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Pega Receives Highest Scores in Three of Four Use Cases in Gartner’s Critical Capabilities for the CRM Customer Engagement Center…

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it received the highest scores in three of the four analyzed use cases in Gartner's 2018 Critical Capabilities for the CRM Customer Engagement Center  report. Pega ranked highest in the global, business-to-business, and complex processes use case categories and placed third in the business-to-consumer use case. Gartner evaluated 13 CRM vendors as part of the Critical Capabilities report — a companion…

TechTarget Further Accelerates ROI Impact of Real Purchase Intent with Latest Release of Priority Engine Platform

New Enhancements Increase Visibility, Inbound Traffic Conversion and Ease-Of-Use for Marketing and Sales Teams TechTarget, Inc., the global leader in B2B technology purchase intent data and services announced new updates to its IT Deal Alert Priority Engine platform that help enterprise technology organizations achieve better ROI leveraging real purchase intent insight. Enhancements allow marketing and sales teams to better convert inbound traffic into pipeline, visualize and engage their total active addressable market,…

Movable Ink Platform Yields 373% ROI According to Independent Total Economic Impact Study

Analysis Shows How Movable Ink’s Visual Experience Platform Substantially Boosts Email Campaign Revenues While Improving User Workflow, Productivity, and Time to Market Movable Ink, the visual experience platform provider for digital marketing leaders, announced the results of a commissioned Total Economic Impact (TEI) study by Forrester Consulting on behalf of Movable Ink. After conducting a rigorous analysis of Movable Ink clients based on its proven TEI methodology, Forrester Consulting revealed that a composite…

Thunderhead Named A Leader in Journey Orchestration and Visioning By Independent Analyst Research Firm

Thunderhead’s ONE Engagement Hub Has Highest Score in Current Offering Category in Orchestration Report and Highest Possible Score for Strategy Thunderhead, the global leader in customer engagement and journey orchestration, has been named as a Leader in The Forrester Wave: Journey Visioning Platforms, Q4 2018, and The Forrester Wave: Journey Orchestration Platforms, Q4 2018. The Wave research identifies the most significant platforms, evaluating current offering, strategy and market presence. In both reports,…

Kitewheel Positioned as a Leader in Customer Journey Visioning and Orchestration Reports by Independent Research Firm

Kitewheel Also Listed Among Six Providers in the Large Market Presence Segment for Journey Management Kitewheel, provider of the leading Customer Journey Management Hub, announced that Forrester Research, Inc. has placed its platform in the “Leaders” category in The Forrester Wave: Journey Visioning Platforms, Q4 2018; The Forrester Wave: Journey Orchestration Platforms, Q4 2018 reports. The company’s Wave rankings included the highest scores possible in the strategy and technology criteria in both reports, and for…

Vertebrae Introduces a New Augmented Reality Shopping Experience for Retail

New Axis Platform Allows Any Retailer to Implement Interactive 3d and AR Experiences - No App Required - to Give Shoppers the Confidence They Need to Make the Right Purchase Vertebrae, a technology innovator in interactive 3D and AR solutions, announced the launch of Axis, a breakthrough augmented commerce platform for retail. With Axis, retailers can rapidly transform their existing site with 3D and AR experiences that allow customers to fully visualize and try out any number of virtual products as they research and buy.…

Independent Consulting Study Reveals That Content Supply Chain Challenges Obstruct Customer Continuity

Study Highlights Impact on Companies’ Top Business Objectives and Provides Key Recommendations to Follow SDL, a global leader in content creation, translation, management and delivery, announces the results of a Forrester Consulting study, highlighting that only a third of companies (30%) believe their customer’s journey is completely continuous, and the critical role of content in delivering continuous digital experiences. According to the November 2018 study, ‘Today’s Content Supply Chains Prevent Continuous…

TechBytes with John Matthews, President at Marketing Evolution

John Matthews President at Marketing Evolution Last August, Marketing Evolution added a Chief Data Science and Analytics Officer to the team — a nod to the inevitable shift toward increased data integration moving forward. In this context, we asked John Matthews, President at Marketing Evolution, his views on AI/Machine Learning completely transforming marketing measurement and analytics.Tell us about your role at Marketing Evolution and the team/technology you handle. I serve as Chief of Staff to the CEO, handling…

Cadent Launches Next-Gen National Addressable TV Platform

Unified Platform Connects National Advertisers with Addressable TV Suppliers to Enable At-Scale, Data-Driven TV Campaigns Cadent, the leading platform for advanced TV, launched its next-generation addressable TV platform for advertisers, media planners, and networks. The new Cadent Advanced TV Platform provides a simplified workflow that connects national addressable TV demand with Cadent's inventory partners. Cadent Advanced TV Platform provides access to 70 million US addressable households through cable,…

Why In-App Programmatic Video Advertising is the Hottest Trend

Needless to say, mobile video consumption is flourishing rapidly and that too in-app, as compared to mobile web in the past. This is catching marketers’ attention in a mobile-centric world where their core focus is on generating higher Return on Ad Spend (ROAS). Tremendous in-app video consumption on mobile devices, non-intrusive ad user experience, and precise targeting with adherence to the highest quality media metrics are few of the reasons making marketers think of only one solution and that is — programmatic…

