Online Marketing Agency, fishbat, Discusses The 3 Ways Instagram Stories Help Build Your Brand

As part of their mission to provide businesses with a multitude of avenues for growth, online marketing agency, fishbat, discusses 3 ways Instagram Stories help build your brand. The idea of using ephemeral content to grow a brand might seem counterintuitive at first, since the postings are only available for a limited amount of time. However, with their massive popularity comes massive potential for raising awareness of a company and what they have to offer. Marketers have started to realize the returns that effective…

Israel’s Lightricks, the Company Behind Facetune, Secures $60 Million to Change How the World Creates Content

Hi-Tech Company Founded in 2013 and Famous for Its Content Creation Apps, with Nearly 100 Million Downloads Worldwide, Including Global Hit Facetune Jerusalem hi-tech company, Lightricks, known for its content creation mobile apps, has announced a $60 million funding round led by Insight Venture Partners, with participation from Claltech. Part of the funding will be used to acquire shares from founders, employees, and investors in a secondary transaction. Lightricks is growing profitably and will use the funding to build…

Interview with Josh Decker, Chief Executive Officer, Tagboard

"One of the biggest challenges for marketers today is finding a way to break through the noise and drive meaningful engagement."Tell us about your role at Tagboard. What inspired you to establish the company? Tagboard was founded in 2011 as a social search and display platform, allowing communities to search for content using hashtags across social networks, and then display that content online via web or mobile properties, on broadcast TV or in a stadium. My vision in founding Tagboard was to bring communities together…

Interview with David Mason, CEO and Founder, StudioNow

"Brands and agencies do not have much data to help determine how much to spend on creative and production because they never really know how the content is going to perform."Tell us about your role and journey into technology. What made you start StudioNow? I have been an entrepreneur for the past 25 years. Along the way, I have dabbled with having a normal job here or there, but always found that my passion was to create ideas and companies from scratch. My key ingredients have always been to identify a large-scale trend…

Insights on Social Media Marketing: Scoop the Best for B2B Marketing

We Reveal How to Use Social Media as an Effective B2B Customer Service Tool for Active Engagement and Brand Building Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others? Not long ago, businesses would focus on newspapers and advertising through print. They still do, but clearly, digital media has taken over a major share of the branding budget in 2018. Now with smartphones and social media technology, businesses prefer to surf the tide…

You Can Now Share GoPro Moments Directly to Your Instagram Stories

New Sharing Feature of GoPro Helps Move Content to Insta Directly From App This is the news that is going to make you smile! No more million steps to connect GoPro videos and photos to the Insta Story feature, because GoPro App has simplified life hereon. Beginning today, you can now add your GoPro photo/video directly to your Instagram story from the GoPro app in just a few taps. Other cool new tools you can experiment with include trimming your video to the exact clip desired, wide shot for that perfect angle and…

Data Attribution: A Key to Successful ABM Execution

Account-Based Marketing (ABM) in simple terms is pursuing a few chosen logos in your customer base and finding ways to make it happen. If you look closely, sales teams have always had an account-based mindset, they chased specific accounts. And the modern-day marketing with the advent of AI has made it completely data-driven. However, if one doesn’t get data attribution right, then your approach to ABM becomes random despite relying on data. In the context of ABM, data attribution refers to identifying the right set of…

Interview with Tom Edwards, Chief Digital & Innovation Officer, Agency, Epsilon

"Brands will continue to seek out marketing partners who really know their customers and are able to drive business growth."Tell us a little bit about your role at Epsilon? As the Chief Digital and Innovation Officer for the Agency business unit of Epsilon, I am responsible for brand planning, strategy, research, data design, analytics, experience design, digital and engagement strategy, media and innovation. Within my role, I have a unique opportunity to monitor trends and emerging technology and quickly apply and act on…

Consumer Acquisition Launches Shutterstock Collection within Custom Ad Creation Marketplace

Creative Marketplace Now Carries Shutterstock’s Library of over 180 Million Images and Videos, Providing Advertisers with Fresh Content and Editing Solutions to Scale Ad Creative  ConsumerAcquisition, a Facebook Marketing Partner offering the world’s first end-to-end user acquisition platform, announced that Shutterstock’s library of over 180 million images and videos will now be available through its Creative Marketplace. Now, advertisers can access Shutterstock’s content through a unified marketplace and tap into…

Interview with Dror Ginzberg, Co-Founder & CEO at Wochit

"AI has the potential to take the routine and mundane off of our plates but there is such a thing as overdoing it."On Marketing Technology MTS: Tell us a little bit about your role at Wochit and how you got here. (what inspired you to co-found a video creation platform company) I’m co-founder and CEO of Wochit, a platform used by media companies and other larger content creators around the world to produce social video quickly and at scale. It’s my second company. The first was PicApp, which we sold to YBrant…