Reinventing “Programmatic” for the Health Industry

A key challenge for all marketers today is finding digital audiences as media consumption continues to become increasingly fragmented. This is no different for healthcare marketers, who are frequently looking to reach highly specific individuals, who are interested in or have specific conditions; no matter how small or niche the population, and in a manner that is compliant with strict privacy standards. There's no doubt that the growth of programmatic is the ad industry's biggest success story of the past 10 years and…

Wpromote Announces Facebook Marketing Partners Ad Technology Badge

Partnering for Paid Social Growth with Facebook Wpromote, the nation's leading independent digital marketing agency, announced their Ad Technology specialties as a badged Facebook Marketing Partner. As part of the Facebook Marketing Partner program, Wpromote is recognized as a leader in the social media space. Facebook Marketing Partners undergo great scrutiny for all badges and provide an additional level of insight and strategy on Facebook. "We're thrilled that this distinction shows our team's expertise and…

LabTwin Partners With BioRN to Bring Voice-powered Technology Into German Labs

LabTwin GmbH, the world's first voice and AI-powered digital lab assistant, has joined forces with BioRN Life Science Cluster to expand its offering to the Rhine-Main-Neckar Region in Germany. As part of this collaboration, BioRN members will have access to LabTwin's platform. LabTwin uses machine learning and voice-recognition technologies to assist scientists with day-to-day tasks, saving time and making research more efficient and reproducible. Researchers can take notes, capture data, create supply lists and set…

Video Conferencing Services Provider, IVCi, Lists Four Industries That Can Benefit From Video Conferencing Technology

Numerous industries can utilize video conferencing to increase collaboration, productivity, and communication throughout the entire workspace. Video conferencing services provider, IVCi, lists four industries that can benefit from video conferencing technology. Healthcare. Many hospitals and healthcare facilities can take advantage of the ability to communicate with other doctors and healthcare professionals face-to-face, regardless of their actual current location. Having the freedom to communicate with other problem…

VERB Announces Customer Agreement With the National Association of Health Underwriters

VERB Technology Company, Inc., a leader in business-focused interactive video, and the pioneer of Augmented Sales Intelligence software, announces an agreement with the National Association of Health Underwriters (NAHU), a non-profit professional association, to utilize VERB’s interactive video technology for their member recruitment and retention campaigns. NAHU represents more than 100,000 health insurance agents, benefits professionals, consultants, and brokers, from both small and large health insurance companies…

Weber Shandwick Expands Technology & Corporate Expertise in US West Region with New Senior Leaders

 Weber Shandwick, one of the world's leading global communications and marketing solutions firms, announced the appointment of three new senior leaders to bolster the agency's capabilities across technology and corporate communications in its US West region, which includes offices in Los Angeles, San Francisco, Seattle and Silicon Valley. Annemiek Hamelinck, a 20-year veteran of the technology communications field, joins as executive vice president, Technology practice lead for the US West. Gareth Williams joins as…

Quil, The Joint Venture Between Independence Health Group And Comcast, Names Carina Edwards Chief Executive Officer

New Digital Health Company Expects To Launch First Pilot Programs This Year Quil, the healthcare joint venture from Independence Health Group (Independence) and Comcast, announced the appointment of Carina Edwards as CEO.  Edwards will lead the new digital health company's efforts to provide patients and their caregivers personalized content and information related to specific healthcare journeys. Since formation in April 2018, Quil has successfully built out its cloud-based platform, which is expected…

Algolia Announces Expanded Collaboration with WW – The New Weight Watchers – on Voice-Enabled Technology

WW Leverages Algolia to Power Enhanced Digital Experience with Wellow, Its New Voice App Algolia, the leading Search and Discovery API for websites and mobile apps, announced that WW – the new Weight Watchers – selected Algolia’s powerful voice search to enable WW’s new smart voice application that launched on Amazon Alexa and the Google Assistant. With more than 43 million people in the United States now owning a smart speaker, voice-enabled technology has become a cornerstone of many households. WW recently launched…

Evolve IP Acquires Jog.ai; Leading Speech Analytics and Natural Language Technology Firm

Application Ensures Users Can Remember, Retrieve and Record Everything that Happens on a Phone Call; Proprietary Framework Leverages Artificial Intelligence (AI) for Advanced Speech Analytics; Application to be Integrated into Evolve IP's Market-Leading Unified Communications (UCaaS) and Contact Center (CCaaS) Cloud Services Evolve IP, The Cloud Strategy Company, announced that it has acquired Jog.ai, a speech analytics and natural language technology firm based in Austin, Texas. The strategic purchase enhances the…

Invoca Wins Best Call Analytics Platform in the 2019 Marketing Technology Awards

Invoca, an AI-powered call tracking and analytics company, announced that it has been recognized as the Best Call Analytics Platform in the 2019 Marketing Technology Awards. In the awards organized by ClickZ and Search Engine Watch, companies were judged by customers and a host of influential leaders in marketing tech, based on platform ease of use, customer service, value for money, onboarding, integrations, and innovation. Invoca is joined by marketing technology leaders such as Adobe, Kenshoo, and Salesforce, who were…

