ActiveCampaign Adds Former Salesforce President and Chief People Officer Cindy Guerra Robbins to Board of Directors

First independent board director brings strong experience innovating and building employee success programs that deliver customer success ActiveCampaign, the leader in customer experience automation (CXA), appointed former Salesforce executive Cindy Guerra Robbins to its board of directors effective December 1, 2020. As the company's first independent board member, she brings in-depth industry knowledge and expertise augmenting ActiveCampaign's current board, which includes Jason VandeBoom, founder and CEO of…

8×8 Raises the Bar on Cloud Communications; New Release Delivers Work From Anywhere Insights and Improved Administrator and User…

8x8, Inc., a leading integrated cloud communications platform, announced new 8x8 Open Communications Platform™ enhancements, improving how organizations manage and use communications and collaboration. These new innovations are helping organizations accelerate digital workplace initiatives and optimize employee productivity and customer experiences from anywhere on any device. “A modern, seamless platform matters. Owning the fully integrated cloud technology stack, from voice, team chat and meetings to contact…

Nativo Partners with LiveRamp to Deliver End-to-End Addressability Across the Open Web

Integration enables enhanced targeting, attribution and monetization for brands, agencies and publishers Nativo, the most advanced content technology platform for advertising, announced a partnership with LiveRamp, the leading data connectivity platform, to deliver people-based addressability across the open web. Nativo offers advertisers the ability to reach specific audiences with unique content marketing opportunities and native formats. Through Nativo's integration with LiveRamp, advertisers and publishers will be able…

CTV Overshadows Linear TV While Social and Programmatic Spark Debates, IAS Industry Pulse Report Finds

Integral Ad Science (IAS), the global leader in digital ad verification, today released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts across the US, IAS found that issues around digital video and connected TV, programmatic, and social rocketed to the top of the ad industry's priority list. Marketing Technology News: Solodev Achieves AWS Public Safety & Disaster Response Competency Status "2020 has proven to be a year of accelerated change in the digital ad industry, with major shifts…

InMoment Positioned as a Leader in the Gartner Magic Quadrant for Voice of the Customer

InMoment, the leading provider of Experience Improvement (XI) solutions, announced it has been named a Leader in the Gartner Magic Quadrant for Voice of the Customer. “Gartner defines voice of the customer (VoC) as a software application that integrates feedback collection, analysis, distribution and action into a single, interconnected platform to help you understand and improve the customer experience (CX).” Marketing Technology News: Integral Ad Science Expands Business Operations in India The report evaluated…

Vibes Names Adobe Alum Patrick West to Lead Enterprise Partnership Initiatives

Seasoned industry veteran joins company amidst hyper growth; will focus on building out deeper strategic partnerships with top marketers Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, announced that Patrick West is the company's new Vice President, Global Partnerships & Alliances. Most recently West served as a Director and Global Partnership Lead at Adobe, where he helped enterprise brand marketers and agencies establish innovative partnership models, resulting in $500…

Amagi Helps Fremantle’s BUZZR To Unify Operations For Broadcast And Streaming

Amagi, a global SaaS leader in broadcast TV and streaming TV technology, announced that it has enabled Fremantle’s BUZZR, the country’s only vintage game show network, to transition into cloud-managed broadcast operations for efficiency, scalability, and cost-effectiveness. Using Amagi’s next-generation cloud platform, BUZZR has successfully integrated its broadcast workflows across over-the-air, cable and digital OTT operations on to a single unified platform. BUZZR, ‘a pop culture time capsule’, offers viewers classic…

New Data Integration with Yext Advances WebMD’s Accurate, Reliable Health Care Provider Information

Yext, Inc., the Search Experience Cloud company, and WebMD Health Corp. announced a new data integration that enhances the accurate, up-to-date health care provider information patients and consumers find at WebMD Care and Vitals, WebMD's provider directory platforms. More than 76 million people visit WebMD each month for information and tools to support them in managing their health, and WebMD Care and Vitals consumer platforms generate more than 10 million visits per month from people searching for healthcare providers.…

IAB Study Finds That Brands Benefit from Advertising Within News

Research finds 84% of consumers feel advertising within the news increases or maintains brand trust News has always played a critical role in the lives of consumers. In 2020, the importance of timely, trusted news was amplified as everyone sought updates related to the global pandemic, social injustice, economic uncertainty, and the impending Presidential Election. Marketing Technology News: Dynamic Yield and e-Spirit Expand Partnership However, while news outlets experienced record viewership, readership, and…

Fuze Expands Integrations Ecosystem to Advance Enterprise Productivity

New integrations with Microsoft Teams, Google Calendar, and Zapier further incorporate calling, meeting, and chatting features for enhanced, seamless workflows Fuze, the leading cloud-based communications provider for the modern global enterprise, announced the expansion of its next generation Fuze Integrations Ecosystem featuring new integrations with Microsoft Teams, Google Calendar, and Zapier in the Fuze Marketplace. The new offerings enhance end-user productivity and efficiency by embedding seamless calling, meeting,…

