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MediaMath Announces Enhancements to Native Advertising Offering

Ad Tech Leader Makes Improving Consumer Experience Central in New Channel Release MediaMath announced enhancements to its native advertising offering with new creative management solutions and supply partnerships that fully integrate native advertising into its omnichannel DSP, empowering clients to leverage a single platform to manage a larger share of their media spend, and a creative format proven to be more engaging to consumers. The launch comes on the heels of MediaMath’s recent round of funding of $225 million and…

ADYOULIKE Native Advertising Receives IAB Gold Standard Accreditation

Native Advertising Technology Company ADYOULIKE  Has Become the First Pure-Play Native Advertising Company to Receive the Internet Advertising Bureau's (IAB) Gold Standard Certification The Gold Standard initiative was launched in October 2017 as an effort to raise standards across digital advertising. The Gold Standard has three simple aims - to reduce ad fraud, to improve the digital advertising experience and to increase brand safety. ADYOULIKE is committed to reducing ad fraud by implementing ads.txt, obtaining…

Data Privacy, Ads Drive Customer Dissatisfaction in Social Media, ACSI Data Show

Pinterest Earns Top Marks in User Satisfaction as Facebook, Twitter Drop Facebook, LinkedIn, and Twitter have the least satisfied users in social media, according to the latest data from the American Customer Satisfaction Index (ACSI) 2018 E-Business Report. Customer satisfaction with social media as a whole falls 1.4 percent to a score of 72 on the ACSI's 100-point scale, ranking it among the bottom five of all industries measured by ACSI, and the lowest of the three e-business categories. The other two categories fared…

MailTime Messenger Reaches Over 7 Million Downloads, US Customers Love Messaging Over Emails

With over 7 Million Downloads, MailTime Messenger Continues to Blur the Line Between Messaging and Emailing MailTime announced that two major US carriers will preload the application onto several top Android phone lines in the US This will bring the MailTime app up to 1 million US users. Named one of the Apple App Store's Best of 2015, MailTime has hit over 7 million downloads since debuting in 2014. Compatible with any major email service, MailTime is now available for free on both App Store and Google Play.…

Facebook Alternative MeWe Closes $5.2 Million Series A

Disruptive Social Network With NO BS Gains Momentum Adding Thousands of New Facebook Rejecters Each Day MeWe, the disruptive Facebook alternative, announced today that it has completed a $5.2 million Series A financing. The investment brings MeWe's total funding to $10 million, to support the engineering of MeWe and the enterprise version MeWePRO. The company has relied on high net worth individuals for all of its funding including Lynda Weinman, founder of Lynda.com, who sold her online learning company to…

Cannes Lions 2018 Opens Up New Horizon for Immersive Content and Native Advertising

After Attending Cannes Lions 2018, Jeff Lucas of Oath Spoke to Us About the Key Takeaways from the Global Event for Digital Advertising Cannes Lions 2018 remains the most followed event at MarTech Series. We chose to talk more this time with industry leaders at Cannes Lions and dive deeper into the realm of digital advertising. We spoke to Oath’s new Head of Americas Sales & Global Teams, Jeff Lucas, who was there. He talks extensively about brand safety, “XR” ads and native. Brand safety still the topic du jour …

PubNative HyBid is The First Hybrid Server-Side Exchange Bidding for Parallel Auction

PubNative HyBid Delivered 35 Percent Performance Uplift over the Top Monetization Solutions on the Market PubNative, a leading mobile monetization platform, announced the launch of HyBid. PubNative HyBid is a unique solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, maximizing revenue. By leveraging Server-Side Exchange Bidding and In-App Pre-Bidding technologies, publishers can now segment valuable impressions to the most competitive…

Native Advertising and the Rebirth of Creativity

Digital advertising offers a lot of promise. It promises scale on a level few other advertising mediums can possibly imagine. If you want to run an ad campaign targeting Indian teenagers, and a simultaneous campaign targeting Australian grandmothers, you can do this far, far more easily digitally than with other ad formats. It promises accountability that is unparalleled: Advertisers can and do track their ad spend—and the reach this spend generates—down to the very last cent. Advertisers can attribute and measure a return…

Bidtellect Releases Forecasting 2.0: The Most Advanced Contextual Optimization Technology for Native DSP

Bidtellect’s Latest Forecasting 2.0 Contextual Optimization Technology Is ‘Unmatched’ in Complexity, Elegance, and Effectiveness Bidtellect, a paid content distribution and analytics company, announced the release of expanded contextual targeting capabilities as a part of their new Forecasting 2.0 solution. Forecasting 2.0 advances previous generation functionality and features a wide range of selectable targeting and allowability options, as well as a true bid landscape showing estimated volume and spend for one day at…

LinkedIn Joins the Bandwagon; Offers Carousel Ads For Sponsored Content

After Facebook, Twitter and Instagram, LinkedIn Lets Brands to Customize Ad Content Through Carousel Ads It’s a little late to the party, but LindkedIn has managed to improve its ad offerings with the addition of carousel ads for Sponsored Content. This adds to LinkedIn’s ad suite, which includes sponsored video ads and lead gen ads offering. Using as many as 10 cards (only images, no video offerings yet), brands can tell their story and interact with their target audience. Carousel ads allow brands to add texture to…

