Interview with Jeremy Fain, CEO, Cognitiv

"The biggest challenge for a CMO to create a comprehensive marketing solution is the walled-garden social platforms themselves. " On Marketing Technology MTS: Tell us about your role at Cognitiv and how you got there. What inspired you to start a deep-learning company? I am the CEO and Co-Founder at Cognitiv. My partners and I are lucky to have strengths in mutually exclusive areas that make us a very effective team. We've also been close friends since we were 10.  We all started as computer science guys in middle and…

Frost & Sullivan Recognizes Voyager Labs for Its Innovative AI-based Social Behavior Analytics Solution

The VoyagerAnalytics System Provides A Wide Range Of Query Customization And Sorting Capabilities To Offer Users Multi-Dimensional Investigative Capabilities Based on its recent analysis of the Artificial Intelligence (AI)-based social behavior analytics market, Frost & Sullivan recognizes Voyager Labs with the 2017 European New Product Innovation Award for its VoyagerAnalytics solution, an AI-based expert system that offers comprehensive social behavior analytics for organizations across a wide range of sectors.…

Evergage Writes the Book on Delivering 1:1 Personalized Experiences That Delight Customers and Grow Revenues

Evergage has authored First-Ever Industry Resource, Titled ‘One-to-One Personalization in the Age of Machine Learning’ Evergage, a real-time personalization platform company, announced the availability of its newly published book, “One-to-One Personalization in the Age of Machine Learning,” authored by Evergage CEO Karl Wirth and Katie Sweet, Evergage’s content marketing manager. Also Read: Interview with Andy Zimmerman, CMO – Evergage Available on Amazon and as a free download through Evergage, the 175-page book is…

WuXi NextCODE Appoints Baidu Veteran John Gu to Drive Growth of Genomic Data Platform in China

Former CIO Of China Internet Giant Will Oversee Key China Pillar Of WXNC's Global Data Platform Strategy WuXi NextCODE, the global standard platform for genomic data,  announced the appointment of John Gu as Chief Digital Officer, leading data onboarding for the company's growing China platform. Gu, who joins the company from digital innovation consultancy Silver Sand Technologies, was formerly chief information officer for Baidu, the leading internet service provider and search engine in China, and held successive…

ScoreStream Receives Intel Capital Funding

New Funding Will Enable ScoreStream to Enhance Crowd Sourcing Platform for Local Sports ScoreStream has received funding from Intel Capital, Intel's strategic investment, and M&A organization. ScoreStream is a crowd-sourcing platform for capturing and syndicating local sports content to consumers and media companies. ScoreStream has partnerships with most of the major broadcast television groups, iHeart Media, and the Associated Press. The new funding will enable ScoreStream to create new product…

TechBytes with Enriko Aryanto, Co-Founder, QuanticMind

Enriko Aryanto Co-Founder,  QuanticMind Last month, QuanticMind secured $20 million in Series B that was followed by the data platform for intelligent marketing announcing an AI-powered solution for Google shopping. To understand how the new machine learning-based solution integrates with the existing predictive advertising platform, we spoke to QuanticMind Chief Technology Officer, Enriko Aryanto.MTS: What are the key components of QuanticMind’s predictive advertising platform? Enriko Aryanto: QuanticMind’s key…

Global Advertising & Marketing Revenues Up 3.9% to 1.2T in 2017: PQ Media Report

Fueled by strong growth in smart technology marketing, videogame advertising and mobile coupons, as well as influencer marketing, content marketing and product placement According to PQ Media's new Global Advertising & Marketing Revenue Forecast 2017-21, global advertising & marketing revenues are expected to increase 3.9% to $1.225 trillion in 2017. Growth decelerated this year due to the absence of major political and sporting events, offset by strong growth in various digital & alternative media channels.…

Cynthia Stoddard Joins IDCA’s Advisory Council

Cynthia Stoddard Would Lead IDCA Through Progressive Evolution Of The Information Technology, Cloud, Big Data, And Data Center Community The Chief Information Officer of Adobe, Cynthia Stoddard, has joined the Advisory Council of the International Data Center Authority (IDCA). At the time of this announcement, Mehdi Paryavi, Chairman of IDCA, said, "It is the unhindered vision, inspiring passion and just expertise of veterans like Cynthia Stoddard that pave way and architect the roadmap for transforming our industry…

Translate Like a Tech Giant: Machine Translation for Multilingual Websites

Tech giants are doubling down on machine translation. Here’s how other internationally-minded companies can use recent advances in artificial intelligence and machine translation to their own advantage What do Google, Microsoft, Facebook, and Amazon all have in common? For starters, they have big, global customer bases and do business in many different languages. Their websites easily change from one language or dialect to another, allowing customers to instantly find the information they seek and make purchasing…

Interview with Jessica Hawthorne-Castro, CEO and Chairman, Hawthorne

Jessica Hawthorne-Castro CEO and Chairman, Hawthorne "Although engagement can be measured across screens and devices, there are still limitations on the transactional conversion to a sale." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a marketing analytics company? I started my career on the client side as an agent for the talent agency William Morris Endeavor, and when I made the transition over to Hawthorne, I very quickly saw the huge opportunity in…

