With the rise of advertisers moving to an in-house agency model, largely on the promise of cost reduction, a natural next step is for brands to take control of media Supply Chain investments. By reducing the number of suppliers to a…
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Marketing and Advertising professionals running brands big and little around the globe are facing a similar dilemma in Consumer Journey. Mapping marketing impact and swiftly gaining insights to drive increased ROI was never easy  – several…
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Live sport is a big business. Of all the industry innovations in recent years, OTT streaming has undoubtedly had the most significant impact on its status quo and put the greatest number of cats amongst the pigeons in terms of how much time…
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In recent years, we’ve seen a pronounced shift in the conversation around diversity and inclusion in the business world. An ever-growing number of organizations, from startups to Fortune 500 giants, are making Diversity and Inclusion a…
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Signaling Continued Growth, Spotx Hires Former Rakuten Marketing CTO to Lead New Salt Lake City Office SpotX, the leading global video advertising and monetization platform, announced the appointment of Dr. Neal Richter as its first…
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Start-up companies possess a disciplined yet creative mode of thinking and planning which large companies can learn from. This includes brand building and taking a product to market – from building prototypes to marketing and communications…
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Presented with Google Analytics’ rich data, it’s easy for marketers to get overwhelmed or distracted. There’s a fine line, after all, between simply collecting dots and actually connecting them. Google Analytics can grant tremendous…
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A flurry of economic reports confirm that shoppers are still spending, and brands have a bountiful supply of goods and services to sell them. So, where is the sweet spot where the two intersect? This is where machine learning, or AI, comes…
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In B2B, the lead generation form is an important gateway between your site and the visitor. Learn how Google Tag Manager can help in B2B Sales. Stop killing your customers! Think of a scenario where you’ve built a bridge to have a cohort…
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Successful brands are relying on strong collaboration between Marketing and Operations. At least that’s what I learned from working with highly successful and rapidly growing brands like Brooklinen, THINX, Peak Design, and Oiselle. I…
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A new regulatory change isn't something many of us get excited about – unless you're a legal geek, or an attorney expecting a flurry of new business opportunities. Marketers, advertisers and tech providers alike, we all had to get our…
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sellers.json & OpenRTB SupplyChain Object Specifications Made Available for Public Comment The IAB Technology Laboratory has introduced for public comment two new technical specifications aimed at increasing trust of the digital…
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