One North brings AI to Professional Services Content Marketing

Digital agency One North recently developed a new artificial intelligence tool, the Relevance Engine, to guide visitors of professional services websites toward strategic content marketing and enhance their user experience. The proprietary technology analyzes a website's thought leadership and other long-form content and recommends additional, hyper-relevant website content, which encourages customers and prospects to explore the website further and improves its search engine optimization. Marketing Technology News:…

Brightcove Enables Content Owners to Launch Over-the-top (OTT) Services and Monetise Content Faster than Ever Before

Brightcove Beacon(TM) Provides Flexible Monetisation Options, Allowing Customers to Recognise Revenue Across Devices at Launch Brightcove Inc., the leading provider of cloud services for video, announced the general availability of Brightcove Beacon, a new SaaS-based OTT platform. Brightcove Beacon empowers customers to deliver captivating OTT experiences on a breadth of devices, with the flexibility of multiple monetisation models to fit any business need. As consumers continue to shift their viewing habits,…

Kapost Hires CMO, Celebrates Milestone Content Operations Consulting Services Growth

CMO Christine Bottagaro Joins Kapost as the Company’s Services Team Drives Significant Revenue Growth in Its First Year Kapost, the enterprise content operations platform, announced the hire of Christine Bottagaro, who’ll serve as Kapost’s chief marketing officer. Bottagaro is a marketing leader in Boulder’s tech hub with 20 years’ experience developing marketing strategies and leading global growth for technology companies. Bottagaro will represent Kapost’s expertise in content operations and lead conversations with…

Evergent Launches CCB 3.0 Platform to Optimize Customer Relationships and Enable Agile Monetization for Content and Service Providers

The new solution provides a flexible platform that simplifies the complexities of managing direct-to-consumer businesses and has already been deployed by multiple global customers Evergent, the market-leading provider of revenue and customer-lifecycle management solutions, today announced the launch of CCB (Customer Care and Billing) 3.0, the company’s newest platform for simplified optimization of customer-lifecycle management. Developed using direct user feedback, CCB 3.0 streamlines management of product configurations,…

Proximus Selects Velocix’s CDN To Scale-out IP Video Streaming Services

Belgium’s largest telecoms operator leverages Velocix to support subscriber growth Velocix, the market’s leading provider of carrier-grade video streaming and advertising technology, today announced that Proximus, Belgium’s largest convergent telecoms player, has scaled-out its Pickx multi-screen video service using Velocix’s content delivery network (CDN) technology. Marketing Technology News: TVEyes Adds Listenership Data to its Global Podcast Monitoring Service and Expands into New… Driven by rapidly rising…

Tech Decision-Makers Grow Reliance On Digital Content To Fill In-Person Event Void

2021 IDG Customer Engagement study provides roadmap for tech marketers to educate and engage tech buyers IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – releases the 2021 Customer Engagement research, which provides insight into the content types IT decision-makers (ITDMs) rely on and tips for vendor engagement as technology’s role in business stability and growth continues to increase due to the pandemic. Without opportunities to learn and network in-person, it was not…

AcuityAds Announces Integration With Amazon Publisher Services

AcuityAds Holdings Inc, the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, today announced an integration with Amazon Publisher Services (APS). Through the integration with APS's Transparent Ad Marketplace, advertisers that leverage AcuityAds' technology, including the advertising automation platform, illumin, will gain direct access to high quality inventory including premium publishers from a variety of verticals on…

ThumbStopper Announces Fully Automated Social Media Content Syndication Through Instagram

ThumbStopper’s content syndication software now supports fully automated content syndication for brands and their retailers through Instagram. ThumbStopper®, the leader in social media automation and intelligent syndication for multi-location brands and their retailers, recently announced fully automated support now available for Instagram within its Brand Manager™ platform. Utilizing the recently released Instagram Content Publishing API, retailers can now connect their business’s Instagram Account. This will allow…

Stingray Business to Produce and Broadcast Free Advertising Content to Promote Local Products in METRO’s establishments

Stingray, a leading music, media, and technology company, announced its commercial services division, Stingray Business, concluded a deal with METRO to promote local products in its establishments for free. Starting , several banners, including Metro, Super C, Adonis, Jean Coutu and Brunet, will broadcast four times every hour 20-second free advertising spots developed with Aliments du Québec and Le Panier Bleu to put Québec goods in the spotlight. The initiative aims to help consumers identify Québec products and encourage…

Smartling Joins Contentstack’s Catalysts Program, Launching New Integration with Award-winning Headless CMS

With Smartling's Contentstack integration, customers can translate, localize, and easily deploy content in any language Contentstack, the leading Content Experience Platform (CXP), today announced Smartling has joined its Catalysts partner program. Contentstack's Catalysts program is an ecosystem of industry-leading technology and service providers to accelerate digital experience innovation. Smartling is a cutting-edge translation company with technology to automate translation workflows with fully integrated language…

