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Fraudlogix Offers Free Ad Fraud Solution to Programmatic Businesses Affected by COVID-19

In an effort to help alleviate some of the impact and uncertainty the Coronavirus COVID-19 is creating for their customers and for the programmatic community as a whole, Fraudlogix has committed to providing the Lite version of their ad fraud, viewability and brand safety service for free until Oct. 1, 2020 to all companies that may benefit In an effort to help alleviate some of the impact and uncertainty the Coronavirus COVID-19 is creating for their customers and for the programmatic community as a whole, Fraudlogix has…

Raydiant Releases Virtual Room With Support From T-Mobile to Help Industries Adjust

As the world makes a dramatic shift towards working and learning remotely, the cloud-based, dynamic display platform provider Raydiant has teamed up with major industry players to provide an affordable, convenient turnkey solution for organizations of all sizes. Virtual Room is a lightweight alternative to a video conference room system at a fraction of the price. Featuring cloud-based software and plug-and-play setup, it's faster, more convenient, and easier to use than most video conferencing solutions. Marketing…

AdsWizz Launches New Automated Podcast Buying Capabilities on Its Programmatic Platform

Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced new features within AudioMatic, its audio-centric programmatic buying platform, to enhance podcast planning and buying for large agencies. “Digital audio buys are increasingly being automated by agencies, which is translating to podcasts. While host-read ads represent an important part of podcast advertising, the process of managing these campaigns is still very manual” The new features, which include automating…

ZON, the Region’s First Fully Decentralized Mobile E-commerce Platform, Closes UAE’s Largest Ever Seed Funding Round

- ASA Ventures and a consortium of private investors have committed US$8 million to ZON, the first fully decentralized mobile e-commerce platform with over 32,000 sellers in its network - Set for launch in the second quarter of 2020, ZON is targeting more than 9.5 million smartphone users in the country - The platform's technology enables real time demand-supply matching to offer lowest price per item, faster order fulfillment, and pre-purchase stock validation ZON, the region's first fully decentralized mobile-only…

Fiserv to Enhance Omni-commerce Experience with Acquisition of Bypass Mobile

Combination will build on existing integration and facilitate new digital commerce use cases Fiserv, Inc., a leading global provider of payments and financial services technology solutions, today announced the acquisition of Bypass Mobile (“Bypass”), an independent software vendor (ISV) and leading innovator in enterprise point-of-sale systems. The acquisition of Bypass will help power the next generation of omni-commerce capabilities from Fiserv, enabling enterprise businesses to deliver a seamless customer experience…

How To Make Money Out Of Your Mobile Apps?

Do you have an app for your business? If yes then chances are you’ve spent a lot of time, effort and money on it. People are even downloading your app, but there isn’t any cash flow-yet. While there are several ways of monetization, you need to choose the ones that are most suited for your app. Being specific about how would you monetize from day one will allow you to understand whether your customers are ready to pay for the solutions you offer or not. And that’s an essential part of validating the mission of your…

Onfido Partners with Moflix to Power yallo swype with Identity Verification for Speedy, Secure Mobile Subscriptions

Reduces total onboarding time to 3 minutes Onfido, the global identity verification provider, today announced that yallo, part of Sunrise Communications AG, one of the leading mobile providers in Switzerland, has partnered with Onfido and Moflix to launch yallo swype, Switzerland’s first 100% digital mobile subscription. The streamlined identity verification process has helped reduce customer onboarding time by 90% - from 30 minutes to 3 minutes. Marketing Technology News: Domain, Oroton, Vend, Yellow and Athena Home…

Wireless Plus Joins the Mobile Communications America Family

Mobile Communications America (MCA), the leading provider of wireless communication solutions that enhance the safety, security, and operating efficiency of workplaces announces the addition of Wireless Plus, a full-service wireless integrator in Tennessee. Founded by Mark Walker and Joe Davis in 2002, Wireless Plus has grown to become a premier provider of communication solutions and services. With over 35 years' experience in the communications industry, Wireless Plus has been a trusted partner serving Nashville and…

Africa’s Fertile Mobile Landscape Gives Rise To Vast Data Fields To Grow Customer Insights And Offer Innovative Services

New CMO Council Research Finds Regional Telcos in Strong Position to Leverage Mobile Consumer Data to Harvest New Revenue Streams from Valued Services Known as a land rich in minerals, the African continent has a new source of economic growth and wealth to mine: mobile customer data. Mobile wireless network operators (MNOs) have a big opportunity to unearth device user insights and deliver innovative data services that can advance socio-economic value, democratic participation, and entrepreneurial vitality among a vast…

COVID-19 Could Be Identified in Minutes via Mobile Technology

Fast testing during viral outbreaks, such as the current COVID-19, could assist to prevent its spread, saving lives and money. What if you had a handheld, battery-powered, real-time polymerase chain reaction (real-time PCR) device to take to the farm, the factory, or any site, that could fast test and relay sample data via an iPhone app - all potentially within 40 minutes. Ubiquitome, a New Zealand company, has developed that device - the Liberty 16. Initial testing of the Liberty16 using COVID-19 sequences validated…

Silverbullet Boosts Programmatic Capabilities by Acquiring Leading Italian Independent Trade Desk, Videobeet Italia S.R.L.

