V12, Leading Marketing and Data Services Provider Acquired by Porch Group to Transform Mover Marketing

V12, a leading provider of purchase intent insight and marketing services, including mover data, announced that it has been acquired by Porch Group, Inc., a leading vertical software company for the home services industry. The acquisition combines the power of V12's 27+ million mover database and billions of buyer intent signals with Porch's unique new mover data assets to transform mover and homeowner marketing. BrightTower an investment banking advisory firm focused on software, information, marketing, and business…

Acquia Digital Commerce Unifies Data, Content, Commerce, and Digital Merchandising

Acquia joins with commercetools and Lucidworks to create industry’s only best-of-breed, open, composable commerce solution At NRF2021, Acquia announced Acquia Digital Commerce, a solution that enables marketers to unify data, content, commerce, and digital merchandising into a single data layer to deliver a seamless omnichannel experience across the customer lifecycle. Using Acquia Digital Commerce with Acquia Open Digital Experience Platform (DXP), marketers can drive real-time, personalized, shoppable experiences at every…

More than 70% of Customers would Switch Financial Institutions for Rich Video Content, According to SundaySky, PYMNTS Research

Video-powered experience leader predicts increasing demand for financial digital experiences post-pandemic More than 70% of consumers would switch to another financial institution if it provided rich media video content and information through innovative media tools, according to new research from PYMNTS and SundaySky, the leading platform for video-powered experiences. Over the course of the pandemic, people were forced to adopt digital alternatives from their financial institutions, which wasn’t always easy. More than…

Veritone and Base Media Cloud Announce Six-Year Agreement with Extreme E to Enable Global Content Distribution and Instant Accessibility

The collaboration supports Extreme E’s mission to drive awareness around sustainability and climate change Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE™, together with Base Media Cloud, announced a new six-year agreement with Extreme E through their production partners Aurora Media Worldwide and North One. Extreme E is a sports organization that uses groundbreaking electric SUVs to race in remote parts of the world while raising awareness for climate change. The…

Demand Soars for ABBYY Content Intelligence Solutions Amid Remote Workforce Transition

Global companies choose ABBYY to transform their business during global crisis; Thrice recognized as a leader by industry analyst firms Driven by the new paradigm of remote working and the need to access and leverage information quicker, ABBYY reported continued strong momentum for its Content Intelligence solutions during 2020. Global organizations ranging from financial services processing SBA PPP loans and transforming finance, transportation and logistics reducing transaction costs, and government agencies accelerating…

Xebec Strengthens Its B2B Marketing Services With Proprietary CRM Tool HELM

Xebec Communications Pvt Ltd, an independent creative and digital marketing services agency has reinforced its B2B solutions for clients with a plethora of new offerings. Xebec is a 28-year-old agency with a specialized focus in the B2B marketing space. The company has offices in Pune, Mumbai and Bengaluru and has handled some marquee clients in the B2B space. Volvo Construction Equipment, Cooper Corporation, ABB, Kohler, Cummins power generation, Demag Cranes, Thyssen Krupp to name a few. Clients in the IT…

Entercom, Alter Agents and Immersion Find That Audio Content Drives Unmatched Engagement and Trust

New study data illustrates the immersive experience of audio resonates with consumers during uncertain times Entercom engaged market research firm Alter Agents and neuroscience experts at Immersion to complete a study testing the immersive nature of audio media content. Results show that audio content connects and engages audiences at a much deeper level than other media types, forming emotional connections and capturing attention. Entercom is presenting the results of the study during a session at the virtual CES show this…

ChannelAdvisor Announces Platform Enhancements Designed to Optimize Retail Product Content and Improve Operational Efficiency

New features also include fulfillment monitoring capabilities, support for new sales channels and Managed Services for Amazon DSP ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced new platform capabilities and an expansion of services to help brands efficiently manage product data for retailers, monitor fulfillment performance, expand to new channels, and leverage Amazon's demand side platform (DSP) for advertising. "The…

PCCW Media Selects ContentWise To Rebuild Now TV’s Personalization

PCCW Media Limited (PCCW Media), a leading fully integrated multimedia and entertainment company headquartered in Hong Kong, selected ContentWise’s digital experience automation and personalization software, to revamp its IPTV and app user experience personalization infrastructure. PCCW Media and ContentWise collaborated to build the next generation of Now TV’s services on set-top box and connected apps. PCCW Media’s goal with this new design is to create a one-to-one, personalized relationship with its subscribers, with…

Why Content Agility Matters More Now Than Ever in 2021

 Content agility has taken on new meaning in 2020, as the ability to surface new products and get to market quickly with relevant offers has never been more of an issue for brands and marketers. Our recent report, Experiences Customers Want, highlights the increasing reliance on digital this year. Some 35% of consumers agree that they shop online more than they did before. With 34% of consumers stating they now use more online services generally and 30% saying their online experience is now much more important than it was…

Onfido and FundOf to Empower Content Creators to Monetize Their Work Through Trusted Transactions on Any Platform

