There Can Be No Denying: Bots are Now Marketers

With the rise of ‘conversational experiences’, just about every business function — from marketing to commerce to support — must be redesigned to be conversational. The greatest impact felt due to conversational marketing is that businesses interact with far more consumer prospects than they do with those paying customers. Each one of us will soon be experiencing this as a target, if we aren't already. But it’s merely the latest phase in the evolution of marketing. The earliest phase was known as ‘outbound marketing’ and…

ScoreStream Receives Intel Capital Funding

New Funding Will Enable ScoreStream to Enhance Crowd Sourcing Platform for Local Sports ScoreStream has received funding from Intel Capital, Intel's strategic investment, and M&A organization. ScoreStream is a crowd-sourcing platform for capturing and syndicating local sports content to consumers and media companies. ScoreStream has partnerships with most of the major broadcast television groups, iHeart Media, and the Associated Press. The new funding will enable ScoreStream to create new product…

Unveiling Artsai, The First Artificial Intelligence Solution to Consolidate the Marketing Stack

Self-funded by Serial Entrepreneurs and ex-NativeX exec, The Already-Profitable Company Uses Artificial Intelligence To Learn Across Platforms And Eliminates The Need For Disparate Marketing Vendors Artsai has announced that it is coming out of stealth mode to unveil the first and only platform that uses artificial intelligence technology to consolidate the marketing stack for brands and publishers so they can leverage previously siloed data insights and optimize the entire customer lifecycle journey for dramatically…

TechBytes with Christopher Golec, CEO, Demandbase

Christopher Golec CEO, Demandbase Demandbase recently launched the new-generation ABM platform, enabling B2B marketers to execute Account-Based Marketing effectively and easily. Promoted as a comprehensive, end-to-end ABM platform that lets you easily manage audiences of target accounts, measure the progress of those accounts and act on them across the entire funnel, the next-generation of Demandbase ABM has an Artificial Intelligence (AI) layer, which ensures an improvement in account identification rates. To dive…

Dreamforce TechBytes with Jason Jue, Chief Marketing Officer, Triblio

Jason Jue CMO, Triblio Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up to this event, we unveil our special TechByte series featuring high-profile Dreamforce attendees and MarTech Champions. We spoke to Jason Jue, CMO, Triblio, to find out his expectations of the event.MTS: What does your agenda for Dreamforce 2017 look like? Jason Jue: I’ll be joining a panel of CXOs on Wednesday morning. Our session will cover “What works and doesn’t in Account Based Marketing.” It’s a…

Interview with Alberto Sutton, SVP, Marketing, Onvia

"In those days, programming AI meant predicting as many possible outputs and linking some response or action to each. Nowadays the paradigm has shifted to programming of neural networks, where the machine learns over time through the exposure to data, patterns and events." On Marketing Technology MTS: Tell us a little bit about your role at Onvia and how you got here? I joined Onvia as Senior Vice President of Marketing in February 2016. I was attracted by the company's unique position to resolve the friction in the…

Finding the Perfect Balance Between Personalization and Automation with Event Marketing

In-person events are the perfect opportunity to maximize your brand’s engagement with key audiences. The opportunity is so great that marketers are willing to spend up to $26.1 billion a year on in-person events. But, despite the massive amounts of time and effort invested, many organizations struggle to keep pace with the challenges that events can present to their marketing organizations, such as collecting and drawing conclusions from massive amounts of data or difficulty in quantifying ROI. The considerable investment…

Adobe Unveils New Advanced Analytics Products for Faster, Better Customer Intelligence

New Capabilities Within Adobe Analytics Would Enable High-Growth Brands To Derive Meaningful Insights Faster, And With More Precision In its recent annual 2017 Digital Marketing Study, Adobe reported that most brands are taking significant strides towards digital maturity. Almost a quarter of these brands have actually self-reported themselves to be at the cusp of “advanced” maturity level. Taking a cue from the study’s findings, Adobe Analytics debuted a series of innovations which arm teams and workers with intelligence…

Protagonist Announces New Artificial Intelligence and Big Data Powered Solutions to Give Marketers Empathy at Scale

New Suite of Narrative Analytics Solutions Allows Brands to Quantify and Utilize Beliefs for Higher Engagement Protagonist, the Narrative Analytics company, announced newly expanded capabilities for understanding and engaging with audiences, leveraging deeply held beliefs and communications across all forms of media. The new marketing and communications offerings add data-driven messaging, channel strategy development and brand signature tracking to the Protagonist Platform. Protagonist’s intellectual property,…

Men versus Female Mobile App Users: Liftoff Study Reveals the Disparaging Stats in How Users Install Apps

Liftoff’s Annual Mobile App Engagement Index Analyzed 30 Million App Installs Across Six App Categories To Unearth Surprising Key App Trends From This Past Year Liftoff, the leader in mobile app marketing and retargeting, today released its annual Mobile App Engagement Index, highlighting trends in how consumers engage with apps and mobile marketers acquire new users. The report reveals that reservation bookings on mobile have finally hit critical mass adoption, and highlights clear differences in how men and women use…

