Kaleyra Included in Gartner’s Market Guide for Communications Platform as a Service

Kaleyra, Inc., a rapidly growing cloud communications software provider delivering a secure system of application programming interfaces (APIs) and connectivity solutions in the API/Communications Platform as a Service (CPaaS) market, announced that Kaleyra has been listed as a Representative Vendor in Gartner’s all-encompassing Market Guide for Communications Platform as a Service by analysts Daniel O'Connell and Lisa Unden-Farboud. Marketing Technology News: CM Group Announces Acquisition of Selligent Marketing Cloud…

b8ta Completes Acquisition of Re:store to Expand Fashion & Lifestyle Retail-as-a-Service Portfolio

b8ta announced that it has acquired Re:store, a 1 year old startup that brings retail-as-a-service to online fashion brands at Maiden Lane in San Francisco. With this acquisition, b8ta marks a bold expansion in fashion & lifestyle as the industry looks for innovation. Launched in August 2019, Re:store was founded by Selene Cruz after she bootstrapped her fashion brand out of her studio apartment. Seeing firsthand the need to get discovered and build community, she turned her studio into a shared showroom. Re:store…

NexTech AR Announces Major Expansion Into Asia-Pacific Market

NexTech AR Solutions, an emerging leader in augmented reality for eCommerce, AR learning applications, AR-enhanced video conferencing, and virtual events announced that it is expanding its services into the Asia-Pacific market after establishing a presence in Singapore. To support this expansion, NexTech has hired Yau Boon Lim, a technology industry veteran with over 25 years’ experience in strategy, planning, marketing, operations, and business management for various industries in the Asia Pacific market. Lim has held…

Study: US Brands Seen to Be Acting More Formally During the Pandemic

The US is seen as having the biggest shift in how brands communicate in the pandemic in a global survey of marketing, brand, and comms directors. Nearly half of US respondents said brands have become more formal, compared with a global average of 37%. And 70% said they'd seen a change in brand comms, again well ahead of the global average. The survey, by language and behavioral science agency Schwa, also showed that paradoxically more than four out of 10 believe that brands have become more "soft and fluffy" and almost a…

DoubleVerify Launches Authentic Brand Safety on Google’s Display & Video 360

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced the launch of Authentic Brand Safety targeting on Google Marketing Platform's demand-side platform (DSP), Display & Video 360. “At a time when it has never been more important for brands to align their values with their advertising buys, we are excited to bring the power of Authentic Brand Safety to Display & Video 360,” said Mark Zagorski, CEO of DoubleVerify. “With our proprietary Authentic Brand Safety…

CM Group Announces Acquisition of Selligent Marketing Cloud

CM Group, an Email Marketing company, announced the acquisition of Selligent (Selligent Marketing Cloud). This is CM Group's fifth acquisition in the past 24 months and makes it the largest family of multichannel marketing and email companies worldwide. The purchase was done from HGGC. “Selligent is an ideal fit for CM Group, and customers across all of our products stand to gain from our consistently-expanding family of brands” - Wellford Dillard CM Group has more than 70,000 customers for its products including Campaign…

Reimagining Pricing and Sales for Business Resilience

Pricing and sales are deeply connected to each other. Business resilience has never been more critical than ever. Amid and beyond the COVID-19, many companies are reckoning with broken supply chains, abrupt technological shifts and global economic upheaval — an unprecedented storm of disruption that will determine the winners and losers of the post-pandemic world. In this article, I will discuss what business resilience looks like for enterprise companies moving forward and share how they can achieve this by reimagining…

The Future of Sales: Serving the Long Tail of Accounts and Pricing with Precision

Are you thinking about the future of sales? With almost 90% of sales having moved to a virtual model, it’s more important than ever to ensure sales teams understand customers’ needs. In today’s ever-competitive landscape, each sales representative must be equipped to serve the long tail of accounts and price more effectively for each transaction. However, the current, unpredictable business landscape and ongoing disruption often lead to misguided and fear-based decisions in the field. Each of which, when inspected…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Creatio (CRM), 6Sense (ABM), Zilliant,  Yotpo (E-Commerce), Viant(People-Based Marketing) and PubMatic (Ad Tech). Creatio Named A Leader in The 2020 Gartner Magic Quadrant Creatio, a global software company providing a leading low-code platform for process management and CRM, announced it has been named a Leader in the July 2020 Gartner’s Magic Quadrant for Sales Force Automation.…

Bidmath Brings First of Its Kind Advertising Technology and Data Consulting Hub

Bidmath, the leading programmatic consultancy, brought the first of its kind advertising technology and data consulting hub in Bangkok specialising in both Google and Adobe marketing technology. The company has been working with global brands such as dtac, Honda, Esso, Dyson, Lenovo and Krungsri among others. Over the past year Bidmath have established themselves as a leading experts in technology and data consultancy that can deliver a truly localised service layer across platform implementation, management and…