Marketing 360® Partners With 1-800Accountant Brings Payroll, Tax Preparation, And Bookkeeping Services To SMB Clients

Marketing 360® and 1-800Accountant today announced a partnership that will bring advisory, bookkeeping, and tax services to Marketing 360 clients, as well as provide existing 1-800Accountant clients with access to the Marketing 360 software. This partnership paves the way for Marketing 360 clients to access even more tools to help manage and operate their businesses, and allows 1-800Accountant clients to harness the power of Marketing 360. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled…

Qualtrics Introduces New Innovations that Empower Companies to Create the Products, Services, and Experiences Customers Want Now and Next

DesignXM is a new product for researchers and analysts to conduct sophisticated research at scale and accelerate decision-making based on customer insights Experience Design studio is a set of new solutions that help business leaders design breakthrough products and services based on customer sentiment and market research to attract and retain loyal customers Qualtrics, the world's No. 1 Experience Management (XM) Platform and creator of the XM category, today introduced DesignXM and Experience Design studio, two new…

Latest Release of the Indico IPA Platform Delivers Unmatched Scalability & Performance For Analysis Of Unstructured Content

Complements RPA implementations by streamlining document-based workflows in billing, contract management and claims processing Indico, a provider of intelligent process automation for the intake, understanding, and automation of document-based workflows, today announced significant enhancements to its award-winning Indico IPA software platform. The updates, which include expanded RPA integrations, new industry-specific ACORD form support, increased scalability, and expert implementation support services, reflect the…

Contentserv Joins the MuleSoft Technology Partner Program

Contentserv releases MuleSoft Certified Connector for Contentserv to enable organizations to create connected customer experiences, faster Contentserv today announced it has joined the MuleSoft Technology Partner Program and has contributed to the partner ecosystem by releasing a MuleSoft Certified Connector for Contentserv’s Product Experience Platform. The Contentserv connector enables organizations to quickly and easily integrate Contentserv's product information management (PIM) solution with any system – no matter…

IBM’s Independent Managed Infrastructure Services Business to be Named Kyndryl

IBM announced that Kyndryl will be the name of the new, independent company that will be created following the separation of its Managed Infrastructure Services business, which is expected to occur by the end of 2021. "Kyndryl evokes the spirit of true partnership and growth," said Martin Schroeter, Chief Executive Officer of Kyndryl. "Customers around the world will come to know Kyndryl as a brand that runs the vital systems at the heart of progress, and an independent company with the best global talent in the…

Contentful Unveils New Features and Partner Apps at Second Annual Blueprints Conference

More than 1,000 digital builders gather to share proven strategies for the digital-first era Contentful, the leading content platform for digital business, today announced the release of new features and partner-built apps at its second annual Blueprints user conference. Marketing Technology News: Software AG Appoints New Chief Marketing Officer Contentful helps “digital builders” — developers, designers and content creators — work together to assemble content and deliver digital experiences across a wide range of…

Flashtalking Launches Agency Partnership Services Program, Led by Agency Veteran Walt Cheruk

With expanded services for agency holding companies, program consults and equips partners to maximize client growth and innovation Flashtalking, the leading global independent ad management platform for sophisticated advertisers, today announced the launch of its Agency Partnership Services program. The program is designed and led by agency veteran Walt Cheruk, who recently joined as Vice President of Strategy to provide optimal support to Flashtalking’s agency partners worldwide. Expanded services include: joint product…

Fintel Connect Introduces Fintel Check, an AI-Powered Content Marketing Compliance Tool

Performance marketing technology company Fintel Connect announced the launch of its latest offering for the financial services industry, Fintel Check, a regtech tool to help financial brands keep their content marketing compliant. More than 50+ financial brands and fintechs are already leveraging Fintel Connect's technology to enhance their marketing through its performance marketing network and tracking and reporting capabilities. Fintel Check represents the latest in a product suite designed to ensure financial…

Unify Square Expands Managed Services Portfolio To Encompass The Complete Microsoft 365 Application Set, Including Microsoft Viva

PowerSuite™ Cloud Managed Services helps enterprises navigate post-COVID infrastructure and network challenges created by hybrid return-to-work Unify Square™, the leading management & security software and services provider for Zoom, Microsoft collaboration and communications platforms, today announced the extension of its existing managed services to encompass the complete Microsoft 365 application set, including the new Viva platform. Marketing Technology News: Imprivata and Emerging Global…

Naviga Acquires RSG Media To Expand The Capabilities Of Its Innovative Content Engagement Platform

The addition of RSG Media adds content rights management, audience growth and advertising revenue optimization to Naviga’s digital solution set and further diversifies its global media portfolio Naviga Inc., a leading provider of software and services powering media-rich industries, today announced it has acquired RSG Media, a New York City headquartered media-tech supplier whose customers include industry-leading TV networks, studios, distributors, VOD & OTT services and brand licensors located in 170+ countries.…