Banner Before Header

Reflect AdLogic Delivers More Than One Billion Ads in 2019 and Powers One of the Largest Digital Signage Networks in the US

Platform Enables PatientPoint and Cedar Fair to Seamlessly Incorporate Measurable Advertising into Specialized Brand Content Reflect, a leader in award-winning digital signage, announced that its AdLogic platform has served more than one billion ads this year. This momentum is the result of multiple enhancements to the platform and the expansion of its digital signage activations. Reflect customers include Cedar Fair Entertainment Company, one of the world’s largest operators of amusement parks, water parks and park…

How To Optimize Native Advertising To Grow A Business, According To New Report From DesignRush

Studies Show That Just 3 Percent of Marketers Are Truly Familiar with Native Advertising DesignRush.com, a B2B marketplace connecting brands with agencies researched exactly how to execute successful native advertising content that fosters business growth. The top 5 native advertising tips that drive results in 2019 include: 1. Properly Label Native Ads Businesses should not mislead consumers by engaging in native ads but not identifying them as such. Instead, they need to build trust by honestly labeling native ads as…

To Make Strong Ads, Brand Purpose Must Be Inclusive, Not Divisive

Does “brand purpose” make effective advertising? New data from global marketing research and effectiveness company, System1, shows that 1 in 5 of the most effective TV ads last year highlighted a cause beyond the brand itself. But marketers are often getting “purpose” wrong, by jumping into controversial and divisive topics rather than picking more inclusive causes. The subjects that most strongly motivate viewers are not necessarily progressive. They’re often very traditional “Cause-Related Marketing” topics, like…

TIBCO Announces Snowflake Integration to Deliver High-Performance Data Analytics for Cloud-Native Customers

TIBCO Spotfire Adds Native Support for Snowflake Data Warehouse for Modern Cloud Analytics Workloads TIBCO Software Inc., a global leader in integration, API management, and analytics, announced a new integration with Snowflake, the data warehouse built for the cloud. This integration will benefit cloud-native enterprises leveraging TIBCO Spotfire advanced data exploration and analytics capabilities to discover insights in the Snowflake Data Warehouse. The comprehensive solution empowers business analysts and data…

RevJet Announces Updated Ad Creative Builder for Social and Native Advertising Platforms

RevJet Simplifies Building, Updating and Managing Digital Ads for Use Across Facebook, Twitter, Taboola, Outbrain, Verizon Media and More RevJet, the only platform that simplifies digital ad experience management for Fortune 500 marketers, announced the launch of their new Creative Builder for Social and Native advertising platforms. RevJet's Creative Builder enables marketers to build once and deliver into numerous top platforms, saving valuable time and resources. RevJet has made it simple to maintain consistency in…

IBM Transforms its Software to be Cloud-Native and Run on Any Cloud with Red Hat

IBM Software Products Now Cloud-Native for Public and Private Clouds- Enterprises Can Now Build Mission-Critical Applications Once and Run Them on All Leading Public Clouds or Private Clouds- Sprint, Societe Generale, Associated Bank, Primerica, Ilmarinen and Fiducia & Gad It AG Turn to Ibm and Red Hat to Transform Their Business for the Cloud Era IBM announced that it has transformed its software portfolio to be cloud-native and optimized it to run on Red Hat OpenShift. Enterprises can now build mission-critical…

Unravel Introduces Cloud Migration Assessment Offer to Reduce Costs and Accelerate the Transition of Data Workloads to Azure, AWS or Google…

New Offer Builds a Granular Dependency Map of On-Premises Data Workloads and Provides Detailed Insights and Recommendations for the Best Transition to Cloud Unravel Data, the only data operations platform providing full-stack visibility and AI-powered recommendations to drive more reliable performance in modern data applications, announced a new cloud migration assessment offer to help organizations move data workloads to Azure, AWS or Google Cloud faster and with lower cost. Unravel has built a goal-driven and adaptive…

Nearly Half of Users of Ad Blockers Will Avoid Websites that Target Them With Ads, Creating Challenges for Advertisers

Advertisers State That Data Collection Makes Ads More Helpful for Online Visitors. New Data from Visual Objects Indicates That Highly Targeted Ads Could Negatively Impact Businesses' Potential to Engage with AD-Fatigued Consumers, Though. Nearly half of users of ad blockers (45%) say they would avoid a company's website if that company targeted them with ads, according to a new survey report from portfolio website Visual Objects. Businesses argue that personalization makes ads more useful for potential customers, but…

The Great Experience Divide: How is In-Store Shopping versus Digital Natives Shaping E-Commerce?

New feature empowers brands to leverage social proof through reviews to drive sales and accelerate growth Yotpo, an innovation leader in commerce marketing, announced the release of integration enhancements to SAP Commerce Cloud that gives brands the powerful ability to transform customer engagement into advocacy and social proof. Developed by SAP in collaboration with Yotpo, the integration is powered by smart algorithms that help eCommerce merchants collect customer reviews and photos more effectively and automatically…

Adstream Expects Inevitable Merger of TV and Digital Ad Buying To Drive Marketers Faster Toward Process Automation

As TV and Digital Markets Shift, Technology Adoption Will Allow Marketers to More Quickly Adjust to Evolving Trends Adstream announced they are poised to move with the changing TV and digital markets, even getting out ahead of the coming changes. As a leading global provider of digital asset management, creative logistics and analytics solutions, Adstream can see over the horizon, and believes the convergence of TV advertising and digital is coming to a head in 2019. Last month, Forrester principal analyst Jim Nail's…