Household Consumer Packaged Goods Sales up 17% in June Compared to One Year Ago

Alcohol, Frozen Foods and Meat Categories Lead With Highest Gains During June and Through the Home-Confined Buying Shopping Stage Household consumer packaged goods (CPG) spending overall was up 17% in June compared to June 2019, following an increase of 21% in May 2020 over the previous year. The findings are part of new data released by NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods ecosystem. In addition, an analysis of the Home-Confined Buying period…

SocialCode Splits Into Two Separate Companies, Focusing On Accelerating Brand Growth

SocialCode announced it is splitting into two separate companies to scale more quickly, capitalize on key opportunities and solve for brands’ biggest challenges, present and future. SocialCode’s agency business will continue as a leading digital marketing agency and provide cross-channel media, creative, and analytics services. The company will employ its industry-leading data-driven approach and technology to drive exceptional performance and insights for clients across social, programmatic, video, audio and…

1Q Offers No Cost, Customized Insight Surveys for Media Outlets

1Q, a leading market research and customer engagement platform, announced an offer to run customized surveys on behalf of media outlets at no cost through the remainder of 2020 on its nationwide platform of more than one million members. In light of economic challenges presented by the pandemic, 1Q's first-of-its-kind effort is aimed at supporting the essential reporting of journalists in the news media industry, particularly those impacted by staff reductions and budget cuts. 1Q's platform is the preferred customer…

Astute, Inc. Adds New Voice of Customer Capabilities to CX Solutions

Two leaders in AI-powered customer experience management software join forces to empower global brands' customer engagement Astute, Inc., a leader in customer engagement software, announced its acquisition of iperceptions, a company that specializes in collecting and analyzing Voice of Customer (VoC) data to help elevate the customer experience. The iperceptions platform and team of VoC experts have been helping global brands to understand the intentions, needs, and emotions of their customers since its founding in 1999.…

StrategyBox, After Closing $2 Million In Financing, Is Hiring For Multiple Roles

StrategyBox, the Vancouver-based marketing intelligence company that last week announced a $2M seed round led by London’s Fuel Ventures, is hiring for multiple roles and launching new employee benefits to help counter the impact of the global pandemic for its employees. StrategyBox makes customer journey mapping simple using AI. Companies in SaaS, retail, finance and media use StrategyBox to understand which marketing activities drive sales and what to do next to drive up results. The company is hiring for Front End…

Amplifyer Announces Key Hires, Kimberly Island-Johnson and Rachel Saunders

Amplifyer, the company that connects Fortune 1000 advertisers to the most innovative startups in the world, today announced two key hires to its North American sales organization. Based in Los Angeles, Kimberly Island-Johnson joins as Amplifyer’s Regional Vice President of Sales and Head of West Coast. Prior to joining Amplifyer, Island-Johnson held senior sales positions at Quantcast and ADARA, where she worked alongside Amplifyer CEO and Founder Mike Aronow. Marketing Technology News: Zilliant Named…

Jornaya Names Rich Smith as Chief Marketing Officer

Smith Boasts Decades of Success Leading Innovative Marketing Strategies in Banking, Mortgage and Insurance Industries Jornaya, a leading data-as-a-service (DaaS) company with a proprietary view of more than 200 million consumer major-life purchase (MLP) journeys every month, names Rich Smith as chief marketing officer (CMO). In this new role, Smith will leverage decades of experience as a CMO in banking, mortgage and insurance to accelerate Jornaya’s growth. He will lead efforts to evolve the company’s brand as it…

IPsoft’s Amelia Now Available on Genesys AppFoundry

New AI integration for Genesys Cloud enables businesses to deploy digital customer care employees for faster resolutions and reduced wait times IPsoft, the largest independent leader in enterprise artificial intelligence (AI), announced that Amelia, its industry-leading digital customer service agent, is now available on Genesys AppFoundry from Genesys, the global leader in cloud customer experience and contact centre solutions. Marketing Technology News: Cordial Enhances Its Cross-Channel Platform With A Reimagined…

Humach Acquires InfinitAI, Adding Agent-Assist Capabilities

Humach, a leading agent and technology outsourcer, has completed the acquisition of InfinitAI, a Colorado-based provider of purpose-built artificial intelligence (AI) technology and conversational design interface for contact center agent assistance. InfinitAI will accelerate Humach’s vision for intelligent contact centers that combine the strengths of both humans and machines to deliver exceptional customer experiences. The acquisition follows the notable launch of Humach’s new website, which announced the next generation…

Mi9 Retail Launches ThryveAI

The Next Generation of Digital Commerce for Grocers Mi9 Retail (Mi9), the leading provider of omnichannel retail solutions, is pleased to announce the launch of its new digital commerce brand, ThryveAI. Mi9, a pioneer in grocery e-commerce, helped grocers create their first digital storefronts when online grocery was a novelty. As the underlying technology became more sophisticated, consumers realized the convenience of shopping online and the adoption of grocery e-commerce steadily increased, albeit slowly. Mi9 was…