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Samsung Ads Southeast Asia overlays Eyeota data for greater Connected TV ad effectiveness

Samsung Ads Southeast Asia overlays Eyeota data for greater Connected TV...

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Samsung Ads Southeast Asia has formed a new alliance with global data technology company,...
Celerity Outlines Benefits and Use Cases of Business Messaging

Inbox Monster Launches Research Suite, Giving Email Marketers Access to 56...

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Inbox Monster, the integrated deliverability and testing platform for email teams, today announced the...
Semify Launches Industry's First Scalable AI Optimization Service Built for Agency Success

Semify Launches Industry’s First Scalable AI Optimization Service Built for Agency...

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Comprehensive AI visibility platform and services combines validated tactics, proprietary SEO and AI Optimization...
Verse.ai integrates with VoApps to combine text outreach with DirectDrop Voicemail

Verse.ai integrates with VoApps to combine text outreach with DirectDrop Voicemail

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As phone answer rates drop, Verse.ai, an AI-powered texting platform, integrates with VoApps to...
Adobe’s New Productivity Agent Redefines How People Understand, Create and Share Information

Adobe’s New Productivity Agent Redefines How People Understand, Create and Share...

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New productivity agent enables people to chat with PDFs, surface insights and quickly create...
Aircall Acquires Vogent to Advance Its AI Voice Agent Built Natively into Business Phones

Aircall Acquires Vogent to Advance Its AI Voice Agent Built Natively...

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Aircall, the AI-powered customer communications platform trusted by more than 22,000 businesses worldwide, announced...

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Staff Writer Articles:

Ghost Martech: Marketing To Users Who Never Click, Like, Or Engage Publicly

Digital marketing has been all about visibility forever. Brands have spent years measuring clicks, likes, shares, comments, and conversions to understand consumer behaviour and...

Key Takeaways: Publicis’s Acquisition Of LiveRamp

Publicis Groupe’s upcoming acquisition of LiveRamp will be one of the biggest data and AI deals in advertising and marketing technology this year. The...

The Zero-Click Content Trap and How to Win When Platforms Won’t Link Out

Referral traffic no longer tells the full story of content performance. You may publish useful blog posts and share sharp posts, yet still see...

Experience-First Martech: Designing Campaigns Around Moments, Not Channels 

For decades, marketing strategies built around channels. Organizations created separate campaigns for email, social media, search, display advertising, TV, print, and other offline media....

Data-to-decision Pipelines: How Martech is Transforming Raw Data into Business Outcomes?

The modern marketing landscape has never before seen an explosion of data. Every customer touchpoint with a brand – a website click, a social...

Five Takeaways From Adobe’s Recent Acquisition of Semrush

Adobe’s acquisition of Semrush is an important turning point not just for marketing technology but for the wider fintech-adjacent digital economy, where data, intelligence...

SalesStar Podcast:

SaaS Sales and Marketing Trends with Jason Wolf, President of Fullstory
Driving Better B2B SaaS Marketing ROI: with Alicia Hale, (former) SVP of Growth Marketing at Demandbase
Evolving Standards In B2B Sales and Marketing: with Kimberly Gordon, Senior Vice President of Marketing at People.ai
Product Marketing and AI with Jason Telmos, 6sense