Dentsu Partners with Adobe to Transform Customer Experiences Through Digital Innovation

Dentsu announced a partnership with Adobe focused on customer experience transformation and a shared vision to create value for brands through digital innovation. As part of the announcement, Merkle, dentsu International’s customer experience management (CXM) company, is joining Adobe’s technology partner program as a Premier partner with its Merkury identity resolution platform. Marketing Technology News: Bang & Olufsen Selects CreatorIQ as Global Influencer Marketing Platform of Record The partnership will focus…

Brightflag Adds Verified Okta Integration for Simple, Secure Identity Management

Brightflag, the AI-powered legal spend management platform, announced its verified integration with Okta, the identity and access management leader. The new solution facilitates both single sign-on (SSO) and user provisioning, making Brightflag the only legal spend management software to offer such capabilities through a verified Okta integration. Marketing Technology News: Dynamic Yield and e-Spirit Expand Partnership The SSO functionality ensures a safe and simple sign-on experience for Brightflag customers. At the…

Airship Named a Leader in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms

This is the second consecutive year Airship has been positioned highest for ability to execute and furthest for completeness of vision in the Leaders quadrant Customer engagement company Airship announced that it has been named a Leader by Gartner, Inc. in its 2020 Magic Quadrant for Mobile Marketing Platforms. 1 Among 13 vendors evaluated, Airship was positioned highest in its ability to execute and furthest to the right for its completeness of vision for the second consecutive year. A complimentary copy of the report is…

Programmatic Job Advertising Leader Joveo Launches Industry-First Cookieless Candidate Tracking Capability

Joveo’s new feature dramatically enhances transparency, conversion data accuracy, and performance optimization capabilities for recruitment marketing teams worldwide Joveo, the global leader in programmatic recruitment advertising technology, announced the launch of its cookieless candidate tracking capability, the first of its kind in the recruitment marketing ecosystem. In the job advertising space today, cookies are commonly used as a way to track online job seeker behavior and understand their journeys along the…

Ping Identity Unveils Advanced Passwordless Features to Transform Digital Experiences

PingZero provides frictionless login experiences with passwordless authentication including support for the FIDO2 open standard Ping Identity, the intelligent identity solution for the enterprise, announced PingZero, a suite of passwordless authentication features organizations can implement to deliver seamless digital experiences to employees and customers. By eliminating login friction, including the need for usernames and passwords, PingZero boosts employee productivity, improves customer retention and acquisition rates,…

Brightcove, the Global and Industry-Defining Leader in Video, Unveils Bold New Brand

The Trusted and Innovative Authority in Video for Leading Organizations Reinvigorates Brand Platform with Total Visual Redesign Brightcove Inc. the global leader in video for business, announced a complete reimagination of its brand, inclusive of all-new positioning and voice, as well as a bold new graphic identity. The rebrand comes at a time when video is being fully embraced by both consumers and businesses across all sectors. This solidifies the company’s mission to own the video platform conversation globally as the…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Nielsen, Broadbean Technology, Vistar Media, Anzu.io, and Integral Ad Science. Nielsen Supercharges Ad Intelligence Platform With Richer Advertising Spend Data Nielsen announced that it is augmenting the U.S. digital capabilities of Nielsen Ad Intel, a market-leading advertising intelligence solution. As part of the enhancements, Ad Intel is expanding its digital footprint by…

Australia Safest for Video Impressions; APAC has Lower Ad Fraud Rates on Programmatic Buys Across All Channels

In its latest report on ad fraud risks, Integral Ad Science (IAS) has reported key statistics on adtech and brand safety trends in the APAC and Australia. According to the report titled, “Media Quality Report for H1 2020”, Australia had notable reductions in total brand risk for video impressions — both desktop video and mobile web video. Compared to this startling trend in Australia, Japan was facing quite the opposite. Advertisers in Japan witnessed a spike in brand safety violations due to complex issues in the…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Quantum Metric, Disney, Helium 10, Integral Ad Science, and Quartile Digital. DISH Selects Quantum Metric to Deliver Transformational Digital Products and Services For Customers Worldwide Quantum Metric, a SaaS platform that helps organizations build better digital products faster, and DISH, a connectivity company that provides television entertainment and award-winning…

IAS Partners with Google in Building An Industry-Leading Automated Tag

Integral Ad Science (IAS), the global leader in digital ad verification, and Google Campaign Manager, the largest global ad server, announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign Manager. Time spent manually wrapping tags is one of the biggest pain points for digital advertisers today. With IAS's new automated tag, they will now be able to reduce time spent wrapping tags. Additionally, advertisers will have a central location to…