Interactive live video streaming provider Bambuser and Swedish electronics chain Kjell & Company announced a partnership that will enable the retailer to provide customers with live, one-on-one shopping experiences via digital platforms. The initiative expands upon the capabilities of Bambuser's flagship, pioneering Live Video Shopping technology, and heralds the future of interactive e-commerce experiences. Kjell & Company, which first implemented Live Video Shopping with Bambuser in early 2020, is collaborating…

eGain, the leading provider of customer engagement solutions, announced that a leading omnichannel retailer is now offering expanded self-service powered by eGain. The company selected eGain for its deep product capabilities and quick business value. With shoppers going digital in a hurry in the pandemic, the company needed to rapidly expand customer self-service, while controlling operating costs. Marketing Technology News: InMoment Announces XI Digital Transformation Solution to Help Top Brands Improve Digital…

As COVID-19 accelerates organizations’ digital experience optimization efforts, Decibel shatters expectations As enterprises double down on optimizing digital customer experiences, Decibel, the leader in digital experience analytics, announced impressive growth among its customer base, with the company securing 135% of its revenue forecast for Q2. This comes on the heels of Decibel’s Series B funding announcement of $40 million in May, which brought the company’s total funding to date to $54 million. Marketing…

How businesses can adapt and develop digital processes to new customer habits while staying true and connected to their existing clientele. As customers experience disruptions to their daily routines stemming from COVID-19, they are adapting to new systems powered by digitization that are reshaping their behaviors and preferences. How do businesses adapt to these changes and remain connected with their customers? Amid the COVID-19 pandemic, companies and communities have been forced to implement digital solutions to…

Epson, the number-one selling projector brand worldwide, today expanded its powerful laser lineup. Offering reliable, low-maintenance solutions, the new PowerLite models come equipped with intelligent software, robust connectivity and flexible installation to project content virtually anywhere – unlike other signage technology. Epson's new solutions inspire creativity and make it easy to deliver impactful and informative displays across a range of environments, including retail, hospitality and education. From projecting…

Sectigo has seen demand increase significantly for its cloud-based Certificate Manager solution as large enterprises seek better protection from service interruptions and vulnerabilities during the global pandemic. The company's digital identity management platform is helping complex organizations apply enterprise-grade Public Key Infrastructure (PKI), automation, and no-touch authentication to quickly secure and maintain operations across dispersed organizations. Marketing Technology News: Adobe Named Leader in Forrester…

Enterprises around the world turn to ON24 to execute a digital-first marketing strategy and drive sustainable revenue growth With businesses no longer able to connect with audiences in person, digital-first events are now the new normal. That's why companies of all industries and sizes are turning to ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital experiences. Because of the engaging, data-rich format of ON24 webinars and virtual event experiences,…

Bloomreach, the leader in commerce experience, today announced that it now powers over USD 200 Billion in digital commerce experiences, representing 25% of retail eCommerce in the U.S. and U.K. markets. These milestones were achieved in part due to Bloomreach customers' record growth in eCommerce, with the average customer up 36% in digital and online commerce revenue year-to-date, and on average up 44% in online revenue since March 1, 2020, the effective beginning of the coronavirus crisis in North America and the United…

Combined Solutions Empower Data for Flexible, Scalable and Cost-Effective Email Communications, Driving Improved Email Experiences and Relevance ActionIQ, the leading customer data platform for enterprises, and SparkPost, the world's largest email delivery and analytics engine that delivers over a third of the world's email, today announced an integrated solution bringing brands real-time email delivery, intelligence, and personalization. The combined solution delivers improved personalized and contextual email…

FastForward.ai announces that it has signed a Memorandum of Understanding with Telkom Indonesia to explore and pilot FastForward.ai’s SaaS social automation platform for digital marketing, commerce and micro-payments. Marketing Technology News: WalkMe Ensures Business Continuity by Empowering Employees and Customers With Digital Adoption FastForward.ai’s platform allows mobile operators and consumer enterprises to acquire digital customers and upsell targeted offers at a fraction of the cost compared to traditional…

Education platform, Wall Street English uses Swrve to deliver hyper relevant, localized, real-time mobile messaging to 90,000 students in 28 countries worldwide Swrve, the world leader in mobile marketing and customer engagement announced today that Wall Street English is increasing in-app engagement and boosting student retention with Swrve. The award-winning education platform uses Swrve to deliver hyper relevant localized mobile messaging to students in 28 countries worldwide. Awarded Best Education Platform of the…

Now Provides Advanced Analytics and Segmentation for Mobile User Sessions and Automatic Observability for Additional Native Mobile Platforms and Frameworks Software intelligence company, Dynatrace, announced expanded digital experience management capabilities, including advanced analytics and segmentation of mobile app user sessions, auto-instrumentation for additional mobile platforms and technologies, and enhancements to its explainable AI engine, Davis, including insights from third-party mobile app components. With…

SD-Branch Pioneer Extends Zero Trust Security and New Cloud-native Management Capabilities to Enable Non-stop Retail Operations at Scale Aruba, a Hewlett Packard Enterprise company, announced the next milestone for its SD-Branch solution that enables more secure, streamlined and simplified deployment and management of large distributed retail networks. “As we continue to grow our retail stores internationally, we are laser-focused on using technology to deliver our customers a truly unique shopping experience” A…

Bounteous and EnterWorks Combine Strengths Across Data and Experience Management in Enabling Brands, Retailers, and Restaurants to Personalize Consumer Engagement EnterWorks, a leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions, and Bounteous, a provider of big-picture digital solutions, announced a content and commerce partnership to deliver holistic digitally powered foundations for consumer-facing companies. EnterWorks brings its superior technology platform,…

Exclusive Partnership Delivers Media Convergence and Synchronized Retargeting with More Scale Than Ever Possible Before Perion Network Ltd. announced that Undertone, the creator of cross-platform Synchronized Digital Branding for the world’s most prominent brands, and TVadSync, a leading TV data and analytics company that is relied upon by marketers, agencies and broadcasters, will be partnering together. “Our brand and advertiser clients are hungry for the precision and real-time retargeting that the combination of…

Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, and The Scan Group, a global ecommerce asset development provider, announced they have entered into a strategic alliance. The collaboration will provide Salsify's growing international customer base an opportunity to leverage The Scan Group's robust and industry-leading digital content development services. It will also enable The Scan Group to offer its clients a unified platform for total, end-to-end digital shelf design and…

New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of Choice  It’s official – Physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is THE preferred option and choice. Over 85 percent of 2,000 global consumers surveyed by the Chief Marketing Officer (CMO) Council, in…

New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of Choice It's official – Physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is THE preferred option and choice. Over 85 percent of 2,000 global consumers surveyed by the Chief Marketing Officer (CMO) Council, in…

Hero Digital Acquires Forrester-Recognized B2B Agency Bulldog Solutions B2B customer experience is being reinvented. Hero Digital, a leading independent customer experience company helping B2C and B2B companies reimagine how they create new business value, is joining forces with B2B marketing leader Bulldog Solutions. Bulldog Solutions, known for “unconventional” B2B marketing, will be combined with Hero and become the company’s B2B powerhouse in Austin, home to other high growth tech and creative firms like Apple, Amazon,…

True Closed-loop Process Empowers Marketers to Optimize the Customer Journey from Anonymous to Known RedPoint Global, a top provider of customer data platform (CDP) and customer engagement technologies, announced the RedPoint Digital Acquisition Platform for targeted ad experiences, a solution that will simplify the process of data activation and personalization across the digital ecosystem. This solution enables RedPoint Global customers to directly access and control granular data to dynamically determine the next-best…