ClearCourse Partnership Acquires Membership Software Supplier Silverbear

Platform to Consolidate Membership and Event Management Software Market in the UK Completes Acquisition of Second CRM Solutions Provider ClearCourse Partnership LLP, a partnership with a mission to acquire innovative technology companies providing membership software and services to groups, organisations and businesses, announced its acquisition of Silverbear, a leading membership and customer relationship management (CRM) solutions provider for professional organisations, trade associations and the wider Not-for-Profit…

cleverbridge Leverages OneTrust for GDPR Compliance and Global Privacy Program Management

OneTrust, the largest and most widely used dedicated privacy management technology platform with 1,700 customers, including 200 of the Global 2,000, announced cleverbridge, a provider of ecommerce and subscription billing solutions for monetizing digital goods, online services and SaaS, is using OneTrust for their General Data Protection Regulation (GDPR) and global privacy programme compliance efforts. cleverbridge will leverage OneTrust's Assessment Automation, Data Mapping and Cookie Compliance for GDPR and global privacy…

Say Hello to Verblio: BlogMutt Relaunches as Major Content Creation Powerhouse

Blogmutt Relaunches as Verblio on October 9, 2018 Offering an expanded array of written content solutions and a new AI-based video creation service, BlogMutt, a high-growth business focused on blog services, has completed its transformation into multimedia content creation company Verblio. "Verblio provides a complete approach to content creation for digital SEO and content marketing," said Chief Executive Officer Steve Pockross. "Our focus on SEO and digital marketing, an easy-to-use platform and engaged writers with…

Dan Smoot Joins Riverbed As Its First Chief Customer Officer

An Accomplished Leader with Global Experience in Customer Success, Sales, and Operations, Smoot Will Ensure Customers Receive Exceptional Value and Performance from Their Riverbed Investments Riverbed, the digital performance company, announced that Dan Smoot has joined Riverbed as the company’s first Chief Customer Officer reporting to Paul Mountford, CEO. Smoot, who previously was a senior executive at Salesforce, will focus on Riverbed on the customer’s journey and their success, and ensure they receive outstanding…

Neverbounce Announces Major Expansion of Third-Party Integrations

NeverBounce Integrations for HubSpot and SendGrid are Available Now, While Integrations With MailerLite and MailJet Will Arrive Later This Week NeverBounce, the industry-leading email verification and list cleaning service, announces new API integrations with several of the world's leading email marketing and sales automation platforms. Four new integrations are set to launch this week, with six additional integrations coming in the next six weeks. Today, NeverBounce integrations for HubSpot, the inbound marketing and…

NeverBounce Commits to GDPR Compliance for Customers

Upholding and Honoring Our Clients' Trust with Their Sensitive Data Is NeverBounce's Top Priority NeverBounce, the industry-leading email verification, and list cleaning service have announced that it is in compliance with the General Data Protection Regulation (GDPR) ahead of the May 25, 2018, deadline. "The security, privacy, and availability of user data are critically important to our organization. Our internal systems and procedures are routinely evaluated and internally scrutinized to ensure…

NeverBounce Releases New White Paper on Email Attrition

"The State of Email Attrition 2018" Analyzes NeverBounce User Data to Determine the Attrition Rate of B2B and B2C Email Addresses NeverBounce, the industry-leading email verification and list cleaning service, recently released a new white paper examining the average email attrition rate of B2B versus B2C email addresses. Based on user data analyzed over a 12-month period, the white paper "The State of Email Attrition 2018" looks at the average attrition rate, or "churn rate" of B2C email addresses, addresses featuring…

PerformLine Acqui-Hires Silverback Social; Chris Dessi Named VP of Sales

The Acqui-Hire Accelerates Performline’s Sales And Marketing Growth PerformLine, the leading RegTech company that delivers automated compliance solutions, announced the acqui-hire of leading social media technology company Silverback Social, with former CEO Chris Dessi joining as VP of Sales. Former Silverback Social CMO John Zanzarella will be joining PerformLine as Director of Sales and Marketing Operations. The acqui-hire of Silverback and appointments of Dessi and Zanzarella will help PerformLine meet the accelerated…

Cleverbot Makes Debut on Amazon Echo as Alexa Skill; Offers Voice Conversation and Enhanced Companionship

Evident from the recent innovations in the industry, AI will touch every aspect of life in 2017. Amazon Alexa devices are engaging humans now than they ever did. Cleverbot, a unique social-bot with its own website API, has been integrated with Amazon Echo as an Alexa Skill. The introduction of this AI-based social bot in Amazon Echo allows users to converse using voice chat.  Surprisingly, Cleverbot did not claim its spot for Amazon’s 2016-2017 Alexa Prize – an annual university-level competition for conversational AI bot…

IBM Tops U.S. Patent List for 28th Consecutive Year with Innovations in Artificial Intelligence, Hybrid Cloud, Quantum Computing and…

More Than Quarter Century of Patent Leadership Demonstrates IBM's Long-Term Commitment to a Culture of Scientific Discovery and Innovation IBM scientists and researchers received 9,130 U.S. patents in 2020, the most of any company, marking 28 consecutive years of IBM patent leadership. IBM led the industry in the number of artificial intelligence (AI), cloud, quantum computing and security-related patents granted.  "The world needs scientific thinking and action more than ever. IBM's sustained commitment to investing in…

