Dreamforce TechBytes with Scott Brinker, VP Platform Ecosystem, HubSpot

Scott Brinker VP Platform Ecosystem, HubSpot Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up to this event, we unveil our special TechByte series featuring high-profile Dreamforce attendees and MarTech Champions. We spoke to one the foremost experts on Martech, Scott Brinker, VP Platform Ecosystem, HubSpot, to find out what brings him to Dreamforce.MTS: What are your thoughts on the consolidation in the martech vendor space over the past 7 years? Scott Brinker: The martech…

TechBytes with Jeff Allen, Senior Director, Product Marketing, Adobe

Jeff Allen Senior Director, Product Marketing, Adobe Adobe Analytics is a guiding solution for enterprises to build their existing datasets into impeccable customer intelligence insights. With data, there is always the complexity of scale, relevance and ROI, attached. How should enterprises juggle between multi-channel data streams for insights and actions into customer behavior and experience? The firepower behind the customer intelligence used by two-thirds of the Fortune 100, Adobe Analytics empowers modern CMOs in…

WPP and Sitecore Launch Global Partnership

World-Class Digital Solutions At Scale Will Reduce Marketing Complexity And Produce Greater Return On Investment WPP, the world's largest communications services group, and Sitecore, the global leader in experience management software,  announced a global strategic partnership, the WPP-Sitecore Alliance. The partnership brings together WPP's existing Sitecore partners  -AKQA, Cognifide, Globant, Mirum, Ogilvy, POSSIBLE, VML, and Wunderman  –  and creates a single team to work with Sitecore's product, sales, and support…

Marketo Delivers New AI-Powered Personalization and Account-Based Insights

New Solutions Provide Marketers And Sellers With The Insights To Effectively Engage With Customers Across Channels Marketo, Inc, the leading provider of engagement marketing software and solutions, unveiled a suite of new and enhanced solutions that give marketers and sellers cross-channel personalization, enhanced email analytics, and account-based insights to engage more effectively with their customers. This latest product release reinforces the company's commitment to delivering the best solutions for marketers…

Interview with Richard Thornton, COO and Deputy CEO, Cint

"Without having a clear vision around data its difficult for any business to optimize understanding their customers or the general consumer in terms of trends and behavior." On Marketing Technology MTS: Tell us about your role at Cint and how you got here? What inspired you to join an insight exchange? I’m the Deputy CEO and COO for the global business and my background is in data and insights. I started out as a Research Analyst for a digital consultancy before getting into the marketing research technology space in 2003…

Marketo Delivers New AI-Powered Personalization To Fuel Marketing And Sales Success

New Solutions Provide Marketers And Sellers With The Insights To Effectively Engage With Customers Across Channels Marketo, Inc, the leading provider of engagement marketing software and solutions, unveiled a suite of new and enhanced solutions that give marketers and sellers cross-channel personalization, enhanced email analytics, and account-based insights to engage more effectively with their customers. This latest product release reinforces the company's commitment to delivering the best solutions for marketers…

Olapic Unveils Four New Solutions to Enhance the Power of Visual Content along the Customer Journey

Four New Solutions From Olapic Allow Brands To Create And Enhance Visual Content To Drive Better Performance And Stronger Consumer Engagement Olapic, an innovator in visual content solutions, has introduced four new solutions designed to help marketers harness and enhance visual content to make their customers' buying journey more personalized, authentic and effective. The new solutions from Olapic are: Content Creator App Content-as-a-Service Inspire Content in Motion On Demand Olapic is offering…

If Data isn’t Real-Time, It’s Not Accurate for B2B Marketing and Sales

Rishi Dave, Chief Marketing Officer At D&B, Explains How Marketing And Sales Teams Could Equip Themselves With Powerful Data And Drive Alignment In Selling Effectively To Engaged B2b Buyers Last month, Dun and Bradstreet (D&B) released the first annual report on the state of B2B marketing, selling, buying and the impact of data and technologies on the selling process. Titled “State of Sales Acceleration,” the report, by D&B, identified that B2B sellers still have a long way to go before they can hope to use…

Interview with Jim Kaskade, CEO, Janrain

"Brand marketers pay a lot of money to drive unique visitors to their digital properties, only to see more than 95 percent of them go away and 5 percent or less register. Then of those 5 percent registered, less than 15 percent remain active." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a Customer Identity and Access Management (CIAM) company? I was on a hike with John Kim, managing partner at HighBar Partners, just before New Year’s 2015. John was very excited as…

Interview with Tony Zito, CEO, Rakuten Marketing

"Consumers find ads interruptive and even associate online advertising with fake news. However,81 percent of US consumers feel that advertising is OK when the content is useful and doesn’t interfere with their online experience." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of an integrated marketing company? My career with Rakuten Marketing began in 2012 when my display company, mediaFORGE, was acquired by Rakuten Marketing. Directly following the acquisition,…

Independent Research Reports Name Teradata a Leader in Customer Journey Analytics

