Glu and WWE Launch WWE Universe

Players Embark on a WWE Journey to Build a Roster of Superstars and Dominate Their Opponents Glu Mobile Inc., a leading developer and publisher of mobile games, announced the availability of WWE Universe on the App Store and Google Play. As part of a multi-year agreement with WWE, and developed by the same studio as Glu’s largest sports franchise, Tap Sports Baseball, WWE Universe offers the most authentic WWE experience on mobile to date, allowing players to build and train dream rosters before challenging others. “With…

Adomni Launches Largest-Ever Programmatic Billboard Campaign with Kylie Skin

Adomni launched a record-breaking national digital out-of-home (OOH) campaign with Kylie Jenner to coincide with the release of her new skincare line, Kylie Skin. This is believed to be the largest single national programmatic digital billboard campaign ever, according to Adomni, reaching audiences in over 1,100 U.S. cities, including prominent areas such as Times Square and Las Vegas Boulevard.  The programmatic out-of-home Kylie Skin campaign targeted 4,300+ US roadside digital billboards and 1,500+ digital…

They Are Young, Primed to Buy and Virtually Ignored Tapping the $3.5 Trillion Multicultural Consumer Market for Treasure

Multicultural customers are the fastest growing segment of the US population. So why do many US corporations continue to either ignore, misread, fumble or just give lip service in their attempts to get this important demographic representing 38 percent of the country and $3.5 trillion in buying power — one quarter of the country's buying power — to purchase their products?  In her new book, The $3.5 Trillion Advantage: A Marketer's Guide to Revenue Growth in Today's America. Terry Soto, lays out why the current methods for…

Kargo’s Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops’ MediaGuard

With Industry Standards at 3-5%, This Achievement Reinforces Kargo’s Zero-Tolerance Policy for FRA Kargo, the leader in mobile brand advertising, announced that after implementing White Ops’ pre-bid prevention product, MediaGuard, it has achieved less than a 0.3 percent invalid traffic rate. In comparison, White Ops’ fourth Bot Baseline report, released in partnership with the Association of National Advertisers (ANA), found that the average invalid traffic rate for Mobile Display advertising is between three and five…

Comcast Technology Solutions Announces New Global Ad Management Solution that Unifies Linear and Digital Workflows

Unveiling New Technology in a Suite of Services That Automates Media Workflows From Planning and Distribution to Talent Rights Management and Creative Optimization Comcast Technology Solutions, a division of Comcast Cable that serves advertisers, agencies and content providers on both the Demand-Side and Supply-Side of the business, announced the launch of a comprehensive global ad management solution that connects the media plan to the entire creative workflow. The solution includes a suite of services that saves…

Symantec Named a Leader in Enterprise Email Security by Independent Research Firm

Symantec’s Email Security Solution Recognized Based on Current Offering, Strategy, and Market Presence Symantec Corporation, the world’s leading cyber security company, announced that it has been positioned as a Leader in "The Forrester Wave: Enterprise Email Security, Q2 2019," a new report published by Forrester Research, Inc. “Email represents a unique challenge for the modern enterprise. It’s both a mission-critical business application and the most common way for cyber criminals to launch and distribute threats. In…

TechBytes with Katherine Strieder, VP of Product Management at PubMatic

Tell us about your role and journey into Technology. What inspired you to start working at PubMatic? I moved into the ad tech space 20 years ago as it was blossoming in New York and other major cities. I found that product was an immediate fit for my skillset and personality—haven’t left the space since! Over the years, I have worked at tech stacks across the spectrum and spent time at Viacom as a publisher in order to learn about tech stacks from another standpoint. At heart though, I am an ad tech product nerd. I came…

Bridgetree Introduces New Customer Engagement Solution, LIFT

Offering EnablesMultichannel Data Management with Extensive Solution Support Bridgetree, a leading data-driven marketing services company, announced the market launch of its newest customer engagement solution, LIFTTM. With almost 25 years’ experience solving unique business challenges and driving profitable sales for its clients, the company islooking to further integrate client data and implement best-of-breed solutions to drive personalization. LIFT is built toaccommodate increasing volumes of structured and…

Braze Hires Former Bazaarvoice Executive as CMO, Former Marketo Chairman and CEO to Join Board of Directors

Sara Spivey to Lead the Company's Global Marketing Programs in New Role; Phil Fernandez to Bring Unique Industry Experience to Board of Directors  Braze, the leading global customer engagement platform, announced the appointments of Sara Spivey as chief marketing officer (CMO) and Phil Fernandez to its board of directors effective. "As Braze enters our next phase of maturity, we're bringing on senior leaders who have shown success at every level of high-growth startups," said Bill Magnuson, cofounder and CEO…

Salesforce AppExchange Unveils New Ecosystem Insights–Empowering Customers and Partners to Drive Business Transformation

Consultants on Appexchange Makes It Easier Than Ever for Customers to Find the Right Experts and Solutions for Every Business Challenge Salesforce, the global leader in CRM, announced the launch of new ecosystem insights on Salesforce AppExchange—the world's #1 enterprise cloud marketplace. Rapidly-changing customer expectations in the Fourth Industrial Revolution are accelerating demand for technology expertise and new innovation within Salesforce's growing ecosystem. These new AppExchange insights bridge this supply and…