Hong Kong-based fintech and social media startup FundOf teams up with AI-based identity company Onfido to deliver global Bitcoin adaptation to the content creation industry Onfido, the leading identity verification and authentication company has partnered with FundOf, a tool that helps content creators monetize their content on any platform, to verify the identity of its users and build trust through its community of content creators. Using Onfido’s identity verification technology, FundOf provides more assurances that…

iQIYI’s VR Startup Completes Series B Funding Round to Drive Innovation and Expand Content Ecosystem

iQIYI's VR Startup Raises a multi-hundred million RMB in Series B Funding Led by Yitang Changhou Fund and Fresh Capital iQIYI Inc., an innovative market-leading online entertainment service in China, announced that it has recently completed a multi-hundred million RMB Series B funding round for its virtual reality (VR) division iQIYI Intelligent. The round of funding was led by Yitang Changhou Fund and Fresh Capital, setting the record for the largest single round of funding in China's VR industry in 2020. The capital…

Nielsen Renews Multi-Year Agreement With TEGNA For Local TV Ratings And Insights Services

Provides Measurement of Digital Linear Audiences Across All TEGNA Markets Nielsen announced a multi-year renewal agreement with TEGNA Inc. a local news leader with 64 stations in 51 markets. Under the terms of the agreement, Nielsen will provide local television ratings service for 34 TEGNA local markets with all existing services renewed for these markets and/or extended including Nielsen Arianna, NLTV, Digital in TV Ratings (DTVR), Grabix, Rhiza and Nielsen Scarborough. Nielsen's industry leading Local TV measurement…

Kim Dotcom’s Next-Generation Content-Monetization Service K.IM Announces Bitcoin Cash Integration

Megaupload creator Kim Dotcom announced this month to use Bitcoin Cash for his newest innovation, K.IM, a suite of tools to enable anyone around the world to manage, protect and sell digital content at ultra-low fees and without intermediaries Dotcom, whose website Megaupload was once the 13th most popular site on the Internet and responsible for 4% of all Internet traffic, said K.IM turns "digital files into file shops. Users can use our service to package a file that they want to sell into an encrypted container file and…

TaskUs Introduces Refreshed Brand Highlighting Growth of Digital Services

TaskUs, the leading global technology-enabled service provider for high-growth technology companies, announced a rebrand of the "ridiculously good outsourcing" company. The move highlights the company’s expansion in digital transformation services beyond Customer Experience including AI Operations and Content Security. “TaskUs has long been known for its fast, efficient, innovative work with hyper growth companies,” said Bryce Maddock, CEO of TaskUs. “2020 forced companies to embrace digital transformation with speed and…

Knotch Announces Launch of Pros & Content Community

Knotch, the leading Content Intelligence Platform, announced their official launch date of the Pros & Content Community, the world's first community built by and for content leaders, set to launch December 9th at a virtual event, Pros & Content Live. Soft-launched in September, the community currently represents content leaders from over 100 brands. This thoughtfully curated community was formed from a series of Zoom roundtables toward the beginning of the pandemic. In these roundtables, Anda Gansca, CEO and…

Matter Equips Brands with Curated Content to Engage Remote Audiences in 2020

Integrated PR Agency’s Creative Team Elevates Brands’ Storytelling with Live Video, Animation, Podcasts and More, Forging Consumer Connections Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces continued momentum across its creative team, highlighted by growing demand for live and remote video offerings, virtual events and podcast production, as well as notable award wins for its client work. In 2020, the team executed over 150 projects for…

Defense Contract Management Agency Selects Box for Cloud Content Management

Box, Inc., a leader in cloud content management, announced that the Defense Contract Management Agency (DCMA), the contract administration services for the U.S. Department of Defense (DoD), issued a five year, $6.2 million contract for Box’s enterprise cloud content management platform in September 2020, during Box’s third quarter of fiscal year 2021. Marketing Technology News: 1WorldSync Acquires Snap36 DCMA ensures the DoD and other federal organizations and international partners get the equipment they need to…

Leading Content Creation Service Provider Crowd Content Acquired by Sage Capital and Cetina Capital

Acquisition will help accelerate innovation and growth plans; Founder Clayton Lainsbury to remain on Board Crowd Content Media, a company that helps businesses create content at any scale, is pleased to announce that it has been acquired by an investment group that includes Canadian-based Sage Capital and Northern California-based Cetina Capital. Since 2011, Crowd Content has been helping brands create publish-ready content at scale. The company differs from other content providers in that the experienced production team…

Mediafly Announces Winter Product Update, Adds Shadow Content Finder to Intuitive, Scalable Sales Enablement Platform

Improvements and powerful new feature shine a light on content that works, elevating collaboration between sales and marketing to move deals forward faster Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announced its Winter product update. Mediafly introduced Shadow Content Finder, a feature that helps organizations identify and track the performance of seller-generated content (vs. marketing-approved content) to…