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Logi Analytics Acquires Zoomdata, Extending Market Leadership in Embedded Analytics

Acquisition Enables Application Teams to Embed Analytics With Patented Technology for Big Data and Streaming Data Logi Analytics, Inc. (“Logi”) announced the acquisition of Zoomdata, the leading analytics platform for big data and live streaming data. The acquisition comes three months after Logi acquired JReport for pixel-perfect operational reporting. The combination solidifies Logi’s position as the leader in embedded analytics, now with the richest suite of capabilities and a global partner network. “The nature of…

LiveData Announces the Launch of PeriOp Manager for Salesforce Health Cloud on Salesforce AppExchange

Integrated Solution Enables Hospitals and Surgical Centers to Achieve New Levels of Surgical Productivity and Safety Throughout the Patient Journey LiveData, Inc., a leader in real-time integration and visualization technology for healthcare, today announced the availability of LiveData PeriOp Manager for Salesforce Health Cloud on the Salesforce AppExchange. Fully integrated with Health Cloud and EHRs, LiveData PeriOp Manager provides the most comprehensive real-time logistics solution designed for clinicians to optimize…

Forging MarTech with Big Data: Salesforce Eyes Tableau’s Big Data Expertise with $15.7 Billion Deal

Last month, we saw MarTech leader, Salesforce announce some key product developments in Pardot and Salesforce Einstein. Then, it followed it up with a Blockchain initiative. We had predicted that Salesforce is not far from making a dash into Big Data marketplace, cracking a whip on the clutter caused in an over-crowded CRM and Cloud market already. Today, our MarTech Big Data drill predictions came true as Salesforce announced a definitive agreement to acquire Big Data and Customer Intelligence software provider, Tableau for…

Domo IoT Cloud Now Integrates with Zendesk Data Platform to Deliver Better Customer Service

As part of this partnership, Domo and Zendesk launched the Zendesk Customer Success for IoT App, an application built on top of the Domo IoT Cloud Leading Mobile Cloud-based Business Operating system provider, Domo, is taking the Connected Devices route to bridge Sales and Marketing processes. In an exciting development for Marketing and Sales Technology aficionados, Domo has announced a strategic partnership with MarTech giant, Zendesk. This partnership with Zendesk will help Domo customers to better manage their IoT…

IBM Infuses Db2 with AI to Bring Data Science and Database Management Under One Platform

Db2Version 11.5 Adds Drivers for Leading AI Languages to Help Ease AI App Dev with Db2 IBM announced a major upgrade to the Db2 database that is designed to enable enterprises to infuse AI and data science into their database management processes to more easily build AI into applications and gain greater insights from their data. Among the many enhancements in Db2 version 11.5, is built-in support for data science development. Through a series of newly-available drivers for multiple open source programming languages…

Big Data Push to MarTech Continues as Google Taps Looker for $2.6 Billion

Upon the close of the acquisition, Looker will join Google Cloud MarTech is getting its major Big Data push. MarTech 150 RADAR Company -- Data Analytics and Visualization platform Looker is settling to become a Google-owned company following a $2.6 billion acquisition deal. Previously, Looker and Google have partnered in providing Cloud Computing services to the Marketing, Sales and Business Intelligence customers. Currently, Looker customers leverage the Company's multi-Cloud functionality to integrate with SaaS…

Digital Shadows Reveals a 50% Increase in Exposed Data in One Year

Misconfigured Security Controls Could Result in Multiple Breaches of GDPR with 2.3 Billion Exposed Files, Including Passport Data, Bank Records and Medical Information, Increasing Risk of Identity Theft, Ransomware Attacks and More Digital Shadows, the leader in digital risk protection, today unveiled the findings of a new report from its Photon Research Team, "Too Much Information: The Sequel," assessing the scale of inadvertent global data exposure. The team's research revealed the exposure of 2.3 billion files across…

Panoply Launches Xero Data Connector

Panoply, the cloud data management platform built for analysts, announced its newest data connector - the leading accounting suite Xero.  With Xero support, Panoply customers can analyze and track accounting and finance performance and metrics with their data visualization/business intelligence tool of choice. Panoply's new Xero connector joins other data sources such as Facebook, Twitter, Google Analytics, Salesforce and 150+ more that can be added and combined into Panoply's. This means Panoply customers can access…

Linda Avery, Chief Data Officer at the Federal Reserve Bank of New York, Named US Chief Data Officer of the Year 2019 by CDO Club

Linda Avery, Chief Data Officer and Head of Data and Statistics at the Federal Reserve Bank of New York, was recognized as the US Chief Data Officer of the Year 2019 by the CDO Club, the world's largest community of C-suite digital and data leaders. Ms. Avery was presented with the award today after her closing keynote on "The Secret Life of Data" by David Mathison, the CEO and Founder at the CDO Club, and last year's award winner, Dr. Anthony Scriffignano, the Chief Data Scientist at Dun & Bradstreet, at the 7th…

MRP Prelytix Launches Revolutionary Account Based Marketing (ABM) Waterfall Visualization

Enterprise Marketers Now Have the Power to Combine Data from Disconnected Marketing Activities into a Unified Demand Waterfall and Account View MRP, the only enterprise-class predictive ABM platform, announced the launch of its' Program Waterfall functionality within its award-winning predictive analytics and account-based marketing platform. This latest update to the MRP Prelytix platform, powered by Kx, the world's fastest time-series database, gives subscribers the ability to view their accounts in the context of the…

