Telaria Introduces First Comprehensive Addressable CTV Solution “Audience Connect” for Publishers and Marketers

Sophisticated and Scalable Solution to Drive Better Audience Accuracy and Performance for Video Advertisers Telaria, Inc., the complete software platform that optimizes yield for leading video publishers, announced today the launch of Telaria Audience Connect for publishers and marketers, the most comprehensive suite of addressable products built for CTV, mobile, and desktop OTT. Audience Connect makes it easy for brand advertisers to deliver on-target campaigns, spanning multiple addressable criteria, to best leverage…

Advertising on TV? Why It’s Time to Go ‘Over the Top’

Television remains a major Advertising channel for businesses in many industries. Statista estimates that TV advertising will continue to generate more than $70 billion in revenue like it has for the past several years. However, cracks in the TV advertising space are becoming more and more apparent. A 30-second national TV spot costs $115,000, according to AdAge. For many small and medium-sized businesses, even regional or local TV ads are not a sustainable advertising option in competitive markets. What’s more, many…

Vox Media and New York Media Merge to Create the Leading Independent Modern Media Company

The Newly Expanded Vox Media Will Be Positioned in a Category of Its Own -- Home to the Industry's Most Relevant Media Brands, Influential Journalists and Creators, Innovative Technology, and Strategic Advertising Solutions as Well as the Fastest-Growing Studios Business. Vox Media and New York Media announced that they have entered into a definitive agreement to merge, creating the leading independent media company. The merger will combine New York Media, the publisher of the influential, 51-year-old New York…

Madison Logic Can Deliver 507% ROI According to Total Economic Impact Study

Madison Logic, the leading global account-based marketing (ABM) platform, announced the results of an independent commissioned Total Economic Impact (TEI) study by Forrester Consulting on behalf of Madison Logic. The study examines the cost savings and business benefits that organizations may see by implementing the Madison Logic Platform. Through in-depth customer interviews, the Forrester TEI study found a three-year 507% return on investment (ROI), a doubling of sales conversion rate to closed-won, and more benefits over…

Toronto Communications Tech Firm Mass Minority makes AdWeek 100: Fastest Growing Agencies List

Mass Minority, a leading communications technology company, announced that it was recognized by AdWeek 100: Fastest Growing Agencies on September 23rd in New York. Honored alongside some of the best agencies in the world, Mass Minority ranked 29th overall and placed 6th for the category of Top 10 Global Agencies. "We are delighted to see ourselves on the list with such amazing leading-edge companies who have embraced the changing dynamics of advertising. The technology we have invested in clearly is paying off, as our…

Sidecar for Amazon Helps Retailers Profit from Amazon Advertising

Available Now, This New Amazon Solution Extends Sidecar’s Multichannel Performance Marketing Support Sidecar has released a new technology solution for retailers looking to maximize what they can accomplish on the Amazon Advertising platform. The new AI-powered solution, Sidecar for Amazon, addresses the lack of transparency in reporting and introduces the ability to customize campaign structures and bidding strategies to meet retailers’ ACOS (advertising cost of sale) goals. Amazon’s rapidly growing advertising…

Unlocking the Potential of Visual Assets for Marketing Campaigns with AI

Artificial Intelligence and Machine Learning are increasingly becoming an essential aspect of many industries, and Marketing is no exception. Innovation in AI-driven Marketing Technology promises a better end-user experience - with chatbots, sentiment analysis and product pricing algorithms ultimately providing a smoother customer journey. Meanwhile, for marketers, AI has gone from offering tools that automate aspects of their jobs, to those which can help advise and augment day-to-day Marketing decisions. And as AI gets…

Reflect AdLogic Delivers More Than One Billion Ads in 2019 and Powers One of the Largest Digital Signage Networks in the US

Platform Enables PatientPoint and Cedar Fair to Seamlessly Incorporate Measurable Advertising into Specialized Brand Content Reflect, a leader in award-winning digital signage, announced that its AdLogic platform has served more than one billion ads this year. This momentum is the result of multiple enhancements to the platform and the expansion of its digital signage activations. Reflect customers include Cedar Fair Entertainment Company, one of the world’s largest operators of amusement parks, water parks and park…

MakeMeReach Leading Global Digital Ad Platform Announces Pinterest Partnership

Pinterest joins Facebook, Instagram, Google, Twitter and Snapchat, enabling MakeMeReach to offer full-stack capabilities for media purchase, optimization and reporting Perion Network Ltd. announced that MakeMeReach, its innovative digital ad tech subsidiary that empowers agencies and advertisers to truly optimize their online advertising campaigns, has strengthened its powerful offering with a new Pinterest strategic relationship. This new relationship is exemplary of the ongoing broadening of MakeMeReach’s essential…

New FreeWheel Research Finds That Partnerships and Interoperability Are Driving the Growth of Audience Targeted Campaigns

Audience Targeted AD Views Grew 82%, Fueled by an Industry Trend and Movement Toward Interoperability, Which, in Turn, Are Driving the Scale, Sophistication, Simplicity – and Growth – of Premium Video FreeWheel, A Comcast Company, announced the release of its Q2 Video Marketplace Report (VMR). This quarterly publication analyzes the changing dynamics of how advertisers, publishers and distributors are utilizing ad supported premium video. One of the major themes of this quarter’s report is the role that industry…