TechBytes with Shamez Dharamsi, SVP, Customer Success, iSpot.tv

Shamez Dharamsi SVP, Customer Success, iSpot.tv How do you find out if consumers are paying enough attention to your advertisements? iSpot.tv, a leading real-time TV ad analytics company offers Attention Score, a measure of how consumers react to TV ads. We spoke to Shamez Dharamsi, SVP, iSpot, to understand how TV ad analytics would change in the years to come.MTS: Tell us about your role and what inspired you to be a part of a technology innovation company? Shamez Dharamsi: I started my career as a marketer, when…

Reimagining Premium Inventory in Mobile

What does it mean to run a marketing campaign on “premium publishers” in a mobile world? How are you defining what it means to be premium? Industry veterans now fervently agree that activating a mobile strategy solely on marquee—desktop-based—publishers such as The Wall Street Journal or CNN no longer matter as much. While they may have sizeable followership, higher CPMs driven by impression scarcity make them less accessible to advertisers focused on more cost effective scale. Instead, reaching the right…

TechBytes with Reshef Mann, CTO and Co-Founder, AppsFlyer

Reshef Mann CTO and Co-Founder, AppsFlyer In September, mobile marketing analytics and attribution company, AppsFlyer, announced a novel integrated solution to immunize advertisers against mobile install fraud and loss of mobile customers. Branded as the Protect360, AppsFlyer’s latest anti-fraud technology provides near real-time protection against suspicious behavior on mobiles and anomalous activities. We spoke to Reshef Mann, CTO AppsFlyer, to familiarize with DeviceID Reset Fraud and how it poses big risks to…

Bigtincan Unveils Bigtincan Hub, a Unified AI-Driven Sales Enablement Automation Platform, at SD Summit Europe

Bigtincan Extends Market Leadership by Unifying AI-based Sales, Marketing and Learning in New Sales Enablement Automation Platform Release  Bigtincan, the leader in mobile AI-powered sales enablement, has announced a major release of Bigtincan Hub, its Sales Enablement Automation Platform, empowering sales, marketing and service teams to work smarter and faster. With new AI-driven features, and automation that supports each phase of the sales and marketing lifecycle, Bigtincan Hub delivers a better customer experience,…

TechBytes with Sean Zinsmeister, VP of Product Marketing, Infer

Sean Zinsmeister VP of Product Marketing, Infer Modern marketers rely heavily on predictive intelligence and AI in building a true, single-source definition of customer experience based on data and analytics. The biggest question in a competitive AI landscape is how human factors would influence the industry. To get a clear picture on everything-AI and intelligent sales platforms, we spoke to Sean Zinsmeister, VP of Product Marketing at Infer.MTS: Tell us about your role at Infer and how you got here? Sean …

Interview with Ray Kingman, CEO and Founder, Semcasting

"The challenge of current digital attribution solutions is that they are built on datasets that force marketers to forecast a conclusion from a relatively small sample of data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a technology innovation company? We started Semcasting in 2009 to improve the fundamental quality and depth of data available to marketers for online and offline audience targeting.  Much of the data available then, and even now, is based on old…

DiscoverOrg Acquires RainKing; Adds Firepower to B2B Marketing and Sales with Predictive Intelligence

Acquisition Expands Discoverorg’s Data Offerings And Solidifies Its Position As The Leading Provider Of B2b Sales And Marketing Intelligence RainKing, the leading marketing and sales intelligence SaaS provider, is now a DiscoverOrg company. DiscoverOrg has announced that it has acquired Rainking in a cash transaction to further solidify the company’s position as the world’s leading B2B sales and marketing data provider. By acquiring RainKing, DiscoverOrg has strengthened its position in delivering the most accurate…

TechBytes with Preethy Vaidyanathan, Chief Product Officer at Tapad

We recently covered the partnership between Tapad and Sojern, which helps the travel industry understand traveler decisions across multiple devices. Sojern’s 350 million global traveler profiles and billions of predictive purchase intent signals, when coupled with the Tapad Device Graph™, enable travel industry clients to derive precise and actionable insights. We caught up with Preethy Vaidyanathan, Chief Product Officer at Tapad, to tell us more about the Tapad Device Graph™ and their analytics for traditional and…

The Secrets to Pharma’s Success in Mobile Advertising

The Challenge The tortoise of digital advertising might pull off yet another win. In 2017, the pharmaceutical industry has learned important lessons from early adopters and is now enjoying enviable success. By focusing on a mobile-first strategy, harnessing the power and sophistication of mobile apps, and utilizing only the best performing placements, pharma’s digital advertising strategy is paying dividends. The pharmaceutical industry is known for moving slowly due to regulations, policies, and oversight. The Food…

3Cinteractive Acquires Prime Message Mobile Marketing Business Unit from CellTrust Corporation

3Cinteractive (3C), a leading provider of mobile marketing services, announced its second acquisition this year, purchasing the Prime Message mobile marketing business unit from CellTrust Corporation, a leader in enterprise secure communication archiving and mobile compliance enforcement for Bring-Your-Own Device (BYOD) solutions. Catapult Advisors LLC served as financial advisor to 3C for the transaction. Read Also: RevealMobile Launches Social Direct to Turn Location Data into Social Audiences This acquisition will…