Teradata Announces New Enhancements To Its Customer Journey Solution That Empower Marketers To Act Self-Sufficiently On Insights In Real Time, Without Assistance From IT Teradata the leading data and analytics company, has been named a leader in Customer Journey Analytics in two Forrester WAVE reports – one for Visioning, and the other for Orchestration. Forrester is careful to emphasize that journey analytics is not a tool, but "an analytics practice that combines quantitative and qualitative data to analyze customer…

New AdRoll Research Finds 81 Percent of Organizations Use Marketing Attribution

Global Adoption Of Marketing Attribution Has Increased Even As A Majority Of Businesses Still Struggle To Act On Insights, According To A Survey By Econsultancy AdRoll, the performance marketing platform, has published its 2017 State of Marketing Attribution report in partnership with Econsultancy. Based on a survey of nearly 1,000 brand marketers and agencies across North America, Europe, Japan and Asia-Pacific, the report provides detailed insight into a marketer’s perspective on the changing dynamics of attribution.…

Interview with Kurt Heinemann, CMO, Reflektion

"I believe it’s artificial intelligence (AI). AI will proliferate in every element of business and consumer life. It will make consumers lives easier and require less work and thinking for businesses." On Marketing Technology MTS: Tell us a little bit about your role and how you got here? I’ve always had roles with marketing technologies in some form or another, whether it was consumers or for the last 10 years to the business and marketers in the B2B SaaS space. What drives me is the challenge to simplify the technology…

TechBytes with Jonathan Epstein, Senior Vice President, International, Sentient Technologies

Jonathan Epstein Senior Vice President, Sentient Technologies Last month, Sentient entered into an exclusive business agreement with Rakuten Marketing to bring Sentient Ascend to the Japanese market. We spoke to Jonathan Epstein, Senior Vice President, International, Sentient Technologies to understand how Sentient ASCEND and AWARE personalize marketing campaigns and optimization.MTS: Tell us about your role at Sentient and how you got here? Jonathan Epstein: I’m currently senior vice president, international, for…

Best Practices For Data-Related Insights When Building Smart Email Marketing Programs

According to a Radicati Group study from January 2017, there will be more than 3.7 billion email users worldwide by the end of the year. No other marketing channel comes close to the reach of email. Email also continuously outperforms other marketing channels, like social media or paid search. At the same time it remains the second most difficult marketing platform to execute. Image Source: kissmetric.com Email marketing is widely adopted but difficult to execute Delivering the astounding 30:1 ROI that email is reported…

Three Steps Toward a People-Based Marketing Strategy

People-based marketing has continued its meteoric rise since the concept debuted at Advertising Week almost three years ago. In fact, a recent study commissioned by LiveRamp found it “has become a strategic imperative for virtually every brand,” with 92 percent of marketers saying that the inclusion of people-based tactics in digital marketing is “vitally important.” Defined as the ability to target real people across channels and devices using a persistent identity, a people-based approach enables marketers to deliver…

Audience Data TechBytes with Terry Lawlor, EVP Product Management at Confirmit

Recently named as the leader in the Forrester Wave: Customer Feedback Management Platforms Q2 2017, Confirmit helps clients improve their business performance with Action Management, Text Analytics, Data Integration and Social Media.  To understand the changing dynamic of data analytics for audience reach, we spoke to Terry Lawlor, EVP Product Management at Confirmit. MTS: What is your role at Confirmit and how did you get there. I’ve been EVP of Product Management at Confirmit for just over four years, having…

The Importance of Data Analytics in Marketing Strategies

We are producing more data than ever before. Every credit card transaction we make, each GPS pinpoint taken by your smartphone, and every click of the mouse we make online contributes to an increasingly large and varied dataset. Analytics is the software used to turn this data deluge into valuable insights – insights that are being put to use by a broad spectrum of industries all over the world. Over the last decade or so, marketing has been revolutionized by data analytics, allowing brands to deliver more targeted…

Interview with Steve Lucas – CEO at Marketo

"With the ever more crowded MarTech landscape, it’s somewhat self-fulfilling in that the weight of complexity will cause marketers to have a near allergic reaction to all this technology."On Marketing Technology MTS: Tell us about your role at Marketo and how you got here (what inspired you to join a martech company). It’s always been a dream of mine to run a high impact software company that makes a difference in the world, and Marketo is one of those great companies. That and the future for Marketo is incredibly…

Get “Personalized-Everything” with the Next Generation Marketo ABM

Marketing Nation Summit 2017 is Live. The organizer of the event – Marketo, announced the event with an “ABM Big Bang” Marketo, the leading provider of marketing automation and ABM technology solutions, today announced the launch of next-gen Marketo Account-Based Marketing (ABM). The new product features a new Marketo ABM expansion enabler, called the Account Insight. Marketo aims at enabling customers with great alignment between sales and marketing teams, as well as feature enhancements to power coordinated customer…