG Data Partnership with LiveRamp Enables B2B Advertisers to Use HG Data Audience Segments to Precisely Target Digital Ad Campaigns HG Data, the global leader in company intelligence for B2B technology marketers, announced the release of its new HG Data Audience segments for digital advertisers using Facebook, Adobe Marketing Cloud, Twitter, Salesforce DMP, and dozens of other leading marketing platforms. This is the result of its longstanding partnership with LiveRamp , the identity platform powering exceptional…

Doxim Advances Customer Engagement Platform to Power Digital Transformation for Financial Institutions

Doxim, the leading SaaS customer engagement solutions provider for financial services, announced the scheduled release of the 2018 Fall version of the Doxim Customer Engagement Platform (CEP), helping customers capture new business opportunities and transform customer experience by addressing key digitization challenges. Doxim’s CEP is a suite of integrated solutions that helps financial institutions build customer satisfaction and loyalty while cross-selling effectively during key moments in the customer lifecycle. North…

PERQ Raises $5 Million to Advance Digital “Guided Shopping” Platform

Indianapolis-based digital marketing firm PERQ has received another injection of seed capital. The company announced last week that it secured $5 million in follow-on investments in a seed round initiated in 2016, for a total of $7.5 million raised, says co-founder and CEO Andy Medley. This latest chunk of capital comes from Elevate Ventures; Collina Ventures; former executives from T2 Systems; Tim Kopp, former chief marketing officer of ExactTarget; and the co-founders of One Click Ventures. PERQ has created an…

RingCentral Signs Definitive Agreement to Acquire Dimelo, a Leading Digital Customer Engagement Platform

Acquisition Will Accelerate Enterprise Transformation to Deliver Next-Generation Digital Customer Experiences RingCentral, Inc., a leading provider of global enterprise cloud communications and collaboration solutions, announced that it has entered into a definitive agreement to acquire Dimelo, a leading cloud-based digital customer engagement platform. Dimelo enables enterprises to manage all their digital customer interactions through a single platform. Dimelo is deployed by leading global organizations such as Allianz,…

ciValue Raises $6 Million to Expand Its Precision Marketing and Supplier Digital Advertising Platform for Retailers

The New Series a Funding Led by Nielsen and Sonae Im, Will Allow Civalue to Further Accelerate Its Rapid Growth and Global Expansion ciValue, a disruptive provider of cloud-based Precision Marketing and Supplier Advertising Platforms for Retailers, announced a $6 Million Series A investment, led by Nielsen and Sonae IM. The investment comes at a time when the retail industry is going through rapid transformation. Retailers are facing increasing competition from new players and are looking for ways to increase revenue…

Platform161 Enhances Advertising Platform with Digital Element’s IP Intelligence Solution, Netacuity Pulse

Industry-Leading IP Geolocation Technology Deployed to Boost Targeting Performance Digital Element, the global geolocation data and services provider, has announced that Platform161, a leading programmatic advertising company that operates worldwide, is taking its targeting to a new level by upgrading to NetAcuity Pulse. Platform161 enhances advertising platform with Digital Element’s IP Intelligence solution, NetAcuity PulseTM As a specialist DSP, Platform161 focuses on being flexible and customisable, creating…

Glassbox Raises $25 Million to Strengthen Its Position as the Leading Digital Customer Management Platform

Glassbox announced the closing of a $25 million round of financing led by Updata Partners, a leading software-focused growth equity firm based in Washington, D.C., and joined by Ibex Investors, CEIIF, the venture arm of CreditEase, and Gefen Capital. This takes its total capital raised since inception to $32.5 million. The investment will fuel Glassbox's hyper growth globally while accelerating product development efforts related to its automatic insight capabilities. "While successfully serving some of the largest and…

WalkMe Secures $40 Million Series F Funding to Accelerate the Growth of Its Digital Adoption Platform

Nearly 2,000 Organizations Use WalkMe to Guide, Engage and Automate the User Experience; Funding to Continue the Global Expansion of Its Digital Adoption Platform WalkMe, the world first Digital Adoption Platform and one of the fastest-growing software companies globally, announced it has raised $40 million in Series F financing, led by Insight Venture Partners, with participation from WalkMe's first institutional investor, Mangrove Capital Partners. WalkMe has raised $207.5 million to date. WalkMe enables leading…