IBM Watson Advertising and Adweek Launch The Institute for Brand Marketing

First online lessons on Advanced Marketing Technologies now available on adweek.com/ibm IBM and Adweek, LLC launched The Institute for Brand Marketing, a new program designed to educate marketers in collaboration with IBM Watson Advertising and Adweek. Available today on adweek.com/ibm, the program offers marketers complimentary interactive online courses and live educational experiences to help cultivate their skills and knowledge to advance in a disruptive marketplace. According to a recent study by the Economist…

Aarki Improves Advertising Relevance Through Advanced Personalization Strategies

Aarki, a leading AI-enabled mobile marketing platform, now offers more advanced personalization strategies to reactivate and retarget mobile apps' lapsed users and earn back their loyalty. Aarki Aarki now has the ability to take in real-time user app activity. Through its proprietary creative platform, Aarki Studio, Aarki's creative team can now design highly personalized ads. By leveraging user attributes like recent spend, level reached, wallet balance, and more, they create ads that dynamically…

Hearst Television Moves to Impressions-Based Selling of Local Television Advertising Inventory

Move Reflects the Modernization of TV Advertising Practices Hearst Television, a local television leader serving media markets across 39 states, announced that its stations will immediately begin transacting advertising-sales agreements based on audience impressions – a metric reflecting a program's viewer numbers and the sole common audience-measurement currency now applied across all video-viewing platforms. The use of impressions will simplify the collective buying of various video advertising offerings.  Sellers…

Mediaocean and ProVantageX Create Unique Partnership to Bring Seamless Automation to Local TV Buying & Selling

Mediaocean and ProVantageX (PVX) announced the next phase in the integration of their local television media execution tools moving the local TV buying industry towards a more modern approach while maintaining historical needs of the buying process. The integration, which will be live in Q4 of 2019 and available to all Mediaocean Spectra OX and DS clients, allows agencies to begin buys directly in PVX. PVX will then facilitate the planning, estimating, optimizing, negotiating and stewardship of local TV…

Sojern’s New Digital Co-Op Program Boosts Local Tourism Growth with Comprehensive Advertising and Analytics Package

New Program Solves Unique Needs of DMOs Looking to Tie Together Multiple In-Market Campaigns and Prove Total Economic Impact Sojern, the leading provider of digital marketing solutions for the travel industry, announced a new Digital Co-Op Program designed to benefit destination marketing organizations (DMOs) and local hotel and attractions marketers across North America. Historically, co-op programs, in which a DMO integrates its marketing budget, campaign strategy, and overall KPIs with local area hotels and…

FourthWall Media Introduces Reveal 5, A Full-Service TV Analytics and Optimization Platform

Reveal enables fast and easy TV analytics, ad campaign optimization, and attribution based on custom audiences and second-by-second viewing data. Every program, every ad, any audience FourthWall Media, a leader in data-driven television and analytics, announced the release of Reveal 5, the fifth generation of the company's comprehensive analytics platform. Reveal 5 packages powerful analytics and infrastructure within a new state-of-the-art User Experience making it easy for organizations of all sizes to use the…

Big Data Ad-Tech Powers The Inc. 5000

At the End of the Decade, Startups Like Strategus Are Poised for the "Soaring '20s" With hundreds of data-driven technology companies dominating the Inc. 5000, few industries have seen as much growth and change over the last decade as advertising, marketing and media. Ad-tech startups like Denver's Strategus, which made the prestigious lnc. 5000 list of fastest-growing private companies for the second year in a row, are redefining the relationship and relevancy between brand advertising and consumers. Though Inc. 5000…

LATV Network Launches “History by Us” in Celebration of Hispanic Heritage Month

LATV, the premier destination for the Latinx millennial, celebrates Hispanic Heritage Month by launching their "History By Us" campaign with cross-platform content honoring members of the Latinx community currently making history. While Hispanic Heritage Month traditionally focuses on the past, LATV wants to shine a light on the history that is being made by this generation of Latinos that will shape the future of American culture as a whole. LATV's groundbreaking multi-channel series, History By Us, will profile today's…

Kylie Cosmetics Takes on Competing Makeup Brands Using Zero Social Ad Spend

Other competitors focused on Instagram and Facebook according to a new report by BrandTotal BrandTotal, the competitive intelligence platform for marketers, released data about how the top brands in the cosmetics industry are spending across social media platforms to promote their latest products to target audiences. BrandTotal’s latest report, “Social Marketing Snapshot: How Cosmetic Brands Use Paid Social,” shows how each brand is leveraging social media marketing, analyzing all paid and organic social campaigns from…

Tremor Video Brings Native Ads to LG Smart TVs

Tremor Video is bringing its leading video advertising platform to the award-winning webOS smart TVs from LG Electronics, the companies announced. Tremor Video provides entertainment advertisers and apps with highly visible placements that are native to the smart TV experience across millions of connected TV devices – helping them to stand out with content discoverability in the battle for share of consumer viewing time. Marketing Technology News: Shopify to Acquire 6 River Systems The ad units will run in a highly…