The Most Successful Creative Ad Units Are Heading In-Game: Here’s Why

The Users Have Spoken: No More Intrusive Advertising! If you’re like many, many users today, you’ve employed some kind of adblocker. Adblocking is bad news for the Digital Advertising world. It hurts the publishers who depend on revenue from advertising, and it hurts the advertisers, who are spending big bucks to try to connect with their audiences. But ad blocking is really just a symptom of a greater problem. Namely, the intrusive, disruptive ad formats that have become so commonplace in today’s digital sphere.…

Market Review: Spotify’s 1st Anniversary in India and Streaming Trends

On 26 February, Spotify celebrated its first anniversary in India. The global media streaming platform was launched last year on 26 February. It took the company more than a decade to enter the world's largest democracy and second most-populated country- India. Launched globally in 2008, Spotify has managed to cater to Indian music fan's tastes and ethos. On its first anniversary, Spotify has shared streaming trends among Indian music fans and customers who make the company so successful. Here are the top 5 streaming…

Epubor Boosts Conversion Rate by 20% with 2Checkout’s InLine Cart

New cart technology generates lower friction, faster loading times and a better user experience 2Checkout, the leading all-in-one monetization platform for global businesses, is pleased to announce that Epubor, an audio and visual content conversion software company, has chosen the vendor’s new ordering engine InLine Cart to improve conversion rates and boost online revenue. Epubor made the shift to InLine from their current setup based on improvements they saw during tests on several of their products, revealing a…

Mering Launches Global Multichannel Campaign for Visit California

Digital Extension to California Road Trip Republic Ad Taps Five Media Platforms to Deliver Personalized Consumer Experiences As an extension of Visit California’s California Road Trip Republic “Born to Be Wild” commercial that launched in late 2019, consumer action agency Mering has created unique digital experiences across five media platforms including Instagram, Snapchat, Spotify, Pinterest and TripAdvisor. The multichannel campaign, which began rolling out this month in the United States, Canada, Mexico, Australia…

TechBytes with Vanya Cohen, Machine Learning Engineer at Luminoso

Hi Vanya, from spending your time in Seattle to joining an NLP and AI technology company - what inspired you to make this journey? Growing up in Seattle, I was exposed to tech at a pretty young age. Most of my friends’ parents worked for Microsoft. I spent a lot of my free time working on little coding projects, and even started my own business developing Video game mods in high school. Movies like 2001: A Space Odyssey captured my imagination, and gave me a sense that AI was going to be an important part of the…

MarTech Interview with Amy Barzdukas, CMO at Poly

"Voice and Video technology have reached the point where it’s no longer mandatory to require everyone to be in the same office." Journey into Tech Hi Amy, please tell us about your role and journey into Technology. What inspired you to take up the role at Poly? It was an interesting route. For about 16 years I held various Marketing positions at Microsoft, eventually becoming a General Manager in their Server and Tools Marketing Group. I spent a couple of years as a Vice President at HP. Then in 2015, I began a…

Connatix Research Shows Gen Z Prefers Multifaceted Content Experiences

Compared with Millennials, Gen X, and Baby Boomers, Gen Z prefers content that includes audio, video, polls, quizzes, and a means to comment and receive recommended stories Connatix, the next-generation video technology company for publishers, announced the findings of a study it conducted about the media consumption habits and preferences of Gen Z, that indicates members of this generation (aged up to 22 years) gravitate toward a "multifaceted content experience," rooted in user recommendations from a diverse set of…

Syniverse and RealNetworks Collaboration Brings Kontxt-Based Machine Learning Analytics to Block Spam and Phishing Text Messages

The First End-to-End Messaging Visibility Platform Allows Mobile Operators and Internet Service Providers to Identify, Analyze and Prioritize Messages Syniverse and RealNetworks have announced they have incorporated sophisticated machine learning (ML) features into their integrated offering that gives carriers visibility and control over mobile messaging traffic. By integrating RealNetworks’ Kontxt™ application-to-person (A2P) message categorization capabilities into Syniverse Messaging Clarity, mobile network operators…

Super Hi-Fi Joins NVIDIA Inception Program

Super Hi-Fi announced that it has joined the NVIDIA Inception program, a virtual accelerator designed to nurture startups revolutionizing industries with advancements in AI and data science. Super Hi-Fi offers a suite of AI technologies designed for digital music experience providers across a variety of industries, such as on-demand music streaming, terrestrial and internet radio, business and retail music providers, and digital fitness music platforms. The Super Hi-Fi platform allows customers to tailor their audio…

Reuters Launches Fact-Checking Initiative to Identify Misinformation, in Partnership With Facebook

Reuters, the world's largest multimedia news provider, announced the launch of a new fact-checking initiative aimed at identifying misinformation on social media, in partnership with Facebook's Third-Party Fact-Checking Program. The newly created fact-checking unit at Reuters will verify content posted on Facebook and Instagram and identify where media is false or misleading. The fact-checking initiative is an extension of the media verification efforts Reuters has built through its long history of providing accurate and…

The Telos Foundation Welcomes Unbiased, a Data Marketplace Designed to Combat Bias in Artificial Intelligence

