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SABIO Cares: Marketers Are Turning Marketing Dollars into Donations

SABIO, the media and technology company behind App Science, announced the launch of SABIO Cares, a new cause marketing initiative that grants SABIO clients an easy way to give back through their digital campaigns. As part of this new initiative, SABIO's clients now have the opportunity to donate all or a portion of their added value display impressions to a non-profit organization within SABIO's network. SABIO's list of non-profit partners address several deserving causes, from hunger and human rights to animal protection…

Dismantling the Digital Fortress: E-Commerce Design Must Start with Humans, Not Tech and Templates

The old way of online retail is obsolete. A bold statement, but it’s true. Yet these are the very platforms many Digital Marketing agencies are spending so much time and energy building, that have been putting bread and butter on our clients’ tables, and that everyone thought would reconnect brands with their audiences and help them grow. Turns out, those platforms are not the key when heading into a digitally oriented future. We need to change our mindset, the way we envision and build e-commerce. It sounds harsh, but…

Comscore Partners with Media Solutions Pioneer CTV Media to Deliver Television Audience Measurement

Agreement incorporates both local and national advanced audience television audience data Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new partnership with CTV Media to provide advanced audience data for all clients on a regional and national scale. "We have been impressed to see how Comscore has delivered on its commitment to providing superior local & national television audience measurement," said Kathy Dixon, President of CTV Media. "Our focus is on…

Splio Raises 10 Million Euros to Power the New Loyalty Economy in Europe and China

Splio is revolutionizing customer marketing by launching the New Loyalty Economy to offer brands the ability to include every consumer in the same dynamic engagement Splio announces the closing of an additional €10 Million funding round led by Ring Capital, a fund specialized in financing French Tech scale-ups, with the participation of Swen Capital Partners and Splio's historic investors, BPI France and Amundi PEF.  The company, which has offices in Europe and in China, presently offers a SaaS New Loyalty marketing…

IAB Names Digital Publishing & Mobile Leader Zoe Soon Vice President for Mobile

IAB, the national trade association for the digital media and marketing industries, named digital publishing and mobile product expert Zoe Soon to the role of Vice President for Mobile. As head of the IAB Mobile Marketing Center of Excellence, Soon will be responsible for helping stakeholders solve problems, develop best practices, and generate growth in the rapidly changing world of mobile marketing, media, and advertising as 5G technology is on the rise. Soon has more than a decade’s worth of experience building…

MarTech Interview with Reeve Benaron, Executive Chairman and CEO at AUDIENCEX

"Thanks to advancement in AI, the aspiration of delivering the right message to the right person at the right time is becoming a reality." Tell us about your role and journey into technology. What inspired you to start AudienceX? I’ve always been an entrepreneur, and so I have a keen appreciation for the challenges facing burgeoning brands. More often than not, challengers simply don’t have access to the same tools and capabilities as the established brands they’re looking to disrupt. That’s why we formed AUDIENCEX with…

Sabio Named to Annual Inc. 5000 List

Inc. magazine has named Sabio as one of America's fastest-growing private companies. Sabio, the advertising technology company behind App Science,  ranked No. 836 on Inc. Magazine's annual 5000 list, the most prestigious ranking of the nation's fastest-growing private companies. Marketing Technology News: iAmLife Launches “Social Selling” Platform, Blending the Best of Social Media with Easy eCommerce "We are honored to be recognized and included on this list of highly successful companies," said Aziz Rahim, CEO of…

GlobalWebIndex Launches B2B Workforce Dataset, Partners with Slack on First Report Examining Global State of Work

Industry-First Research Capabilities Help Businesses Understand the Modern B2B Professional GlobalWebIndex, the leading supplier of digital consumer insights to the global marketing industry, launched its Workforce dataset to help Business-to-Business (B2B) organizations inform brand and product strategy with unprecedented insights into how professional and consumer behaviors collide. New study from @slackHQ & @globalwebindex highlights the critical, global importance of aligning knowledge workers w/ their…

ICX Media Names Serge Matta President & CEO

Company Raises Additional $6.6 Million to Accelerate Growth ICX Media, a leading video intelligence provider offering data-driven content and analytics solutions, announced digital media industry veteran, Serge Matta, former President, GroundTruth, and former CEO and President, Comscore, has joined as President and Chief Executive Officer. Michael Avon, the founder of ICX Media, will remain actively involved with the company as Executive Chairman. The company also closed an additional $6.6 million financing led by…

New Shelf Intelligence Solution Helps Retailers and CPG Manufacturers Realize Category Growth Opportunities

New partnership with ReTech Labs provides Symphony RetailAI customers with cutting-edge image recognition and artificial intelligence technology to address category performance and compliance gaps in real time Symphony RetailAI, the leading global provider of AI-enabled revenue growth management solutions and customer-centric insights for retailers and CPG manufacturers across the entire value chain, announced the launch of Symphony RetailAI Shelf Intelligence, a software solution that empowers retailers to quickly and…