NativeX Opens Brazil Office to Spearhead the Growth of Its Latam Business

The US-Based AD Tech Company Appoints Carolina Zaccaro as Sales Director as the First of Several New Hires as Part of Its Latam Growth Strategy NativeX,  the US-based performance-first mobile advertising company, announced the opening of a new office in Brazil as it looks to build on the growth of its mobile advertising business in Latin America. Latin America is already the 4th largest ad market in the world, and according to new research from eMarketer, mobile ads will account for nearly two-thirds of the total digital…

Qlik Kicks Off AI In Action: The Qlik Analytics Tour, The Largest Roadshow In Data & Analytics

Worldwide Tour to Host More Than 130 Events Across Americas, Europe, Middle-East, Africa and Asia-Pacific Qlik announced the start of its Qlik Analytics Tour, which will host 130 events worldwide involving 90+ Qlik partners to showcase the power of analytics to turn raw data into powerful insights that helps organizations lead with data. Leading organizations are investing in analytics to more easily discover and leverage key insights through data that can enable strategic action across their entire organization. Through…

Travel Tech Providers Gimmonix and Trip Sciences Strike a Strategic Partnership to Deliver Travel Industry’s First White-label Native…

Gimmonix Technologies, the Israel- and UK-based travel technology developer of cutting-edge hotel distribution and management solutions, and Trip Sciences, developer of a mobile travel e-commerce platform, have joined forces to create an innovative, white-label hotel point-of-sale on mobile apps. The joint offering delivers a SaaS mobile solution pre-integrated into the Travolutionary platform, arming travel agencies with a point-of-sale mobile app for hotel bookings, under their own brand. Agencies viewing accommodation…

MarTech Interview with Declan Kennedy, CEO, StitcherAds

"If you’re not thinking about how to use AI to solve for core customer needs, you are losing your competitiveness." Tell us about your role and journey into technology. What encouraged you to create StitcherAds? I've been in tech since 2008. Formerly, I was an investment banker, and my goal back then was to become a VC. The best way to learn the VC trade was to put in work at startups. Since then, I've been a full-time tech founder, and my appetite for becoming a VC has diminished. StitcherAds gained traction in 2013,…

Leadspace Announces “Leadspace On-Demand” to Extend it’s Leading B2B Customer Data Platform

Leadspace and CVENT to Demonstrate the Value of CDP for Solving the Data Challenges Inherent in Account-Based Marketing at SiriusDecisions Summit Leadspace, the leading B2B Customer Data Platform (CDP), announced the launch of "Leadspace On-Demand" — a single control center that gives Sales and Marketing all the power to optimize, analyze, align and activate their data for more effective customer engagement. "B2B sales and marketing teams wrestle with many challenges that can be traced back to their inability to get a…

Khoros Launches Ads Capabilities to Provide A Combined View of Paid and Organic Social Media

Khoros Provides Enterprise Companies with a Holistic View of Paid and Organic Social Media to Drive Business Value Through Seamless Customer Engagement Khoros (formerly Spredfast and Lithium), the leading digital customer engagement platform, announced the launch of Ads Capabilities to help enterprises maximize their paid and organic social media programs. As the first innovation released by the recently merged company, Ads Capabilities drives home the need for enterprises to have clear sight into every piece of their…

Latest IAB UK / PwC Adspend Study Reveals Total UK Digital Advertising Market Worth £13.44bn in 2018

Smartphone Accounts for More Than Half of All Digital Ad Spend IAB UK, the trade association for digital advertising, has announced the results of the latest IAB UK and PwC Digital Adspend study, which reveals UK advertisers spent £13.44billion on digital advertising in 2018. The total ad spend figure is a 15 percent year-on-year increase and demonstrates continued confidence in the power of digital advertising. For the first time ever, ad spend on smartphones has exceeded desktop accounting for 51 percent of the…

Teads Reports Banner Year, Announces $430 million in Revenue

Teads, The Global Media Platform, announced record results for 2018, reporting a revenue of $430 million which represented 35 percent organic growth year-over-year (YOY). The company was EBITDA-positive for the sixth year in a row and now reaches 1.4 billion users every month globally and 88% of the internet users in the US, according to comScore. "There is a growing need in the industry for brand safe alternatives to user generated content giants like Facebook and YouTube. We're excited that both advertisers and…

DojoMojo Launches Media Market to Offer Brands an Effective Paid Acquisition Alternative to Facebook and Google

DojoMojo Redefines the Partnership Marketing Landscape by Enabling over 8,000 Brands to Buy and Sell Media Directly in It’s Leading Marketplace DojoMojo, the leader in partnership marketing, debuts a revolutionary new feature – Media Market – that is redefining the experience of buying and selling media for brands. While Facebook and Google have come to dominate the landscape of digital marketing – a landscape where brands’ partnership strategies have historically relied on warm introductions or cold calls – DojoMojo is…

Netmining Partners with Bidtellect to Offer Programmatic Native Advertising

Marketers Can Now Combine Native Ads with Audience Data for Stronger Retargeting Netmining, the leading provider of data-driven targeting solutions, announced a new partnership with Bidtellect, the leading Native Demand Side Platform (DSP), to enhance clients’ intelligent native advertising capabilities. This partnership will help advertisers connect with customers utilizing a content-driven approach, with native being the perfect next-generation enhancement to a marketer’s current display advertisements. Netmining…