Interview with Jason Shu, SVP, Data Science, Aki Technologies

"I believe that we are going to see far more emphasis on developing models that identify the best ads to match the mindset of a consumer, without a care for whether they click on an ad or not."Tell us about your role at Aki? At Aki Technologies, we connect brands to audiences during their most receptive and relevant moments. Naturally, a lot of what we do relies on data and the smart interpretation of data, which is where my team comes in. We're focused on optimizing the delivery of marketing to mobile users and…

Data Science Firm Civis Analytics Extends Partnership with comScore

Civis Analytics Will Continue to Use ComScore Viewership Data to Help Its Clients Improve TV Ad Modeling and Targeting Capabilities comScore announced data science firm Civis Analytics will extend its licensing of comScore viewership data. Civis uses this data to create custom audiences, which go beyond traditional age and gender demographics, to offer its commercial, political and non-profit clients greater targeting capabilities for their TV advertising campaigns. comScore viewership data also grants…

Dataiku Once Again in Gartner’s Magic Quadrant for Data Science and Machine-Learning Platforms

Dataiku Believes the Position Reflects the Work They've Done to Focus on Collaborative Features That Enable Users to Quickly Get Started with Machine Learning and Its Support for Open-Source Solutions Dataiku, the enterprise platform for data teams that moves businesses along their journey to artificial intelligence (AI), was named a Visionary in the Gartner Magic Quadrant for Data Science and Machine-Learning Platforms for the second consecutive year. Dataiku believes the position reflects the work they've done to focus…

Alteryx Leads in Gartner 2018 Magic Quadrant for Data Science and ML

Company Appears in Fifth Consecutive Report, Moves from Position as a Challenger in the 2017 Version to Position as a Leader in the 2018 Version Alteryx, Inc., a leader in self-service data science and analytics, has revealed that it was named a Leader in Gartner’s 2018 Magic Quadrant for Data Science and Machine-Learning Platforms. This recognization in Gartner Magic Quadrant marks the fifth consecutive time that Alteryx has been positioned in this Magic Quadrant, and the first time the company has been positioned in the…

RapidMiner Named a Leader in the 2018 Gartner Magic Quadrant for Data Science and Machine-Learning Platforms

RapidMiner Positioned as a Leader for the Fifth Consecutive Year RapidMiner, the company that delivers real data science, fast and simple, recently announced that Gartner, Inc. has positioned RapidMiner in the Leaders quadrant of the 2018 Magic Quadrant for Data Science and Machine-Learning Platforms. According to Gartner, "Data science and machine-learning platforms enable organizations to take an end-to-end approach to building and deploying data science models." RapidMiner is a software platform for data science…

RapidMiner Reinvents Automated Machine Learning to Accelerate Data Science

Rapidminer Announces the Release of Auto Model and Rapidminer 8.1 RapidMiner, the company that delivers real data science, fast and simple, announced the immediate availability of RapidMiner 8.1 and RapidMiner Auto Model, a new addition to RapidMiner Studio that accelerates everything data scientists do when building machine learning models. "Automated machine learning promised data scientists a better, faster way to build models, but the reality never matched the hype. Today that changes with the release of…

Cup of Data Launches at Data Science Salon Miami

Cup of Data Offers Simple Lead Identification for B2B Account-Based Marketing (ABM) with Its Powerful Predictive Audience Solution Cup of Data, a marketing science ABM solution for B2B marketers, launched at the Data Science Salon Miami. Cup of Data powers ABM strategies with predictive analytics and data to help identify target leads and intelligently engage high value accounts across channels. Cup of Data provides simple interfaces to manage robust lead identification, from which both sales and marketing can easily…

The New Dataiku: A Central Hub for Enterprise Analytics, Machine Learning, and Data Science

Building Upon The Needs Of Their Customers, Dataiku Releases A New Version That Establishes It As A Central Hub For The Development Of Advanced Data Science, Machine Learning, And Analytics Products With a wide range of new and improved features aimed at making data science, machine learning, and advanced analytics accessible to organizations as a whole, data science software maker Dataiku has released Dataiku 4.1. The new and improved software platform acts as a central hub for technical and non-technical users to…

Data Science Firm 0ptimus Choses comScore as Measurement Source for Consumer Overlays

comScore's Television and Digital Measurement Will Help Agency Create New Targeting Products comScore announced that data science firm 0ptimus will comprehensively match comScore's television ratings and digital measurement with 0ptimus' nationwide custom modeled audiences. Such matching will allow 0ptimus more in-depth political targeting on an individual basis across all marketing channels including TV and digital. 0ptimus, which works with political campaigns and brands to help find key audiences and…

QuanticMind Secures $20 Million in Series B to Accelerate Growth of AI and Data Science Offerings

Marketing Optimization Leader Raises Series B Funding Led By Foundation Capital With Participation From Safeguard Scientifics And Cervin Ventures QuanticMind, the data platform for intelligent marketing, announced that it raised $ 20 Million in a Series B funding round led by veteran venture firm Foundation Capital, with additional participation from Safeguard Scientifics and Cervin Ventures. Chaitanya Chandrasekar, co-founder and CEO of QuanticMind, said, “This incredible milestone marks the next phase in…