Brandzooka Appoints Mark IV Capital’s Michael Beaudoin To Board Of Directors

Mark IV Was the Lead Investor in the Startup's Recent Series A Round Brandzooka, the leading self-service programmatic platform democratizing the digital advertising landscape for brands and agencies, has appointed Michael S. Beaudoin II to its board of directors. Beaudoin is the Director of Private Equities at Mark IV Capital, which recently led Brandzooka's $5.6 million Series A round of fundraising. Beaudoin and his colleagues recognized that Brandzooka's model of giving small and midsize agencies and in-house…

Why, How, Where, What: New Survey Reveals Consumers’ 2021 Shopping Plans

With an Unpredictable New Year Ahead, Consumer Data Gives Marketers Insight Into Ad Responses, Online Choices and Shopping Behaviors Allocadia, the leader in Marketing Performance Management (MPM), announced a second round of survey results showing why some ads are effective, how social media influences consumers, where people will shop, and what they plan to buy in 2021. With 59% of Americans reporting they are drawn more to the product or brand when viewing an advertisement than to the people who are in the ad (30%),…

McCann Worldgroup Promotes Singleton Beato To New Role As Global EVP, Chief Diversity, Equity & Inclusion Officer

McCann announced that Singleton Beato has been promoted to the brand new role of Global EVP, Chief Diversity, Equity and Inclusion Officer. Beato joined McCann Worldgroup as Chief Diversity & Engagement Officer in 2017. In this role, she was responsible for designing and leading strategic workforce diversity and engagement solutions that drive business performance and innovation across McCann Worldgroup (MW) agencies. Marketing Technology News: Searchspring Rides Ecommerce Wave with Strategic Hire of Head of APAC,…

ironSource acquires SOOMLA to Enrich its Platform with Ad Quality Insights

The acquisition adds an additional layer of data and visibility into ad monetization, enabling developers to better identify harmful ads and manage the user experience ironSource, a leading business platform for app developers, announced its acquisition of ad quality measurement platform SOOMLA. Adding SOOMLA’s technology to ironSource’s suite of solutions provides app and game developers with more tools to effectively manage the advertising inside of their apps. The technology will provide developers with insight on ads…

Roku Acquires Quibi’s Global Content Distribution Rights

The Roku Channel to Gain Exclusive Original Programming Featuring Biggest Names in Entertainment Roku, Inc. announced that The Roku Channel will become the exclusive place to stream more than 75 premium shows and documentaries that Quibi created in conjunction with Hollywood’s leading studios and production companies. Roku acquired the exclusive global distribution rights to Quibi’s award-winning shows and will make the content available for free on an ad-supported basis in 2021 to all Roku users. “Quibi championed…

Eyeota Appoints Rob Armstrong as Vice President of Product

Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced that Rob Armstrong has been appointed as Vice President of Product. Internationally, enterprises and marketers are preparing for increased privacy regulation and the deprecation of third-party cookies and IDFA. Although the industry is evolving at an incredibly quick pace, the fundamentals of, and the need for, data as a cornerstone of marketing and advertising strategies have not changed. To maximize budgets in the wake…

Deluxe Acquires Sundog Media Toolkit

UK firm provides mastering and versioning services for theatrical, television, and OTT content Deluxe, the global provider of digital and cloud based solutions to the world's leading content production studios and distributors, announced their acquisition of UK-based Sundog Media Toolkit, Ltd. ("Sundog"). Financial terms were not disclosed. Founded in 2013 by CEO Richard Welsh and CTO Chris Ralph, Sundog quickly established a  market foothold with their highly automated, cloud-based platform that creates specialized…

ChannelAdvisor Announces Amy Rumford as Vice President, Global Services

ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, has named Amy Rumford as Vice President, Global Services. Rumford will lead ChannelAdvisor's Global Services team, which includes customer implementation, global technical support, account management, and managed services. "As ChannelAdvisor continues to focus on enabling our clients to be successful, establishing an executive team with breadth of industry experience and agility is…

Informatica Transforms Customer Experience in a Cloud-First, Cloud-Native World

Company Announces Industry's First "All-In-One" Enterprise Scale Master Data Management SaaS Solution Informatica, the market leader in enterprise cloud data management, announced the industry's first enterprise-scale cloud-native Customer 360 SaaS solution, a game changer for Customer Experience (CX), designed to help enterprises rethink and reimagine how they deliver a CX in a post-pandemic, digital-first, cloud world. "Today's customers demand a digital-first experience that delivers the highest satisfaction," said …

DX Platform ON24 Files For IPO; Intends to List Shares Under Ticker Symbol “ONTF”

The leading provider of cloud-based digital experience (DX) and MarTech RADAR company, ON24, has filed for IPO. platform ON24 has filed for IPO. In its latest official announcement, ON24 announced that it has publicly filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (“SEC”) relating to a proposed initial public offering (“IPO”) of its common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined. ON24 intends to list its…