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iMedia Brands’ ShopHQ Announces Innovative Loyalty Program

ShopHQ partners with Clarus Commerce to Rollout Its Latest Program, Offering Customers Free Shipping Clarus Commerce (“Clarus”), the only company specializing in building, managing, and optimizing premium loyalty programs, announced the launch of ShopHQ VIP, an exciting new loyalty program for the iMedia Brands, Inc. nationally distributed flagship television network, ShopHQ. ShopHQ VIP members will receive unlimited free shipping for purchases and returns on ShopHQ as well as 5% cash back on all ShopHQ purchases. In…

LivePerson Launches LiveIntent, an AI-Powered Intent Detection Tool to Help Brands Decipher Consumer Behaviors in Real Time

New Solution Instantly Surfaces and Measures Customer Intents, Empowering Brands to Optimize Operations and Automations for Improved Customer Experiences LivePerson, Inc., a global leader in conversational commerce, announced the launch of LiveIntent to help brands detect, analyze, and resolve customer intents in real time. This latest evolution of LivePerson's suite of Conversational AI services surfaces and measures intents — what customers want — instantly in brand-to-consumer conversations over SMS, Facebook…

India Moves Up Nation Brands Ranking

India has jumped to 7th position in the Brand Finance Nation Brands 2019 ranking, up from 9th last year, after recording a solid 19% growth in brand value to US$2.6 trillion, according to the latest report by Brand Finance, the world’s leading independent brand valuation consultancy. The Indian economy was quick to recover after the global financial crisis, with growth now reduced by a recent slowdown in both the manufacturing and construction sectors. The Indian government has however launched several initiatives to try…

Bynder Launches Digital Brand Templates and Enhanced Brand Guidelines to Power More Dynamic Brands

New features empower marketers and designers with streamlined workflows and the ability to create on-brand content within minutes Bynder, the global leader in digital asset management (DAM), announced the launch of Digital Brand Templates and enhanced Brand Guidelines, designed to accelerate content creation and empower more creative, agile brands without compromising consistency. The insatiable demand for digital content challenges brands to create more than ever before, often with the same or fewer resources. Without…

Madwire Acquires SpaceCraft to Bring Powerful Website Building Technology to Their SMB Platform

The Addition of Spacecraft’s Powerful Website Building Technology Will Further Enable SMBs to Easily Launch or Grow Their Business with Madwire’s #1 Marketing Platform for Small Business, Marketing 360. Madwire, LLC, a technology company focused on business management and marketing software for SMBs, announced the acquisition of SpaceCraft, a cloud-based website platform and software company located in Austin, Texas. The acquisition of SpaceCraft is Madwire’s second acquisition in the last fifteen months (following the…

Consumer (Dis)Likes and Brand Loyalty in the Era of Digital Customer Experience

It’s no secret that customer experience – both in person and online – is top of mind for every modern business. Consumers can move from one brand to another with the touch of a button and have more options than ever to obtain the product or service of their choice. If brands don’t deliver the best customer experience possible on their websites and apps, they risk consumers going elsewhere, potentially putting brand loyalty and revenue on the line. What keeps consumers coming back to a brand or, perhaps more importantly,…

PlaceIQ Partners With Media Horizons And Colangelo To Help Filippo Berio Brands Reach Walmart Consumers

4X+ Open Lift in Visitation Over The Open Control Group PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced results of a partnership with response marketing agency Media Horizons and brand behaviorists Colangelo which successfully helped CPG client Filippo Berio deliver highly targeted ads to visitors of select Walmart locations that carry Filippo Berio products, effectively minimizing waste and delivering a 4.09x lift over the control group. A combination of PlaceIQ…

NCC Media Rebrands as Ampersand, With Announcement of New Audience-Based Ad Offerings and Programmer Enablement Solutions at Kickoff of…

New Name Reflects Company's Mission of Connecting the TV Advertising Ecosystem Across All Screens, Inventory and Audiences NCC Media, the data-driven TV advertising sales and technology company, unveiled the latest step in its ongoing evolution with the announcement that it is changing its name to Ampersand. The new name was developed to reflect the company's mission of unifying the TV advertising ecosystem across all screens, inventory and audiences. In addition, the company is introducing the Ampersand name along with…

Putting Brand Safety in Context for Digital Publishers

Publishers generally view brand safety as a necessary means to protect their advertisers. Hard news sites and user-generated forums tend to toe the trickiest of lines when it comes to advertiser brand safety. No publisher wants to plant a sign saying "Danger: Beware of Unsafe Content" which inherently scares off a revenue source. But there may be a little bit of not seeing the forest for the trees in the sell-side’s aversion to brand safety technology integrations. I’m not the first person to suggest that publishers might…

System1 Data Shows Worst Year Ever for Cannes Lions Film Winning Ads as Brands Prioritise Short Term Sales over Long-Term Growth

New research from effectiveness prediction agency System1 shows that the 2019 Cannes Lions Film winners were the least effective ads to win at Cannes in the last 10 years, with the majority of winning ads prioritising short term sales boost over long term brand growth. System1 has analysed all Film Grand Prix and Gold Lions winning ads since 2010 using its Ad Ratings platform which uses the emotional response that consumers have ads to predict long- and short-term growth potential on a 1-5 Star scale. Ad Ratings found…

