Single-sourced Data Provides Unique View of Consumers Across Online and Offline Channels
Numerator, a data and tech company serving the market research space, announced its continued partnership with Unilever as the company’s primary source for US omnichannel consumer purchase data. As a leading consumer goods company, Unilever’s performance remains driven by its deep understanding of consumers and ability to respond quickly to channel shifts. Unilever relies on Numerator for fast consumer insights and a flexible platform to deepen consumer understanding, inform marketing spend, and drive innovation.
“Numerator data supports our ability to put the consumer front and center in building our customer partnerships and also allows us to consider the full purchase universe in our decision-making process,” said Terry Thomas, Global Chief Customer Officer, Unilever.
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“Unilever continues to pioneer new ways to infuse consumer behavior throughout its entire organization and we’re proud to be a trusted partner in that for the eighth consecutive year,” said Eric Belcher, CEO, Numerator.
With its single-sourced consumer purchase data, Numerator couples visibility into online and in-store purchases with rich consumer profiles to provide unique insight into loyalty, lapsed & repeat buying behaviors across channels. Over 800 Unilever professionals utilize Numerator Insights to identify growth opportunities within purpose-led brands such as Dove, Ben & Jerry’s, Hellmann’s, and Seventh Generation.
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