Optimove Expands Marketer Accessibility to Data with Optimove BI Studio

Optimove BI Studio Strengthens Optimove's position as the Leader in the Customer Data Platform Market by Offering Marketers Seamless Access to Interactive Business Intelligence Reports Optimove, the Science-First Relationship Marketing Hub, announced its BI Studio offering. Optimove's BI Studio builds on Optimove's existing CDP (Customer Data Platform) capabilities by empowering marketers to create highly personalized, sophisticated business intelligence reports, all from within Optimove. These capabilities enhance…

Movable Ink Integrates with SmarterHQ to Enhance Real-time Email Personalization with Unified, Cross-Channel Customer Data

Partnership Enables Digital Marketers to Create Personalized Visual Experiences Based on Cross-Channel Behavioral and Contextual Data Movable Ink, the visual experience platform provider for digital marketing leaders, announced a partnership with SmarterHQ, the leading multi-channel behavioral marketing platform, to enable deeper personalization in email based on a customer’s behavior and interests, as well as real-time contextual data such as location, device, weather, product price and inventory. The combination of…

Bidalgo Launches Industry First Asset-Level Data for Google App Campaigns to Give App Marketers Greater Accuracy and Control

With Post-Attribution, Asset-Level Heuristic Data, Bidalgo Automation Brings a 30% Lift in ROAS Bidalgo, a leading provider of ad automation software and services for app marketers, announced the launch of Asset Heuristic Data (Asset HD) for Google App Campaigns, providing app marketers with post-attribution, asset-level data and enhanced AI-powered automation for install campaigns on Google properties. Now, for the first time since Google transitioned all app install campaigns to Google App Campaigns (previously “Google…

PlanGrid Delivers BIM Data in 2D and 3D Directly to Mobile Users in the Field

One of the Construction Industry's Most Widely-Used Mobile Technologies Makes Critical Data Accessible in the Field with First Major Autodesk Integration After Acquisition PlanGrid, an Autodesk company and a leader in construction productivity software, introduced PlanGrid BIM, a powerful new product integration with Autodesk Revit that enables users to immediately access Building Information Modeling (BIM) data, in either 2D or 3D, directly within PlanGrid on their mobile devices. Construction teams and facilities…

Amperity Taps Customer Data Veteran Lynn Girotto as CMO to Lead Efforts into CX Transformation

Lynn is a Senior Tableau Executive Who Would Lead Go-To-Market Strategy for Customer Data Plataform and Rapidly Scale Company's Growth at Amperity Last week, leading Customer Data Platform (CDP) provider Amperity announced that seasoned marketing executive Lynn Girotto has joined as the company’s first Chief Marketing Officer (CMO). With more than 20 years of senior-level experience leading global marketing teams at consumer and technology companies including Tableau, Starbucks  and Microsoft, Lynn Girotto brings a deep…

Data Privacy: Balancing Personalization and Security in the Age of Transparency

CommPRO.biz, —a B2B digital community serving the public relations/investor relations, marketing, advertising and corporate communications industries— will offer a free webcast on April 26, 2019 at 12 pm Eastern Time exploring “Data Privacy: Balancing Personalization and Security in the Age of Transparency.” Join Adryenn Ashley, the 6th top woman in 2019’s #Blockchain Power 100 as we navigate the intricacies of blockchain, the new ecosystem around trust, and educate the C-Suite about how to leverage blockchain using…

Adswerve and Google Cloud Break Down Data Silos for Marketers

AnalyticsPros, an Adswerve Company, Achieves the Data Analytics Partner Specialization in the Google Cloud Partner Program; Awarded Google Partner Platform Award for Work with World Surf League; Helps Save YMCA $2 Million Per Year on Total Cost of Ownership Analytics Pros, a leading Google Analytics and Google Cloud partner (an Adswerve company), announced that it was awarded a Platform Award and has successfully set up 200-plus brands and agencies in less than two years on the Google Cloud Platform. By providing…

UNICEF Engages Infotools to Integrate Multi-Country Data and Easily Access Insights

International Nonprofit Organization Will Use the Powerful Cloud-Based Infotools Harmoni Platform Coupled with the Infotools Services Team Offerings to Dig into the Data and Share Information Infotools, a global leader in market research analysis solutions, announced that UNICEF's Private Sector Fundraising and Partnerships division (United Nations Children's Fund) is using Infotools to address its data processing and visualization needs. The organization, which gathers a large amount of data through annual quantitative…

Pitney Bowes and Accenture Team to Help Clients Take Advantage of Intelligent, Data-Driven Solutions

Pitney Bowes Inc. and Accenture are extending their collaboration under a new agreement that enables Accenture Applied Intelligence to apply the full library of Pitney Bowes’ data assets to develop new intelligent solutions and evolve existing solutions for clients. At the same time Accenture Applied Intelligence and data services solutions will expand the capabilities of Pitney Bowes Spectrum Services by broadening its advanced analytics functionality. “The collaboration with Pitney Bowes enables us to further develop…

Principle Co., Ltd Announces Strategic Partnership with ADK (Bain Capital Group), To Market Data-Driven Marketing Solutions

ADK and Principle Co., Ltd (Principle) have announced a business partnership to advance the development and delivery of Data-Driven Marketing solutions. Japan's third largest advertising agency, ADK has announced a strategic partnership with Principle to deliver Data-Driven Marketing solutions to enterprises globally. With 80 offices in over 20 countries, ADK was acquired by Bain Capital Group in 2018 and continues to support ADK in delivering leading data-driven marketing solutions for their clients. ADK and Principle…