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TA Digital Earns 5th Adobe Specialization, Target Specialization Badge in the Americas

Global digital transformation agency TA Digital announced that it is now an Adobe Target Specialized partner in the Americas region, its fifth Adobe Specialization overall. This announcement comes on the heels of the company being elevated as a Platinum-level partner in the Adobe Solution Partner Program. An Adobe Specialization is earned by partners who have demonstrated a track record of successful customer deployments and technical proficiency in an Adobe application. Specializations allow partners to differentiate…

Issuu Bolsters Marketing Team with Executive Hires to Drive Growth

Former Vice President, Marketing of InVision Kevin Walker Named as Senior Vice President of Marketing; Former Head of Marketing of Skillz Inc. Michelle Zucca Named as Global Head of Digital Marketing Issuu, the world's largest digital discovery and publishing platform, announced it has made two major marketing hires: Kevin Walker as Senior Vice President of Marketing and Michelle Zucca as Global Head of Digital Marketing. They will be responsible for leading content and marketing programs, brand management and demand…

Perkuto Recognized as Adobe Platinum Partner

Perkuto in Elite Group of Platinum Partners with Marketo Engage Specialization Perkuto, provider of Marketo Engage solutions for enterprise organizations, has been named an Adobe Platinum partner, the highest partner tier for Adobe service providers. Additionally, Perkuto is one of only a few agencies in the world to have the Marketo Engage specialization. In order to become a Platinum partner, organizations must meet a demanding set of requirements. Platinum status signals a significant presence of a company utilizing…

CoSo Cloud Unveils CoSo Insights 2.0 for eLearning Security, Compliance and Performance Analytics

Unique Adobe Connect Add-On Tool Provides Self-Service Access to Critical Business Intelligence CoSo Cloud LLC (CoSo), the leading secure private cloud managed services provider for virtual classroom training and high-consequence meetings, announced today the release of its new and unique customer web portal, CoSo Insights 2.0, for large organizations and government agencies that depend on Adobe Connect for global web conferencing and eLearning. CoSo Insights is available to any organization that uses the CoSo Secure…

Air Raises $6 Million From Lerer Hippeau and Former Dropbox Executives to Take on Google Drive & Adobe Creative Cloud

End-to-end workplace collaboration tool powering 100+ brands like Glamsquad, The Infatuation, & Duke Men's Basketball Air, a workplace collaboration tool, announced it has raised $6M funding to date, to build brands a replacement for their messy cloud storage solutions. Lerer Hippeau is the lead and is joined by RedSea Ventures, Advancit Capital, WndrCo, and a group of strategic advisors including the former Head of Business Operations at Dropbox (ChenLi Wang), former VP of Product at Dropbox (Todd Jackson), and Head…

Alyce Launches Integration with Adobe, Providing Seamless Campaign Management, Reporting, and Attribution Within Marketo Engage

- Broadening its Enterprise Integration Program, Alyce for Marketo Engage Empowers Marketers to Deliver Personal Experiences to Buyers and Measure the Impact of their AI-powered Gifting Strategy Natively within Marketo Engage - Alyce, the AI-powered gifting platform that’s making sales and marketing outreach personal at scale, announced its collaboration with Adobe and full integration with Marketo Engage, part of Adobe Experience Cloud. Alyce for Marketo Engage allows marketers, sales teams and SDRs to seamlessly deliver…

Verint Expands Its Adobe Partnership to Support More Personalized Customer Journeys

Seamlessly Surfacing Customer Experience Data to Automate the Process of Predicting and Acting on Experience Drivers Marketers and customer experience practitioners recognize the value of streamlined access to insights to drive exceptional experiences that are personalized and predictive. Now the partnership* between Verint Systems Inc., The Customer Engagement Company, and Adobe will support more personalized customer journeys by combining experience data from the Verint Experience Cloud along with data from the…

Top 5 Adobe Marketo Updates for Every CRM Specialist

It was on 20 September 2018 when Adobe announced that it is acquiring a B2B martech company - Marketo. In the last eighteen months, numerous Adobe Marketo updates have transformed martech offerings to better match Adobe's larger vision of delivering unified, real-time, and hyper-personalized customer experience. The unique amalgamation of CRM expertise and data science sits right at the center of Adobe's industry-leading Experience Cloud. And, that's why we decided to take a magnified look into some of the recent Adobe…

Media Alert: Adobe Named a Leader in 2020 Gartner Magic Quadrant for Digital Experience Platforms

Adobe Named a Leader for Third Year in a Row; Positioned Furthest for Completeness of Vision Adobe announced it has been positioned by Gartner, Inc. as a Leader in the 2020 "Magic Quadrant for Digital Experience Platforms” research report. Adobe was one of 14 vendors evaluated in the report. For the third consecutive year, Adobe placed furthest in the Leaders quadrant for completeness of vision. According to Gartner, “A digital experience platform (DXP) is an integrated and cohesive piece of technology designed…

