Interview with Zohar Dayan, Co-Founder and CEO, Wibbitz

"Every content creator understands that video is the most efficient way to connect with their audiences, and is actively seeking out tools like Wibbitz that make video more accessible than ever."Tell us about your role at Wibbitz and how you got here. What made you launch a Video Creation platform? I’m the CEO and Co-founder of Wibbitz. I’ve always believed in the power of storytelling - it’s essentially what connects us as humans. And over the past decade, with the popularization of smartphones and other mobile devices,…

Liquid Advertising Is Now Liquid+Arcade

The new brand name reflects the agency's evolution into a full-service, global media and creative resource El Segundo, CA-based Liquid+Arcade has built a global reputation for its expertise in video game marketing. Founded in 2000 as a media shop, in recent years the agency has ramped up its creative and production capabilities; its new name reflects and celebrates those enhanced capabilities. LQ+A's in-house creative team handles a complete range of services, including large-scale live-action and CGI production, editing…

Popular B2B Mobile Applications Used by Businesses

Although the majority of benefits of a mobile application are confined to B2C businesses, B2B businesses can still benefit from mobile applications. With the right setting and strategy, a business can take advantage of on-the-go mobile applications. For businesses, the chances of running into troubles such as dealing with financing and building the workforce can be overwhelming. Additionally, the challenges with management and coordination among team members can also hamper the service quality. Adding to that, it becomes…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

StarNews Mobile Inks Deal with Sony Music Entertainment in Africa

StarNews partners with Sony to launch its entertainment network and promote Ivorian talent, monetize content and offer smartphone users with entertainment via its contract with MTN Group Limited operator StarNews Mobile, a Santa Monica based company and mobile video platform allowing celebrities and brands to monetize their fan bases in Africa, announced its partnership with Sony Music Entertainment to promote Ivorian artists and monetize their content. StarNews Mobile is partnered with MTN Group Limited, a South African…

CleverTap Appoints Dave Dabbah as CMO

CleverTap, the leading AI-powered customer lifecycle, and customer engagement and retention platform, announced the appointment of Dave Dabbah as the company's new Chief Marketing Officer (CMO). With more than 20 years of experience building marketing programs that dramatically accelerate growth and catalyze business success, Dabbah joins a global leadership team focused on industry leadership in the competitive mobile marketing space. Marketing Technology News: GetAccept Secures $20 Million in Series B Funding "Having…

Centro Further Automates Ad Serving and Analytics Workflow for Omnichannel Advertising with New Feature Set

Basis by Centro Gives Media Professionals More Control, Insight and Speed on Campaigns Centro, a global provider of advertising technology, announced features on its Basis platform to automate workflow on ad serving, analytics and more for omnichannel campaigns. The product upgrades improve speed of activation and campaign management for media professionals at brands and agencies. Basis by Centro is the industry’s most comprehensive, automated, and intelligent digital media platform—and the only software solution of its…

StreamGear’s New VidiMo Show App Puts a Powerful Streaming Studio in the Palm of Your Hand

Video solutions start-up StreamGear Inc. has unveiled its standalone VidiMo Show live streaming production app, designed to let any smartphone user stream video like a pro. Featuring the same powerful software interface as the company's award-winning VidiMo Go multi-camera production system, VidiMo Show enables users to easily create professional-looking live streams and recorded shows with nothing more than their smartphone. Marketing Technology News: TPx Launches UCx with Cisco Webex Intuitive enough for novice…

Alida Partners with Voxpopme

Alida (formerly Vision Critical), the world’s first CXM and insights platform, announced its partnership with video survey software leader, Voxpopme, to help brands understand and amplify their customers’ voices with video. Voxpopme’s video survey software integration into Alida’s CXM and insights platform will enable Alida customers to conduct video-based surveys in minutes. As a result, brands worldwide will harness customer-recorded videos as a source of truth that creates understanding, empathy, and connection with…

eCommerce Product Photography Industry Adopts Automation

Ortery Technologies, Inc. stated that as "no contact shopping" becomes the new norm, spiking online sales are accelerating the eCommerce industry to adopt Ortery's product photography automation technologies to get products online faster. Ortery manufactures integrated photography solutions that utilize software to streamline picture taking and drastically increase online customer engagement. Their all-in-one product photography solutions can be used by anyone, regardless of photography skill, to create professional still…

Wondershare Recognized as an Industry Leader in the G2 Crowd Fall 2020 Reports

Wondershare is proud to announce that several of its creativity and productivity software products have been recognized by the G2 Crowd Fall 2020 Reports. These reports rank products by customer satisfaction, market presence, seller size, and social impact. Below are the ranks awarded to Wondershare products. Marketing Technology News: Prime TSR Launches Customer Experience 360 Campaign Wondershare Filmora: Leader in Video Editing Wondershare Filmora has been recognized as a leader in the field of video…

