When speaking to the US Hispanic (Latinx) community, it’s important for brands to remember a few key tenets. Most importantly, that the Latinx market is not one monolithic group. There are different facets of generations and ethnicities…
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LiveXLive, GSMA and Fidelity Among First to Trial New Mobile Authentication Technology The Mobile Authentication Taskforce, comprised of AT&T, Sprint, T-Mobile and Verizon, will announce the next phase of the ZenKey mobile…
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New Service Makes It Easier and Faster for Customers to Connect and Collaborate with AWS-Certified Third Party Experts Amazon Web Services Inc., an Amazon.com company, announced the general availability of AWS IQ, a new service that…
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MarketMatch for Advertisers provides a single end-to-end programmatic advertising platform to identify and target healthcare providers Until now, healthcare marketers relied on imprecise and inefficient targeting methods to reach and…
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Retailers are struggling to manage the business information and content most predictive of consumer intent and customer acquisition, according to a new study by Synup, the Intent Marketing Cloud. Synup’s The State of Retail 2019 report…
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Awards Recognize Companies for Business Transformation, Cloud Deployment, Collaboration and Innovation OneLogin, the leader in Unified Access Management which delivers simple and secure application access and identity management to…
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As part of customers’ communications shifting to digital, messaging is one of the fastest growing channels: 67% of people now expect to use messaging apps to talk to businesses. To accompany this trend, GAFAs are opening new business…
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Informatica Hosts Virtual Launch Event Focused on Helping Customers Modernize and Transform Their Enterprises With AI, Data and Cloud Informatica, the enterprise cloud data management leader, is hosting a virtual launch event on…
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Adds cloud readiness and adoption, identity and access management and modern DevOps Rightpoint, the independent customer experience agency with technology at its core, announced the launch of its expanded cloud infrastructure practice,…
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Findings Indicate Close to 50% of Companies Currently Using a CDP and Seeing Significant Improvements in Business as a Result The Relevancy Group, a leading market research and advisory firm, released "The Relevancy Ring 2019 Customer…
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Bruttomesso Brings over 20 Years of Experience from Across Salesforce, Saatchi & Saatchi and Sprinklr to Lead MarTech's Top Customer Success Team BounceX, a category leader in device identity resolution, is pleased to announce that…
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XDBS Corporation, a leading B2B marketing agency, announced the official launch of its new corporate branding and identity. XDBS has earned itself a reputation for delivering sustained, high quality, and time-bound leads, strengthening its…
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Knotch, the independent digital content intelligence platform, announced the launch of its inaugural conference, Pros and Content Conference 2019. Taking place on September 19, 2019, Pros and Content brings together CMOs and marketing…
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The rapid adoption of AI technologies shows that they cater to the needs of businesses. What AI Means for Business Today, Artificial Intelligence and Machine Learning are seen as part of the everyday life of large organizations in various…
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Businesses, big and small have been investing more in Customer Experience and Relationship Management (CRM) software making it a $48 billion industry. Here are some of the promising players. The list also includes new players who are trying…
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Data privacy has become the hottest topic for every senior leadership team thanks to Europe’s General Data Protection Regulation (GDPR), which has been in force for over a year, and the California Consumer Privacy Act (CCPA), which takes…
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Customer Experience (CX) today is as important a differentiator for manufacturers as product quality and price. Interactions on any level of business impact customer perception and their decision to keep coming back or not. In these times,…
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Compared to their B2C brethren, B2B marketers have historically lacked scalable solutions that enable them to unlock the value of their first-party data and leverage third-party data to power their Marketing initiatives. Furthermore,…
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"We believe customers want personalized experiences, but they never want to be exploited." Tell us about your role and journey into Technology. What inspired you to start at PreciseTarget? It all started with a question: Why does everyone…
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AGAT, an innovative software provider specializing in security and compliance solutions for Unified Communications & Collaboration (UCC) services, announces the launch of SphereShield for Cisco Webex Teams. AGAT's award-winning…
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