Unbiased, a startup based in Goteborg, Sweden, has set a March 6 launch date for its new Data Marketplace that uses a combination of crowd-sourcing, blockchain, and artificial intelligence to enable a transparent collection of trustworthy data The artificial intelligence community has a problem; their data sources are riddled with bias. "We live in the era of AI, and data requirements are increasing rapidly. AI & Machine Learning have the potential to shape industries like Healthcare,…

Verizon Media Expands Global DOOH Leadership Position With New Opportunities

New deal with VIOOH brings JCDecaux digital out-of-home inventory into Verizon Media’s DSP Today, Verizon Media has partnered with digital out of home (OOH) marketplace, VIOOH. This deal provides Verizon Media’s demand-side platform (DSP) access, via VIOOH, to premium digital out of home inventory, including the digital assets of JCDecaux - the number one OOH advertising company worldwide.The adtech partnership will help the companies to solidify their respective leadership positions in the global media technology…

iHeartMedia Expands its Spanish-Language Podcast Offering

The iHeartPodcast Network serves Hispanic audiences with a slate of iHeartRadio Original Podcasts from Enrique Santos; and inks a multi-year development, co-production, distribution and sales partnership with reVOLVER Podcasts Audio Network iHeartMedia, the leading audio company in America and No. 1 commercial podcast publisher, announced two new efforts aimed at expanding the iHeartPodcast Network with more Spanish-language and Hispanic-focused offerings. With the increasing importance and size of the U.S. Hispanic…

Poly to Deliver European Businesses Zoom Rooms-Ready Within 48 Hours

Poly Will Be Able to Ship New Hardware to Zoom Video Communications, Inc. Customers within Two Days in Partnership with Starin Plantronics, Inc. ("Poly" – formerly Plantronics and Polycom), a global communications company that powers meaningful human connection and collaboration, today announces a strategic commitment to deliver its Zoom customer base Poly collaboration gear within two days. Poly is partnering with Starin Marketing Inc., a Midwich Group company, and a leading AV distributor that specializes in audio, video,…

Crestron and Logitech Partner to Deliver a Premier Workplace Collaboration Experience

Reference designs pair Crestron’s Flex platform with Logitech’s Video Collaboration solutions to provide the best user and room experience Crestron, a global leader in workplace technology, has announced a new partnership with Logitech to deliver a premier video conferencing, room control, scheduling, and management experience for rooms of any size. “This is the coming together of two industry leaders to deliver the best room experience to our customers. It’s what they want,” said Randy Klein, president and CEO, Crestron.…

SoundCloud Announces $75 Million Investment from Sirius XM Holdings Inc.

SoundCloud and SiriusXM Holdings Inc. announced that the leading US audio entertainment company, SiriusXM, has invested $75 million in SoundCloud, the world's largest open audio platform. SoundCloud will use this additional investment to accelerate its product development and enhance the services that fuel its global community of creators and listeners. "SoundCloud's three consecutive years of strong financial performance directly reflect the success of our creator-led growth strategy," said Kerry Trainor, Chief Executive…

How to Survive in 2020: A Checklist for Independent AdTech

We’re only one month into 2020, and the AdTech industry is already manifesting one change after another. With a lot of pressure coming from the world markets and ongoing issues within the industry itself, independent AdTech will have to face many challenges this year. However, brace yourselves, for we’re in this together! Here’s our checklist on how to survive in 2020. 1. Bye-Bye, Cookie As you might already know, Google will drop third-party cookies in 2022. Which seems like a distant future. However, this decision is…

Merkle Strengthens Position As Identity Technology Leader with Launch of Merkury Identity Resolution Platform

Acquires 4Cite Marketing to double down on first-party identity technology Merkle, a leading technology-enabled, data-driven performance marketing company, announced the launch of Merkury, Merkle’s identity resolution and data platform designed to power the creation of first-party, “private identity graphs” for both brands and publishers. “Consumer privacy and the death of the third-party cookie are changing the rules for digital and cross-channel marketing,” said John Lee, president of Merkury. “Going forward, both…

DTEN Continues To Disrupt Video Conference Marketplace, Adds Two Trailblazing Solutions For Zoom Rooms

Latest Additions DTEN GO and DTEN ON Offer Fully Immersive Collaboration With Unmatched Affordability DTEN, a growing global leader in video-first collaboration technology, introduces two products at Integrated Systems Europe (ISE). DTEN GO with DTEN Mate transforms any existing display panel into a Zoom Rooms for Touch. The compact video bar delivers dynamic face-to-face meeting experiences with high-definition visuals and crystal-clear audio. DTEN Mate, the accompanying wireless controller, enables a key…

TikTok, Apple Search Ads, Facebook, Google: Top Ad Networks In Singular’s 2020 ROI Index

Singular ROI Index Analyzes $6.3B in Ad Spend for 2.2B App Installs Across 550 Networks to Identify the World's Top Ad Networks for ROI in Mobile User Acquisition. TikTok has emerged from nowhere as one of the top platforms for advertising ROI, joining perennial leaders Google and Facebook. And Apple Search Ads shows its own emerging power: hitting all 12 top regional and vertical lists. TikTok almost literally exploded, with ad spend jumping 75X from May to November. Growing 614 million users in a single year can…