SpotX and Sharethrough Announce New Integration, Bringing Together Premium Outstream and Native Video Supply

In a Sign of Maturing Video Ad Demand, New OpenRTB, Server-To-Server Integration Enables Standard Outstream Delivery Against Sharethrough's Quality Publisher Base SpotX, the leading video advertising and monetization platform, announced a new integration with Sharethrough, the industry's leading native supply-side platform, to bring SpotX's programmatic infrastructure for outstream demand to Sharethrough's in-feed video supply. By connecting advertisers around the world to Sharethough's unique standard outstream format,…

Billups Hires Denver Native and Billups Veteran, Ryan Chisholm, As Regional Director

Ryan Chisholm Has Deep Industry Experience with Various Ooh, Advertising and Media Agencies Including Billups and Clear Channel Billups, the leading independent agency in the out-of-home (OOH) industry, announced the appointment of Ryan Chisholm as Regional Director of its Denver office. With 15 years in the industry, five of which were with Billups at one time as Director of Media, Chisholm will oversee and grow the Billups office in Denver as well as partnering with clients in surrounding states including Colorado,…

The Rise of Search, Mobile, and Dynamic Ads: Where the Money Flows in Digital Advertising

Marin Reveals the Secret to Better Understanding of Global Customers, and the Ways in Which the Digital Advertising Landscape Is Evolving In a recent report, Marin Software revealed that search spend increased by 11% globally, with Eurozone growth outstripping more mature markets like the UK and the US. The report clearly outlines the surge of mobile advertising as we see its inevitable increase in percentage for spend and clicks. However, CPCs are still lower on mobile than desktop, with the discount averaging 33%…

Aprimo DAM Leads the Pack in an Independent Martech Report

Aprimo Stands out with a Strong, Scalable Platform, According to Reference Customers, and Has Achieved the Highest Score Possible in 19 Criteria Aprimo has announced it was named a “Leader” among the most significant digital asset management providers by Forrester Research, Inc., a leading global research, and advisory firm, in its new report, titled "The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018." Aprimo now extends their lead as a global provider of digital asset management and marketing…

IAB Tech Lab Launches Ads.txt Aggregator as Part of Ongoing Effort to Combat Ad Fraud

New Tool Provides Comprehensive Resource to Confirm Authorized Ad Sellers The IAB Technology Laboratory recently released ads.txt aggregator – a critical tool to support its ads.txt anti-fraud initiative. This service provides daily updates on publishers’ approved ad sellers, making it easier for marketers, agencies, and platforms to eliminate fraudulent inventory sources, and fight against domain misrepresentation. Ads.txt (Authorized Digital Sellers), which launched in May 2017, allows publishers to list their…

TripleLift and White Ops Forge Partnership to Fight Fraud in Native Advertising

TripleLift Is Bringing IVT Prevention to the Forefront of Its Services and Adopting Stricter Guidelines That Align with Growing Buyer Demands for 3P Measurement Standards TripleLift, a leading native advertising platform, has announced a partnership with White Ops. This native advertising partnership now becomes the first native exchange to offer third-party verified pre-bid fraud prevention across its entire inventory. By leveraging White Ops' pre-bid prevention product, MediaGuard, TripleLift will now prevent fraudulent…

Revcontent Becomes a Board Member with the Coalition for Better Ads

Revcontent Recognized as a Global Leader in Ad Quality; Joins Board of Coalition for Better Ads Revcontent, a leading content recommendation network, has joined the Coalition for Better Ads as a Board Member, becoming the first native advertising network to join the board. Advertising helps support valuable free content, robust journalism and social connections across the internet. Consumers, however, are increasingly frustrated with ads that disrupt their experience, interrupt content and slow browsing. Leading…

TruGreen Partners with IBM Watson for Ads That Recommend Personalized Lawn Care Plans

It’s no secret that AI in advertising is leaping from the experimental stage to something more commonplace. To help consumers develop lawn care plans that are specific to their lawns’ needs, our team at TruGreen has engaged IBM Watson Advertising to create interactive digital advertising units that are powered by artificial intelligence (AI). These ads are currently available on The Weather Channel app, weather.com, and across HGTV properties. Also Read: IBM Watson Brings New-Age Fan Experience and AI-Based Analytics to…

The Rise of Video: LinkedIn B2B Video Now Available for Native Ad Campaigns

Marketers and Brands Can Leverage Video for Sponsored Content and Company Pages to Reach & Engage the Right Audiences, the Right Way Now, LinkedIn Can Also Add Native Video Directly In a major announcement for marketers and brands, LinkedIn is now adding more muscle to its B2B marketing platform. LinkedIn B2B users can now leverage video content on the platform to run native video advertisements, and also include video within their brand assets, including their Company Pages. With its recent move, that always…

Marketing Automation Platform AdStage Raises $3 Million to Help Marketers Prove Return on Ad Spend

AdStage, a closed-loop reporting and automation platform for paid marketers, announced that it raised $3M in a strategic round of funding led by Forté Ventures, HubSpot, and Verizon Ventures. The new funds will help AdStage further develop its core products to meet the growing demand for paid marketing measurement and analytics technology. Last year, AdStage grew its revenue by 150% after shifting focus from campaign management to data analytics and reporting. The volume of ad spend going through AdStage’s platform went…