Stackla Expands Partnership with Simpleview to Help Global Destination Marketers Deliver Engaging Travel Experiences with User-Generated…

Extended Partnership Brings Best-Of-Breed Digital Marketing Solution to DMOS in European Markets Stackla, the world’s smartest visual content marketing platform, announces the multi-year extension and global expansion of its partnership with Simpleview, the leading provider of CRM, CMS, website design, digital marketing, revenue generation and mobile technologies for the global destination marketing industry. The global expansion of Stackla's partnership with Simpleview brings best-of-breed digital marketing solution to…

Salesfusion Marketing Automation Platform from SugarCRM Integrates with Google Ads to Meet Mid-Market Demand

Marketers Can Now Create, Manage and Measure ROI of Google Paid Search Campaigns with Salesfusion for Google Ads SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences, announced the release of Salesfusion for Google Ads, marking a strategic partnership with Google that will allow customers to create, manage, optimize and track paid search advertising from within the platform. The integration will simplify Google paid search complexities by allowing customers to launch campaigns…

Avtex and NuSoft Solutions Combine to Create Microsoft Business Applications Powerhouse

Avtex and NuSoft Positioned to Drive Continued Innovation and Deliver More Impactful Solutions and Services to Clients Avtex, an end-to-end Customer Experience (CX) consulting firm, announced its acquisition of NuSoft Solutions, a Detroit-based leader in digital consulting solutions across the Microsoft ecosystem. “I’m excited for our clients, teammates, and partners, as Avtex is uniquely positioned as the nation’s leading Customer Experience solutions provider; I can’t wait to see all the amazing customer solutions our…

Contentsquare Bolsters Senior Leadership with Six Executive Hires

Company Adds New Global Chief Financial Officer; Global Chief Marketing Officer; Chief Partnership and Strategy Officer; Chief Legal Officer; Americas Head of People; and Senior Vice President of Sales, Americas Contentsquare, the leading digital experience optimization platform trusted by brands like Avon, GoPro and L'Occitane, announced the appointment of six new executive employees to help guide the company towards continued growth and global expansion. Joining the company, which announced a $60 million in a Series…

Dynata Organizes for Future Growth

Newly Created Unit Accelerates Product Innovation and Development of First-Party Data Solutions for Marketing Services, and Operational Realignment Strengthens Customer Experience Dynata, a global leader in first-party data and data services, is pleased to announce that it has aligned the company to provide greater value to customers, partners, and stakeholders. Dynata's recent strategic mergers and acquisitions, new brand identity, and organizational realignment, have established the scale and capabilities necessary to…

AdColony Selects Pixalate as Fraud Prevention Partner

Mobile Advertising Company Creates an Additional Layer of Protection, Transparency and Measurement AdColony, the mobile performance marketplace, announced that after an extensive vetting process, it has chosen Pixalate as its partner for prevention of digital ad fraud, specifically in mobile app environments. AdColony already provides multiple layers of protection against ad fraud, including TAG certification and full compatibility with viewability measurement firms Integral Ad Science, DoubleVerify and MOAT. “We’ve…

Header Bidding, Private Marketplaces, and Video Dominated Mobile Advertising in Q4 2018

Mobile advertising has traditionally been a difficult sea for publishers and advertisers to navigate. Data from PubMatic’s Q4 2018 Quarterly Mobile Index (QMI) reveals that the mobile advertising ecosystem is carving a smoother path forward and brands and publishers are seeing the benefits of continued investment and the maturing of the channel.  In-App Header Bidding Continued to Experience Growth Across Devices  The inefficiencies of the waterfall and current ad network mediation saw publishers embracing the efficiency…

Geopath Adds Place-Based Measurement Enabling A Comprehensive View Of The Total Out Of Home Ad Ecosystem

OOh Industry’s Audience Location Platform Will Now Include Coverage of Place-Based Locations Such as Bars, Stadiums, Airports, Gas Stations, Retail Environments, and Cinemas Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, announced that it has added measurement of place-based advertising to its Insights Suite. This addition makes it possible for buyers and sellers, for the first time, to have a more comprehensive view of the total OOH advertising…

TechBytes with Roy Rosenfeld, VP Product Management, DoubleVerify

Tell us about your role and the team/technology you handle at DoubleVerify. I am the SVP of Measurement Products and GM of our Israeli R&D center. I lead a team of over 20 product managers and analysts working on measurement solutions in the areas of Fraud, Brand Safety, and Viewability/Engagement, which are used by DoubleVerify clients and partners to authenticate the value of media. I also oversee our Fraud Lab, which is dedicated to identifying new types of fraud in the ecosystem — across buying platforms and…

Teads Reports Banner Year, Announces $430 million in Revenue

Teads, The Global Media Platform, announced record results for 2018, reporting a revenue of $430 million which represented 35 percent organic growth year-over-year (YOY). The company was EBITDA-positive for the sixth year in a row and now reaches 1.4 billion users every month globally and 88% of the internet users in the US, according to comScore. "There is a growing need in the industry for brand safe alternatives to user generated content giants like Facebook and YouTube. We're excited that both advertisers and…