Cognitiv Launches First Deep Learning Incrementality Solution To Help Marketers Find New Customers

Cognitiv Incremental: A Marketer’s Answer to a Brand’s #1 Question “Did My AD Campaign Cause a New Consumer to Convert?” Cognitiv, the first self-learning, fully automated neural network technology available for marketers, announced the official launch of Cognitiv Incremental, a new product designed to help marketers accurately achieve consistent, scalable incremental lift.  Cognitiv Incremental is the latest product in the company’s robust portfolio of performance-based solutions which includes Cognitiv Performance,…

New Benchmark Report Confirms the Power of Localized Social Marketing in Franchise Brand Growth

Top franchise brands that are succeeding in localized social marketing grow three times faster than competitors Local Search Association (LSA) and SOCi, launched the first-ever Localized Social Marketing Benchmark Report (LSM Benchmark Report). The collaborative research was designed to help marketers understand the impact of localized social marketing (LSM) to their respective businesses while providing good examples of what effective LSM looks like to help set a benchmark of success for practicing marketers. The…

Agency Veteran Joao Machado Joins as Sabio’s SVP of Product Marketing

Sabio, the media and technology company behind App Science, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data to inform marketing decisions, announced today the appointment of Joao Machado to the position of SVP of Product Marketing. In this newly created position, Machado will be responsible for developing compelling go-to-market initiatives and sales enablement programs and productizing Sabio's solutions. He will report directly to Sabio's CEO, Aziz Rahim.…

MarTech Interview with Chris Roebuck, CEO and Founder, Clicktivated

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into Marketing Technology. What inspired you to be part of Clicktivated?  Marketing has been a part of my DNA for years. After college, where I received my degree in Advertising, I started my professional career working for an agency in Detroit. After a few years of identifying countless opportunities for improvement within the marking space, I…

Gartner Reveals Three Key Strategies for Marketers to Uncover Target Audiences

Experts Discuss the Growing Challenges of Audience Segmentation and Advertising Strategy at Gartner Marketing Symposium/Xpo, Taking Place April 29-May 1, in San Diego While marketers today are faced with ever-growing challenges when it comes to uncovering and targeting key audiences, Gartner, Inc. has identified three strategies for marketers to better identify and engage their target audiences. Gartner analyst Eric Schmitt explains the growing challenges of audience segmentation and advertising strategy at Gartner…

TechBytes with Mykolas Rambus, General Manager at Equifax

Tell us about your role at Equifax and the team/technology that you handle? The group I look after at Equifax is data-driven marketing, which is a combination of capabilities that Equifax has had for many years. One capability is our credit marketing services business. Let's say you receive a credit card, home or auto financing offer in the mail or by email. You would know that as credit marketing. We also acquired a business in 2009 called IXI, which operates the IXI Network, a wealth data exchange of anonymized…

Comscore Expands Partnership with Lockwood Broadcast Group to Exclusive Measurement Deal

New Long-Term Agreement Adds Four Newly-Acquired Lockwood Stations to Comscore Partnership, and Renews a Fifth Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and Lockwood Broadcast Group, a local broadcast television company based in Hampton Roads, Va., announced a long-term agreement for Comscore to exclusively provide measurement services to their television stations in Knoxville, Tenn., Wichita, Kan., Augusta, Ga., Dothan, Ala., Panama City, Fla. and Sherman-Ada-Ardmore,…

TechBytes with Audelia Boker, Global VP Marketing at Glassbox Digital

Tell us about your role and the team/technology you handle at Glassbox Digital. As Global VP Marketing, I’m in charge of all the strategic, marketing and communications initiatives at Glassbox Digital. My team works very closely with key internal departments such as research and development, product, sales and customer success, as well as with external stakeholders such as media, analysts, partners and customers. Glassbox Digital offers customer experience analytics solutions that don’t just tell you what a customer is…

TechBytes with Roland Gossage, CEO, GroupBy

Tell us about your role and the team/technology you handle at GroupBy. At GroupBy Inc., I work with a highly motivated team of technology minds to transform the way retailers interact with their consumers online through data-driven commerce, media and knowledge management software solutions. We are a company rooted in doing things differently – removing the technology burden from retailers, developing best-in-breed solutions across the entire consumer journey and creating a new engagement model between retailers and their…

PDI Launches PDI Marketing Cloud Solutions to Broadly Serve Needs of Convenience Retailers and Petroleum Wholesalers

PDI, a leading global provider of enterprise software solutions to the convenience retail, petroleum wholesale and logistics industries, announces PDI Marketing Cloud Solutions, adding world-class marketing and loyalty capabilities to PDI’s leading ERP, Logistics and Fuel Pricing portfolio. Customers gain a complete, end-to-end solution that combines the secure and scalable PDI Marketing Cloud Platform with the industry knowledge and first-hand expertise of PDI’s growth strategy is to deliver holistic software solutions…