Twitter Announces Over 30 Premium Video Content Deals at Digital Content NewFronts, Expands Depth and Breadth of Programming Slate

In line with surging video viewership, presentation outlined opportunities with partners including NBCUniversal, ESPN, and Will Packer Productions Twitter also introduces new turnkey content solutions with Creator Originals and Live Brand Studio Twitter, the first place to see what's happening, returned to the Digital Content NewFronts with an expanded slate of new live and original video programming, presenting advertisers with powerful opportunities to connect with content tied to relevant and engaging…

Proof Analytics Accelerates Marketing’s Business Alignment With Proof+ for SiriusDecisions

Proof+ Templates Help Marketing Teams Rapidly Instrument and Compute Results From the Most Popular SiriusDecisions Marketing Value Frameworks Thousands of marketers around the world use marketing value frameworks developed by SiriusDecisions to better understand what they need to do to effectively support their businesses. Proof Analytics is launching Proof+ for SiriusDecisions, a library of customizable templates that help business and marketing leaders use SiriusDecisions frameworks to achieve, instrument and compute…

4C Debuts Advanced TV Week to Educate Advertisers About Audience-Based Planning and Buying Ahead of Television Upfronts

 4C Insights (4C), a data science and marketing technology company, announced the inaugural 4C Advanced TV Week, a series of events, content, and education designed to help advertisers understand how to leverage audience-based planning and buying technology for the Upfronts season. 4C Advanced TV Week initiatives include 4C partners Inscape, Mediaocean, and NBCUniversal. Key efforts taking place during the week are: AdvancedTVNews.com: A new website and resource that curates the best information about Advanced TV and…

Martech Veteran Will Spendlove Joins Conga as VP of Product Marketing

Former VP of Product Marketing For Salesforce CPQ Will Lead Conga  Conga, a global leader in Intelligent Document Automation, announced that cloud marketing veteran Will Spendlove has joined them as the company's vice president of product marketing. Spendlove joins Conga from Salesforce, where he most recently led the go-to-market efforts for Salesforce CPQ and Billing products. Read More: Transform Your Marketing Team Into A 3D Organization Will’s expertise in creating an engaging customer experience and…

Forget Mobile First, It’s Now Social First

If you’ve been a part of the digital marketing world in the last few years, you’ve undoubtedly heard the term “mobile first.” In 2018, where in the US, we are rapidly approaching 200 million social network users (only 32 million behind the entire US TV audience and more than double the number of adult magazine readers, according to eMarketer), we find ourselves at a pivot point in digital marketing planning and execution. Forget mobile first; we are now living in a social-first world. The meaning of “social first” Much…

Interview with Mark Stouse, CEO, Proof Analytics

"To survive and thrive, marketers need to speak the language of business and furnish results tied to the bottom line."What led you to develop a platform that measures the impact of Marketing and Communications? For years, business leaders have demanded measurable results from marketing spend. These voices are getting louder as concerns about ad fraud and a softening economy put more pressure on the Marketing organization. To survive and thrive, marketers need to speak the language of business and furnish results tied to…

CoinDesk Partners with Revcontent to Monetize 1000% Traffic Growth

Because of the Exclusive Partnership with CoinDesk, Revcontent Advertisers Are Able to Reach an Audience of over 12 Million Unique Visitors per Month This past year, Bitcoin and Cryptocurrency took the world by storm when the value grew by over 1200 percent in just one year. As people scrambled to learn about this hot market, websites like CoinDeskprovided dedicated content to help teach people how to profit. CoinDesk is the leading digital media, events and information services company for the digital asset and…

SP Marketplace Delivers Power BI Dashboards in their Out-of-the-Box Office 365 Portals

SharePoint Marketplace, the Leader in the Office 365 Digital Workplace Solutions, Announced a Move From SharePoint Chart Web Parts to Power BI Template Dashboards Within Their Products SharePoint Marketplace, better known as SP Marketplace, is a leading provider of the Office 365 Digital Workplace Solutions. SP Digital Workplace Suite provides an Operational Portal Structure anchored by an Intranet with portals for HR, IT, Employee Self-Service, CRM, and Facilities departments. These solutions are a seamless part of Office…

Anaplan Appoints Marilyn Miller As Chief People Officer

Miller Brings 15+ Years Of Exceptional Human Resources Leadership Anaplan, a leading platform provider driving a new age of connected planning, announced that Marilyn Miller has joined the company as its first Chief People Officer (CPO). Miller is well known as a seasoned and highly reputable executive who has spent her entire career devoted to exceptional human resources delivery. "Employees are central to our success at Anaplan. As we continue to grow and scale to meet customer demand for our…

Interview with Anthony Reynolds, CEO – Altify

"Be Fearless. A mentor early in my career told me that I could tackle anything I set my mind to and that perseverance would always win."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I began as CEO for Altify in February of this year. Before joining, I evaluated Altify for five months and examined all aspects of the operation. Over that period, I became was deeply impressed by the passion of the Altify people. I also fell in love with the company’s vision to create the best…