IAS Holiday Shopping Data Shows Contextually Relevant Ads Will Be Key for Advertisers This Holiday Season

Integral Ad Science (IAS), the global leader in digital ad verification, released results from its 2020 consumer study on holiday shopping habits. Key findings from the study show that this year consumers are relying on online shopping and digital ads to find the perfect gifts for their friends and families this holiday season. Given the effects of the global pandemic and accompanying social distancing measures, consumer habits are shifting to account for these new realities. Almost eight in ten US consumers report…

Taboola And IAS Partner On Industry-First Brand Safety Solution For Performance Advertisers

Taboola, the world’s leading discovery platform, announced a partnership with Integral Ad Science (IAS), the global leader in digital ad verification, to introduce an industry-first pre-bid brand safety technology for performance advertisers. This is the first-ever integration to directly apply pre-bid brand safety within a native discovery platform. With this integration, performance advertisers have the ability to achieve their marketing goals across Taboola’s large audience of 1.4 billion people each month, while…

Canada’s Globe and Mail Offers Custom Brand Suitability for Advertisers with IAS Context Control

Integral Ad Science (IAS), the global leader in digital ad verification, announced that The Globe and Mail, Canada's trusted source of news, will now offer IAS's leading contextual targeting solution, Context Control. This contextual technology is offered incrementally with existing IAS brand safety controls, providing curated contextual targeting and smart inventory packaging at scale. Marketers can now control their ad adjacencies with a wide array of contextual signals, including the sentiment and the emotional…

Wayfair Names Fiona Tan Global Head of Customer and Supplier Technology

Wayfair Inc., one of the world’s largest online destinations for the home, named Fiona Tan Global Head of Customer and Supplier Technology. Tan joins Wayfair with more than 25 years of experience leading technology teams at dynamic and fast-growing companies, including six years in executive leadership roles at Walmart overseeing technology and engineering. In her role at Wayfair, Tan will drive the continued growth of Wayfair’s world-class Engineering organization while setting the vision and strategy for the development of…

IAS Introduces ‘Context Control’, Giving Advertisers True Control Over the Context of Their Digital Ad Placements

Integral Ad Science (IAS), the global leader in digital ad verification, announced the launch of 'Context Control', IAS's sophisticated new suite of brand safety & suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic technology within the verification space to deliver unmatched accuracy and granularity in online content classification. Superior content classification enables a new level of precision and scale for marketers seeking to better navigate the content…

IAS and Channel Factory Announce Channel Science the First of Its Kind Combined YouTube Product for Brand Safety

Advertisers Can Now Seamlessly Monitor Their YouTube Campaigns With the First Brand Safe & Performance Driven Inclusion List Integral Ad Science (IAS) and Channel Factory announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies' technologies through a single product to ensure their YouTube campaigns are even more brand-safe, brand-suitable and performance-optimized. More than ever before, advertisers are searching for ways to…

IAS First to Integrate with Google Ads Data Hub for Viewability and Brand Safety

Integral Ad Science (IAS), the global leader in digital ad verification, announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google's privacy-focused data platform for advertisers. The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH. While IAS does not collect or use any private audience data for delivering its verification services, being the first with this new integration will help lead the way for setting new data…

MarTech Interview with Roy Lindemann, CMO at ReadSpeaker

"As sales teams are constantly on-the-go, voice-enabled applications can help them easily listen to sales information that is critical to help salespeople effectively do their jobs." Tell us about your role and the journey into tech before joining ReadSpeaker? I joined ReadSpeaker in 2004 as cofounder and Managing Director of France and French Territories before I became CMO in 2008. Prior to my roles at ReadSpeaker, I worked as the General Manager at MTV and Game One from 1995 to 2004, where I managed a team of 70…

CommerceIQ Launches Industry’s First Advertising Managed Service Enabling Consumer Brands

New Omni-Channel Managed Service Provides Full-Funnel Advertising Optimization For Amazon; Beta Trials Initiated for Instacart and other Retailers Hundreds of Leading Consumer Brands Including Brawny, Quilted Northern, Black+Decker, Remington and Greenworks Use CommerceIQ Advertising to Accelerate Market Share Growth and Achieve Up to 40% Incremental Sales and 20% Improvement in Profitability CommerceIQ, the leader in Ecommerce Channel Optimization, launched a fully managed omni-channel advertising service powered by…

Women Of Martech Introduces Influential And Powerful Leader

Announces Expansion Of Governance With The Launch Of The Activation Committee, Diversity & Equal Opportunity Committee And Cheering & Motivation Committee Taking the next step in engaging an accomplished and influential group of female marketers, Women of Martech is proud to announce its 2020 steering committee. Representing a broad set of industries, companies and brands, the Women of Martech steering committee will provide the vision and strategic direction of the organization, which now includes nearly 300…