Simon Data Unveils Transform Initiative to Help Brands Scale Personalization

 Launched at WORLDZ 2019, exclusive program empowers marketers with ability to deliver next-gen customer experiences Simon Data, the market-leading enterprise Customer Data Platform (CDP), debuted its invitation-only program Transform by Simon Data at WORLDZ 2019, the global community and summit connecting most influential business and cultural leaders. The program is designed to accelerate a brand’s ability to scale one-to-one personalized customer experiences. This initiative comes on the heels of Simon Data’s recent…

AdRoll Group Rebrands as NextRoll, Launches Marketing Platform Services

Releasing the APIs powering the RollWorks and AdRoll business units, NextRoll continues evolution beyond retargeting roots AdRoll Group announced it has rebranded as NextRoll, Inc., a marketing and data technology company. Additionally, NextRoll is introducing external APIs to open its infrastructure, technology and data to a wide array of new companies. NextRoll is now comprised of three business units: RollWorks, an account-based platform for B2B marketing and sales teams; AdRoll, a growth marketing platform for…

Video Marketing Strategies for Influencers and Brand Ambassadors

In today’s social media crazed era, influencers and brand ambassadors have the same level — if not, more reach than some celebrities do. Why? With computers, phones, tablets, and the internet taking over the world, people aren’t just stuck with televisions for their entertainment. Nowadays, we have videos, blog posts, and vlogs that help entertain and educate us. This is why real gold can be found in being a good influencer and brand ambassador. However, you can’t just simply sit in front of a camera, take a video, and…

Amazon Announces Breakthrough Collaborations with Global Retailers and TV Brands to Bring More than 15 New Fire TV Edition Devices to Europe…

Amazon and Grundig Announce the World’s First Fire TV Edition Smart TV with Far-Field Voice Control and the First-Ever Oled Fire TV Edition Smart TV for Customers in Germany and Austria Amazon, in collaboration with several of the industry’s most recognizable brands, announced a lineup of more than 15 new Fire TV Edition products for customers around the globe, including the world’s first Fire TV Edition smart TV with built-in far-field voice control, the first OLED Fire TV Edition smart TV, and the first-ever Fire TV…

CMOs Need to Focus on Managing Multiple Brands, Not Multiple Identities

Retailers with multiple brands are struggling to obtain a single view of their customers across their portfolio. Their siloed Marketing departments can’t connect the dots as customers shop from one brand to the next, across display, email, and in-store. The lack of visibility creates an identity crisis. Brands make the mistake of thinking about channels – and their customers – in segments, and waste their media spend confusing the customer with conflicting messages without even realizing it. While many struggle, some…

trueDigital Rebrands as Tassat, Reflecting the Growth and Evolution of the Company Within the Institutional Digital Asset Market

trueDigital, the global financial technology company which has quietly been building out an end to end digital asset trading and settlement ecosystem for the traditional and digital asset markets, has announced that it has rebranded as Tassat. “Just as the digital asset market evolves, we evolve. Tassat better represents our products, our mature approach to creating an institutional ecosystem and our commitment to reinventing how the world transacts in the digital age” The new brand better represents the company’s…

Analyzing the Big Five Traits Your Brand Personality Needs to Be Reputable

Brand Personality has evolved into an interesting entity where companies communicate with their customers. Nowadays, we see brands embracing their personalities and even using them for promotional opportunities. But have you ever thought about what your brand personality means and how it impacts your company’s relationship with customers? In the 1980s, researchers determined that the human personality can be defined by the “Big Five” traits: Openness, Conscientiousness, Extraversion, Agreeableness, and Emotional range. As…

Equisoft Announces the Rebranding of All Its Products Under a Unified, Global Architecture

A few months ahead of celebrating its 25th anniversary, global digital solutions provider Equisoft is announcing the rebranding of its product offering tailored to the life insurance and wealth management industries. "Our mission is to help all stakeholders, from manufacturers to distributors to advisors, leverage technology to offer better customer experiences, reduce friction in their processes, and gain maximum efficiency," said Equisoft's founder and CEO Luis Romero. "We have been very successful at…

Where Marketing Meets Sales – Building an Engaging Digital Footprint at Scale

Today’s buyer is becoming increasingly elusive and difficult to reach on a personal level. Social media has opened a powerful new communication channel where Salespeople can engage prospects directly. A Salesperson’s social presence is a unique digital brand that buyers engage with like a corporate brand. Marketing now has the mandate to help build the personal brands of every Salesperson and deliver meaningful content for Sales to use. This content is the lifeblood of any successful social selling program and must reflect…

BrandZ Top 50 Most Valuable Indonesian Brands Increase 4% in Overall Brand Value to $84 Billion as Technology-Enabled Categories Deliver…

Brands tap into a strong sense of national pride and reveal a renewed understanding of what it means to be Indonesian Bank Central Asia (BCA) has claimed the number one spot for the fifth year running in the BrandZ Top 50 Most Valuable Indonesian Brands ranking released by WPP and Kantar. As a result of the bank's consistent effort towards understanding its customers' needs and providing personalised customer experience, BCA has grown 3% in brand value to $13.1 billion, priding itself on user-friendly innovations in…