PandaDoc Announces Enhanced Integration on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

PandaDoc, a leading document automation software for small and medium-sized businesses, announced an upgraded integration is available on Salesforce AppExchange, empowering sales teams to close deals lightning fast. Sales teams use PandaDoc to improve deal workflow, insights, and speed without compromising the customer experience. The new Lightning-ready Salesforce integration enables sales teams to respond to customers’ feedback quickly and feel more in control over deal documents. Marketing Technology News: Splash…

Coremedia and commercetools Enable Brands to Create Inspiring Shopping Experiences

The CoreMedia Content Cloud is now available on the commercetools Integration Marketplace CoreMedia, developer of the agile content management and experience orchestration platform CoreMedia Content Cloud, is now a partner of commercetools, a leading global software company and Provider of the platform of the same name for B2C and B2B trade of the next generation. This partnership integrates CoreMedia's open, API-driven best-of-breed solution with the cloud-based headless e-commerce software from commercetools. This gives…

LAT Images Speeds up Formula 1 Media Distribution With Fotoware Digital Asset Management

LAT Images, a leading motorsport photography agency, has implemented a Digital Asset Management (DAM) solution from FotoWare to help deliver Formula 1 and Formula E series images and video in near real-time across the globe. Established in the 1960s, LAT Images covers major motorsport competitions such as the Formula One, World Rally Championship, 24 Hours of Le Mans, British Touring Car Championship, NASCAR Cup Series, IndyCar Series and Grand Prix motorcycle racing. Marketing Technology News: BlueConic Expands…

Jumio Enters France’s Identity Verification Market to Deliver eKYC

The COVID-19 pandemic has showcased the value of digital transformation for businesses and the digitisation of the new online account creation process Jumio, the leading provider of AI-powered end-to-end identity verification and authentication solutions, today announced the launch of a French solutions portfolio and the appointment of Frederic Ly as its first sales leader for the region. This expansion comes at a time when COVID-19 is expediting digital transformation efforts around the globe. “Our vision rests on the…

MarTech Interview with Christopher Bo Shields, Co-Founder at Binumi Pro

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Tell us about your role and the team you handle at Binumi Pro. I am the co-founder and Chief Creative Office at Binumi Pro. Having started my career in AV engineering, I have led video production agencies for 20 years then launched Binumi Pro with my partner Alex Hughes. My first love was theatre and that’s how I first started down this path. What is Binumi…

Catering Content to the Muted Generation

Good storytelling is gold; great audio and video content cannot exist without it. The challenge is that even when we have that skill in spades, there are dozens of steps in the production and distribution process that have even the best scratching their heads. Ever-changing formats, codecs, platforms, and mobile viewing options are just a few things to consider to get the most out of the videos we work so hard on.  It’s hard not to think about how much it costs to create videos; how much my time is worth, my coworkers’,…

Alfresco Introduces High-Speed, Secure Enterprise Viewer for Real-Time Collaborative Annotation and Redaction

Alfresco Software, an open source, content services provider today announced the availability of Alfresco Enterprise Viewer, a modern, HTML5 browser-based, viewing, collaborative annotation and redaction product. The Alfresco Enterprise Viewer enables users to view content (documents, images, audio, and video), and collaborate in real-time on annotations and redactions using powerful editing tools and chat windows. Combined with the Alfresco Digital Business Platform, users will significantly improve their productivity and…

Creatio Presents ‘Creatio Arena’: the First Live Debate in the Series is Scheduled to April 16

Creatio, a global software company providing a leading low-code platform for process management and CRM, is announcing the launch of its live debate event series called Creatio Arena. The company will invite influential business, digital and technology leaders to share their thoughts on today’s hot button issues. A battle of opinions will unfold live, engaging attendees to chime in and support speakers. The first event in the series is scheduled for April 16 at 10 am EST. Two speakers will discuss opposing strategies that…

Netflix of Images Rolls out AI-Powered Image Search and Success Prediction Tools After Securing $1 Million Investment

The Platform, Which Features a Netflix-Style Subscription Model, Uses AI to Find Authentic Images and Videos Based on Written Marketing Content and Predicts How Images Will Perform, Saving Marketers Time JumpStory, a revolutionary AI-based digital content platform, has released its AI-powered search and success prediction tools in 40 new languages, bringing their platform one step closer to its goal of using technology to make it as easy as possible for storytellers to find the perfect image.  “The stock image industry…