4C Recognized as a Gartner Peer Insights Customers’ Choice for Ad Tech

Leading Cross-Channel Marketing Technology Platform Recognized Through Client Feedback 4C, a global data science and marketing technology company, today announced that it was named a 2020 Gartner Peer Insights Customers’ Choice for Ad Tech. Gartner defines ad tech as “the technology for managing advertisements across channels, including search, display, video, mobile and social, with functions for targeting, campaign design, bid-management, analysis, optimization and automation of digital advertising.” The company believes…

Despite Stormy Decade, Facebook Continues to Lead in Mobile Advertising and App Businesses

Facebook had a rather tumultuous decade but it can laugh its way into 2020 as the most successful mobile advertising company in the world. In a recently published mobile app data report, four Facebook-owned applications were ranked among the top most-downloaded and used applications between 2011-2019. App tracker and social media analytics company AppAnnie ranked Facebook app, Facebook Messenger, WhatsApp, and Instagram as top mobile apps. Recommended: The Untapped Digital Marketing Potential of WhatsApp Next Step in App…

Viant’s Adelphic Extends Partnership With IAS, Offering Custom Keyword Pre-Bid Optimization

Leading self-service advertising platform provides pre-bid avoidance segments, helping advertisers avoid unwanted impressions Adelphic, a Viant subscription-based, self-service platform for cross-channel programmatic advertising, announced a partnership extension with Integral Ad Science (IAS) to provide industry-leading, pre-bid custom keyword optimization. Adelphic is among the first to market with this solution that ensures advertisers can avoid specific keywords within a URL string, ultimately improving brand safety and…

Outbrain Appoints Nathan Jackson as the New Head of Sales for APAC Operations

Outbrain, the world’s leading discovery and native advertising feed for the open web, announced that Nathan Jackson has been appointed as the organization’s new Head of Sales for the APAC region. This latest addition to the region's leadership marks a further step towards Outbrain's strategy of strengthening the group's presence in the region. “Advertisers, publishers and technology platforms must work together to create a high quality and innovative online experience. I am confident that the combined experience and talent…

AdColony Releases SDK 4, Unifying Display, Programmatic and Award-Winning Video Offerings into a Single SDK

Increasing monetization options for developers & measurement options for advertisers AdColony, the mobile performance marketplace, is pleased to announce it has publicly released AdColony SDK 4, its latest mobile ad software development kit (SDK) for app developers. This latest update to the company’s mobile app monetization technology brings together AdColony’s industry-leading HD video ad platform with its banner display and programmatic offerings into a single SDK and adds the IAB Open Measurement Standard to…

Australia Tops World Rankings for Digital Ad Engagement

Integral Ad Science (IAS), the global market leader in digital ad verification, releases a first-of-its-kind Media Quality Report for H1 2019, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Australian ads achieve greatest time-in-view The latest IAS report reveals that compared to major global markets, the average time-in-view for mobile web display ads was highest in Australia at 18.47 seconds, with the United States (U.S.) claiming second place at…

Undertone Launches ‘Synchromatic Marketplace’ to Deliver High Impact Programmatic Ad Formats

Award-Winning Creative Units Which Provide Superior Performance, Engagement and Viewability – Allowing Brands to Create Synchronized User Experiences – Now Available in Buyers’ Demand Side Platforms of Choice Perion Network Ltd. announced that Undertone, the creator of cross-platform Synchronized Digital Branding for the world’s most prominent brands, has launched its Synchromatic Marketplace, allowing programmatic access to all of Undertone’s engaging, high-impact digital advertising formats. @AccessUndertone brings the…

Ad Fraud Hits Digital Agencies and the Courts: Major Brands Pull Nine-Figure Ad Spend While Litigation, Refunds and Chargebacks Give Ad…

CEO Matt Gallant of Ad Tech Startup tribeOS Says the Time is Now for a Fully Transparent Advertising Marketplace  Digital advertising is in full on growth mode across two trend-driven tracks. First, the continued growth of digital advertising which is estimated to top $348 billion dollars by the end of 2022. (That figure will nearly double what is spent on TV advertising.) Unfortunately, accompanying this proven market momentum is a corresponding increase in the largest invisible crime in the world, costing…

Kyndi Secures $20 Million in Funding Led by Intel Capital to Advance Industry’s First Explainable AI Platform

Kyndi's fully auditable AI solutions create actionable intelligence, enabling government, life sciences and financial institutions to succeed by making faster, better decisions Kyndi, the artificial intelligence company building the first Explainable AI platform, announced that it raised $20 million in Series B funding led by Intel Capital, with participation from UL Ventures, PivotNorth Capital, and existing investors. The new funding will be used to expand the company's engineering and sales teams to meet growing customer…

Advertising Giant Dentsu Signs Partnership with Israeli Tech Firm Imprint

Japanese Advertising Corporation Dentsu INC. Has Signed a New Investment and Multilateral Business Cooperation Agreement With Imprint Social, a Tel Aviv-Based Media Technology Company Specializing in Digital Marketing Engines Dentsu is the largest advertising and communications corporation in Japan with over 60,000 employees. Listed on the Tokyo Stock Exchange, it is valued at over $13 billion. It has been combing the Israeli marketplace in recent years to find exciting tech companies in which to invest. The…