DMEXCO 2017 Roundup for Marketers: Marc Pritchard, Data Science, AI and “The Art of Narrative Disruption”

A Quick Roundup Of Dmexco 2017, For Advertisers And Marketers, Who Are Looking At New Ways To Create Brand-Specific Campaigns That Resonate In Today’s Digital Economy Forty-eight hours at the 2017 Digital Marketing Exposition and Conference (DMEXCO) exposed the shifting sands in the martech, adtech, AI sectors and the digital economy. With over 40,000 visitors and nearly 1200 exhibitors at the event, DMEXCO 2017 revealed the visible trends and the underlying forces that would redefine the way marketers and advertisers see…

TechBytes with Aditya Jami, Senior Director, Data Science & Engineering and Head, AI, Meltwater

Aditya Jami Senior Director, Data Science & Engineering and Head, AI, Meltwater B2B marketers are seeking inspiration from B2C strategies and campaign management ideas to win more customers. It is only a matter of “when” B2B marketers start connecting with their audience using brand stories, based on media intelligence platforms. Last month, media intelligence giant, Meltwater, came up with a unique report on the social media buzz created by brands to win over customers leading up to Singapore’s 52nd birthday. The…

TechBytes with Gil Chamiel, Director of Data Science and Algorithm Engineering at Taboola

Gil Chamiel Director of Data Science and Algorithm Engineering at Taboola In an era of personalization and web customization, marketers are increasingly relying on programmatic and AI technologies. Predictive technology and omnichannel experience help businesses increase user engagement, monetize traffic and deliver relevant content throughout the customer journey. We spoke to Gil Chamiel, Director of Data Science and Algorithm Engineering at Taboola, to understand how the predictive recommendation engine for content…

TechBytes with Amit Joshi, Director of Product & Data Science at Forensiq

Amit Joshi Director of Product & Data Science, Forensiq We've covered more than a few firms working on combating ad fraud here on MTS. Adloox, eZanga, and S4M are some of the vendors using machine learning to invalid Traffic Datasets to fight ad fraud. We caught up with Amit Joshi, Director of Product and Data Science, Forensiq to understand how they tackle this overarching issue in online advertising.MTS: How do large online shopping events like Cyber Monday play into a cyber fraudster’s plan? Amit Joshi:…

How Marketing Analytics and Data Science can Solve Civic Engagement for Cities

Its been a while since I was at Stanford, but it always feels great to be back on campus. We were recently invited to the Digital Cities Summit at Stanford University for a panel titled "Disruptors: Sensors, Real-time Data Analytics, Planning, and Optimization." The panel was a great place to talk about the role of data analytics with respect to citizen participation and civic engagement. The Digital Cities Summit at Stanford University brought together an elite group of ~200 global CEOs, SVPs, entrepreneurs, and policy…

Horizon Media Partners with Location Sciences to Establish Leadership in Global Location Data Verification

Horizon Partners with Location Verification Technology to Improve Audience Development and Business Outcomes Across Programmatic Mobile Campaigns Horizon Media, a leader in data-driven media and marketing insights, announced its latest innovation today saying that it is now independently validating all location data applied across its programmatic practice, including media, audience development and measurement. Horizon is testing verification technology from Location Sciences to take a leading position in the industry in…

TCS a Leader in Life Sciences Data and Analytics Services for Sales and Marketing: Everest Group

Tata Consultancy Services' Consulting-led approach, Broad Portfolio of Solutions across the Life Sciences Value-chain and Digital Platforms, Cited as Key Strengths Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, has been named a Leader in the inaugural Everest Group PEAK Matrix® for Life Sciences Data and Analytics Services for Sales and Marketing Services. The report cites TCS' consulting-led approach and broad portfolio of solutions across the life…

X-Mode Acquires Location Data Assets from UK-Based Location Sciences

Strategic Acquisition Positions X-Mode as Leading Provider of Quality Location Data in the UK -- Location Sciences and X-Mode Establish Exclusive EU and APAC Sales Agreement X-Mode, a leading global provider of location data, announced it has acquired the location data assets of UK-based Location Sciences. As a result of the acquisition, X-Mode is now the largest provider of GDPR compliant location in the UK and a Top provider in the European Union (EU). Marketing Technology News: Manthan to Showcase Industry Leading…

Understanding Data Is a Science, but Not All Marketers Have the Right Formula

For people, knowledge is power. For businesses, data is knowledge. With nearly everyone and everything connected to an IP address, information is continuously collected and stored on a massive scale. Raw consumer data is a hot commodity that often goes untapped for brand marketing and advertising campaigns, especially when it comes down to understanding the impact and results. This begs the questions, “How are businesses utilizing and incorporating consumer data in the decision-making process?” And “how can Data and…

M Science Launches Expanded Data-Driven Enterprise Software and Cloud Services Analysis and Data Visualization

Another Industry First as Unique Data Now Offers Unprecedented Visibility into Business-To-Business Interactions M Science, the pioneer in data-driven research and analytics, launched a significant expansion to its enterprise software and cloud services industry coverage. The company’s expanded coverage brings a new level of transparency and insight into software, domain registrations, and cloud services companies. The offering combines deep industry and company-level analysis and insight with an analyst-curated…