PC Matic Announces User-Data Integrity Initiative

PC Matic, the world's only 100% American-made antivirus software, reaffirmed its commitment to user-data security and announced an initiative aimed at protecting user-data collected by the company's suite of cybersecurity products PC Matic, the world's only 100% American-made antivirus software, announced a new initiative aimed at protecting user-data collected by the company's suite of cybersecurity products. Marketing Technology News: PostcardMania Now Integrated with Zapier, Launches Trigger-Based Direct Mail to Users…

mParticle Launches New Features to Help Brands Create ‘Data Flywheel’

New Features for Seamless Data Quality Management, and Transformation to Serve as a Foundation for Improved Customer Experience and Better Insights mParticle, the Customer Data Platform (CDP) of choice for multi-channel consumer brands, announced significant product enhancements to its Data Master product to help increase data trust and quality throughout the pipeline, and across teams. Additionally, mParticle announced the early access to Calculated Attributes, a data transformation feature that allows companies to…

Pseudonymisation High on the Agenda on Day Two of the International CPDP Data Protection and Artificial Intelligence Conference

Establishing controls for lawful secondary data processing when consent alone is not enough An industry led discussion on the implementation of pseudonymisation as a technological safeguard alongside data protection legislation was one of the main highlights of day two of the 13th International CPDP Data Protection and Artificial Intelligence Conference being held in Brussels this week. During an interactive panel session moderated by Gary LaFever, Co-founder, CEO and General Counsel of data privacy and enablement…

UJET Furthers Its Commitment to Securing Its Customers Through Its Latest Data Protection and Privacy Certifications

Enhances its enterprise-grade security with multiple global and industry-specific security and privacy standards and regulations UJET Inc., a leading provider of customer support communications and solutions, announced the completion of its latest round of data protection and privacy certifications. In the final quarter of 2019 and the beginning of 2020, UJET furthered its commitment to securing its customers’ data throughout the communication cycle by achieving numerous security and privacy regulations such as SOC 1 Type…

Arm Treasure Data Commended by Frost & Sullivan for Excellence in the Customer Data Platforms Market

Arm Treasure Data CDP Enables Customers to Securely Unify Their Data for Driving More Personalized Customer Experiences Based on its recent analysis of the global customer data platforms (CDP) market, Frost & Sullivan recognizes Arm® Treasure Data™ with the 2019 Global Company of the Year, Award. In 2018, the UK-based, Arm acquired the California-based CDP provider, Treasure Data, and subsequently rebranded as Arm Treasure Data. Its powerful CDP enables marketers to gain insights and provides the foundation for…

DataGrail Finds Americans Expect Privacy Controls, 4 out of 5 People Want a Privacy Law to Protect Personal Data

73% of people would pay more to online services companies to ensure they did not sell or use their data for marketing, while 77% would stop shopping at their favorite retailer altogether if the retailer did not keep their personal data safe As state houses and Congress rush to consider new consumer privacy legislation in 2020, DataGrail, a privacy management company, conducted nationwide research that shows Americans expect more control over their personal information online, and are concerned with how businesses use the…

Gong and Sandler Training Partner for Measurable, Data-Driven Sales Learning Programs

Leader in Revenue Intelligence and Leader in B2B Sales Come Together to Help Customers Succeed Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Sandler Training, the largest sales, management, and leadership training organization in the world in order to help revenue teams learn and implement data-driven practices. As a global award-winning leader, Sandler is focused on helping its…

Xignite Now Available in AWS Data Exchange

Provides Easy Access to End-of-Day and Historical Stock Price Data Xignite, Inc. announced their financial data APIs  are now available in AWS Data Exchange, a new service that makes it easy for millions of Amazon Web Services (AWS) customers to securely find, subscribe to, and use third-party data in the cloud. Xignite is providing AWS Data Exchange customers with end-of-day and historical equities and ETFs trading on North American exchanges: In addition to closing prices, the data includes open, high, low, volume, and…

Data Privacy Day: Selected Quotes and Insights from the Industry Leaders- Part 3

Part 1 and Part 2 revealed fascinating angles on how to deal with Data Privacy. Yet, we found out that Data Privacy Day continues to be celebrated as an event. Instead, we should ensure that Data Privacy becomes a wholesome practice throughout the industry, delivering consistent guidelines to all the organizations included in the system. Recently, DoubleVerify (DV) announced the first programmatic platform certification program for comprehensive Connected TV fraud protection. We read how Sourcepoint's OTT data privacy…

Data Privacy Day: Selected Quotes and Insights from the Industry Leaders- Part 2

Part 1 of the Data Privacy Day Quotes Series featured interesting quotes and insights from technology leaders. We will continue the story here in Part 2 and in Part 3, respectively. Last month, Sourcepoint announced the launch of an OTT compliance solution. It was created as part of its ‘Consent Everywhere’ commitment. This enshrines Sourcepoint's commitment to capturing consumer privacy preferences within Connected TV environments. We found an instant connection between Sourcepoint CEO Ben Barokas' insights on Data…

