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Amperity Introduces the First Enterprise Customer Data Agent that Turns AI Insight Into Live Segments and Journeys

Amperity Introduces the First Enterprise Customer Data Agent that Turns AI...

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AI Agent brings trusted, unified customer data and AI together so marketers can activate...
Adform Strengthens Omnichannel Media Buying With Strategic Acquisition Of Goldbach’s Advertising Technology Division, Splicky

Adform Strengthens Omnichannel Media Buying With Strategic Acquisition Of Goldbach’s Advertising...

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Adform, Europe’s leading independent media buying platform, today announced the acquisition of Splicky, the...
GoDaddy's New ANS Marketplace Tells You Which AI Agents You Can Trust

GoDaddy’s New ANS Marketplace Tells You Which AI Agents You Can...

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ANS Marketplace showcases the internet's first ANS-verified AI agents GoDaddy announced the next phase of...
Clinch Introduces Predict IQ Scoresâ„¢ to Help Advertisers Validate Creative Effectiveness Pre-Launch

Clinch Introduces Predict IQ Scoresâ„¢ to Help Advertisers Validate Creative Effectiveness...

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New AI Creative Predictive Scoring Uncovers Performance Potential and Actionable Diagnostics Within Flight Control Clinch,...
Vonage Deepens Native Contact Center with Salesforce's Agentforce Voice Integrations

Vonage Deepens Native Contact Center with Salesforce’s Agentforce Voice Integrations

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Vonage's AI-powered voice solution for virtual and human agents brings next-gen intelligence to customer...
Agiloft Launches Enterprise-Grade Obligation Management, Pioneering the AI-Native Era of Contract Lifecycle Management

Agiloft Launches Enterprise-Grade Obligation Management, Pioneering the AI-Native Era of Contract...

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Enterprises gain real-time visibility and control over post-signature obligations, helping reduce risk, enforce compliance,...

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Staff Writer Articles:

Go Beyond the Rules: Turn Customer Privacy Into Your Advantage

Most companies see customer privacy as a chore. It is a set of legal rules you have to follow to avoid fines. This view...

Complexity as a Cost Center: The Hidden Financial Burden of Fragmented Martech Stacks

Martech generates costs covertly while promising growth. Underneath years of platform integrations, tool purchases, and "quick wins," it has been the unstated reality. The...

From Data Lakes To Decision Oceans – The Next Evolution Of Martech Architecture

At one time, marketing technology was all about getting more: more stacks, more lakes, and more data. For a long time, it seemed like...

From Campaigns To Control Planes: Why Martech Is Replacing Brand Strategy?

For many years, marketing worked with a clear division of labor. Brand strategy was the job of off-site leadership meetings, long-term planning documents, and...

The New Martech Moat: Ecosystem Depth Over Product Differentiation

In the past, great items were enough. A single new feature or workflow enhancement might make a digital marketing software company the best in...

Forget the Metaverse, Is Your Brand Ready for Spatial Commerce

Let’s have a chat about the metaverse. For years, it’s been the shiny object everyone’s been chasing, a vague digital future that always seems...

The SaleStar Podcast:

Vibe Coding and The Future Of Product Demo Platforms with Eric Anderson, CEO of Walnut
B2B SaaS Marketing Best Practices Featuring Andrew Frawley, CEO of Data Axle
AI Agents And Their Impact on Sales, Marketing Experiences: with Ben Weikert, Senior Director, Product Marketing and GTM Innovation at Salesloft
The Future Of Digital Customer Journeys with Monica Ho, CMO at SOCi