Transform18, North America’s Largest Sales Enablement Conference, to Drive the Future of Sales Transformation

Transform, North America’s largest sales enablement conference, is coming to Chicago. The brightest minds in marketing, sales and sales enablement will gather November 13-14 at Loews Hotel in Chicago to uncover the latest sales enablement research, trends, and best practices to understand how sales enablement market is evolving. Transform will feature keynotes from a roster of renowned speakers, such as five-time entrepreneur, two-time New York Times bestselling author and venture capitalist Josh Linkner and Forrester’s…

Thunder Receives Highest Score in Current Offering Category in Independent Creative Advertising Technologies Report

Thunder Experience Cloud, the leader in people-based ad serving, was among the select companies that Forrester invited to participate in The Forrester Wave: Creative Advertising Technologies, Q4 2018. In this evaluation, Thunder was cited as a Leader in Creative Advertising Technologies, Q4 2018, receiving the highest score in the current offering category. According to the report, “marketers looking for a solution that has put its eggs into the people-based approach to ad creative and ad serving should consider this…

Act-On Ranked Global Leader in Marketing Lead Management

Vendor Selection Matrix Puts Act-On at Number One for Both Strategy and Execution Act-On Software, the leading Adaptive Marketing platform that drives personalized and purposeful multi-channel marketing for mid-market enterprises, is thrilled to announced its #1 ranking as the global leader in the newly released Vendor Selection Matrix for Marketing Lead Management SaaS and Software. In partnership with Research In Action, the report is conducted by renowned analyst and former 12-year Forrester veteran, Peter O’Neill.…

Vonage Announces Completion of NewVoiceMedia Acquisition

Vonage Business Revenues of $154 Million, a 19% Increase On October 31, Vonage completed the acquisition of privately-held NewVoiceMedia, an industry-leading cloud Contact Center-as-a-Service (CCaaS) provider, for an equity price of $350 million in cash. NewVoiceMedia was the largest privately-owned, pure-play, cloud contact center company globally. NewVoiceMedia is in the Leader's quadrant of the Gartner CCaaS Magic Quadrant for Western Europe for the second year in a row; was recently named a strong performer in the…

Interview with Bhaskar Roy, Head of Growth, Workato

"I find it useful to always ask: What are the key things that we need as a team to do our jobs 2x better and faster? Then we can identify the tech that could help us achieve that."Tell us about your role at Workato and the team you handle? I’m the VP of Growth at Workato. The team I oversee is mostly marketing — from product to content — but it also includes our sales development team. What was the biggest attraction for you at Dreamforce 2018? Personally, I’m a big fan of the expo floor. I loved walking around and…

Neo4j Closes $80 Million in Series E Funding

One Peak Partners and Morgan Stanley Lead Single Largest Investment in Graph Technology Neo4j, the leader in graph databases, announced that it has closed an $80 million Series E funding round led by One Peak Partners and Morgan Stanley Expansion Capital. Neo4j's latest round also includes the following existing investors: Creandum, Eight Roads and Greenbridge Partners. Since its founding in 2007, Neo4j has raised a total of $160 million in growth funding – the largest cumulative investment into a graph database…

Leading B2B Intelligence Provider InsideView Adds Bombora’s Intent Data

Strengthens Ability to Optimize Go-To-Market Strategies and Execution Executives using go-to-market decision engine InsideView Apex can now improve their strategic targeting in two important ways, thanks to intent data from Bombora, the companies announced. Forrester recently recognized InsideView Apex for providing advanced capabilities for go-to-market planning, including data visualizations for Ideal Customer Profile (ICP) modeling. Now executives who use InsideView Apex can both (1) widen their total addressable market…

ZINFI Recognized by Analyst Firm as a Leader in Partner Relationship Management Automation

Unified Channel Management Solution Receives Highest Possible (5.0) Score on 13 Evaluation Criteria, Including Product Vision, Innovation Roadmap, Lead and Opportunity Management, Incentives Management, and Supporting Products and Services ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), announced it has been named a leader in in The Forrester Wave: Partner…

Impartner Named a Leader in Partner Relationship Management Evaluation by Independent Research Firm

Impartner Achieves Highest Scores Possible in 16 of 26 Categories Including Recruitment/Workflows, Lead and Opportunity Management, and Deal Registration Impartner, the industry's best-selling, most award-winning pure-play Partner Relationship Management (PRM) solution, announced that it has been named a PRM leader by Forrester Research, based on results in all three evaluation categories: Current Offering, Strategy and Market Presence.  In the report, the "The Forrester Wave: Partner Relationship Management, Q4 2018,"…

Medallia Recognized as Top Ranked in Both Current Offering and Strategy

Medallia Named a Leader in Customer Feedback Management by Independent Research Firm Medallia Experience Cloud, the Customer Experience Management platform, has been named as a leader and recognized for its ability to 'drive CX improvement from the top down and the bottom up' among top global customer feedback management providers by Forrester Research, a leading global research and advisory firm. "The Forrester Wave: Customer Feedback Management, Q4 2018" report noted the following findings: Medallia received the…