Data Privacy Day: Selected Quotes and Insights from the Industry Leaders- Part 1

28 January is celebrated as the International Data Privacy Day. CCPA came into effect from 1 January 2020. China implemented the Password Law from the start of the new year. These recent developments reveal the heightened efforts to secure customer data and provide online internet users with data privacy. Every company is slated to become a Big Data processor, either using Big Data or producing tons of it. According to a report, its the number of zeroes in Big Data that will boggle your mind - G2 puts it at more than…

Unacast Partners with Mapidea to Deliver Geospatial Data Offerings

Unacast’s partnership with Mapidea will allow a wider group of big name brands to utilize location data Unacast, an award-winning geospatial data and strategic insights company, is pleased to announce a new partnership with Mapidea, an industry-leading location analytics firm. This partnership will allow both companies to secure a foothold into the larger international retail market, serving as a bridge to the data packages that are currently part of Unacast’s flagship product, The Real World Graph. Mapidea has clients in…

Cannon Technologies Lauded by Frost & Sullivan for its Holistic Approach to Building a Modular Data Center for Large-Scale Deployments

The company's best-of-breed facilities complemented by its innovative geodesic design offer industry leading resilience, energy efficiency, operational excellence, and security Based on its recent analysis of the global modular data center market, Frost & Sullivan recognizes Cannon Technologies Ltd. with the 2019 Global Company of the Year Award. Its comprehensive product portfolio represents the next generation of modular data center solutions that are not only end-to-end but also future-ready. Its unique business…

The Future of Premium Programmatic: Scaling Zero-Party Data

Programmatic Advertising is in a perpetual state of flux. Exciting new channels, buying methods, and success metrics are contrasted with transparency issues, mistrust, and ever-decreasing engagement rates. Although time has been called on the industry more times than there’s been Fast & Furious sequels, budgets and demand generally increase year-on-year, and marketers continue to lavish budgets on clicks, impressions and all manner of vanity metrics. Spamming consumers with ads for products they’ve already bought…

Data Privacy Day: Enhance Data Security in 10 Minutes or Less

CyberScout outlines simple ways to improve business and personal data security In recognition of Data Privacy Day, CyberScout, a global leader in identity theft resolution, data defense and employee benefits services, has compiled a series of simple steps that consumers and business leaders can take to enhance data security in 10 minutes or less. "We hear every day about cybercrime becoming more pervasive, sophisticated and expansive, and many consumers and business leaders have become overwhelmed by the perceived…

ViewN Acquires Bimotics and Accelerates AI-Driven Customer Data Platform SaaS Product Offering

The strategic acquisition of Bimotics, a provider of big data tools on the Google Cloud Platform, and its intellectual property gives ViewN a huge product development boost and accelerates bringing a powerful AI-driven Customer Data Platform to market ViewN, provider of a SaaS-based AI-driven customer data platform (CDP), purchased Bimotics, creator of marvin, a big data tool for developers on the Google Cloud Platform. marvin stands for Massive Analytics Repository on a Very Intelligent Network, and was an easy way to…

Alaska Airlines Harnesses Northern Lights Forecast Data for Bucket List Trip

Making New Year's travel resolutions more affordable through the power of science Chasing the Northern Lights is now within reach. Starting Jan. 13, flyers will have the opportunity to escape to the winter wonderland of Alaska for snowshoeing, cross-country skiing and, yes, a chance to see the Northern Lights. Using the University of Alaska Fairbanks Geophysical Institute's aurora forecast, Alaska Airlines is offering up to 35% off airfare for travel between the Lower 48 and Fairbanks and Anchorage through Feb. 12.…

Fanplayr is Keeping Your Customer Data Secure Through SOC 2 Compliance

Committed to Protecting Their Clients, Fanplayr Becomes Certified to Safeguard Sensitive Data Based on the AICPA’s Trust Services Criteria Fanplayr, a leader in helping e-commerce merchants optimize and improve their conversion rates, announced that it has completed its Service Organization Compliance (SOC 2) audit for its e-commerce Optimization System. Established by the American Institute of CPAs (AICPA), SOC 2 outlines standards for management of customer data using five “trust service principles”—security,…

Semarchy Recognized Once Again by Gartner in the 2020 Magic Quadrant for Master Data Management Solutions

Semarchy, the Intelligent Data Hub company, is positioned again this year in the Challengers’ Quadrant of Gartner's Magic Quadrant for Master Data Management Solutions. Semarchy believes this recognition confirms their market footprint year over year, attributed to the not only high levels of customer satisfaction but also the maturity, flexibility and ease of use of their Intelligent Data Hub. The research and advisory firm Gartner, Inc. evaluated 13 different providers from all over the world. Marketing Technology News:…

The Next Level of Permission Marketing: Zero Party Data

Ten years ago, Seth Godin’s book “Permission Marketing” changed the way we think about developing relationships with our customers. Today, the noisy atmosphere and constant concerns of data privacy call again for a new paradigm, a new way where marketers and consumers work together to craft better Marketing and Communication experiences. The idea that is ushering in this new change is Zero Party Data, the newly named data source that refers to consumers telling brands how and when they want to be communicated with. Zero…