The Company’s Third Acquisition in Less Than 12 Months Will Enable Silverbullet to Enhance Its Full Service Data Offerings to Marketers Silverbullet, the data-smart marketing services company, announces the acquisition of independent trade desk Videobeet, in a move to provide a full service offering for marketers including data analytics and audience activation. By combining Silverbullet’s vast first-party data approach with Videobeet’s programmatic expertise and proprietary technology, BeetleDesk, Silverbullet is now able…

Nordisk Film Cinemas Selects Selligent Marketing Cloud to Drive Personalized Customer Engagements Across Web, Email, Mobile and Social

Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing and experience cloud platform, announced leading Nordic entertainment company, Nordisk Film Cinemas, as a client. Nordisk Film Cinemas (part of Egmont Group) will use Selligent to automate omnichannel digital marketing campaigns, enabling it to personalize and optimize the millions of communications sent to its cinema guests across Denmark, Norway and Sweden. Marketing Technology News: Domain, Oroton, Vend, Yellow and Athena Home Loans Among ANZ…

Nifty Games Teams Up With The NBA And NBPA To Bring Head-To-Head Basketball Action To Mobile Devices

NBA-themed game to tip-off later this year Nifty Games, a mobile-first developer and publisher of quick-session, head-to-head sports games, has teamed up with the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) to bring an authentic NBA basketball game to mobile devices. Nifty Games Teams Up With The NBA And NBPA To Bring Head-To-Head Basketball Action To Mobile Devices Tweet this Under the agreements with the NBA and the NBPA, Nifty Games will create a mobile game…

Introducing AudioDots – The Automatic Text-to-Speech Solution: Turning Print Publications Into Mobile Audio

Revolutionary Technology Developed by 9dots Promises Increased Ad Revenue, Access to Non-Textual Usage For years, publishers of newspapers, magazines, and blogs have watched advertising revenue shift to the digital realm. Even digital-native publications find it challenging to choose the right advertising model as mobile devices and non-textual usage continue to proliferate. Listeners, it seems, are quickly replacing readers as the drivers of advertising revenue. As consumers begin to shift towards audio based usage…

Phunware Adds First National Railway Customer for Mobile Corporate Campus Solution

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, today announced its first national railway customer for its mobile corporate campus solution. Phunware’s Multiscreen-as-a-Service (MaaS) platform helps employers manage their campus services with an employee and visitor-friendly, native, mobile-first application portfolio. MaaS enables feature-rich mobile application solutions for employers to not only increase employee…

Quantcast and Kochava Partnership Delivers Combined Web and Mobile App Solution for CCPA

Consumers Can Now Make Privacy Decisions Wherever They Engage With Brands and Publishers Online; New Platform Compliant With IAB CCPA and GDPR Frameworks Quantcast, the audience intelligence company and leader in consent management, and Kochava, the industry leader providing real-time data solutions for mobile and connected devices, announced a partnership to deliver compliance support for the California Consumer Privacy Act (CCPA) across web and mobile apps. “As new laws like CCPA emerge, Quantcast is continuing to…

YinzCam Partners With XFL To Develop Official Mobile App For New Football League

YinzCam, the industry leading mobile app and software developer based in Pittsburgh, PA, has partnered with the XFL, the new professional football league kicking off February 8, to become the league's official app developer. Now available for iOS and Android devices, the official XFL league app was created with the fan in mind to help introduce the XFL’s new set of rules and provide a complete broadcast schedule, real-time statistics for every game, updated rosters and player profiles, and in-depth coverage of…

Dailymotion Partners with White Ops to Enable 100% Human Verification of Programmatic Advertising Interactions on their Video Platform

With White Ops Advertising Integrity solution blocking sophisticated bots, invalid traffic and fraudulent impressions in programmatic advertising, Dailymotion deepens focus on the trusted advertising ecosystem Dailymotion, a Vivendi-owned video platform dedicated to creating a trusted home for premium video content that matters, and White Ops, the global leader in sophisticated bot mitigation, announced an enhanced partnership that will protect Dailymotion’s programmatic advertising on its global video platform from…

Mobile Marketing Leader Vibes Integrates Infutor ID Max to Help Brands Personalize Customer Engagement

Infutor’s Enhanced Audience Data Gives Marketers More Insights to Better Segment and Target Customers Consumer identity management expert Infutor announced that Vibes, a mobile marketing leader, has partnered with Infutor to help brands enhance their audience data and market segmentation for optimizing mobile engagement. Vibes' Customer Data Intelligence solution enables brands seamless access to Infutor's ID Max solution to enhance consumer data by matching customer profiles and improving segmentation and audience…

Intellitix Acquires Majority Stake in “Mobile-First” Event Platform CrowdBlink

Intellitix Technologies Inc., the company behind RFID access control and cashless payments technology used at Tomorrowland, BlizzCon, San Diego Comic-Con, and others, announced a majority-stake acquisition in CrowdBlink, a next generation event management platform. The move comes as part of Intellitix’s effort to meet a market demand for lightweight event technology. CrowdBlink is already addressing this need with their all-in-one mobile platform, offering Ticketing, Access Control, and Cashless Payments. But it’s what…