Gradient.io Launches First Tool to Measure Brand Health on Amazon

Gradient Score Delivers Competitive Insights to Enable Intelligent, Real-Time Action Gradient.io, an intelligent insights platform for Amazon, announced Gradient Score, the first tool to measure performance on the "Amazon Digital Shelf," allowing brands to see how they compare to their competitors. "For many brands, Amazon feels like a black box full of algorithms. They need to measure their performance, but they don't know exactly how or what to optimize for," said Founder & CEO Bobby Figueroa. "With Gradient…

Google Health Brings DeepMind to Break New Grounds in AI ML and Security Applications

DeepMind’s Health team joins Google Health. Google Health will be able to tap into DeepMind’s global expertise in areas like AI, DevOps, data security, Cloud storage, and user design. Google Health family has announced adding DeepMind’s experts to tackle some of the most challenging and complex problems in the Healthcare sector. The technology research group would leverage DeepMind’s expertise in developing AI and Machine Learning applications, mobile tools, and data security platforms to boost adoption in the…

DeepIntent Achieves the Industry’s First True 1:1 Marketing Solution for Healthcare and Pharmaceutical Brands

MarketMatch for Advertisers provides a single end-to-end programmatic advertising platform to identify and target healthcare providers Until now, healthcare marketers relied on imprecise and inefficient targeting methods to reach and engage healthcare providers. No longer. Marketing technology company, DeepIntent, launched MarketMatch for Advertisers, the first end-to-end programmatic advertising solution for healthcare and pharmaceutical brands.MarketMatch for Advertisers centralizes and connects all campaign…

WebMD to Acquire Aptus Health

WebMD Health Corp., an Internet Brands company and the leader in health information services for consumers, physicians, and other healthcare professionals (HCPs), announced that it has entered into an agreement to acquire Aptus Health. The acquisition includes Aptus Health's core brand Univadis, a global information and education platform delivering medical news, conference and research updates and thought-leader education to 4 million HCPs in 91 countries. In addition, the transaction includes Aptus Health's…

XRHealth Partners with Allscripts to Provide Integrated Virtual Reality/Augmented Reality Platforms

Partnership Enables Medical Professionals to Prescribe and Monitor the Progress of VR/AR Therapies on Patient Health XRHealth, formerly known as VRHealth, the leader in extended reality and therapeutic applications, announced a partnership with Allscripts to provide an integrated VR/AR platform, leveraging Allscripts Open APIs. The Allscripts Developer Program partnership enables medical professionals to prescribe and monitor the progress of VR/AR therapies on patient health. XRHealth offers virtual reality and augmented…

Ntooitive Named Digital Marketing Agency of Record for L.A. Care Health Plan

Nation’s Largest Public Health Plan with Nearly 2.2 Million Members Taps Ntooitive to Drive Brand Awareness, Leveraging Agency’s New Marketing Solution Called Ntooitive Healthcare Ntooitive, the end-to-end digital technology partner marketing leaders trust to deliver campaign efficiency, speed and effectiveness, has been selected by L.A. Care Health Plan, the largest publicly-operated health plan in the country, as its Digital Marketing Agency of Record. To drive and support a growing healthcare practice, Ntooitive has also…

GeekHive Announces New Marketing Technology Offer to Improve ROI in 60 Days

GeekHive introduces the Martech Stack Assessment as its latest marketing technology service offering at the MarTech East Conference in Boston, MA, September 16-18, 2019. An abbreviated version of the consultancy's more extensive digital transformation engagements, the Martech Stack Assessment identifies quick-win opportunities for clients to see immediate returns on their marketing technology investments. New GeekHive Marketing Technology Service Offering Recognizing the pressure…

FWD Singapore Taps Shift Technology to Improve Claims Assessment Capabilities

Pan-Asian Insurer Looking to Accelerate Claims Processing Time, Thereby Improving the Customer Experience Shift Technology, a provider of AI-native solutions for the global insurance industry, announced it is working with FWD Group, the leading pan-Asian insurer whose vision is to change the way people feel about insurance. To that end, FWD Singapore ("FWD") recently became the first health insurer in Southeast Asia to deploy FORCE, Shift's fraud detection solution that uses artificial intelligence to analyze multiple…

Audioboom Selects Voxnest As Exclusive Advertising Technology Partner

Global on-demand audio and podcasting platform announces partnership with Voxnest that streamlines the delivery of ads to their podcast listeners Podcast technology company Voxnest and Audioboom, a platform that distributes, monetizes and produces podcasts, unveiled their advertising technology partnership. The two companies worked hand-in-hand to develop a scalable podcast advertising system that can quickly deliver ads to Audioboom's inventory of podcasts. Last year, Audioboom began the search for a tool that could…

WTG Integrates With AppSmart, Relaunches With Platform That Delivers Pioneering Technology to Agent Channel

The first-of-its-kind merger combines a telecom master agent and a cloud service provider to offer channel expertise and the most diverse portfolio of business solutions AppSmart, the channel-led, one-stop shop for all B2B technology services, announced that it has completed the integration of master agent WTG (World Telecom Group) into its company and the relaunch of the combined team under the AppSmart brand. The new AppSmart offers the digital transformation expertise of top channel leaders, best-in-class…

Cloud Technology Leader Clio Announces $250 Million Investment from TCV and JMI to Transform the Legal Industry