How Adobe is Fighting the Customer Experience Fatigue Using Marketing Technology

Take the MarTech Fitness Drill! Well, Adobe, Through Its Recent Announcements at the Adobe Summit 2019, Has Exemplified Why the MarTech Fitness Drill Is Key to Customer Experience and Success Strategies At the ongoing Adobe Summit, the leading Analytics and Customer Experience technology provider announced key updates to its offerings and services. These announcements are largely focused on accelerating the adoption and scaling of Customer Experience initiatives that have been long-pending due to lack of insights, data…

Valassis Data: Coupons and Technology Empower Shoppers

Evolving Retail Landscape Leads to Greater Consumer Expectations for Savings and Convenience Valassis, a leader in activating consumers through intelligent media delivery, released its annual 2K19 Coupon Intelligence Report, “Empowered Shoppers, Evolving Expectations.” The report examines responses from 1,000 US consumers, noting how their online and in-store shopping behaviors have shifted for traditional consumer packaged goods (CPG) categories following a year that’s seen the retail and grocery landscapes evolve…

Crossix Launches DIFA TV to Transform TV Analytics for Healthcare Marketers

The Industry-Leading Crossix Difa Platform Now Supports TV Measurement and Optimization Crossix announced it has launched DIFA TV, a television advertising measurement platform. Healthcare brands can use DIFA TV to understand how effectively their national TV advertising is reaching a relevant health audience, the health actions that are taken after exposure and the business outcomes as a result. The platform provides results in-flight, allowing marketers to identify where there are opportunities to adjust TV spend and…

Suzy Says: Consumers Are More Likely To Learn About Healthy Food Trends From Social Media Than News Sources

Twenty Percent of Non-Healthy Survey Respondents and 17 Percent of Healthy Respondents Said They Are Most Likely to Hear About the Latest Healthy Food Trends on Facebook Suzy, a leading consumer insights platform that provides “actionable insights at the speed of culture,” asked US. consumers where they are most likely to first hear about the latest in healthy food trends. The results, powered by the platform’s on-demand network of more than one million consumers, may surprise you. Regardless of their interest in health,…

SPINS and The Data Council Expand Partnership, Bringing Unprecedented Health and Wellness Insight to Item Set Up

SPINS, the leading wellness-focused data technology company, and The Data Council, the leading provider of verified and standardized product data and images, announced their expanded partnership which will infuse The Data Council's IX-ONE platform with SPINS health and wellness insights, providing brands, retailers, and their partners with increased item-level transparency and completeness as well as a highly efficient one-stop integrated solution. The partnership will bring to bear a series of solutions in 2019…

Tony Lucia Named Chief Technology Officer at IAS

Integral Ad Science (IAS) announced that Tony Lucia will join the company as Chief Technology Officer (CTO), effective April 1, 2019. Lucia who most recently served as SVP, Software and Data Engineering at Patients Like Me, an iCarbonX company, will lead the technology organization for IAS. As CTO, he will focus on scaling an exceptional engineering and data science team, driving the migration of IAS technology to the cloud and partnering with product to build innovative and reliable solutions globally. Tony Lucia Named…

Ipswitch Joins the MuleSoft Technology Partner Program

Ipswitch, producer of award-winning and easy-to-use secure file transfer and network management software, has joined the MuleSoft Technology Partner Program and has contributed to the partner ecosystem by releasing a MuleSoft Certified Connector for MOVEit Transfer. The connector enables organizations to quickly and easily integrate Ipswitch MOVEit Transfer secure file transfer software with applications, data and devices and is available in Anypoint Exchange for all Anypoint Platform users to access. “Ipswitch has…

NetGovern Selects Clearswift Secure as Its Next Generation Email Security Gateway Technology

NetGovern Will Offer a Seamless Migration to Clearswift's Award-Winning Platform for Hundreds of Netmail Secure Users NetGovern recently made a strategic decision to focus its efforts on delivering Information Governance solutions that ensure optimal security, retention, and optimization of unstructured data for mid-market, regulated industries. NetGovern and Clearswift are announcing a program allowing existing Netmail Secure users to move to Clearswift's award-winning product, while guaranteeing the same level of…

More Than Half of Companies Across Asia Pacific Have Adopted AI, According to a New Survey by MIT Technology Review Insights

A new survey by MIT Technology Review Insights, in association with ADP, Infocomm Media Development Authority, Genesys, Splunk, and the Asia School of Business, finds that executives in Asia Pacific are bullish about the prospect of artificial intelligence (AI) transforming their companies. The research, which has been published in two reports, "Asia's AI agenda: The ecosystem" and "Asia's AI agenda: AI for business," is based on a multi-industry survey of 871 senior executives drawn from 13 Asia-Pacific markets. "While…

Cardinal Health Selects Nielsen as US Retail Analytics Provider

Nielsen announced that Cardinal Health has selected Nielsen as its primary US analytics provider for retail syndicated market and panel data. Nielsen will be the provider of retail market data for Cardinal Health, supporting its strong network of independent retail pharmacy partners. With this announcement, Nielsen will be adding new retail outlets to their retail measurement universe, inclusive of independent and chain drugstores within the US market. The latest Nielsen data shows that consumers have spent $49 billion…