Canon Launches New Camera Cloud Platform – image.canon

Canon U.S.A., Inc., a leader in digital imaging solutions, today announced its parent company, Canon Inc. will launch image.canon in early April 2020, a new cloud platform that connects select Canon cameras with compatible PCs, smartphones and external web services. image.canon will enhance post-production workflow and provide a new way to experience the joy of photography. Serving as a hub for users' content, image.canon allows the transfer of image files from connected compatible PCs, smartphones and external web…

Hoodoo Digital Attains the Adobe Experience Manager Run and Operate Specialization

Hoodoo Digital, a provider of Adobe Experience Manager products and solutions, has attained the Adobe Experience Manager Run and Operate Specialization. Having implemented Adobe Experience Manager for organizations of varying sizes for several years, Hoodoo Digital has now expanded its specialized status to include experts in DevOps. DevOps is a combination of software development and information-technology operations with the goal of reducing the systems development life cycle and providing continuous delivery with high…

DemandLab Launches a New Marketing Resource Center Powered by Uberflip

Demandlab, a Technology-Focused Marketing Consultancy, Has Launched a Digital Marketing Resource Center Built With Uberflip, the World's Leading Content Experience Platform DemandLab has re-launched its resource center on the Uberflip content experience platform. The resource center features insights and best practices on key topics of interest, including marketing technology, content marketing, marketing data, and marketing operations. Founded in 2009, DemandLab helps B2B organizations create customer-centric demand…

Adobe Announces Changes to Executive Leadership Team

Adobe announced a number of organizational changes to its executive team. Executive Vice President and Chief Human Resources Officer (CHRO) Donna Morris will be leaving Adobe to pursue another opportunity. Executive Vice President Gloria Chen will be stepping into the CHRO role effective immediately. A 20-year Adobe veteran, Chen was most recently Executive Vice President of Strategy and Growth as well as Chief of Staff to the CEO. In addition, Adobe Chief Technology Officer Abhay Parasnis will assume responsibility…

Perion Appoints Shai Alfandary as General Manager, Advertising Cloud Platform

Enterprise Software Visionary to Lead Perion Efforts Productized Synchronized Digital Branding Solution Perion Network Ltd., a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising - ad search, social media and display / video advertising – announced that Shai Alfandary has been appointed General Manager of Perion’s Advertising Cloud Platform. Mr. Alfandary brings two decades of enterprise software leadership to Perion, where he will be…

LinkedIn Veteran Doug Camplejohn Joins as EVP & GM of Salesforce Sales Cloud

The global leader in martech, Salesforce has tapped Doug Camplejohn as its new EVP and GM of Sales Cloud CRM. Doug will lead the next phase of innovation in Sales Cloud CRM products at Salesforce. The new EVP Sales Cloud updated his LinkedIn profile to announce the transition. By hiring Doug Camplejohn, Salesforce has proved again its product development and customer acquisition plans for 2020-2025. The CRM maker intends to further fortify its security measures and IT preparedness that is central to the Cloud and SaaS…

AppsFlyer Raises $210 Million, Positioning Attribution at the Core of the Marketing Tech Stack

Global Growth Investor General Atlantic Leads Series D Round AppsFlyer, the global attribution leader, announced a $210 million Series D funding round led by General Atlantic, a leading global growth equity firm based in New York. Alex Crisses, Managing Director at General Atlantic, and Anton Levy, Co-President and Global Head of Technology, have joined AppsFlyer’s Board of Directors. “We are excited to partner with a company that has an experienced team and a culture focused on the customer,” said Alex Crisses,…

Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Digital River, AtScale, Sidetrade, AppSheet and The California Consumer Privacy Act (CCPA). Digital River Partners With Magento to Create Powerful Combined Commerce Solution Built for Global Expansion Digital River, the most experienced global e-commerce enabler for established and fast-growing brands, announced a partnership with Magento, an Adobe company and leading provider of commerce…

Cloudinary Accelerates Profitable Growth in 2019

More Than 750 New Customers Across a Number of Key Verticals Adopt Cloudinary’s Market-Leading and Innovative Media Management Solutions Cloudinary, the media management platform for many of the world’s top brands, announced record annual revenue and customer growth for 2019. As a profitable, self-funded software company now generating more than $60 million in annual recurring revenue, Cloudinary has distinguished itself as one of the more successful SaaS businesses today. It was one of only six companies named to the…

ActionIQ Raises $32 Million to Compete with Adobe and Salesforce on Customer Data

ActionIQ, the leading customer data platform helping enterprises leverage their data for personalized experiences, announced it has raised a $32 Million series C round led by March Capital Partners with participation from top investors including Sequoia Capital, Andreessen Horowitz, and FirstMark Capital. This brings the total capital raised by ActionIQ to $75 Million. With over 300% growth in the past year and an exclusive focus on large enterprise clients, ActionIQ has expanded its impressive client list to brands like…

Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Adobe, Aptos, Inc., AccuWeather, Amazon Web Services, Inc, ExecVision and True Fit®. Adobe Announces Availability of Adobe Experience Manager as a Cloud Service Adobe unveiled Adobe Experience Manager as a Cloud Service, part of Adobe Experience Cloud. The industry’s most advanced cloud-native solution for digital experience management brings together rich out-of-box capabilities and…