Clio, the leader in cloud-based legal technology, announced it has raised US$250 million in Series D funding from TCV and JMI Equity. This growth investment marks one of the largest in legal technology, the largest in Canadian history, and a definitive shift for the future of the legal industry. Clio Raises $250 Million Investment from TCV and JMI to Transform Legal Industry According to the US Census data, Americans spent US$261 billion on legal services in 2012. Yet, 77% of legal problems don’t receive legal…

OPKO Health Switches to Multichannel Veeva CRM to Drive More Effective Customer Engagement

Veeva CRM empowers pharmaceutical field representatives with the right information they need to deliver a personalized customer experience Veeva Systems announced that OPKO Health, a diagnostic and pharmaceutical company, selected multichannel Veeva CRM to enable field teams to engage in relevant, timely, and compliant interactions with healthcare professionals (HCPs) through preferred channels. Veeva CRM gives OPKO Health the most advanced capabilities and complete customer insights. “Veeva CRM helps our field teams…

Clearsense Chooses IO-Tahoe’s Smart Data Discovery to Navigate Healthcare Data Challenges

Io-Tahoe, a pioneer in Smart Data Discovery and AI-Driven Data Catalog products, announced that Clearsense, a scalable data platform as a service built for healthcare, has chosen the smart data discovery platform to automatically discover and catalog relationships across immense amounts of medical and clinical data. Thereby helping healthcare organizations (HCOs) across the United States, to effectively manage clinical, operational and financial data. “Healthcare leaders need solutions to help navigate the increasing…

FairWarning Appoints Technology Veteran Ed Holmes as Chief Executive Officer

FairWarning, a global privacy company providing solutions that protect data in electronic health records (EHRs), Salesforce and hundreds of other cloud-based applications, announced the appointment of Ed Holmes as Chief Executive Officer. Holmes is taking over from Interim CEO Patrick Marschall. Holmes was previously the CEO of Peoplenet, a leading provider of cloud software for the staffing industry, until its acquisition by Bullhorn in 2017, at which time Holmes became the SVP of Workforce & Revenue…

DealSignal Introduces CRM Data Health for Salesforce

New Module Provides On-Demand, Scheduled and Automated CRM Data Refresh and Enrichment so Revenue Teams Always Have Fresh and Accurate Lead, Contact and Account Data in Salesforce DealSignal, the leading on-demand B2B marketing data provider, announced a new CRM Data Health module designed to help marketing and sales teams continuously refresh, enrich and reverify the leads, contacts and accounts in their Salesforce CRM with complete, accurate and GDPR-compliant data. Rather than comparing dirty CRM data against other…

AppSwarm Appoints Deep Moteria as Chief Technology Officer

AppSwarm, Corp. appoints Deep Moteria as the new Technology and Business Analysis Director. Mr. Moteria offers over eight years of corporate leadership in software development companies. His experience includes mobile application development, SaaS products, and on-demand based software platforms. Deep has developed clients in over one hundred countries, from multiple start-ups to corporations such as Tesla in San Francisco, HOP delivery in Switzerland, Dhaweyee in Somalia, and the Thailand Ministry of Healthcare.…

Healthcare Cyber-Security Best Practices to Protect Vital Patient Data

Reliable backups, multi-layered defense and regular security audits among healthcare cyber-security best practices urged--in a new article from Messaging Architects Messaging Architects, an eMazzanti Technologies Company and information governance consultant, presents healthcare cyber-security best practices to protect vital patient data in a new article on the Messaging Architects website. The informative article asserts that to survive ransomware attacks and other threats, healthcare organizations…

UCHealth’s Virtual Assistant “Livi” Powered by Conversational AI Now Available on Smart Speaker Devices

New Conversational AI Technology Is One of the Most Comprehensive Offered by a US Health System, Assisting with Finding Doctors, Services, Locations and Health Information UCHealth now offers a virtual assistant who allows patients to interact universally across the health care system using conversational AI, accessed through smart speakers. UCHealth’s vision for Livi to be a fully functional, all-inclusive virtual assistant sets the health care system apart from others that have launched virtual assistants only for a…

Marchex Releases Conversational AI Technology Built to Predict Customer Intent, Create Personalized Sales Experiences and Improve Sales…

New Suite of Predictive AI Models Featuring 230 AI Signals and Growing Creates Powerful Conversational Insights for Businesses That Engage with Customers over the Phone and via Text Marchex, a leading provider of call analytics that drive, measure, and convert callers into customers, released new artificial intelligence technology that can interpret the complex language of customer intent – powerful knowledge that enables businesses to anticipate the needs of consumers, deliver highly personalized experiences and increase…

Online Health Retailer Vitacost.com Boosts Customer Engagement with Personalized Kinetic Email Campaign Powered by Selligent Marketing…

Leading health retailer sees 31 percent lift in revenue per email with dynamic ‘Mystery Sale’ Global B2C marketing automation company, Selligent Marketing Cloud, shared the results of a successful digital marketing campaign by client Vitacost.com, Inc., a leading online retailer of health and wellness products. Leveraging kinetic email, Vitacost.com drove revenue per email (RPE) up 31 percent, while simultaneously boosting customer engagement and lifetime value. Vitacost.com is known for offering healthy consumer…