Interview with Jim Kaskade, CEO, Janrain

"Brand marketers pay a lot of money to drive unique visitors to their digital properties, only to see more than 95 percent of them go away and 5 percent or less register. Then of those 5 percent registered, less than 15 percent remain active." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a Customer Identity and Access Management (CIAM) company? I was on a hike with John Kim, managing partner at HighBar Partners, just before New Year’s 2015. John was very excited as…

Interview with Bonnie Crater, President and CEO, Full Circle Insights

Bonnie Crater President and CEO, Full Circle Insights "It's very important to focus on acquiring the most complete and accurate marketing data you can. If the data is incomplete or inaccurate, neither the human nor the machine will draw the correct conclusion." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of a MarTech innovation company? As a 5-time VP of Marketing in Silicon Valley, I always wanted to measure my marketing programs and their impact on…

TechBytes with Barry Besecker, Co-Founder and CTO, Marxent

Barry Besecker Co-Founder and CTO, Marxent According to Barry Besecker, CEO and co-founder of AR/VR company, Marxent, the ad unit of the future is a 3D, virtual product, like those used in many AR/VR environments today. Barry believes that soon, advertisers will be able to bid for and place 3D objects into existing shows, or create and populate entire virtual environments using 3D products, to give consumers a highly targeted and unobtrusive ad experience. With the ability to easily swap virtual products in and out…

Interview with Shira Abel, CEO and Lead Strategist, Hunter & Bard

"Every significant piece of content should be repurposed in multiple ways to get the most bang for your buck. A good way of thinking about any large asset piece is to create a content waterfall." On Marketing Technology MTS: Tell us about your role and how you got here. (What inspired you to be part of a technology innovation company?) I’m the Advising CMO at Folloze and also CEO of Hunter&Bard. I spend my time strategizing on the best ways to promote and grow awareness for Folloze in enterprise Account Based…

TechBytes with Bruno Guicardi, President, CI&T

Bruno Guicardi  President, CI&T Digital transformation is a process that many companies have had to painfully undergo in the last decade. CI&T has been at the forefront of the lean digital transformation that helps companies leapfrog into the digital era. We spoke to Bruno Guicardi, President, CI&T, to learn how companies can use Lean Digital Principles to further their growth.MTS: What is your role with CI&T and what does the company focus on primarily? Bruno Guicardi: I am one of CI&T's founders…

Connekt Emerges from Stealth Mode to Launch Transformative TV Advertising and Commerce Platform

Enters Market With Patented, AI-Driven Solution Built For Scale, Prominent Partnerships With LG And Gracenote, And An Experienced Executive Team Connekt is emerging from stealth mode to unveil its technology solution that enables brands, distribution platforms and media companies to generate revenue streams from TV advertising and commerce. Powered by the industry's only in-content transactional advertising engine using artificial intelligence (AI), Connekt allows consumers to directly engage with TV ads and content in…

Interview with Kurt Heinemann, CMO, Reflektion

"I believe it’s artificial intelligence (AI). AI will proliferate in every element of business and consumer life. It will make consumers lives easier and require less work and thinking for businesses." On Marketing Technology MTS: Tell us a little bit about your role and how you got here? I’ve always had roles with marketing technologies in some form or another, whether it was consumers or for the last 10 years to the business and marketers in the B2B SaaS space. What drives me is the challenge to simplify the technology…

Interview with Adam Fingerman, Co-founder and Chief Experience Officer at ArcTouch

"Whatever you want to call it, AI and our ability to transform data into smart, personalized experiences -- well above and beyond the web sites, apps and bots we make today -- is going to dramatically change how we work and how we live." On Marketing Technology MTS: Tell us a little bit about your role at ArcTouch and how you got here? Well, let’s just say it’s a good thing I practiced improv in college. Because even eight years after we started ArcTouch, rarely a day goes by when there’s not some kind of surprise that…

Interview with Adam Singolda, Founder & CEO, Taboola

"I believe we’re the last generation that will be looking for things, and the next generation will expect things to be recommended to them." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to start a technology innovation company?) Taboola is the first job I’ve ever had. I spent nearly seven years in the Israeli army and was living with my parents before I was discharged. As I was trying to relax, I couldn’t find anything to watch on TV one day and thought, “I should not be…

Interview with Udayan Bose, Founder & CEO, NetElixir Inc

"Never lose sight of the BIG PURPOSE and stay true to your CORE VALUES."On Search Engine Marketing Technology MTS: Tell us a little bit about your role at NetElixir and how you got here. (What inspired you to start NetElixir).   I founded NetElixir with the sole purpose of helping businesses succeed online. In my previous role at PartyGaming I had experienced, first-hand, the challenges behind running and scaling a consistently profitable search marketing program. The balance of strategic management and clinical…